According to statistics, there are about 6.94 billion people across the globe with smartphones.
That means around 85% of the world’s population uses smartphones.
Out of all those billions of global smartphone owners, over 3 billion engage with Facebook and over 400 million use the Snapchat app.
That’s a large percentage of the world’s population with just these two apps installed, not counting all the other social media apps.
In this article, we will address some Snapchat vs Facebook users statistics for your consideration.
If you’re a marketer, this data will be important to you.
Post Contents
- 1 Key Statistics
- 2 Snapchat vs Facebook Users Statistics
- 2.1 1. Nearly 7 billion people all over the world own smartphones.
- 2.2 2. Over 3 billion people on the planet use Facebook.
- 2.3 3. Roughly 654.4 million people in the world use Snapchat.
- 2.4 4. 51.48% of Facebook users live in the United States of America.
- 2.5 5. Snapchat is used by 108.8 million people in the United States.
- 2.6 6. Facebook is ranked number one out of all social media outlets on the globe.
- 2.7 7. Snapchat is ranked number 9 out of social media networks in the world.
- 2.8 8. 43.2% of Facebook’s global user base identifies as female.
- 2.9 9. 50.6% of global users on Snapchat identify as female.
- 2.10 10. There are 5.3 billion people in the world using the internet and 4.95 billion on social media.
- 3 Snapchat Statistics
- 3.1 11. Snapchat’s largest user base includes females aged 18 to 24.
- 3.2 12. 48.7% of Snapchat’s worldwide users identify as male.
- 3.3 13. December 2023 data revealed that Snapchat is worth $27.89 billion.
- 3.4 14. India is Snapchat’s largest user base at 182.4 million users.
- 3.5 15. Southern Asia is home to 208.7 million Snapchat users.
- 4 Facebook Statistics
- 4.1 16. 56.8% of Facebook’s global users identify as male.
- 4.2 17. The largest female age demographic on Facebook accounts for those 25 to 34 at 12%.
- 4.3 18. Facebook, a Meta Platforms asset, is worth over $900 billion as of December 2023.
- 4.4 19. India has nearly 370 million active users on Facebook.
- 4.5 20. 496.3 million Facebook users are from Southern Asia.
- 5 FAQs
- 6 Tips for Facebook and Snapchat Marketing
- 7 Conclusion
- 8 Sources
Key Statistics
- Nearly 7 billion people all over the world own smartphones.
- Over 3 billion people on the planet use Facebook.
- Roughly 406 million people in the world use Snapchat.
- 51.48% of Facebook users live in the United States of America.
- Snapchat is used by 108.8 million people in the United States.
- Facebook is ranked number one out of all social media outlets on the globe.
- Snapchat is ranked number 9 out of social media networks in the world.
- 43.2% of Facebook’s global user base identifies as female.
- 50.6% of global users on Snapchat identify as female.
- There are 5.3 billion people in the world using the internet and 4.95 billion on social media.
Snapchat vs Facebook Users Statistics
Let’s look at some statistics about Facebook and Snapchat and things that impact these apps.
1. Nearly 7 billion people all over the world own smartphones.
Globally, the latest data shows that there are 6.94 billion people in the global population with smartphones.
For reference, that accounts for 85% of the entire global population.
Smartphones have capabilities that allow users to download and install social media apps like Facebook and Snapchat.
(Exploding Topics)
2. Over 3 billion people on the planet use Facebook.
According to data from the third quarter of 2023, 3.049 billion people in the world actively use Facebook each month.
Data shows that this percentage is a rise over the 2.95 billion global active monthly users on Facebook in 2022.
Facebook continues to remain in the number one position in the realm of social media networks.
(The Social Shepherd Facebook, Zippia)
3. Roughly 654.4 million people in the world use Snapchat.
April 2023 data showed that 654.4 million people on the globe use Snapchat at least monthly.
Like Facebook, Snapchat’s percentage of users have also experienced a rise of around 20 million over the previous three months before April 2023.
This figure represents about 8.2% of the world’s population.
(DataReportal Snapchat)
4. 51.48% of Facebook users live in the United States of America.
Data shows that in the United States alone, 175 million people have a Facebook account.
Moreover, these numbers are consistently rising.
For reference, the United States has nearly 340 million people in its entire population, which means that 51.48% of them are engaging on Facebook at least monthly.
It’s expected that out of U.S. internet users, 75% will be using Fa
(The Social Shepherd Facebook)
5. Snapchat is used by 108.8 million people in the United States.
In terms of regional use of Snapchat, Americans account for 108.8 million users of the app.
This figure accounts for roughly 17% of all global Snapchat users.
However, the United States isn’t the largest user of Snapchat.
India enjoys that position.
(The Social Shepherd Snapchat)
With well over 3 billion global monthly active users, Facebook ranks number one out of all social media networks in the world.
Facebook isn’t new to being the globe’s most popular social media outlet.
In fact, its first time it was ranked number one came in 2009.
In 2009, Facebook’s user base accounted for 350 million users and 132 million distinct monthly active users.
(Brandwatch, Statista)
We know that compared to Facebook, Snapchat has fewer users.
Data shows that Snapchat ranks number 9 out of all the social media networks in the world.
It comes in 9th after Telegram.
Even though Snapchat has fewer users and ranks lower than Facebook, it’s known as a very busy social media app among its users.
(Statista)
8. 43.2% of Facebook’s global user base identifies as female.
According to data, 43.2% of Facebook’s user base identifies as female.
For marketers, this is significant demographic data about Facebook that impacts their marketing strategy.
Remember that this is global data, but the female user base varies depending on the region or country.
(DataReportal Facebook)
9. 50.6% of global users on Snapchat identify as female.
Snapchat’s audience base is made up of 50.6% of those who identify as female.
As with any demographic data, knowing the gender user base of any social media impacts the creation of social media marketing strategies.
For reference, the female demographic on Snapchat is larger than the male demographic.
(DataReportal Snapchat)
Statista shows data from October 2023 reveals that the number of global internet users accounted for 5.3 billion.
More importantly, 4.95 billion of the 5.3 billion global internet users are on social media of some kind.
Based on the 3.049 billion on Facebook and 654.4 million on Snapchat alone, most of the planet is on the internet and social media.
(Statista²)
Snapchat Statistics
In this section, we will address solely Snapchat statistics and demographics.
11. Snapchat’s largest user base includes females aged 18 to 24.
More than just being the largest gender demographic on Snapchat, females between 18 and 24 years old make up the largest percentage of users at 18.2%.
In terms of the smallest female age demographic on Snapchat, that belongs to those 50 and older.
Furthermore, 11.3% of females 25 to 34, 10.5% between 13 and 17, and 8.4% between 35 and 49 are Snapchat users.
(DataReportal Snapchat)
12. 48.7% of Snapchat’s worldwide users identify as male.
The male portion of Snapchat users accounts for 48.7%, which is slightly less than 50.6% of female users.
The largest user base of male Snapchat users in terms of age, 20.4% of 18-to-24-year olds use the app.
The smallest male age group on Snapchat is the 50-plus crowd.
Further data reveals that 11.8% of males between 25 and 34 use Snapchat along with 9.4% of those 13 to 17, and 5.6% of those between 35 and 49.
(DataReportal Snapchat)
13. December 2023 data revealed that Snapchat is worth $27.89 billion.
Snapchat’s market value has fluctuated over the past couple of years, which has sparked rumors of potential sale of the platform.
However, as of December 2023, it’s reported that Snapchat is worth $27.89 billion (USD) in terms of the market capitalization that represents the overall market value of publicly traded companies in terms of their outstanding shares.
(Zac Johnson)
14. India is Snapchat’s largest user base at 182.4 million users.
People who live in India account for 182.4 million Snapchat users, which is its largest demographic in terms of country usage.
Second to India is the United States with about 108.8 million active users on the platform.
Together, India and the United States make up the largest user base on Snapchat.
(DataReportal Snapchat)
15. Southern Asia is home to 208.7 million Snapchat users.
In Asia, the southern portion of the region has the most Snapchat users not only in Asia, but also on the planet.
With 208.7 million Snapchat users, Southern Asia has the largest global market share in usage.
Northern America is second to Southern Asia with its 120.3 million Snapchat users.
(DataReportal Snapchat)
Facebook Statistics
In this section, we will address solely Facebook statistics and demographics.
16. 56.8% of Facebook’s global users identify as male.
It’s true.
Facebook is dominated by those who identify as male in terms of global users.
The largest male demographic on Facebook is among those aged 25 to 34 at 17.5%.
The smallest male demographic is among those 65 and older at 2.6%.
More data shows that 13.3% of the male demographic is aged 18 to 24, 10.8% are 35 to 44, 3.5% are 45 to 64 years old, and 2.8% are 13 to 17.
(DataReportal Facebook)
17. The largest female age demographic on Facebook accounts for those 25 to 34 at 12%.
While the female demographic on Facebook is less that the male demographic, in terms of age, those between 25 and 34 account for Facebook’s largest global female audience.
The smallest female age demographic on Facebook is among users 65 years old and older.
Further data tells us that 9.3% are between 18 and 24, 8.1% are 35 to 44, 5.3% are 45 to 54, 3.6% are 55 to 64, and 2.4% are 13 to 17 years old.
(DataReportal Facebook)
18. Facebook, a Meta Platforms asset, is worth over $900 billion as of December 2023.
The most recent data shows that Facebook is worth $900.37 billion (USD), according to its marketcap.
This covers the overall worth of Meta.
Facebook Ads generates the most revenue for Meta.
In terms of the most valuable company Facebook/Meta ranks 7th in the world.
(Companies Market Cap)
19. India has nearly 370 million active users on Facebook.
Like Snapchat, Facebook’s largest user base comes from India with 369.9 million and over users.
Also, the United States is second to India with 186.4 million Facebook users.
These two countries account for a large portion of Facebook’s user base.
(DataReportal Facebook)
20. 496.3 million Facebook users are from Southern Asia.
Southern Asia, which includes India, accounts for the largest portion of Facebook users with 496.3 million users.
Southeastern Asia has 415.2 million Facebook users, making it second to users in Southern Asia.
Northern America, where the United States is found, is the third largest user of Facebook with 208.6 million users.
(DataReportal Facebook)
FAQs
Can Snapchat be linked to Facebook?
Currently there is no way to directly link or sync your Facebook data with Snapchat.
However, you can move your data to another space and then move it to Snapchat if you have that need.
What’s the biggest difference between Facebook and Snapchat content?
In terms of content, Snapchat has disappearing content where the shared content is eliminated as soon as the intended user views it.
Facebook content is mostly there forever and has more textual content options.
Is Facebook or Snapchat more secure?
Both Snapchat and Facebook are highly ranked for their security and privacy protocols.
However, one out of five Snapchat users chose this app as their top social media platform for data and privacy protection.
As for Facebook users, one in six ranked the platform as most trustworthy in terms of their data privacy and protection.
Keep in mind that mobile apps are sometimes less secure, so you should take steps to protect yourself on all your apps.
Tips for Facebook and Snapchat Marketing
We hope you can use these tips for marketing on both Snapchat and Facebook.
Facebook:
- Know your target demographics.
- Create a solid content strategy.
- Post with meaningful intent.
- Engage with Facebook Ads.
- Interact with your audience.
- Set realistic goals.
- Utilize Facebook Messenger.
Snapchat:
- Learn your audience.
- Regularly post on Snapchat to build your brand.
- Use local Geo stories for local exposure.
- Be sure to generate your own custom snapcode.
- Partner with influencers.
- Check your Snapchat analytics regularly.
- Use Snapchat’s Pixel feature.
- Try experimenting with Snapchat ads.
Conclusion
Now you have the scoop on the similarities and differences in Snapchat and Facebook.
You should have enough data to start creating an effective social media marketing plan for each of these social media channels.
We hope you have learned enough from these Snapchat vs Facebook users statistics to develop or update your social media marketing strategy.
