Facebook has become an intrinsic part of our lives, so much so that we don’t really even notice it anymore. Most of us go to Facebook on our phones without even realizing that we have, and at this point it’s difficult to imagine our lives without it.

Whether you are on Facebook for political or private reasons, Facebook has the kind of information that makes it really easy to share with your friends, family and wider circle.

Facebook connects us in ways that we didn’t think were possible. Of course, businesses are now aware of this, and the popularity of social media in general has made companies rethink their marketing strategies, and how they can connect with more of their clients.

These days, millions of companies around the world make the most of Facebook to connect with their customer base. This is why it is really important that companies, and particularly marketers, stay ahead of the trends on Facebook to make the most of the being online in general.

Let’s take a look at what we think are some of the most important Facebook statistics you need to know about in 2021.

How Many People are on Facebook?

2.8 billion active users

Facebook has more than 2.8 billion active users every month, and if this statistic doesn’t blow your mind, it also has more than 1 billion users that are making the most of the social media sharing site every day.

This means that users are either on Facebook Messenger, Instagram, WhatsApp, or Facebook every day. Facebook hit the 1 billion-active-users-every-month mark in 2012 and crossed the 2 billion mark almost five years later in 2017.

Because of this massive reach that Facebook has managed to attain, it has become impossible for marketers and companies to ignore. Because Facebook is getting so many people visiting the site every day, it has unleashed unprecedented opportunity for businesses both big and small.

Facebook, the King of Social Media

When it comes to social media in general, Facebook is definitely on top. Facebook is currently the leading social platform, with the reach of 59% of social media users on the Internet.

Of course, Facebook has its fair share of competition, including Twitter, Snapchat, Instagram, but despite this, Facebook still comes out on top. This is because it has the biggest number of active users out of all the social media platforms out there, and people spend days scrolling through their feeds.

One reason why we believe that Facebook has been so successful is that it has been willing to adapt to the latest changes and trends with social media over the years.

Marketing Revenue for Facebook

Marketing Revenue for Facebook 2020

With all of Facebook’s success, it’s no wonder that the majority of Facebook’s revenue comes from marketing. The company earned more than 27 billion in ad revenue in the later part of 2020. Its ad revenue makes up more than 96% of its overall revenue for the entire quarter, and this number is also a 31% increase from the year before.

This is particularly impressive because Facebook actually experienced a fall in ad demands at the end of their first quarter in 2020, largely thanks to COVID.

Companies use Facebook

More than 200 million small companies make the most of Facebook’s marketing features. One of the most popular features is the Facebook Page, where you can create a business page for your company. Here, you can share business information like your contact details and address, as well as a description of the service or product that you offer. As a result, you can increase your online presence.

There are a lot of benefits to using Facebook Pages. Of course, companies can reach one of the world’s biggest communities online, and they can also build an audience around their product or service and connect with people who are actually going to be interested in what they’re offering. Customers can also get in touch with you and ask you company-related questions.

Americans’ Facebook Usage

63% of Americans age 12 and older claim that they use Facebook. This is approximately 178 million Americans. As a result, Facebook continues to be the most popular social media platform in America.

95% of the American population know what Facebook is, which means that it is more well-known than Twitter, Pinterest, and Snapchat. 74% of people who use Facebook in America are between the ages of 35 and 54.

Facebook Usage

Younger People Prefer Facebook

Facebook is still an incredibly popular social media platform among young adults. 65% of people who use Facebook are under the age of 35. This means that they fall within the demographic of Generation Z, or millennials. This statistic for Facebook shows that young adults for the most part prefer to use social media platforms that their peers are using.

Understanding demographics like this for Facebook helps you determine your Facebook marketing approach.

Facebook Users Prefer Mobile

One of the biggest reasons why Facebook is so popular these days is because it is accessible through mobile. Being able to access it through multiple mobile apps has given Facebook an edge over its competitors. 98.3% of people who use Facebook access the social media platform through their smartphone. This means that only 1.7% of people using Facebook login through their computer.

This is one of the reasons why Facebook is still one of the most downloaded social media sharing apps in the world. This is also a good reminder of how important it is to optimize your company’s content for mobile.

Time Spent on Facebook

When it comes to how much time people spend on Facebook, the latest statistics show us that people spend an average of 19.5 hours on the social media app every month. This means that as well as being the most popular social media sharing app in general, it’s the most popular social media mobile app.

People spend 19.4 hours a month on WhatsApp, and 10.3 hours per month on Instagram. As a marketer, it’s important to understand how much time your potential customers spend on social media apps, so that you can determine where your efforts are best put.

Marketers are all About Facebook

Of course, because Facebook is so well-known, it gets noticed by marketers as well. 86% of marketers out there are making most of Facebook for advertising. Regardless of how big your business is, Facebook is a really great place to be putting some of your marketing efforts.

The best part of using Facebook is that almost all kinds of content work really well, which makes it really easy to get started on. Not only can you connect with your target audience, but you can use Facebook to interact with clients, and develop a longer-lasting relationship with them.

Product Discovery Through Facebook

Facebook is really good at connecting products and brands to people. 78% of consumers in America have discovered a retail product through Facebook. This suggests that more than half of the people that use Facebook are actively on there looking for new products.

This also means that Facebook is becoming more important as a discovery platform. Users aren’t just spending time on the platform to connect with others, or to share more about their lives. They are also on there to research, browse, and find inspiration.

Naturally, this information is valuable when it comes to marketers that can help improve the journey for the customer. Understanding what the customer ‘s looking for can help marketers make it easier for people to discover products that they are going to be interested in.

Final Thoughts

So, there you have it – our top ten Facebook statistics in 2021. As you can see, the majority of your audience will be on Facebook, as well as your competitors. This means that you need to make sure your Facebook content and marketing strategy are up to date, so that you can stay ahead of the trends, and get more clients looking at your product.

It is essential for marketers to step up their game and take advantage of these statistics to expand their brand’s reach. If you use Facebook the right way, it can be a complete game changer for you and your company.

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Stefan Campbell
The Small Business Blog was started in 2009. Aiming to start, help, and grow small and medium sized businesses.
Stefan Campbell

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