The internet has become an integral part of our lives, changing the way we consume information and entertainment.

One prominent aspect of this transformation is the rise of online videos and their increasing popularity.

From short clips to feature-length films, online videos have become a prevalent medium for people of all ages and backgrounds. 

In this article, we dive into intriguing online video consumption statistics and explore compelling results in this field.

Key Statistics

  • A significant portion, roughly 50.2%, of people use the internet as a means to watch videos, TV shows, and movies
  • On a daily basis, around 53% of young adults aged 18 to 34 watch online videos
  • The average weekly time spent on online video content in 2023 is 17 hours
  • Approximately 13.1 hours per week are dedicated by Gen Z to watching online video content
  • Weekly online video viewing is reported by approximately 92% of people
  • Online videos serve as a learning resource for around 40.6% of people
  • Every week, approximately 48.9% of individuals watch music videos, making them the most popular online video content
  • Approximately 78% of households are subscribed to Netflix
  • Daily, Americans devote around 60 minutes to watch Netflix
  • The vast majority, about 91%, of businesses incorporate online videos into their marketing campaigns

Online Video Consumption Statistics and its Impact on Society

Online Video Consumption Statistics

1. 50.2% of Individuals Utilize the Internet to Stream Videos, TV Shows, and Movies

Recent statistics reveal that a staggering 50.2% of internet users gravitate towards the entertainment sector of the internet to indulge in a number of videos, TV shows, and movies.

With over half of all internet users seeking visual content, it comes as no surprise that this medium has transformed into a dominant force in the online landscape. 

Gone are the days when traditional television and movie theaters reigned supreme.

Now, the convenience and accessibility offered by the internet have empowered individuals to dictate their own entertainment choices. 

Internet users can now carry their favorite shows and movies in their pockets, granting them uninterrupted access to captivating content, whether they are commuting, waiting in line, or lounging at home.

(Data Reportal)

2. 53% of Adults Between the Ages of 18 and 34 View Online Videos on a Daily Basis

In a survey undertaken in 2022, it was revealed that a significant proportion of adults in the United States, specifically those between the ages of 18 and 34, have fully embraced the digital video trend. 

The survey found that an impressive 53% of young adults in this age group use their devices to watch digital videos on a daily basis, highlighting the growing influence of digital content in their daily lives.

Moreover, the charm of digital videos extends beyond just the younger generation.

The study discovered that even among U.S. adults aged 35 to 54, a considerable 30% reported watching digital videos on their devices once a week or more, showcasing the widespread appeal of this form of entertainment across different age brackets.


3. In 2023, the Average Time Spent Watching Online Video Content Is 17 Hours per Week

The rise of video-sharing platforms has turned the internet into an endless treasure trove of entertainment, empowering viewers to choose their digital experience like never before.

Unlike traditional television, the online realm presents an enchanting array of choices, catering to diverse interests and passions.

The rise of weekly online video consumption can be seen with the following data:

  • In 2018, individuals consumed an average of 10.5 hours watching online video content weekly
  • In 2019, individuals consumed an average of 14 hours watching online video content weekly
  • In 2020, individuals consumed an average of 16 hours watching online video content weekly
  • In 2021, individuals consumed an average of 18 hours watching online video content weekly
  • In 2022, individuals consumed an average of 19 hours watching online video content weekly
  • In 2023, individuals consumed an average of 17 hours watching online video content weekly


4. Gen Z Spends Approximately 13.1 Hours per Week Consuming Online Video Content

Gen Z Consuming Online Video Content

A recent survey conducted in December 2022 shed light on the shifting dynamics of media consumption, particularly highlighting the habits of Generation Z consumers in the United States. 

The findings were quite revealing; it appears that Gen Z has embraced online video with unmatched enthusiasm.

Compared to their older counterparts, the survey indicated that Gen Z consumers spent a remarkable average of 13.1 hours per week engrossed in online video content.

This surpassed the older age groups’ consumption, who logged an average of 8.5 hours per week.


5. 92% of People Engage in Weekly Online Video Viewing

According to a recent study, a staggering 92% of people now engage with various forms of video content on the internet each week.

With the widespread availability of high-speed internet and the spread of smartphones and other connected devices, it comes as no surprise that an overwhelming majority of individuals have embraced online video content as a visual medium.

Social media platforms, video-sharing websites, and streaming services have become the go-to destinations for individuals seeking not only entertainment but also education, news updates, and information.

(Data Reportal)

6. 40.6% of Individuals Turn to Online Videos as an Educational Resource

Online videos have become a popular way to learn, with 40.6% of people watching how-to, tutorial, and educational videos every week.

These videos offer dynamic and interactive learning experiences, making complex topics easier to understand.

They cover a wide range of subjects, making learning accessible and flexible for everyone. 

However, it’s crucial to verify the credibility of video sources to ensure accurate information.

Embracing online video as a learning resource opens up a world of knowledge and opportunities for lifelong learning.

(Data Reportal)

7. Music Videos Top the List of Online Video Content, with 48.9% of Individuals Watching Them Every Week

Music Videos Top the List of Online Video Content

According to statistics, 48.9% of individuals tune in to the internet to watch music videos every week.

From that information, it’s clear that music videos have become a prevalent choice in the world of digital entertainment. 

Music has always held a special place in people’s lives, and the emergence of music videos as a visual addition to songs has revolutionized the way we experience music.

These artistic audio-visual creations allow artists to tell compelling stories, evoke emotions, and showcase their creativity in ways that resonate deeply with their audiences.  

Music videos have become a powerful marketing tool for musicians and record labels.

In the digital age, a captivating video can go viral, propelling lesser-known artists into the spotlight and boosting the popularity of established ones.

As a result, music videos have become an integral component of promotional strategies in the music industry.

(Data Reportal)

8. 78% of Households Have a Subscription to Netflix

In 2022, a comprehensive survey revealed a fascinating insight into the landscape of video streaming platforms in U.S. households.

Undeniably, Netflix has solidified its position as the frontrunner, with a remarkable 78% of households subscribing to the service, making it the most favored platform across the nation.

Coming in a close second is Amazon Prime Video, garnering a substantial 72% of respondents who confirmed their subscription to the service.

The battle between Netflix and Amazon Prime Video for supremacy in the streaming realm continues to captivate users and industry analysts alike.


9. Americans Spend Roughly 60 Minutes per Day Watching Netflix

Recently, one particularly noteworthy finding in a research was that Americans spent an average of approximately 46 minutes per day engrossed in the captivating world of TikTok.

This short-video social platform had captured the attention of many, captivating users with its snappy content.

However, despite the growing popularity of TikTok, the survey’s results revealed another intriguing twist.

It seems that Americans still found comfort in more extensive video experiences, as more time was spent on Netflix than on YouTube and TikTok combined in 2022. 

The beloved video streaming giant, Netflix, dominated the scene with an impressive average of 60 minutes per day, becoming the platform of choice for extended viewing sessions.


10. 91% of Businesses Use Online Videos for Marketing

Businesses Use Online Videos for Marketing

As consumer behavior evolves, companies must adapt to meet the demands of the modern audience.

In 2023, an astounding 91% of businesses have realized the untapped potential of online videos as a powerful marketing tool.

From social media snippets to engaging product demonstrations, the versatility of online videos allows businesses to craft compelling narratives and establish an emotional connection with their target audience.

Businesses across various industries are leveraging the power of online videos to showcase their products, share valuable insights, and narrate their brand stories interestingly.

Additionally, video testimonials and user-generated content have become invaluable assets for establishing trust and credibility among potential customers.



The world of online videos has fundamentally transformed the way we consume information and entertainment.

With its diverse range of content, easily accessible platforms, and growing global audience, online video consumption statistics continue to shape the digital landscape. 

As technology advances and our digital habits evolve, the popularity of online videos is set to thrive, offering new opportunities for content creators and viewers alike.

Whether it’s a quick tutorial, a heartfelt vlog, or a gripping documentary, online videos have undoubtedly become an indispensable part of people’s daily lives.


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