The Snapchat application gives a plethora of features to its users.

You can send snaps of your daily life, share custom stories, use lenses, filters, geo-filter and promote your business through its marketing tools.

So, how many people use Snapchat?

In this resource, we’ll discuss important statistics, including Snapchat users and their demographics.

You’ll also learn interesting facts about Snapchat. 

Key Statistics

  • Over 406 million people use Snapchat every day.
  • On average, 5 billion snaps get created every day.
  • Snapchat has over 850 patents.
  • Snapchat has a market capitalisation of over $118.99 billion.
  • On average, Snapchat generated $13.06 worth of revenue from each user.

How Many People Use Snapchat in 2024?

Snapchat has massively added to its users’ base in recent years. 

Since 2014, Snapchat has bagged over $32.88 daily active users each year. 

The best performing period came during the pandemic, when more people got introduced to the remarkable world of Snapchat. 

In the second quarter of 2020, Snapchat had over 280 million daily active users, which increased to a whooping 319 million in 2021.

By the 4th quarter of 2023, over 406 million users worldwide used Snapchat every day. 

How Many Snaps Get Created Every Day?

Sharing snaps with friends is fun. You can share every event of your day with them and  make the snaps exciting using filters.

Every time you click a photo or create a text-based content on Snapchat, you create a Snap. 

This asks for a question: How many Snaps get created every day?

Well, the number of Snaps that get created every day is going to leave you in shock.

According to Snapchat, people open the Snapchat application over 20 times a day and spend about 30 minutes of their day using Snapchat.

This suggests they create a little over 5 billion snaps daily.

What Is Snapchat’s Annual Revenue?

Snapchat money

Snapchat’s revenue, along with its user base, has increased massively over the recent years.

This increase in revenue is because of the exciting features Snapchat keeps adding regularly.

The team introduces new filters, games, and sharing options to keep the users on their toes.

In 2020, Snapchat reported an annual revenue figure of 2.5 billion USD, which is a tremendous leap from $1.7billion in 2019. In 2021, Snapchat’s annual revenue was $4.12 billion.

This means Snapchat’s average revenue per user also increased in 2021.

So, what’s average revenue per user?

Well, it is the quarterly revenue divided by the average daily active users.

And the Annual revenue per user is the sum of each reported quarterly average revenue per user.

In 2020, Snapchat recorded an average of $10.09 per user, which increased to $13.06 in 2021.

Snapchat’s User Growth in Europe, North America and The Rest of The World.

Snapchat’s user base has an uneven spread throughout the world. 

This means there are regions where Snapchat gets more share of users than others. North America gives Snapchat’s biggest share of daily active users in the world. 

A whooping 32.42% of Snapchat’s daily active users come from North America. 

In quarter two of 2020, Snapchat had 90 million users from North America, which increased to 98 million in quarter two of 2021.

The second-largest share of users for Snapchat comes from Europe, which stands at 26.62%.

In Q2 of 2020, 72 million daily active users came from Europe, which increased to 78 million in Q2 of 2021.

The third-largest share includes the rest of the world.

These users come from Asia, Australia, and South America.

Snapchat recorded a 55% growth in International users in 2020.

In the past 5 years, Snapchat has added over 85 million daily active users from Asia, Australia, and South America.

This figure was around 111 million in Q2 of 2020 and hit 120 million in the Q2 of 2021.

Snapchat’s Users by Country

Let’s see which 10 countries are the largest hub Snapchat users.

1. India: 126 million

2. USA: 107 million

3. France: 24.2 million

4. United Kingdom: 20.65 million 

5. Saudi Arabia: 20.2 million

6. Pakistan: 18.8 million 

7. Mexico: 16.95 million 

8. Germany: 15.3 million 

9. Iraq: 13.8 million 

10.Egypt: 13.6 million

These are the 10 countries from where Snapchat gains most of its user base. 

Snapchat Daily Usage


With the number of users, the average time people spend using Snapchat has also increased. In 2016, a user spent around 26 minutes on the platform.

Thanks to the introduction of exciting features by Snapchat, this figure has increased to over 30 minutes in 2021.

Snapchat Gender and Age Demographics

Well, it’s interesting to know the gender and age demographics of Snapchat users.

Businesses around the world use this data to frame customer targeted marketing campaigns and events. 

Snapchat predominantly has a share of 56.4% of female users and 43.1% of male users. 65% of the user base has people aged between 18-29 years. 

24% for the age range of 30-49 years, 12% for 50-64 years, and 2% for people over 65 years of age.


There you have it.

Now you know how many users Snapchat has. You also know other intriguing Snapchat statistics and facts.

Snapchat keeps introducing new features to its application and growing in popularity.

Over the next few years, if the trend continues, the number of daily active users are going to increase by many folds. I hope this article helps.


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