LinkedIn is one of the biggest social media networks when it comes to business, and these days there are millions of professionals in all kinds of different industries making the most of it to network and generate new leads for their websites.

Whether you are a small or a large business, LinkedIn has the features that you need to really do well.

Once you understand how LinkedIn works a bit better, you will be able to use it to your advantage. Let’s take a look at the most important LinkedIn statistics for marketers to know about right now.

In 2021, LinkedIn officially turned 18. This means that it was first launched back in 2003, which was just a few months before Facebook. This means that LinkedIn is officially the oldest social network on the block.

With 33 offices around the world and 15,800 employees in 30 cities, LinkedIn has managed to expand its reach significantly.

  • LinkedIn can be used in more than 20 languages

LinkedIn is available in 24 different languages, which means that you can expand your brand’s reach across the globe.

  • LinkedIn’s remote job postings increased in 2020

Due to COVID, remote jobs on LinkedIn increased by 2.5 times. This statistic shows how the way that we work has changed due to things outside of our control.

In America, LinkedIn is seen as the most trusted social media network. It beats Facebook, who has had issues with privacy in the past.

LinkedIn officially has 722 million people on its books. This means that it’s not the largest social network, but it’s definitely up there.

  • More LinkedIn users are men

57$ of people who use LinkedIn are men, while 43% of them are women.

  • Majority of LinkedIn users are outside of America

While the U.S. is LinkedIn’s largest market, 76% of its users are outside of America.

LinkedIn’s users
  • LinkedIn users in Canada use LinkedIn every month

Just 27.1% of them, though, which is lower than Facebook which sits at 83%. However, 44% of everyone who has the internet in Canada has LinkedIn.

Internet users in Canada
  • LinkedIn’s users are mostly between 25 and 34 years old

59.9% of LinkedIn’s users are between the ages of 25 and 34 years old.

This means that your brand’s potential market is always changing.

  • Bill Gates was pretty interesting in 2020

In fact, he wrote 50% of the top most engaging articles on LinkedIn at the end of 2020.

This means that if your company is hiring right now, you could potentially find your match on LinkedIn.

  • People get hired on LinkedIn at a rapid rate

In fact, three people are recruited through LinkedIn every minute.

This is because the majority of people weren’t able to meet in person.

Both individuals and brands ramped up the content output in 2020, to make the most of the increase in audience.

Again, thanks to the majority of people being at home in 2020, LinkedIn live streaming increased exponentially.

Of course, this is the majority, but what’s interesting about this stat is that it hasn’t changed since 2018, so mobile has been king for a while.

  • LinkedIn has more content impressions than job listings

15 times more, to be exact.

This makes sense when most of your employees are using LinkedIn to stay connected.

  • Employees are more likely to share content from their employer

Than other content, and the rate is 14 times more. This means that your employees are an integral part of your LinkedIn marketing strategy.

  • LinkedIn image posts get more engagement

Actually, they get twice as much engagement as posts that don’t include an image. Also, bigger images do even better.

  • LinkedIn users are more likely to reshare a video

LinkedIn users are 20 times more likely to reshare a video than an image.

  • A LinkedIn ad can reach 13% of the people in the world

Remember, this is 13% of people in the world who are over the age of 13. This isn’t the highest reach when compared to other social networks, but it’s still pretty impressive.

  • LinkedIn’s ad reach increased by 25 million people in 2020

This is a 3.5% increase from earlier in 2020.

From company industry and size to job experience, there are many different ways to make sure that your ad is connecting with the best audience for it.

When people see your ad on LinkedIn, they are 33% more likely to want to purchase your product.

  • LinkedIn’s users drive business decisions

Four out of five people on LinkedIn encourage business decisions.

  • There are more than 60 million ‘senior’ influencers on LinkedIn

These aren’t traditional influencers; they are top decision makers within certain companies.

55 million, to be exact.

You can use these to highlight specific products with reviews and ratings.

  • Majority of B2B content marketers use LinkedIn for authentic social media marketing

96% of B2B content marketers, which makes LinkedIn the top social network for B2B marketing.

B2B content marketers use LinkedIn
  • Majority of B2B content marketers use LinkedIn ads

In fact, 80% of content marketers make the most of LinkedIn ads.

  • B2B decision makers use LinkedIn to look up purchases

33% of decision makers use LinkedIn to do their product research.

  • Brands get more reactions and comments on live streams

Seven times more reactions and 24 times more comments on live streams than if they were to just upload a regular video.

  • Companies posting every week on LinkedIn get a higher engagement rate

Their engagement rate is twice as high if they post regularly on LinkedIn.

  • Companies who put time and effort into their profiles get more views

Companies who complete the process of filling out their profile get five times the page views.

This is an increase from last year, as you can see from the graph.

More than half of U.S. marketers
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Stefan Campbell
The Small Business Blog was started in 2009. Aiming to start, help, and grow small and medium sized businesses.
Stefan Campbell

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