The biggest video sharing platform worldwide had a banner year in 2022.
There are plenty of great wins for YouTube and with the popularity of online platforms higher than ever, there’s no sign of slowing down in 2023.
YouTube was first created in 2005 so it’s had plenty of time to grow into the social media giant we know today.
With online video currently replacing so many different in-person events and activities, it’s no surprise that YouTube was able to make some good moves in 2022.
Understanding YouTube’s performance and current statistics will help anyone looking to monetize the platform or increase their viewership tailor their strategy in the most effective way.
Here we’re going to break down the most relevant YouTube statistics in 2023 to help you do exactly that.
It can be tough to look on multiple sites all over the web to compile your data, so we’re bringing them to you!
Let’s take a look at how many people use YouTube in 2023.
- 1 Key YouTube Statistics for 2023
- 2 In-depth YouTube Statistics 2023
- 2.1 1. YouTube is the Second-Most Used Social Media Network
- 2.2 2. 16.4% of YouTube Traffic is from the United States
- 2.3 3. The Second-Most Visited Website Globally is YouTube
- 2.4 4. Over a Billion Hours of YouTube Video is Watched Daily
- 2.5 5. 41% of YouTube Watch Time is Via Mobile
- 2.6 6. Black Lives Matter Videos Had a Surge at the Beginning of June 2020
- 2.7 7. Viewers 18+ Spend an Average of 42 Minutes on YouTube Every Day
- 2.8 8. An Average YouTube Visitor Will View 8.89 Pages Daily
- 2.9 9. More Than 70% of what People Watch is Based on the YouTube Algorithm
- 2.10 10. In 2020, 70% of Users Viewed YouTube in Place of Live Events
- 3 YouTube Demographic & Usage Stats 2023
- 3.1 11. YouTube Clocks over 2 Billion Monthly Active Users
- 3.2 12. 80% of Parents in the U.S. Say Their Kids Watch YouTube (11 and Under)
- 3.3 13. About 75% of all Teens and Adults 15+ Watch YouTube in the U.S.
- 3.4 14. 94.5% of Streaming Service Users Watch YouTube
- 3.5 15. Over Half of YouTube Users are Male
- 4 YouTube Business Statistics 2023
- 4.1 16. Gaming was Popular with Over 100 Billion Hours Watched in 2020
- 4.2 17. Daily Views of Videos Including the Words “Home Office” Increased 210% in March 2020
- 4.3 18. Videos with the word “Beginner” did well— 50% more viewership between March and July 2020
- 4.4 19. About 60% of B2B Decision Makers Use YouTube to Research Purchases
- 4.5 20. In the First 6 Months of 2020, Live Streams Increased by 45%
- 5 YouTube Ad Statistics
- 5.1 21. Targeting by Intent is More Effective Than Targeting by Demographic
- 5.2 22. 70% of Users Bought from a Brand They Saw on YouTube
- 5.3 23. YouTube is Predicted to Earn Almost $5.6 Billion Dollars in Ad Revenue in 2021
- 5.4 24. Year over Year, Channels Earning $10k USD/Year Grew by 50%
- 5.5 25. The Top US YouTube Ad in 2020 was Nike’s “Never Too Far Down | You Can’t Stop Us”
- 6 Even More YouTube Statistics & Facts 2023
- 6.1 26. Google Acquired YouTube for $1.65 Billion
- 6.2 27. Six Figure YouTube Channels Also Grow by 40% YOY
- 6.3 28. The First YouTube Video Was Posted in 2005
- 6.4 29. There are over 37 Million YouTube Channels
- 6.5 30. 37% of Mobile Internet Traffic Belongs to YouTube
- 6.6 31. 56% of YouTube Users Are Male
- 6.7 32. 44% of YouTube Users Around the World Are Female
- 6.8 33. 81% of American Adults Use YouTube
- 6.9 34. 82% of American Male Adults Use YouTube
- 6.10 35. 80% of American Female Adults Use YouTube
- 6.11 36. 95% of Those Aged Between 18 and 29 in America Use YouTube
- 6.12 37. 91% of Those Aged Between 30 and 49 in America Use YouTube
- 6.13 38. 49% of Those Over the Age of 65 in America Use YouTube
- 6.14 39. 89% of YouTube Users Are Actually Based Outside of America
- 6.15 40. 51% of YouTube Users Say that They Get on The Site Every Day
- 6.16 41. 37% of Millennials Between the Ages of 18 and 34 Binge Watch YouTube Every Day
- 6.17 42. YouTube’s Features Are Available in More than 100 Countries
- 6.18 43. 15.5% of Site Traffic for YouTube Comes from America
- 6.19 44. More than 70% of Watch Time for YouTube Comes from Mobile Phones
- 6.20 45. YouTube Can Be Watched in 80 Different Languages
- 6.21 46. YouTube Is the World’s Second Most Popular Website
- 6.22 47. YouTube Is the World’s Second Most Popular Social Media Platform
- 6.23 48. YouTube Users Check out On Average 8.89 Pages a Day
- 6.24 49. The Number of YouTube Channels that Have More than One Million Subscribers Increased by 65% Year on Year
- 6.25 50. The Most Popular YouTube Video Genres Are Comedy, Followed by Crime and Thriller
- 6.26 51. In 2020, People Watched 100 Billion Hours of Gaming Videos on YouTube
- 6.27 52. India Is the Country that Has the Highest Number of YouTube Users, Sitting at 225 Million
- 6.28 53. YouTube Made $19.7 Billion in Profits in 2020
- 6.29 54. YouTube Made $6 Billion in Profits in Quarter One of 2021
- 6.30 55. The Number of YouTube Channels Making Five Figures a Year on YouTube Increased More than 50% Year on Year
- 6.31 56. The Highest Paid YouTuber in 2020 Was Ryan Kaji, Who Earned $29.5 Million
- 6.32 57. Google Paid $1.65 Billion for YouTube Back in 2006
- 6.33 58. YouTubers that Have Between 500 and 5000 Subscribers Charge $315 per Video
- 6.34 59. YouTubers that Have More than 500,000 Subscribers Charge $3857 per Video on Average
- 6.35 60. The Majority of YouTube Channels Are Paid $0.5 per 1000 Video Views
- 6.36 61. YouTube Pays out $18 per 1000 Ad Views as An Average
- 6.37 62. YouTube Has Paid out More than $2 Billion Over the Last Five Years to Partners
- 6.38 63. YouTube Is Used by 55% of Marketers
- 6.39 64. 70% of People Using YouTube Bought Something from A Company After Seeing Something About It on YouTube
- 6.40 65. YouTube Was the Fifth Most Used Social Media Network for Branding in 2020
- 6.41 66. Apple Inc. Is the Biggest Marketer on YouTube
- 6.42 67. 29% of Marketers Find that Ads at The Beginning of The Video that Can Be Skipped Are the Most Effective
- 6.43 68. YouTube Accounts for 25% of Worldwide Smartphone Traffic
- 6.44 69. More than 70% of What People View on YouTube Is Decided by The Algorithm
- 6.45 70. The First Video Posted up On YouTube Was Uploaded by The San Diego Zoo in 2005
- 6.46 71. Gangnam Style Went Viral so Quickly that It Broke the Video Counter that YouTube Uses
- 6.47 72. It’s Expected that By 2025, 50% of Viewers Younger than 32 Won’t Subscribe to Paid Television
- 6.48 73. 20% of People Will Click out Of a Video if It Hasn’t Convinced Them in The First 10 Seconds
- 6.49 74. YouTube Offers Free Space in La for Anybody that Has More than 10,000 Subscribers
- 6.50 75. YouTube Statistics Show It Is Technically the Second Biggest Search Engine in The World
- 6.51 76. 61.5% of The Most Popular YouTube Videos Can’t Be Seen by People in Germany Because They’re Banned
- 6.52 77. the Most Viewed Video on YouTube Is Baby Shark Dance, and It Has 8.8 Billion Views
- 6.53 78. “baby” by Justin Bieber Has Received 12 Million Dislikes
- 6.54 79. The Most Popular YouTube Channel Has 189 Million Subscribers
- 6.55 80. There Are Over 37 Million YouTube Channels on YouTube
- 6.56 81. There Are More than 9000 Partners Making the Most of Content Id
- 6.57 82. YouTube Statistics show that Partners Have Been Responsible for More than 800 Million Videos Since They Implemented Content ID
- 6.58 83. YouTube Rolled out The First Ads on The Platform in August of 2007
- 6.59 84. By 2013, YouTube Had 1 Billion Monthly Active Users
- 7 FAQs
- 8 Sources
Key YouTube Statistics for 2023
Let’s do a quick rundown of all the top YouTube statistics this year, including how many people use YouTube. At a glance, here are the most striking or important:
- Google acquired YouTube for $1.65 billion in 2006
- YouTube has over 2.2 billion monthly users
- It’s the second most popular website
- 41% of YouTube watch time is via mobile
- Over 1 billion hours of video is watched daily on YouTube
- The average user spends 42 minutes viewing YouTube
- Users check out about 9 pages when using the app
- There are more men on YouTube than women
- The US accounts for 16.4% of YouTube viewership
- Ad success is calculated by organic and paid views, watch time, and audience retention
- 80% of U.S. parents say their kids watch YouTube
- There are over 37 million YouTube channels
In-depth YouTube Statistics 2023
These YouTube statistics help us understand exactly what type of usage can be seen on YouTube and how many people use YouTube, helping brands, businesses, and influencers gauge how much potential they have to gain momentum on the platform.
It can also help understand usage trends that are beneficial to marketers and other users that want to better understand their target audience.
Here we’ll share five of the YouTube usage statistics that you need to know.
1. YouTube is the Second-Most Used Social Media Network
YouTube and Facebook have been fighting it out for the top social media network for a while now.
Facebook is the most-used social media network with almost 3 billion monthly active users (2.9 billion to be exact).
The second-most used social media network is YouTube, coming in at roughly 2.2 billion monthly active users.
YouTube is popular across the globe and has a strong lead on Instagram, which comes in at number 3 with about 1.4 billion monthly active users, and TikTok, which has risen to about 1 billion monthly active users as well.
2. 16.4% of YouTube Traffic is from the United States
When thinking about how many people use YouTube, the United States is a big consumer of YouTube, but they’re not the only country that uses YouTube widely.
In fact, only 16.4% of YouTube’s total traffic is from the United States, roughly.
The U.S. is the largest single source of YouTube visitors, but it’s overall traffic only accounts for a small fraction of all the visits to YouTube on a global scale.
The countries that follow the U.S. in highest single YouTube traffic source is India at roughly 9% and Japan at almost 5%.
3. The Second-Most Visited Website Globally is YouTube
YouTube was acquired by Google in 2012, and that makes Google the official placeholder of the first and second-most visited website worldwide. Congrats, Google!
Google itself comes in first as the most-visited website in the world; YouTube follows as the second-most visited website in the world.
The great thing about YouTube is that it’s not only a mobile app, it’s also a website, and it’s website component still gets a lot of visits.
It’s not necessary for users to use the mobile app to access YouTube, not even from a cell phone, and features are widely streamlined across both the website and mobile app in terms of functionality.
4. Over a Billion Hours of YouTube Video is Watched Daily
If you thought the world was small, this next statistic may almost change your mind. Over 1 billion hours of YouTube video is watched daily, all around the world.
This is a huge number and shows the scale of how many people use YouTube!
It’s very interesting to consider how it could be possible that a billion hours of YouTube video is viewed not monthly, not weekly, but daily.
Considering the fact that people view a variety of videos back to back and may leave YouTube playing all day in the background, it’s wholly possible.
You can even listen to 10 hours of traffic sounds if for some reason you’re into that!
5. 41% of YouTube Watch Time is Via Mobile
Even though YouTube is fully functional and optimized for desktop use, it’s equally as good for mobile, and the usage statistics show.
Since we always have a cell phone in hand, it’s become increasingly easy for apps and websites to pick up traction with mobile use.
That said, YouTube is viewed via mobile 41% of the time, which is a pretty big chunk of their view time.
This also hints at why YouTube has a billion hours of video viewed daily; it’s always right in your hand.
6. Black Lives Matter Videos Had a Surge at the Beginning of June 2020
Social Media usage trends have shifted in 2020 due to the Coronavirus pandemic and also due to growing social unrest in the US, and YouTube has reflected those changes.
This is a good sign that people are looking toward the future trying to be an active part in the change.
In early June, the video “how to be an ally” increased its view rate by 23%, and almost half of people agree that they look to online videos to help understand diverse cultural issues and new perspectives that they can adopt.
Songs that reflected American turmoil such as “This Is America” and “Fight the Police” also had an increase in plays in June, as well as other protest-related songs.
It’s clear that a lot can be deducted from the content that people view on social media.
7. Viewers 18+ Spend an Average of 42 Minutes on YouTube Every Day
Another way to explain the billion hours of videos viewed daily is the amount of time that people spend on YouTube every day.
The average time spent on the platform for viewers 18+ is 42 minutes, showing that they do hang around for a while and not just check out one video.
One of the best things you can do is put your recommended videos at the end of your content so that people can click and view more of what you have to offer; also, YouTube will automatically recommend videos once a user’s has finished playing, so if a user doesn’t close out the app or navigate away, YouTube will continue to play, perhaps playing more of your content or other related.
8. An Average YouTube Visitor Will View 8.89 Pages Daily
Because users rarely come into YouTube to view only one video, it’s no surprise that the average visitor to YouTube will visit almost 9 pages during their visit.
This increases the time viewed and spent on the platform as well as the amount of content that they check out.
This type of usage is how YouTube determines what to recommend people based on their algorithm, making it important to know which kind of patterns your target audience has.
9. More Than 70% of what People Watch is Based on the YouTube Algorithm
Speaking of the YouTube algorithm, most of what people watch on YouTube is because of the way that YouTube recommends videos to their users.
YouTube compiles different viewing trends and based on what you like dand what you watch most frequently, YouTube will populate recommended videos and videos that come next.
For that reason, about 70% of what people end up viewing on YouTube is due in one way or another to the YouTube algorithm.
This is perhaps one of the most important statistics— you’ve got to find ways to get your videos working in with the YouTube algorithm so that they’ll be recommended to more viewers and expand your reach naturally.
Understanding this as well as what your viewers typically view can help you design videos that are likely to perform well against the YouTube algorithm.
10. In 2020, 70% of Users Viewed YouTube in Place of Live Events
As we all know, COVID-19 put a big damper in most live events around the globe.
This is not only due to the fact that they couldn’t go out and watch things live, but many artists and creators flocked to YouTube to replace their events and still keep in contact with their fans.
This pushed the boundaries of how people consume entertainment and what different options there are out there to reach your target audience.
YouTube Demographic & Usage Stats 2023
Not only do we want to know how many people use YouTube in 2023, but who are YouTube viewers?
These YouTube statistics on usage and demographical data will help us have a clear picture of the different types of people that watch YouTube.
11. YouTube Clocks over 2 Billion Monthly Active Users
As we mentioned earlier, YouTube has over 2 billion monthly active users from around the world, beat out only by Facebook’s 2.8 billion. This is 2 billion monthly active users that are logged in.
YouTube doesn’t require users to be logged in when they watch videos, so it’s wholly possible that there are many different users that are unaccounted for.
While it’s not for certain, YouTube could easily have more users than Facebook if they were all reported.
12. 80% of Parents in the U.S. Say Their Kids Watch YouTube (11 and Under)
We’ve all seen it and experienced it— kids love YouTube and it can be an easy way to keep your little one distracted and happy.
This is confirmed by YouTube statistics that state 80% of parents in the U.S. say that their kids watch YouTube.
Out of those parents, 53% confirm that their child views videos on YouTube daily.
Most social media networks require users to be at least 13, but YouTube doesn’t even require users to register, meaning that children can really get the hang of YouTube from a young age.
YouTube is popular among pretty much any age group in the U.S., even with the youngsters!
13. About 75% of all Teens and Adults 15+ Watch YouTube in the U.S.
So, moving on from the youngest viewers, we also have adults and teenagers above 15 years old. 75% of people within this age range are YouTube viewers.
There is a bit of a difference throughout the ranges for popularity, which we’ll check out here.
The most popular age range for YouTube is 35 and under, but just by a small amount— Americans ranging from 36-45 use YouTube as well, 76% of them in fact.
The number drops a bit, to 70%, for those between 46-55, and 56+ comes in at 67%.
As you can see, there is a slight drop as the age ranges increase, but most people have taken a liking to YouTube, at least in the U.S.
This is another thing that differentiates YouTube from other social media platforms; many users on other social media platforms see much less involvement from users in higher age ranges.
14. 94.5% of Streaming Service Users Watch YouTube
Another thing that has become extremely popular is the use of online streaming services to watch TV and movies.
There is a correlation between people who use streaming services and people who use YouTube.
94.5% of people who use streaming services on their TV in the U.S. are also YouTube viewers.
In fact, YouTube is the most popular digital video platform in the United States followed by Netflix, coming in at roughly 75%.
A final tidbit is that YouTube’s watch time on TVs increased from prior year over 80%.
This may also be due to the fact that more people are using smart TVs and have become used to downloading and using apps on their TV.
In addition, TVs have better sound quality and may offer a better user experience than mobile or desktop.
15. Over Half of YouTube Users are Male
Understanding the gender breakdown of YouTube will help you decide on factors related to your target audience. While the difference isn’t huge, male users slightly wedged out female users.
56% of users on YouTube are male, with 44% being female.
There is no data available for genders outside of male and female, and even though men took a higher percentage, there is still a huge female presence on YouTube.
YouTube Business Statistics 2023
Now that we’ve seen some key information about the people using YouTube, let’s take a look at some important YouTube statistics that will help you understand some more detailed information about YouTube for business and different ways you can boost business performance on the platform.
These statistics may help businesses realize what direction they can gear some of their content or how they can target their ads to meet trending content topics.
16. Gaming was Popular with Over 100 Billion Hours Watched in 2020
Gaming remains a popular niche online, with over 912,000 YouTube gaming channels as well as many gamers active on Twitch doing live streams related to gaming and other topics.
On YouTube, 80,000 of the 912k gaming channels have at least 100k subscribers, which means they are hugely popular on the platform.
The most viewed video game of 2020 was Minecraft, raking in about 201 billion views.
After Minecraft, Roblox followed with 75 billion views, and Garena Free Fire came in third with 72 billion views.
17. Daily Views of Videos Including the Words “Home Office” Increased 210% in March 2020
Many people found the need to seek out information about home offices, and videos with a title that included the phrase “home office” were up a whopping 210%! This is a big deal— offering people content that is trending and that they are seeking out can have a big impact on your YouTube efforts.
What’s more, videos including the phrase “at home” were also up by a staggering 700% in March as well.
Including buzzwords like “quarantine” and “routine” racked in a huge number of views in March, reaching the 10.5 million views mark.
This just goes to show how important it is to take action quickly when something comes out as trending and when people are looking for videos on these topics and want to view them.
If you can get out content quickly that falls within the viral or trending topics, you’ll be likely to see a spike in your video views, ultimately helping with your performance against the YouTube algorithm.
18. Videos with the word “Beginner” did well— 50% more viewership between March and July 2020
With so many people being in mandatory quarantine and having a lot more time to do different things, there was a huge surge in videos that included the word “beginner” in the title, and these vidos performed very well between March and July of 2020.
In fact, videos including this word reached over 9 billion views globally.
The purpose varied from country to country, with 66% of people in Germany picking up a new hobby and 94% of people in India learning how to do things themselves.
Overall, India was right on the money, as 82% of people around the world had the same idea.
Here are some of the things people were focused on learning:
- Beauty Tutorials: 50% increase.
- Bike maintenance and/or repair: 90% increase.
- Gardening: 6 million views over the March-July period.
- Self-care: an increase of 215% in daily uploads related to self-care, showing people’s desire to be at peace.
- Haircuts: some people really needed a haircut, and they picked up the scissors. themselves, with huge spikes in videos about how to do an at-home haircut.
- Guitar: people wanted to enhance their guitar skills from March to the end of April, bringing in 160 million views on the topic.
- Raising chickens: yep, a big increase in people raising chickens, or at least wanting to share it! Views of videos with this in the title increased by 160%.
- Bread: another big thing of the pandemic was baking your own bread, especially sourdough. Can’t blame people, especially since many grocery stores were sold out! Daily views about baking sourdough bread increased 458%. Huge! Bubble tea recipe videos also increased by about half that much, 200%.
19. About 60% of B2B Decision Makers Use YouTube to Research Purchases
For marketing to other businesses, YouTube is perhaps your best avenue for getting your ads out there in a big way; YouTube is the top-used platform for B2B decision makers before making purchases.
That means all the people (or most, at least) are checking out YouTube looking for the best info and guide to make their choices, which holds a lot of weight.
Facebook came in with 48.5% of decision-makers using it, and LinkedIn with only 33%.
A cross-platform marketing effort would cover all of your bases, but YouTube has the biggest chunk of all three.
20. In the First 6 Months of 2020, Live Streams Increased by 45%
As we know, 70% of users relied on YouTube to bring them live events, which means that creators and output of live streams was up, by 45% to be specific.
Live streams have a different way to reach your audience and can be quite the event— finding a way to implement them in your strategy can be a valuable way to reach more people and further your efforts.
YouTube Ad Statistics
Finally, we’ll get into the nitty-gritty of how ads played out on YouTube helping you to hone in on the right strategy for your YouTube.
21. Targeting by Intent is More Effective Than Targeting by Demographic
It’s much more effective, actually, with a 100% higher lift in purchase intent.
This is a big deal because traditionally it was thought that targeting by demographic would be more productive, connecting to a target audience.
When you target by intent, however, you reach people at their core of needs and that is an even stronger connection; this shows through the 32% higher lift in ad recall.
In fact, even combining demographics and intent only was slightly more effective.
Intent targeting is the way to go.
22. 70% of Users Bought from a Brand They Saw on YouTube
That’s a pretty big number, and this comes from a study that was done by Talkshoppe in February of 2020.
2,000 users were studied ranging from 18-64. 70% of those users bought from a brand they saw on YouTube.
This is quite impressive, and researching with a larger sample would be great to see if this is true across a larger audience.
Even still, it’s worth noting and perhaps has larger implications that YouTube has big influence, especially in terms of product demos, tours, and more in-depth analysis of different products and brands.
23. YouTube is Predicted to Earn Almost $5.6 Billion Dollars in Ad Revenue in 2021
Yes, you read that right. $5.6 billion, and that’s in the U.S. only. This is 1.5b more than YouTube made in 2020, which is a hefty projection.
This is due to the fact that there are more ads being purchased in a variety of different formats.
One of the most popular campaign types, TrueView for Action, allows users to create compelling call-to-actions (CTAs), boosting leads and conversions. This new ad type increased 260% in 2020 alone.
YouTube is projected to make almost 7 billion in net revenue for ads by 2022.
24. Year over Year, Channels Earning $10k USD/Year Grew by 50%
This isn’t necessarily just from ad revenue; it likely includes other types of YouTube monetization, but the amount of channels breaking the 10k mark is pretty interesting.
This growth is indicated year over year, but the specific year isn’t indicated.
Over that same year period, channels earning $100k USD/year increased by 40%, which is even more astounding.
If you can find your rhythm and hit it big on YouTube, there is definitely potential to generate some income on the platform.
25. The Top US YouTube Ad in 2020 was Nike’s “Never Too Far Down | You Can’t Stop Us”
So, which ad came out on top? Nike’s “Never Too Far Down | You Can’t Stop Us” was the top ad. The top ad isn’t necessarily based on views; it’s based on the following three factors:
- Organic and paid views
- Watch time
- Audience retention
Even More YouTube Statistics & Facts 2023
Now that we’ve reviewed some of the most important YouTube statistics for 2023, we’re going to dive into 5 fun facts that do still offer quite a bit of insight into YouTube and its unique platform.
26. Google Acquired YouTube for $1.65 Billion
YouTube was created by 3 former PayPal employees in 2005, and YouTube remained in their hands until it was bought by Google in 2006.
Google paid $1.65 billion to acquire YouTube and still remains in control of it today. YouTube had a revenue listed at $15 billion as of 2019.
27. Six Figure YouTube Channels Also Grow by 40% YOY
As mentioned above, the number of creators making over 100k has consistently grown, and that means that its official— six-figure YouTube channels are a common thing, and the people in charge of them keep multiplying.
28. The First YouTube Video Was Posted in 2005
The video was 19 seconds long and it was titled “Me at the zoo,” posted by one of YouTube’s creators, Jawed Karim, on April 23rd, 2005.
YouTube was founded on February 14th, 2005 in San Mateo, CA.
29. There are over 37 Million YouTube Channels
These YouTube statistics come from 2020, and it grew 23% over prior year, showing that YouTube continues to be popular and more and more users are deciding to register and create their own channel.
500 hours of video are uploaded to YouTube per minute, so things show no sign of slowing down!
30. 37% of Mobile Internet Traffic Belongs to YouTube
This comes from 2019, and since data is measured by MB, this may be a reason why YouTube has such a staggering lead over other platforms like Facebook, with only 8.4% of web traffic.
Netflix has the most internet traffic overall, but on mobile, not so much, at only 2.4% via mobile in 2019. An updated version of this would be interesting to see.
31. 56% of YouTube Users Are Male
This YouTube statistic shows that there are more males in the world that like YouTube, and spend time on the popular video platform.
32. 44% of YouTube Users Around the World Are Female
While YouTube statistics show that there are more males who enjoy being on YouTube, this doesn’t mean that it’s not a popular choice for females as well when looking up video content online.
33. 81% of American Adults Use YouTube
This is an impressive YouTube statistic, and shows how far-reaching YouTube’s influence has been since it first started out. When you think about how many Americans there are, this is mind-blowing.
34. 82% of American Male Adults Use YouTube
Again, there are more American males than females that use YouTube, but as you can see the majority of them do anyway so it’s not that surprising.
35. 80% of American Female Adults Use YouTube
While there might not be as many American females that use YouTube, this is still a huge majority of American female adults.
36. 95% of Those Aged Between 18 and 29 in America Use YouTube
This means that almost everybody in the age category of 18 to 29 use YouTube. This is another mind-blowing YouTube statistic that is hard to wrap your head around.
37. 91% of Those Aged Between 30 and 49 in America Use YouTube
Again, this YouTube statistic just blows everything else out of the water. Even individuals in America who are aged between 30 and 49 spend a lot of time on YouTube.
38. 49% of Those Over the Age of 65 in America Use YouTube
Now, this is a lot lower than other age demographics, but if you think about how often over 65s use other technology, it’s still impressive. This means that 1 in every 2 seniors are using YouTube.
39. 89% of YouTube Users Are Actually Based Outside of America
All of the YouTube statistics above point to YouTube being extremely popular in America, and we would say that this is definitely the case. This is why it might surprise you to know that the majority of YouTube users are actually from somewhere else in the world.
40. 51% of YouTube Users Say that They Get on The Site Every Day
This is a crazy YouTube statistic when you think about it – 1 in 2 people around the world use YouTube every day.
41. 37% of Millennials Between the Ages of 18 and 34 Binge Watch YouTube Every Day
This is far lower than the YouTube statistics for general use, but it’s still a little bit concerning. This means that 1 in 3 millennials between 18 and 34 binge-watch YouTube, and probably spend too much time on the platform in general.
42. YouTube’s Features Are Available in More than 100 Countries
This stat comes as no surprise considering how many people around the world use YouTube on a regular basis.
43. 15.5% of Site Traffic for YouTube Comes from America
You might not find this YouTube statistic particularly impressive, but it’s still a decent chunk when compared with other countries, and shows how many Americans use YouTube every day.
44. More than 70% of Watch Time for YouTube Comes from Mobile Phones
More and more people are opting for mobile phone use when it comes to platforms like YouTube, because it means that they can take their video content on the go with them.
45. YouTube Can Be Watched in 80 Different Languages
This certainly helps YouTube reach a huge audience around the world. If they didn’t have so many languages available, then they probably wouldn’t have the reach that they do.
46. YouTube Is the World’s Second Most Popular Website
This YouTube statistic comes as no surprise considering how many people use YouTube.
47. YouTube Is the World’s Second Most Popular Social Media Platform
What might surprise you is that people love YouTube beyond just using it to look up videos and watch them. It’s a community, and it’s such a popular community that it’s the world’s second most popular social media network.
48. YouTube Users Check out On Average 8.89 Pages a Day
Again, this might not seem like a lot but these YouTube statistics mean that people are spending an extended amount of time on YouTube, and not just logging on for a couple of minutes.
49. The Number of YouTube Channels that Have More than One Million Subscribers Increased by 65% Year on Year
Back in the day when the concept of a YouTuber was almost non-existent, there were virtually no channels that had more than one million subscribers. However, these days, people are understanding how YouTube works better and how they can actually make money from having a community subscribed to their content.
50. The Most Popular YouTube Video Genres Are Comedy, Followed by Crime and Thriller
This is interesting because it shows that YouTube’s most popular content hasn’t really changed over the years, even though everything else has. People loved watching funny videos on YouTube ten years ago, and they still do.
51. In 2020, People Watched 100 Billion Hours of Gaming Videos on YouTube
Gaming is also a huge hobby that is explored through YouTube, which is why this YouTube statistic is hardly surprising. It’s still impressive though.
52. India Is the Country that Has the Highest Number of YouTube Users, Sitting at 225 Million
It wasn’t that long ago that not many people in India even had access to YouTube – but as you can see from this YouTube statistic, times have certainly changed.
53. YouTube Made $19.7 Billion in Profits in 2020
YouTube is the kind of platform that takes a lot of money to run, which is why back in the early days they weren’t have done so good as far as profit went. However, this has clearly changed.
54. YouTube Made $6 Billion in Profits in Quarter One of 2021
With more and more people logging into YouTube, the popular video platform is raking in the profit.
55. The Number of YouTube Channels Making Five Figures a Year on YouTube Increased More than 50% Year on Year
It’s not just YouTube that’s making a tidy sum. YouTubers are also managing to make a name for themselves on the platform, and add to their bank account at the same time – sometimes in a big way.
56. The Highest Paid YouTuber in 2020 Was Ryan Kaji, Who Earned $29.5 Million
This is an eye-watering amount of money, and shows that if you put your mind to it, you really can become a popular YouTuber with a big bank account.
57. Google Paid $1.65 Billion for YouTube Back in 2006
Google saw the writing on the wall back in 2006, and even though they bought YouTube for a huge amount of money, it has paid off tenfold over the last 15 years.
58. YouTubers that Have Between 500 and 5000 Subscribers Charge $315 per Video
This goes to show that you don’t need too many subscribers to make a decent amount of money from your YouTube videos.
59. YouTubers that Have More than 500,000 Subscribers Charge $3857 per Video on Average
If you’ve got more than 100,000 subscribers but less than 1 million, you can still do really well for yourself.
60. The Majority of YouTube Channels Are Paid $0.5 per 1000 Video Views
This means that again, the more views that you get on your video content, the more you’re going to get paid by YouTube.
61. YouTube Pays out $18 per 1000 Ad Views as An Average
Again, this is a pretty decent sum, and shows that the more subscribers you have on YouTube, the more you’re going to make.
62. YouTube Has Paid out More than $2 Billion Over the Last Five Years to Partners
There is definitely a niche here of YouTubers making a sustainable income from their channel and its content.
63. YouTube Is Used by 55% of Marketers
YouTube is becoming more and more a place for brands and businesses to expand their reach and find more of their target audience to interact with content that will lead to them purchasing their product or service.
64. 70% of People Using YouTube Bought Something from A Company After Seeing Something About It on YouTube
Again, this type of YouTube statistic indicates that if you want to do well with your brand online, you’ve got to work on your YouTube presence.
65. YouTube Was the Fifth Most Used Social Media Network for Branding in 2020
YouTube might not be as popular as Instagram or Facebook when it comes to marketing, but it’s getting up there and still beats hundreds of other sites.
66. Apple Inc. Is the Biggest Marketer on YouTube
This YouTube statistic should come as no surprise considering Apple is one of the most powerful companies in the world.
67. 29% of Marketers Find that Ads at The Beginning of The Video that Can Be Skipped Are the Most Effective
Sometimes, there is no rhyme or reason when it comes to what works and what doesn’t work on YouTube, but if you follow statistics like this, you are bound to be successful.
68. YouTube Accounts for 25% of Worldwide Smartphone Traffic
YouTube might not dominate the mobile phone industry, but they’ve still got a pretty good chunk.
69. More than 70% of What People View on YouTube Is Decided by The Algorithm
These days, it’s a lot easier to be recommended something based on your interests than spend hours trying to find the videos that you really want to watch.
70. The First Video Posted up On YouTube Was Uploaded by The San Diego Zoo in 2005
This might surprise you, because it’s not typically the kind of company that would spend a lot of time on YouTube. However, back in the day YouTube was all about funny and cute animals, so this actually makes sense.
71. Gangnam Style Went Viral so Quickly that It Broke the Video Counter that YouTube Uses
There have been a few viral videos to do the rounds on the internet over the past decade, but this goes to show that Gangnam style is by far one of the most popular.
72. It’s Expected that By 2025, 50% of Viewers Younger than 32 Won’t Subscribe to Paid Television
Video killed the radio star, and it also killed TV, according to this statistic. Because most people opt for video content on YouTube and other video platforms these days, TV is on its way out.
73. 20% of People Will Click out Of a Video if It Hasn’t Convinced Them in The First 10 Seconds
This goes to show how important the beginning of the video is for hooking people in and convincing them to watch until the end.
74. YouTube Offers Free Space in La for Anybody that Has More than 10,000 Subscribers
There are plenty of people who have moved to LA as a result of being part of YouTube. There are also a lot of people who have moved to LA with dreams of becoming YouTubers, too.
75. YouTube Statistics Show It Is Technically the Second Biggest Search Engine in The World
Of course, Google is number one, but YouTube takes the cake as a search engine as well. This means that they are a lot of number ones and number twos.
76. 61.5% of The Most Popular YouTube Videos Can’t Be Seen by People in Germany Because They’re Banned
Every country has different rules and regulations around the internet, and what can be seen and what can’t be seen. This goes to show that Germany is pretty strict as far as their online regulations go.
77. the Most Viewed Video on YouTube Is Baby Shark Dance, and It Has 8.8 Billion Views
There are a lot of children out there that have enjoyed dancing along to this extremely popular YouTube video and song.
78. “baby” by Justin Bieber Has Received 12 Million Dislikes
This might surprise you considering Justin Bieber is a megastar in the world of pop. However, even pop stars like JB have bad days and get dislikes on their videos.
79. The Most Popular YouTube Channel Has 189 Million Subscribers
YouTube statistics show that there are tonnes of channels out there that have over one million subscribers, but there aren’t that many that have hundreds of millions of subscribers – this is pretty impressive.
80. There Are Over 37 Million YouTube Channels on YouTube
If you’re thinking that the road to YouTube success is easy, then think again – there is a huge amount of competition if you’re trying to do well with your YouTube channel, even if it’s in a relatively obscure niche.
81. There Are More than 9000 Partners Making the Most of Content Id
As you can see, there are a lot of people making the most of the fact that they can make an income on YouTube with their content.
82. YouTube Statistics show that Partners Have Been Responsible for More than 800 Million Videos Since They Implemented Content ID
This is a huge number of videos and goes to show that YouTube is a juggernaut that’s got the whole world’s attention.
83. YouTube Rolled out The First Ads on The Platform in August of 2007
YouTube has always had marketing in mind as far as its content goes, and while this has shifted in a few ways over the years, YouTube’s goals have stayed pretty similar.
84. By 2013, YouTube Had 1 Billion Monthly Active Users
YouTube has always been and likely always will be an extremely popular video streaming site – unless something else comes along that can compete with numbers like these.
Why is YouTube so Popular in 2023?
This question is frequently asked, albeit very relative. Here are some of the reasons why we think YouTube has gained so much traction:
• Huge global reach
• Easy to share videos
• Not required to sign up in order to use
• Easy to use on mobile, desktop, web browsers, and TVs
• Potential to make money
• Ability to share unique and longer content
YouTube has been popular pretty much from the get go; they were founded in February 2005 and saw their first video with a million views in October of 2005, making the huge power that YouTube has in marketing and viral sharing very clear.
Who Owns YouTube?
Statistics sources show that YouTube is owned by Google, who bought the company in 2012 for $1.65 billion USD.
What’s the Most-Watched Video on YouTube?
Curious minds out there may be wondering, what video is the most-watched on YouTube, and how many views are on YouTube?
Well, here we have the most relevant YouTube statistics for you!
The most-watched video on YouTube is “Baby Shark Dance,” with 8.17 billion views.
This goes to show the power of a viral video!
It was initially uploaded in 2016, but became popular in 2017 building up through 2020.
The remaining top 4 are:
• “Despacito”: 7.25 billion
• “Shape of You”: 5.22 billion
• “See You Again”: 5.01 billion
• “Johny Johny Yes Papa”: 4..98 billion
#5 spot is interesting because it just confirms how many kids are actually viewing YouTube— this is a video uploaded by LooLoo Kids in 2016!
“Baby Shark” was also intended for kids, but once it went viral, it really spiked up for all audiences and people started doing challenges using the song.
Can I Make Money on YouTube?
As we can see from the above statistics, you absolutely can make money on YouTube.
In fact, when YouTube began doing advertising and monetary offerings, the platform really began to take off and launched it to what it has become today.
There are a few different ways to make money on YouTube:
• Monetize your video viewership
• Become an affiliate and review products
• Become an influencer and get sponsored by brands
• Sell branded merchandise
• Sell online courses or information
• Start a paid membership program
All of these options can help you earn some money on YouTube. YouTube also has a monetization program, YPP (YouTube Partner Program), which you can activate on your account.
You have to be eligible, and you must:
• Have 1,000 subscribers
• 4,000 watch hours
Both of those should be completed over the past 12 years, which is why it can be tough to get things rolling without another option from the list above.
You’ll eventually be able to become part of the YPP, but having additional income from other endeavors will only ultimately help you make more money.
How Can I Get More YouTube Viewers?
One of the biggest factors in making money on YouTube is having a lot of video views.
It’s important to keep your viewership up so that you can not only sell any products or services that you may be selling, but also so that you can reach the thresholds for earning income on YouTube.
Some things you can do to increase your YouTube video views include:
• Create unique and interesting content
• Optimize your video thumbnail
• Add a watermark to your videos
• Use embedded links on your videos
• Use a YouTube growth service like SidesMedia or UseViral
• Promote your YouTube videos on other social channels
• Encourage viewers to subscribe
• Create playlists
• Use end screens to encourage more views
A combination of the action items above will help you to start bringing in more YouTube views.
Always ensure that you have an attractive video thumbnail so that people are drawn to your video and also use titles that are optimized for YouTube searches.