20+ TikTok vs Snapchat Users Statistics in 2024

We live in a fast-paced digital world full of an overwhelming amount of content across the internet, but especially within the social media realm. 

Not only that, but as one social media platform rises to the top, another comes along and outpaces that platform/app, and it continues to this way as things evolve.

If you’re a marketer, you need to be “in the know” about social media and the constant changes that occur in that realm. 

Today, this article will address TikTok vs Snapchat users statistics that will enlighten you about the differences and effectiveness of these two social platforms.

Key Statistics

• TikTok has over one billion monthly active users compared to 406 million on SnapChat.
• Globally, Snapchat has more than 750 million MAUs.
• TikTok has a share of 23.02% of the world’s internet users. 
• Snapchat has a share of 11.4% of all internet users on its platform.
• India has the most Snapchat users whereas TikTok is banned in India.
• TikTok’s global website ranking is number 14.
• Snapchat’s global website rank is number 177.
• The United States has a share of 19.07% in TikTok web traffic.
• The United States is Snapchat’s core website traffic with a share of 31.97%.
• Snapchat videos expire once they are opened while TikTok videos are permanent.

TikTok Vs Snapchat Users Statistics

Let’s look at some comparative statistics about TikTok and Snapchat together, then we will look at them as separate entities.

1. TikTok has over one billion monthly active users compared to 406 million on SnapChat.

As of the third quarter of 2023, TikTok had over one billion monthly users and SnapChat had 403 million. 

That means that TikTok had more than double the number of monthly active users during that period.

(Backlinko, The Social Shepherd)

2. Globally, Snapchat has more than 750 million MAUs.

As of October 2023, Snapchat reports having more than 750 million monthly active users across the world.

October is part of the final quarter of the year, so this figure shows how close Snapchat came to TikTok’s one billion users in 2023.

(The Social Shepherd)

3. TikTok has a share of 23.02% of the world’s internet users. 

According to data, TikTok has a 23.02% share of the internet’s users on the platform.

In fact, this app outpaced Twitter in 2021.

TikTok was launched to the global public in 2016, which means it has experienced leaps and bounds in growth over a short time. 

Moreover, before it was TikTok, Bytedance (owner of TikTok) called it Musical.ly. 

(Backlinko)

4. Snapchat has a share of 11.4% of all internet users on its platform.

Statistics show that Snapchat’s potential reach accounts for 575.7 million people of the global population.

That figure translates to 11.4% of all global internet users.

It also accounts for about 7.2% of the world’s population.

That said, Snapchat is one of the most popular social media apps across the globe.

(Hootsuite Blog)

5. India has the most Snapchat users whereas TikTok is banned in India.

More than three years ago, June 2020, TikTok was banned in India by its government as were several other apps from China. 

They cited national security concerns, which has made international headlines over the past few years.

For reference, before the Indian government banned TikTok, there were around 150 million users on the app.

(DataReportal Snapchat)

6. TikTok’s global website ranking is number 14.

According to Similarweb, TikTok is ranked number 14 among all websites in terms of its traffic.

Also, it’s ranked number 7 among social media networks in the United States and number 24 in terms of website traffic in the United States. 

As of November 2023, the total number of website visits to TikTok accounted for 2.1 billion visits.

(Similarweb TikTok)

7. Snapchat’s global website rank is number 177.

While TikTok is number 14 in the world in terms of website visits, Snapchat is number 177 with 193.5 million visits as of November 2023.

In the United States, Snapchat has seen a decline by 7 points, moving down to 169 in website visits in the country.

In terms of social media rankings in the United States, Snapchat is number 11.

(Similarweb Snapchat)

8. The United States has a share of 19.07% in TikTok web traffic.

The United States is where TikTok gets most of its traffic with a 19.07% global share.

Further more, this figure represents a decline of 2.58% from last year.

For reference, this data measures only desktop traffic.

Even with a slight decline in web traffic from the United States, this country is TikTok’s core audience. 

(Similarweb TikTok)

9. The United States is Snapchat’s core website traffic with a share of 31.97%.

Snapchat’s core traffic source is the United States where a share of 31.97% of site traffic comes from as of November 2023. 

This data includes solely desktop traffic, not mobile.  

This represents a slight drop by 0.44% since last year at the same time. 

(Similarweb Snapchat)

10. Snapchat videos expire once they are opened while TikTok videos are permanent.

One major difference between Snapchat and TikTok video content is that TikTok allows its short-form videos to stay on the platform permanently and Snapchat’s disappear once the intended user(s) view it.

Moreover, TikTok videos can be exported while users on Snapchat can post and share for 24 hours.

Finally, TikTok is more music-oriented while Snapchat is more text-oriented.

(Brafton)

TikTok Statistics

We will look at only TikTok demographics here.

11. Most of TikTok’s global users and marketing audience is female.

Globally, most of TikTok’s users identify as female with a share of 53.4%. 

The highest number of users who identify as female on TikTok are between 18 to 24 years old.

This also accounts for TikTok’s largest core user base and audience reach.

The second highest number of TikTok users who identify as female are aged 25 to 34 and 8.1% are between 35 and 44. 

The 45-to54-year-old TikTok female demographic accounts for 4.3%.

Only 3.1% of female users on TikTok are 55 years old and older. 

(DataReportal TikTok)

12. 46.6% of TikTok’s global users identify as male.

In comparison to the 53.4% of female TikTok users, 46.6% of TikTok’s users and audience reach identify as male.

Therefore, the female audience outnumbers the male audience.

The biggest male audience in terms of age groups is between 18 and 24 years at old 17.5% with those between 25 and 34 years old coming in as the second biggest at 15.5%.

Male users between 35- and 44-years old account for 7.5% and those between 45 and 54 3.7%.

The smallest age group in the male demographic accounts for 2.4% of the 55 and older crowd.

(DataReportal TikTok)

13. 116.5 million TikTok users live in the United States.

The United States accounts for the most TikTok users, according to 2023 statistics. 

In fact, 116.5 million people in the United States actively use TikTok. 

Second to the U.S. is Indonesia with 113 million active users on the platform/app. 

(DataReportal TikTok)

14. 276.1 million users 18 years old and older in Southeastern Asia account for the advertising reach for TikTok.

If you’re a marketer, it’s important to know that the largest advertising reach is among the Southeastern Asia population where 165.3 million users 18 and older use TikTok.

Second to Southeastern Asia, Southern American TikTok users account for 165.3 million users.

Next, 127.4 million users aged 18 and older are from Northern American and 110.2 million live in Western Asia. 

Another 93 million TikTok users live in Eastern Europe. 

Combined, these regions account for the most TikTok users.

(DataReportal TikTok)

15. Bytedance, TikTok’s parent company, has a market valuation of $223.5 billion as of 2023.

TikTok’s parent company, Bytedance, reported a market valuation of $223.5 billion as of October 2023.

Due to this being a China-based company, it’s challenging to get market value data. 

However, Reuters reported that Bytedance’s $223.5 billion valuation represents a 26% drop in it’s valuation from 2022.

(Backlinko, Reuters)

Snapchat Statistics

We will look at only Snapchat demographics in this section.

16. Over half of Snapchat’s core user base and audience reach is female.

In terms of gender demographics, 50.6% of Snapchat’s global core user base and audience reach identify as female.

The largest age demographic among those who identify as female on Snapchat are aged 18 to 24.

Second to that age group are those between 25 and 34.

Female users between 13- and 17-years old account for 10.5% and 8.4% are 35 to 49.

Only 2.5% of female users are 50 years old and older.

(DataReportal Snapchat)

17. Snapchat’s male user and audience reach accounts for 48.7%.

Like TikTok, the global female demographic of Snapchat outnumbers the male demographic.

Those who identify as male and use Snapchat account for 48.7% of global users.

More than that, 20.4% of the male Snapchat user base are between 18 and 24 years old and second to that is the 11.8% of males between 25 and 34 years old.

These are the two biggest user gender and age demographics on Snapchat.

After those demographics, 9.4% of male users are between 13 and 17 years old and 5.6% are between 35 and 49 years old. 

Only 1.3% of Snapchat’s male audience (users) are 50 years old and older.

(DataReportal Snapchat)

18. India accounts for 1852.4 million active users on Snapchat.

Unlike TikTok where the largest user base comes from the United States, India has the largest database of users on Snapchat at 182.4 million active users.

However, the United States is second with 108.8 million active Snapchat users. 

(DataReportal Snapchat)

19. Southern Asia accounts for 208.7 million Snapchat users.

Southern Asia is also home to the most Snapchat users with 208.7 million users.

The closest regional demographic to Southern Asia is Northern America with 120.3 million users

These two regions alone account for most of Snapchat’s audience. 

However, Western Asia has a share of 70.8 million Snapchat users and Western Europe 60.9%.

(DataReportal Snapchat)

20.  Snapchat has a valuation of $28.02 billion.

According to our sources, Snapchat’s most recent market valuation stood at 28.02 billion (USD) (Market Cap) and it’s Enterprise value was reported at $28.56 billion (USD).

Also, over the past year, its price on the stock market has risen by 107.81%.

Snapchat’s stock exchange name is SNAP or Snap, Inc.

Tips for marketing on TikTok and Snapchat

In this final section, we have a few tips to help you get started with marketing on TikTok and Snapchat respectively.

TikTok Marketing:

• Use relevant hashtags specific to your niche 
• Know your audience and learn how they consume content
• Encourage user-generated content
• Watch for and follow trends on TikTok and create your own version
• Collaborate with influencers on the platform to increase your reach
• Use TikTok analytics to measure your performance
• Post often and consistently
• Use TikTok effects on videos
• Use TikTok ads when necessary

Snapchat Marketing:

• Learn about your Snapchat audience and their habits and behaviors
• Use well-planned content
• Make sure you get your presence known
• Interact with other Snapchat users
• Market with sponsored geofilters
• Use Snapchat’s lenses
• Utilize Snapchat’s features to their full benefits

FAQs

Conclusion

Now you have some interesting and statistically driven data about both TikTok and Snapchat you can use to create or update your marketing strategy.

If you’re not using these social media networks as part of your marketing campaigns, you should be.

These statistics should support that fact.

Remember to read the tips and FAQs below.

We hope you have gotten some valuable insights from these TikTok vs Snapchat users statistics today.

Sources

Backinko	The Social Shepherd	Hootsuite Blog
Business Today	DataReportal TikTok	Similarweb Snapchat
Brafton	Reuters	Stock Analysis
DataReportal SnapChat	Similarweb TikTok