Elon Musk completed his acquisition of Twitter in October 2022 and swiftly rebranded it as “X” as of July 2023.

Musk even changed the social platform’s logo to an “X” due to his fondness of the letter itself. 

In this article, we will explore this social platform and learn how many people use X and more demographics and statistics about the social network.

Let’s dive into this article.

Key Statistics

  • As of 2023, X has 660 million monthly active users.
  • 95.4 million X users are from the United States.
  • 58% of “X” users are less than 35 years old. 
  • In July 2023, Elon Musk rebranded Twitter to X.
  • 58% of X users are under 35 years of age.
  • 63% of X users are male and 37% are female.

How Many People Use X?

How Many People Use X?

*The Twitter rebrand, “X”, according to Statista now has over 660 million active users as of October 2023 and ranks number 12 of the most popular social networks. 

Out of the over 600 MAUs on X, 95.4 million are from the United States, making this nation the largest user of the social platform.

Japan is second with 67.45 million X users and India has 27.25 million X users.

After that, Brazil (24.3 million), Indonesia (24 million), and the United Kingdom (23.15 million) have the most users on the X social platform.

(Exploding Topics, Statista, Statista²)

X User Demographics


Data shows that the largest distribution of “X” users in terms of age is the under 35 crowd with 29.6% being between 25 and 34 and 28.3% being 18 to 24 years old. 

Also, those aged 35 to 44 account for 18% and 11.6% of users are between 45 and 54 years old.

Finally, 7.6% of X users are between 55 and 64 while 4.8% are 65 and older.

What are the opinions of X users?

According to data from Statista in 2022, 25% of X users between 18 and 34 said they have a somewhat favorable impression of X/Twitter as of May 2022. 

In contrast, X users 65+ said they mostly had an unfavorable impression of the Twitter platform in May 2022.

These are the latest figures regarding opinions about X/Twitter.


In January 2023, before the Twitter rebrand to X, this social media platform was predominately male.

In fact, the most recent data from Statista revealed that in January 2023, Twitter, now X, was made up of 63% male users.

Moreover, 37% of Twitter/X users are female from the same dataset. 

By far, this platform shows that it’s male dominated, at least for now.

(Exploding Topics, Statista³, Statista⁴)

Statistics Just After Twitter Rebrand to X

Pew Research discovered a few statistics about Twitter after its rebrand to X.

Here are some of the statistics they shared.

During the spring of 2023, 60% of former Twitter users said they “took a break” from the social platform.

Roughly five months after Twitter acquired Twitter, 60% said they took a break from the platform that same spring. 

Women (69%) were more apt to say they took a break from Twitter in spring 2023 than men (54%) and 67%T of its users that took a break from the platform were Black compared to 60% of those who are White.

Many of Twitter’s most active users have kept on using X, but data shows they post less than they did before Musk’s acquisition. 

It’s important to know that anytime a company is bought and then rebranded, users will come and go.

Things may keep fluctuating on X for a time, but it’s believed that it will eventually grow.

(Pew Research)

How Much Time Do Users Spend on X?

How Much Time Do Users Spend on X?

Per Day

According to the most recent statistics we found, 34 minutes and 48 seconds per day is how long X users are spending on the platform on average. 

This figure is slightly longer than time spend on Facebook, Instagram, and Reddit, but less than time spent of Tiktok, and YouTube, which is over 45 minutes. 

Per Month

In terms of monthly usage, X users are spending an average of 5 hours and 30 minutes on the platform. 

When compared to the over 23 hours spent on YouTube and TikTok each month, 5 hours seems minimal. 

Moreover, Facebook, Instagram, WhatsApp Messenger, and Line users are app spending between 11 and 20 hours per month on these platforms.

X users spend more time on the platform than Telegram, Snapchat, and Facebook Messenger users each month.


Besides how much or how little time is spent on average on X and other platforms, we have specific usage statistics on posts being sent each day.

X users are posting roughly 500 million daily posts and 10% of these users are responsible for 92% of these posts. 

More data tells us that 48% of X users are on the platform for news purposes.

In fact, 57% get their primary news on X.

Another 48% are there for entertainment purposes.

Furthermore, 39% say they learn more about celebrities and public figures on X. 

However, like most of the social media users, 34% of X users are there to stay in contact with family and friends and to follow the brands and companies they like. 

Unlike LinkedIn, only 14% use X to expand and strengthen their professional network. 

Twitter, now X is known for being a political platform since just a few years ago.

X users in a study said they feel more politically engaged by getting their news on x compare to 15% who don’t. 

(Exploding Topics)

X Corp. and Its Revenue

Twitter, now X, makes its revenues the same way as other social media platforms

Om 2022, X Corp. generated $4.4 billion (USD) in revenue which shows a decline over 2021.

However, that’s to be expected with any company takeover.

Most of X Corp.’s revenue came from advertising in 2022, though it also generated $11 million (USD) from it’s X Blue option within its first three months.

Experts say that due to loss of advertisers, revenues for 2023 are expected show a loss of revenue over 2022. 

Also, there is a lot of debt incurred from acquiring and managing a new asset, so it may take years for X to show a profit again. 



What is X Blue?

X Blue is X’s paid subscription plan that is designed to boost engagement and conversations for users who pay for it.

It also comes with more features than the free version which allows X users to expand their reach, customize their user experience, and see fewer ads. 

What are the benefits of using X/Twitter?

Just like any other social media platform, businesses, brands, and marketers can still find advantages for using X, formerly Twitter.

Here are a few of those benefits:
1. Brand exposure
2. Broad reach
3. Real-time marketing and promotional opportunities
4. Getting customer engagement and feedback
5. Partnerships with influencers via influencer marketing

What are some disadvantages of using X/Twitter?

There is no way around having disadvantages when using social media, but here are some associated with X, formerly Twitter:

1. Floods of posts that can cause information overload and noise
2. Risk of negative publicity 
3. Limitations for context due to message length limitations
4. It takes time and dedication to engage followers

How can you effectively build your brand on X/Twitter?

In today’s social climate, it’s important to know how to effectively build and manage your brand on all social channels, but we are looking at X, formerly Twitter here: 

1. Select an easy to remember username, or handle. Be sure to make it catchy.
2. Share who you are, what you do, and your brand message in your bio.
3. Post engaging and quality content that provides value to your audience. 
4. Be consistent with your posts and have a mix of news, conversations, images, blogs, and, insights.
5. Engage and be active with other users.
6. Use X to build relationships.
7. Strategically use between one and two hashtags to help make your posts more easily discoverable.
8. Be authentic and genuine.
9. Be sure to promote your brand X profile by adding it to your email signature, website, etc.


X is still full of content creators that are regularly posting and sharing content with the masses.

Its rebranding from Twitter to X hasn’t slowed down its advertising efficacy, so marketer should be aware of that fact. 

Even though some advertisers say they will pull their advertising, the audience is still there and this could open doors for new advertisers. 

We highly recommend that you keep your eyes on this platform.

It could grow into another giant and be better than ever or fall flat over time.

We shall know soon enough.

We hope you have learned something new about X before and after the Musk rebrand and hiring of its executives. 

More than that, we hope you feel satisfied with our answer regarding how many people use X. 

More X Statistics from Imran Khan

According to Imran Khan’ Khanference on X we found these figures cited:

  • X users are spending 14% more time on the platform.
  • There’s been a 20% boost in video consumption on X.
  • Gen Z is X’s fastest growing user segment.
  • 100 billion impressions occur on X daily.
  • 1.5 million new users are signing up daily on X which is a 4% increase over 2022.
  • 500 million posts per day occur on X (which we already mentioned).
  • X has experienced a 105 increase in Creators on the platform since June 2023.


Exploding TopicsStatistaStatista²
WikipediaThe Standard UKStatista⁴
Imran Khan on XInvestopediaX Community Notes
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