The social media world is highly competitive as each one strives to outdo the other.
Facebook still reigns supreme, but TikTok may be hot on its tail.
Even though TikTok has received some poor media press related to security concerns and other issues, it’s starting to outpace Facebook in some areas of usage.
In this resource, we will address some key comparisons for TikTok vs Facebook users statistics.
As a marketer, brand, or business, this data will come in handy.
Post Contents
- 1 Key Statistics
- 2 TikTok Vs Facebook Users Statistics
- 2.1 1. Facebook has over 3.8 billion monthly active users and is ranked number one worldwide.
- 2.2 2. TikTok has roughly 1.218 billion monthly active users and is ranked number six worldwide.
- 2.3 3. 54% of Facebook users say they seek out entertaining or funny content on the platform.
- 2.4 4. 79.9% of TikTok users say they seek out entertaining or funny content on the platform.
- 2.5 5. 72.7% of Facebook users use this platform to message family and friends compared to 17% of TikTok users.
- 2.6 6. Facebook’s global rank in terms of social media usage is number one.
- 2.7 7. TikTok is ranked at 14 in the global ranking of social media platforms.
- 2.8 8. Adults in the United States spent 53.8 minutes a day on TikTok compared to 30.9 minutes on Facebook.
- 2.9 9. TikTok and Facebook have nearly equal numbers of male and female users.
- 2.10 10. The 25-34 aged crowd both use TikTok and Facebook the most.
- 3 Facebook Statistics
- 3.1 11. Facebook’s global advertising audience reach grew by 266.6 million in the first quarter of 2023.
- 3.2 12. India has the most Facebook active users in the world.
- 3.3 13. Southern Asia has the highest concentration of users at 496.3 million users.
- 3.4 14. 40% of Facebook users shop on Facebook’s online Marketplace.
- 3.5 15. Facebook has the highest share of digital buyers among social commerce platforms at 20.6%.
- 4 TikTok Statistics
- 4.1 16. TikTok was ranked fourth among popular social commerce platform across U.S. digital buyers in 2023.
- 4.2 17. In the U.S, an estimated 37% of TikTok users bought products via links in the app or on the platform.
- 4.3 18. Of the world’s 18 and older crowd, TikTok has the most users in the United States.
- 4.4 19. Southeastern Asia has the highest advertising share on TikTok with 276.1 million of those aged 18 and up.
- 4.5 20. In terms of marketing, TikTok gets a 25.7% organic search rate compared to Facebook’s 12%.
- 5 Conclusion
- 6 FAQs
- 7 Final Thoughts
Key Statistics
- Facebook has over 3.8 billion monthly active users and is ranked number one worldwide.
- TikTok has roughly 1.218 million monthly active users and is ranked number six worldwide.
- 54% of Facebook users say they seek out entertaining or funny content on the platform.
- 79.9% of TikTok users say they seek out entertaining or funny content on the platform.
- 72.7% of Facebook users use this platform to message family and friends compared to 17% of TikTok users.
- Facebook’s global rank in terms of social media usage is number one.
- TikTok is ranked 14 in the global ranking of social media platforms.
- Adults in the United States spent 53.8 minutes a day on TikTok compared to 30.9 minutes on Facebook.
- TikTok and Facebook have nearly equal numbers of male and female users.
- The 25-34 aged crowd both use TikTok and Facebook the most.
TikTok Vs Facebook Users Statistics
Let’s start by sharing some comparative data regarding TikTok and Facebook respectively.
1. Facebook has over 3.8 billion monthly active users and is ranked number one worldwide.
According to Statista as of October 2023, Facebook reported having 3.8 billion monthly active users (MAUs).
This ranks Facebook as the number one social media network in the world according to MAUs.
(Statista)
2. TikTok has roughly 1.218 billion monthly active users and is ranked number six worldwide.
Statista in October 2023 revealed that TikTok is home to 1.218 billion monthly active users.
TikTok is ranked number six among social media networks in the world according to MAUs.
(Statista)
3. 54% of Facebook users say they seek out entertaining or funny content on the platform.
From the global perspective, a GWI survey conducted in the second quarter of 2023, 54.9% of Facebook users say they use this platform/app to find entertaining or funny content.
(DataReportal)
4. 79.9% of TikTok users say they seek out entertaining or funny content on the platform.
The same global survey from GWI revealed that 79.9% of TikTok users said they use this app to find entertaining and funny content.
So, more TikTok users than Facebook users seek out funny and entertaining content.
(DataReportal)
5. 72.7% of Facebook users use this platform to message family and friends compared to 17% of TikTok users.
One of the biggest differences in how users of Facebook and TikTok use the platforms/apps is in messaging family and friends.
A massive 72.7% of Facebook users use the app/platform to message family and friends compared to 17% of TikTok users, according to the GWI survey in 2023.
(DataReportal)
According to Similarweb, Facebook is number one globally for website visits and usage.
This data comes from three month’s worth of analytics to report this in November 2023.
Over those three months, Facebook achieved 16.1 billion visits compared to 2.1 billion for TikTok.
For reference, both platforms experienced a decline of between 3.81% and 5%.
(Similarweb)
TikTok has been ranked at number 14 globally among social media platforms/apps via Similarweb analytics.
TikTok not only experienced lower visits than Facebook, it also had a higher bounce rate at 36.1% compared to Facebook’s 31.17%.
For reference, a bounce rate of 40% or lower is considered good.
(Similarweb)
8. Adults in the United States spent 53.8 minutes a day on TikTok compared to 30.9 minutes on Facebook.
Another survey reported by Statista showed that adults in the United States spent more time on TikTok than Facebook, or any other analyzed social media app/platform.
The report revealed that these U.S. adults spent 53.8 minutes on TikTok compared to 30.9 minutes spent on Facebook.
For reference, YouTube came in right behind TikTok at 48.7 minutes.
(Statista²)
9. TikTok and Facebook have nearly equal numbers of male and female users.
Both Facebook and TikTok have more users identifying as male compared to those who identify as female.
According to Similarweb, 53.46% of TikTok’s users identify as male compared to 46.54% who identify as female.
In comparison, Facebook consists of 53.71% of users who identify as male and 46.29% female.
(Similarweb)
10. The 25-34 aged crowd both use TikTok and Facebook the most.
TikTok users between 25 and 34 years old account for 31.36% of its users compared to Facebook’s 28.07% in the same age group.
Both have the highest concentration of users in this age range.
Following closely behind with 20.78% of TikTok users and 20.55% of Facebook users are those who are aged between 35 and 44 years old.
For reference, the only age group with fewer TikTok users than Facebook users is the 65 and over demographic.
(Similarweb)
Next, let’s discuss some separate statistics for Facebook and TikTok in terms of regional use consumer behavior, shoppers, and other demographics.
Facebook Statistics
Here are some Facebook-only statistics for your consideration
11. Facebook’s global advertising audience reach grew by 266.6 million in the first quarter of 2023.
Globally, Facebook has a huge nearly 4 billion (3.8 billion) active Facebook users.
In fact, the global advertising reach for the platform grew by 266.6 million during the first quarter of 2023.
Between January 2023 and April 2023, the global advertising audience reach went from nearly 2 billion to over 2.2 billion.
For reference, these figures have been fluctuating since April 2021 and peaked in October 2021 with an advertising audience reach of 2.276 million people.
January 2023 showed the lowest global advertising audience at 1.983 million.
(DataReportal Facebook)
12. India has the most Facebook active users in the world.
India has a massive population of Facebook users with at least 369.9 million active users on the platform.
This makes India the largest user of Facebook in the world according to country.
The United States comes in second after India with around 186.4 million active Facebook users.
Indonesia is next in line with 135.1 users.
The countries of the world have a long way to go to catch India in this realm.
(DataReportal Facebook)
13. Southern Asia has the highest concentration of users at 496.3 million users.
Southern Asia is home to the largest number of users at 496.3 million.
That’s nearly 500 million out of the global total of 3.8 billion.
Even the next closest region is Southeastern Asia with 415.2 million active Facebook users.
Outside of Asia, Southern America has the most Facebook users at 261.2 million.
For reference, Asia is one of the most populous regions in the world with India and China be the most populated in the region.
(Bee2Live, DataReportal Facebook)
14. 40% of Facebook users shop on Facebook’s online Marketplace.
Facebook Marketplace is a very popular marketplace all over the globe.
Facebook Marketplace is available in over 220 countries.
Facebook Marketplace has a share of 77.77% in its overall shopping popularity.
Compare Marketplace to Shops at 14.2% and Messenger at 8.15%.
(Capital One Shopping)
Statista revealed that as of 2023, Facebook has the highest share of digital buyers across all social media eCommerce platforms with a 20.6% share.
Instagram, another Meta asset, has an 11.8% share which is second to Facebook’s share.
That’s quite a large gap, wouldn’t you say?
(Statista³)
TikTok Statistics
Now we will cover the TikTok statistics for comparison to Facebook.
We know that Facebook’s share among popular social commerce platforms accounts for 20.6% as of 2023.
Since we’re comparing Facebook with TikTok and vice versa, TikTok ranked fourth in this list with a share of 8.2%.
TikTok fell behind not only Facebook in this category, but also Instagram (11.8%) and YouTube (10.7%).
(Statista³)
17. In the U.S, an estimated 37% of TikTok users bought products via links in the app or on the platform.
According to data reported by Statista, 37% of TikTok users in the United States bought something through links either on the platform or in the app.
This is also recorded as a 31% growth in social buyer penetration over that of 2020 figures.
This figure is expected to increase by around 67% by 2026 to account for nearly 40 billion TikTok social commerce buyers.
(Statista⁴, Statista⁵)
18. Of the world’s 18 and older crowd, TikTok has the most users in the United States.
The United States has the highest concentration of TikTok users in the world at 116.6 million of those aged 18 and older.
Indonesia comes in second with 113 million active TikTok users 18 and older.
Brazil is right behind Indonesia with 94.1 million users.
These numbers reflect the TikTok advertising reach in these individual countries.
(DataReportal TikTok)
The region where TikTok has the highest advertising reach in Southeastern Asia with 276.1 million users.
Second to Southeastern Asia is Southern America with an advertising reach of 165.3 million users, which shouldn’t come as any surprise.
After that, Northern America has 127.4 million TikTok users 18 and older in their advertising reach.
(DataReportal TikTok)
20. In terms of marketing, TikTok gets a 25.7% organic search rate compared to Facebook’s 12%.
Whether it’s due to Facebook being around longer or not, TikTok’s organic search rate is more than double that of Facebook.
TikTok’s organic search percentage is 25.7% compared to Facebook’s 12%, according to Similarweb’s 2023 (between August and November 2023).
TikTok also has a higher social search reach at 7.6% compared to Facebook’s 2%.
(Similarweb)
Conclusion
If you’re a marketer, business, or brand, these statistics can be used to help you brainstorm and create effective marketing strategies for TikTok and Facebook respectively.
If you’re an influencer, this data is also good to apply to what you do on social media.
Even if you consider yourself a regular social media users, these TikTok vs Facebook users statistics are at least interesting.
FAQs
What’s the main difference between TikTok and Facebook?
Generally speaking, Facebook and TikTok aren’t the same kind of social platform.
However, the main difference is the user experience on each one.
The way users engage differs in that TikTok consists primarily of short-form video content and Facebook has that plus more other types of content.
In the social media segment, Facebook has a higher market share compared to TikTok as per the above statistics.
According to Statcounter, Facebook has a 63.64% of the overall global social media market share as of November 2023.
In this data, TikTok falls into the 0% to 5% area with “other” social media. However, TikTok falls between over 1% and just over 2%.
That said, TikTok may surprise us all in a few short years.
What is the difference in customer acquisitions between Facebook and TikTok?
Current data shows that Facebook has well over a million customers compared to just over 100,000 TikTok customers that each platform has acquired.
Facebook has over 1 million more customers than TikTok.
In what countries do TikTok and Facebook customers reside?
Facebook and TikTok each have more customers in the United States than other countries.
However, Facebook has the most in the United States, the UK, and in Canada.
TikTok has the most in the U.S., the UK, and Brazil.
Final Thoughts
If you use TikTok and/or Facebook, please tell us your thoughts about how you use these social media apps/platforms or what interests you the most about each one.
