How many people use Facebook in 2024?

Facebook has become an intrinsic part of our lives, so much so that we don’t really even notice it anymore.

Most of us go to Facebook on our phones without even realizing that we have, and at this point, it’s difficult to imagine our lives without it.

Whether you are on Facebook for political or private reasons, Facebook has the kind of information that makes it really easy to share with your friends, family, and wider circle.

Facebook connects us in ways that we didn’t think were possible.

Of course, businesses are now aware of this, and the popularity of social media, in general, has made companies rethink their marketing strategies, and how they can connect with more of their clients.

These days, millions of companies around the world make the most of Facebook to connect with their customer base.

This is why it is really important that companies, and particularly marketers, stay ahead of the trends on Facebook to make the most of being online in general.

Let’s take a look at some of the most important Facebook statistics you need to know about in 2024.

Key Facebook Statistics 2024

  • Facebook has 2.934 billion users every month
  • 200 million small companies are on Facebook
  • 63% of Americans over 12 say they have Facebook
  • 65% are under 35
  • 98.3% of Facebook users are on their phone
  • 78% of consumers have found a product through Facebook

In-depth Facebook Statistics 2024

Facebook Inc. has rebranded as Meta Platforms Inc.

Facebook Inc. has rebranded as Meta Platforms Inc, but the actual platform called Facebook remains unchanged.

Facebook Users: How Many People Use Facebook in 2024?

how many people use Facebook?

Facebook has more than 2.934 billion active users every month, and if this statistic doesn’t blow your mind, it also has more than 1 billion users that are making the most of the social media sharing site every day.

This means that users are either on Facebook Messenger, Instagram, WhatsApp, or Facebook every day.

Facebook hit the 1 billion-active-users-every-month mark in 2012 and crossed the 2 billion mark almost five years later in 2017.

Because of this massive reach that Facebook has managed to attain, it has become impossible for marketers and companies to ignore.

Because Facebook is getting so many people visiting the site every day, it has unleashed unprecedented opportunity for businesses, both big and small.

If you are someone who owns a brand or a business, it is obvious from stats like this that you can’t avoid using Facebook to market your brand.

It is too good of an opportunity, and while it might take a bit of time in the beginning to get off your feet, it’s worth it in the end.

The good thing about Facebook is that there are a lot of opportunities within the app to help you meet your target market.

Whether this is through the messenger app, through WhatsApp which is owned by Facebook, or through Instagram which is also owned by Facebook, there are a lot of avenues to consider when coming up with a Facebook marketing campaign.

Facebook, the King of Social Media

When it comes to social media in general, Facebook is definitely on top. Facebook is currently the leading social platform, with the reach of 59% of social media users on the Internet.

Of course, Facebook has its fair share of competition, including Twitter, Snapchat, Instagram, but despite this, Facebook still comes out on top.

This is because it has the biggest number of active users out of all the social media platforms out there, and people spend days scrolling through their feeds.

One reason why we believe that Facebook has been so successful is that it has been willing to adapt to the latest changes and trends with social media over the years.

Naturally, a lot of the other social sites that we mentioned above have managed to do really well over the years too, but Facebook seems to somehow continue to skim the top no matter what.

They have a huge investment backing behind them, and despite the fact that they are subject to numerous controversies over the years, primarily to do with privacy, they still continue to go from strength to strength.

The developers behind Facebook have found a way to keep its users scrolling, and considering Mark Zuckerberg owns 50% of Facebook still, there aren’t too many people out there that get a say in what happens to the popular social platform.

Marketing Revenue for Facebook

Marketing Revenue for Facebook 2020

With all of Facebook’s success, it’s no wonder that the majority of Facebook’s revenue comes from marketing.

The company earned more than 27 billion in ad revenue in the later part of 2020. Its ad revenue makes up more than 96% of its overall revenue for the entire quarter, and this number is also a 31% increase from the year before.

This is particularly impressive because Facebook actually experienced a fall in ad demands at the end of their first quarter in 2020, largely thanks to COVID.

However, since then, it has managed to pick up the pace, and more businesses than ever at this point are choosing to market their product or service on Facebook.

Facebook has branched out into other avenues that relate to the business industry, meaning that you can create a Facebook business page for your brand and make the most of marketing tips, ad campaigns, and analytics to determine how best to interact with your target demographic.

Facebook charges for your ad campaigns based on how long you want them to run for and who you want them to target.

It might be slightly more expensive than other traditional ad options, and it might be more expensive than what other social media sites are offering, but it is an option and there are huge corporations out there that have made the most of this marketing opportunity.

Companies use Facebook

More than 200 million small companies make the most of Facebook’s marketing features. One of the most popular features is the Facebook Page, where you can create a business page for your company.

Here, you can share business information like your contact details and address, as well as a description of the service or product that you offer. As a result, you can increase your online presence.

There are a lot of benefits to using Facebook Pages.

Of course, companies can reach one of the world’s biggest communities online, and they can also build an audience around their product or service and connect with people who are actually going to be interested in what they’re offering.

Customers can also get in touch with you and ask you company-related questions.

Again, Facebook is a great place to market your small brand or business, and it’s also a great way to get your content in front of the right people, and encourage people to visit your website.

If you want to just use your Facebook page to sell your product, you can do this as well.

Facebook has seen the writing on the wall with their business features, and they understand that there are a lot of businesses, both big and small, that have found ways to make the most of their marketing techniques.

With such a huge audience to market to, it’s no wonder that these features are so popular.

Americans’ Facebook Usage

63% of Americans age 12 and older claim that they use Facebook. This is approximately 178 million Americans. As a result, Facebook continues to be the most popular social media platform in America.

95% of the American population know what Facebook is, which means that it is more well-known than Twitter, Pinterest, and Snapchat. 74% of people who use Facebook in America are between the ages of 35 and 54.

This stat means that the majority of the people using Facebook fall into the millennial generation, even though Facebook has managed to garner the attention of people young and old.

This is a slightly different demographic outlook than other social sites out there that have younger users, but at the end of the day it’s still a good accomplishment, and means that brands everywhere are able to market their products to a younger crowd, which is what most are trying to do anyway.

It also gives you a clear idea of who you can market to if you choose to split a part of your online marketing campaign with your Facebook business page.

If your target market doesn’t fall into this age bracket, then you might want to find another social site to use. Otherwise, Facebook is a good option.

Facebook Usage

Younger People Prefer Facebook

Facebook is still an incredibly popular social media platform among young adults. 65% of people who use Facebook are under the age of 35.

This means that they fall within the demographic of Generation Z, or millennials. This statistic for Facebook shows that young adults for the most part prefer to use social media platforms that their peers are using.

Understanding demographics like this for Facebook helps you determine your Facebook marketing approach.

Without a robust marketing approach for your Facebook page, you aren’t going to do as well as your peers.

The more you know about your target market, the easier it is going to be to work out what kind of content you need to create, and even when you need to post.

Facebook Users Prefer Mobile

One of the biggest reasons why Facebook is so popular these days is because it is accessible through mobile.

Being able to access it through multiple mobile apps has given Facebook an edge over its competitors. 98.3% of people who use Facebook access the social media platform through their smartphone.

This means that only 1.7% of people using Facebook login through their computer.

This is one of the reasons why Facebook is still one of the most downloaded social media sharing apps in the world. This is also a good reminder of how important it is to optimize your company’s content for mobile.

This stat proves that if you are trying to market your business on Facebook, you need to make sure that you have a proven marketing campaign that is going to resonate with smartphone users.

A lot of the time, someone will select your Facebook business page and want to go through to your website to see what products or service you offer.

If you haven’t optimized your website for mobile, then they are going to get frustrated and they won’t spend too much time on it.

Considering Facebook is very much a mobile app, you need to think about how you can optimise the rest of your brand being online for this as well.

Time Spent on Facebook

When it comes to how much time people spend on Facebook, the latest statistics show us that people spend an average of 19.5 hours on the social media app every month.

This means that as well as being the most popular social media sharing app in general, it’s the most popular social media mobile app.

People spend 19.4 hours a month on WhatsApp, and 10.3 hours per month on Instagram.

As a marketer, it’s important to understand how much time your potential customers spend on social media apps, so that you can determine where your efforts are best put.

The more you know about where your customers are online and how much time they are spending there, the easier it is going to be for you to get your product in front of them, or even just your content.

The fact that this stat proves that Facebook gets the most screen time means that you should be focusing your efforts on Facebook first, and then thinking about the rest of your social media sites.

Marketers are all About Facebook

Of course, because Facebook is so well-known, it gets noticed by marketers as well. 86% of marketers out there are making most of Facebook for advertising.

Regardless of how big your business is, Facebook is a really great place to be putting some of your marketing efforts.

The best part of using Facebook is that almost all kinds of content work really well, which makes it really easy to get started on.

Not only can you connect with your target audience, but you can use Facebook to interact with clients, and develop a longer-lasting relationship with them.

You might find Facebook ads to be a bit expensive in the beginning, but at the end of the day if you stick to them and find how they can work to connect you directly to your target audience, they are going to end up helping you more than hindering you.

Just make sure that you experiment a little bit and see what works best for your target demographic so that you don’t have to worry about wasting money, especially in the beginning.

Product Discovery Through Facebook

Facebook is really good at connecting products and brands to people. Facebook statistics show that 78% of consumers in America have discovered a retail product through Facebook.

This suggests that more than half of the people that use Facebook are actively on there looking for new products.

This also means that Facebook is becoming more important as a discovery platform. Users aren’t just spending time on the platform to connect with others, or to share more about their lives. They are also on there to research, browse, and find inspiration.

Naturally, this information is valuable when it comes to marketers that can help improve the journey for the customer.

Understanding what the customer’s looking for can help marketers make it easier for people to discover products that they are going to be interested in.

Final Thoughts

So, there you have it – the top Facebook statistics for 2024. As you can see, the majority of your audience will be on Facebook, as well as your competitors.

This means that you need to ensure your Facebook content and marketing strategy are up to date so that you can stay ahead of the trends, and get more clients looking at your product.

It is essential for marketers to step up their game and take advantage of these Facebook statistics to expand their brand’s reach.

If you use Facebook the right way, it can be a complete game-changer for you and your company.


Edison ResearchStatistaData Reportal
eMarketerKleiner Perkins