LinkedIn is one of the biggest social media networks when it comes to business, and these days there are millions of professionals in all kinds of different industries making the most of it to network and generate new leads for their websites.

Whether you are a small or a large business, LinkedIn has the features that you need to really do well.

Once you understand how LinkedIn works a bit better, you will be able to use it to your advantage. Let’s take a look at the most important LinkedIn statistics for business right now.

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Quick LinkedIn Statistics

  • LinkedIn was founded in 2003
  • LinkedIn has 15,000 employees
  • LinkedIn is in 20 languages
  • LinkedIn is considered the most trusted social network
  • More than 700 million people use LinkedIn
  • More LinkedIn members are men
  • LinkedIn’s audience is mostly millennials

LinkedIn Statistics for Business

LinkedIn is 18 years old

In 2021, LinkedIn officially turned 18. This means that it was first launched back in 2003, which was just a few months before Facebook. This means that LinkedIn is officially the oldest social network on the block.

This is hard to believe, we know.

While Facebook and Instagram have ruled the social media scene for quite a while at this point, LinkedIn was quietly growing to prominence in the background, but nobody ever thought of it as the OG of the social media industry.

This is perhaps because it’s always been in the professional category, and it’s always been associated with one purpose.

Nevertheless, this stat also proves that it has gone from strength to strength over the years, and while Facebook has worked on the business side of things, it’s still seen as the number one professional business platform in the world.

LinkedIn Has More than 15,000 Employees

With 33 offices around the world and 15,800 employees in 30 cities, LinkedIn has managed to expand its reach significantly.

Again, this stat might surprise you, because when you think of LinkedIn you don’t think of it being as big as the likes of Instagram or Facebook.

However, 18 years in the game has lent it time and effort to be able to expand it to where it is now, with tens of thousands of employees and offices all around the world. This is pretty impressive.

LinkedIn Can Be Used in More than 20 Languages

LinkedIn is available in 24 different languages, which means that you can expand your brand’s reach across the globe.

If you are based in America, then you are probably used to using LinkedIn in English.

This stat proves that LinkedIn understands that business transcends every language and every country in the world, which is why it has made sure that you can access its features and its platform in general in so many languages.

This also means that you are able to correspond to business partners who might not be native English speakers through the platform.

LinkedIn’s Remote Job Postings Increased in 2020

Due to COVID, remote jobs on LinkedIn increased by 2.5 times. This statistic shows how the way that we work has changed due to things outside of our control.

The thing about the pandemic is that it has pushed a lot more business online, and LinkedIn appears to be at the helm of this.

There is no doubt that they were prepared for this, and a result have the kind of platform that you can use if you want to post a job and find a professional who is going to be worth your time, or vice versa – find a job yourself.

LinkedIn is Considered the Most Trusted Network

In America, LinkedIn is seen as the most trusted social media network. It beats Facebook, who has had issues with privacy in the past.

You might love being on Facebook or Instagram, and you might hold a lot of weight with both of these platforms, but this stat shows that if you want to align yourself with a website that is considered super trustworthy, LinkedIn is where it is at.

Facebook is not the only social media site to have run into issues with privacy and trust in the past, but as far as we can tell, LinkedIn has a pretty squeaky-clean record.

Another reason for this being a good thing is that LinkedIn is where a lot of people now conduct business, so you definitely want to feel confident that your business meetings and transactions are going to be kept safe.

LinkedIn Has More than 700 Million Members

LinkedIn officially has 722 million people on its books. This means that it’s not the largest social network, but it’s definitely up there.

While this doesn’t make it the biggest social network in the world, it is still a stat that is worth really thinking about.

It’s worth thinking about not only from an individual standpoint, but from a business standpoint as well.

There’s absolutely no doubt from this that there are more than enough people using LinkedIn for you to successfully network within your niche, and generate more leads as a result.

Even if you fall into a relatively obscure niche, you still have every chance of being successful with your networking efforts on LinkedIn.

More LinkedIn Users Are Men

57$ of people who use LinkedIn are men, while 43% of them are women. Pinterest has an appeal to women, and LinkedIn has an appeal to men.

This could have something to do with the fact that it is so business-based, but it’s also helpful to know this stat if your brand has a target market within the two genders that you are trying to connect with.

If your product or brand is aimed more at men, then being on LinkedIn is going to be advantageous, and networking as much as possible is going to make a real difference to your website traffic.

Majority of LinkedIn Users Are Outside of America

While the U.S. is LinkedIn’s largest market, 76% of its users are outside of America.

If you are the type of brand that is hoping to expand its reach beyond the states at some point, then this kind of stat is going to put you in good stead.

Even if you are a brand that is based mostly in the states, LinkedIn can be of great use.

LinkedIn’s users

Many Internet Users in Canada Use LinkedIn Every Month

Just 27.1% of them, though, which is lower than Facebook which sits at 83%. However, 44% of everyone who has the internet in Canada has LinkedIn.

If your brand is mostly based in the states, then the jump to Canada isn’t going to be that big.

More and more Canadians are getting on the LinkedIn bandwagon, which could potentially be a great funnelling opportunity for your networking efforts.

Internet users in Canada - LinkedIn Statistics by eMarketer
LinkedIn Statistics by eMarketer

LinkedIn’s Users Are Mostly Between 25 and 34 Years Old

59.9% of LinkedIn’s users are between the ages of 25 and 34 years old.

Again, LinkedIn joins the long list of social media websites that resonate with a lot of the younger generation, most notably millennials.

While a lot of generation Z are over on TikTok or Instagram, you can bet that you will find a lot of millennials using LinkedIn, which again is going to be helpful if your brand is trying to target this particular demographic.

We don’t predict that LinkedIn’s main audience is going to get any younger, either.

40% of Users on LinkedIn Change Their Career, Company or Job Every Year.

This means that your brand’s potential market is always changing.

Bill Gates Was Pretty Interesting in 2020

In fact, he wrote 50% of the top most engaging articles on LinkedIn at the end of 2020.

If you are a Bill Gates fan and you want to keep up with what he’s doing, then you definitely need to get on LinkedIn more.

40 Million LinkedIn in Users Look for Jobs Every Week

This means that if your company is hiring right now, you could potentially find your match on LinkedIn.

People Get Hired on LinkedIn At a Rapid Rate

In fact, three people are recruited through LinkedIn every minute.

Remember, LinkedIn isn’t just about trying to expand your brand and driving that sales funnel over to your website. It’s about work opportunities, and reaching out to people that might want to recruit you at some point.

The good news is that based on stats like this, there is every chance that you will be able to find a job – or even your dream job – on LinkedIn.

There Was a 55% Increase in LinkedIn Conversations in 2020

This is because the majority of people weren’t able to meet in person.

LinkedIn Saw a 60% Increase in Content Creation in 2020

Both individuals and brands ramped up the content output in 2020, to make the most of the increase in audience. The pandemic has brought everyone online more, and LinkedIn is no exception.

This stat proves that more people are producing content on the professional social media network, and more people are using it as a chance to network with people that fall within their industry or niche.

Consider sharing content that you have made for your website on your LinkedIn page so that people go and check out your website at the same time, or think about how you can come up with some creative content ideas that are exclusive to your LinkedIn.

Live Streaming on LinkedIn Increased by 437% in 2020

Again, thanks to the majority of people being at home in 2020, LinkedIn live streaming increased exponentially.

57% of LinkedIn’s Traffic Comes in Through Mobile

Of course, this is the majority, but what’s interesting about this statistic is that it hasn’t changed since 2018, so mobile has been king for a while.

This is a stat worth thinking about when deciding on what area to spend your optimization efforts in. The easier it is for people to see your LinkedIn profile on mobile, the easier it will be for them to become a connection.

LinkedIn Has More Content Impressions than Job Listings

15 times more, to be exact. Which is an incredible statistic.

30% of Engagement on LinkedIn For a Company Comes from Its Employees

This makes sense when most of your employees are using LinkedIn to stay connected.

Employees Are More Likely to Share Content from Their Employer

Than other content, and the rate is 14 times more. This means that your employees are an integral part of your LinkedIn marketing strategy.

LinkedIn Image Posts Get More Engagement

Actually, they get twice as much engagement as posts that don’t include an image. Also, bigger images do even better.

Linked in Users Are More Likely to Reshare a Video

LinkedIn users are 20 times more likely to reshare a video than an image.

A LinkedIn Ad Can Reach 13% of The People in The World

Remember, this is 13% of people in the world who are over the age of 13. This isn’t the highest reach when compared to other social networks, but it’s still pretty impressive.

LinkedIn’s Ad Reach Increased by 25 Million People in 2020

This is a 3.5% increase from earlier in 2020.

LinkedIn Ads Have More than 200 Targeting Characteristics

From company industry and size to job experience, there are many different ways to make sure that your ad is connecting with the best audience for it.

Purchase Intent Can Increase by 33% with Exposure

When people see your ad on LinkedIn, they are 33% more likely to want to purchase your product.

LinkedIn’s Users Drive Business Decisions

Four out of five people on LinkedIn encourage business decisions.

There Are More than 60 Million ‘senior’ Influencers on LinkedIn

These aren’t traditional influencers; they are top decision makers within certain companies.

More than 50 million companies use LinkedIn

55 million, to be exact.

LinkedIn has More than 10,000 Software Product Packages for B2B

You can use these to highlight specific products with reviews and ratings.

Majority of B2B Content Marketers Use LinkedIn For Authentic Social Media Marketing

96% of B2B content marketers, which makes LinkedIn the top social network for B2B marketing.

B2B content marketers use LinkedIn - LinkedIn statistics
LinkedIn Statistics – Organic Social Media Platforms

Majority of B2B Content Marketers use LinkedIn Ads

In fact, 80% of content marketers make the most of LinkedIn ads.

B2B Decision Makers Use LinkedIn to look up Purchases

33% of decision makers use LinkedIn to do their product research.

Brands Get More Reactions and Comments on Live Streams

Seven times more reactions and 24 times more comments on live streams than if they were to just upload a regular video.

Companies Posting Every Week on Linked in Get a Higher Engagement Rate

Their engagement rate is twice as high if they post regularly on LinkedIn.

Companies Who Put Time and Effort Into Their Profiles Get More Views

Companies who complete the process of filling out their profile get five times the page views.

More Than Half of Marketers Based in the U.S. will use LinkedIn in 2021

This is an increase from last year, as you can see from the graph.

More than half of U.S. marketers
LinkedIn Statistics by eMarketer