Netflix is one of the largest streaming services in the world. It offers a plethora of television shows, original shows and movies around the world. 

You can find the most popular series on the Netflix platform. This subscription based streaming service took the world by storm and over the recent years it has grown to become a people’s favorite.

Whether you are a fan of Spanish thrillers or Indian dramas, Netflix has got all. You can watch as many shows as you want without worrying about advertisements.

One of the best things about Netflix is it is a pioneer of original content.

You can set parental controls, use the offline playback feature, and watch your favorite shows on multiple devices.

If you love binge-watching Tv shows and movies, Netflix has got you covered.

While people enjoy the streaming service, there’s one question people are curious about: How many people use Netflix?

Well, this is what we are going to discuss in this article. We’ll also learn many surprising statistics about Netflix.

Some Interesting Netflix Statistics in 2024

  • Netflix has 222 million subscribers around the world.
  • In 2021, Netflix generated a whooping revenue of 30 million USD.
  • Over 75 million US and Canadian adults have a Netflix subscription.
  • Subscribers spend an average of 3.2 hours per day on the platform.
  • Netflix has over 5,800 content titles in their US library.
  • 54% of Netflix users watch the content without an active subscription.
  • In 2020, 80% of the most watched original series in the US belonged to Netflix.
  • The average Netflix user has watched 49 days’ worth of content since creating an account.
  • Netflix’s application got downloaded 21.3 million times in 2021 from the App and Play store.

How Many Subscribers Does Netflix Have in 2024?

Netflix was founded in 1997 to rent and sell DVDs by mail. 

The sales sides of the business didn’t pay off; hence, the company focused on the rental side. 

In 2007, Netflix adopted a new avatar and introduced streaming media and video on demand. 

As the years passed, the streaming platform evolved to keep up with the demands of the public.

With the addition of original content and award-winning Tv shows and movies, the company reported an increase in the number of users. 

In 2019, Netflix reported 167.09 million subscribers, which increased to 203.66 million in 2020 and 222 million in 2022.

Netflix’s Subscribers by Region

Netflix’s report shows over 75 million of its subscribers belong to the US and Canada. This means over 36% of Netflix’s user base gets shared by Canada and the US. 

Here’s a list of countries with the number of Netflix subscribers;
(in millions):

  1. Argentina: 5.24M 
  2. Australia: 6.6M 
  3. Austria: 961.4K 
  4. Belgium: 1.7M
  5. Brazil: 18.84M
  6. Bulgaria: 177.89K

Europe, the Middle East and Africa contribute over 69million paying members to Netflix while at the beginning of 2021, the company added over 2 million new subscribers from the EMEA region.

In Asia, Netflix has over 32.6 million paying subscribers.

Over 53.57% of subscribers belonging to the Asia-Pacific region have grown in the past few years.

Netflix’s Revenue


What About Netflix’s Revenue?

Well, as the company kept adding subscribers to its list, the revenue also reached heights.

An astonishing fact states the streaming service has added to its revenue at 35.68% since 2001.

In 2018, Netflix recorded an annual revenue of 15.79 billion USD, which climbed to $24.99 billion in 2020 and around 30 billion USD in 2021.

How Many Does Netflix Spend on Content Production?

Netflix broke many records over the recent years and in fact it’s one of the oldest streaming platforms in the world.

It’s obvious the company spends a sum each year in producing original content and adding shows to the platform.

Most subscribers love the original content Netflix produces over the already made content that they add to the platform.

Netflix produced over 2,769 hours of original content in 2019, which is a whooping 80.15% increase compared to 2018.

In fact, at the beginning of 2021, Netflix had over 2,000 originals. From 2016 to 2020, Netflix’s spending had grown at 35.68%. 

In 2020, Netflix spent around 17.3 billion USD on video production and had a budget of $17 billion for 2021.

Time Spent on Netflix

Netflix has remarkable content for its users. You can find the best shows and movies from any genre you wish.

Whether you are a horror enthusiast or a romantic drama lover, Netflix will attend to your needs. 

Most Netflix subscribers love to binge-watch their favorite shows at one go. Especially the modern youth love to pull all-nighters streaming Netflix.

According to a survey, Netflix accounts for 25.7% of daily video time among US adults.

Another study reported, the number of minutes US adults spend daily streaming Netflix has grown 57.89% since 2017.

And if we consider the global audience, Netflix records 3.2 hours of average daily usage per subscriber.

Netflix’s Age & Gender Demographics

The core of Netflix’s subscriber base hangs on the shoulders of Gen-Z and millennials.

In fact, 75% of Netflix’s users belong to the age group of 18-34 years and 44% of users have an age of 65 years or above. 

Well, the consideration women stick with cable TV for their entertainment is incorrect, as shown by Netflix’s data.

The company reports that its user base comprises 49% women and 51% men.

54% of Netflix Users Watch the Content without An Active Subscription.

Netflix 408

Thanks to users sharing their Netflix credentials with their friends and family, 54% of users watch content without having an active subscription.

In fact, over 25.7% of subscribers share their passwords with family members who are not even close to them.

But the company has paid attention to this loophole in the past few years and is working on a solution.


There you have it. Now, you know how many people use Netflix. You also know many interesting facts about the streaming service and how it has grown over the years.

Netflix is a people’s favorite and stays at the top of the expectations of its users to produce remarkable content. I hope this article helps.