Netflix has been a household name for more than a decade, but how many subscribers does Netflix have? That’s what we will be covering in this article.
Some of us remember when Netflix first got started.
That was back in 1997 when it was a DVD company that mailed out DVDs when you wanted to rent one.
In 2007 Netflix launched its VoD (Video on Demand) and online streaming services.
Now, it’s accessible to 190 countries across the globe with a variety of subscription plans and prices.
It’s interesting to note that YouTube is still the king with its 197.5 million monthly users, but Netflix does rank second in this market, for now.
Let’s answer the question of how many subscribers does Netflix have in the next section.
How Many Subscribers Does Netflix Have?
In the Q4 of 2021, the company released its paid subscribers number at 221.8 million.
Unfortunately, Netflix has suffered a major setback and a loss of 200,000 subscribers and an expected 2 million more soon.
These are worldwide subscribers and only people who subscribe to this streaming platform.
This all happened in the Q1 of 2022, so this report came out in April 2022. That said, we will move forward with more Netflix data we found.
On a high note, it’s believed that the people behind Netflix have a recovery plan, so it’s possible for the company to come back from its subscriber loss and stock market value loss.
Let’s just say that Netflix had been on the uptake until the first quarter of 2022.
How Many Netflix Users Watch Live Streams without A Subscription?
As of the latest data from 2021, Netflix has users that don’t spend money on subscriptions. There are about 54% of users that watch Netflix without subscribing.
Some of this could be due to the fact that 18% of Netflix’s subscribers share their accounts with family or friends.
Another 9% share their passwords with the household to watch on different devices. A shocking 25.6% of subscribers share their password with family who don’t live with them or near them at all.
In 2019, a MoffetNathonson survey revealed that 27% of Netflix users were watching Netflix via the subscription of someone else in their household.
So, Netflix plans to solve that problem, which may help them regain some subscribers over the next year. That remains to be seen.
What’s New with Netflix?
We suppose this is a bit of a spoiler alert, but Netflix is considering dabbling in the video gaming streaming market for a new revenue stream. That is in the works, but not set in stone yet.
Netflix already added a new method for marketing on a website called Tudum, which will act as a Netflix consumer news platform where they can learn about release dates, series renewals, and extra content.
In other words, they are trying to appeal to people who want to explore and discover more about their favorite shows and movies on Netflix.
There’s your spoiler alert for Netflix’s next big things.
Who Uses Netflix the Most?
In the interest of answering, how many subscribers does Netflix have, we will address who uses Netflix the most. We will share what we uncovered about Netflix’s user base.
Average Age Demographic
Netflix users tend to have an average age of between 35 and 44. This is Netflix’s core user age demographic.
Netflix has an active youthful following as well. The data shows that 12% of its subscribers fall within the 18 to 24 age group and then 18% of users are between 25 and 34 years old.
Another 18% of its users fall between 35 and 44.
Users between 45 and 54 years old account for only 19% of the user base. The 55 to 64 age demographic accounts for 16% and 17% of Netflix users are 65 and older.
Income Level Demographics
How many subscribers does Netflix have according to income level?
Netflix’s core (median) user in America makes an income from $25,000 and $50,000 annually.
This demographic sometimes fluctuations depending on the period. Here’s how the income level demographic plays out.
Those with an income of under $25,000 make up 17% of Netflix’s users, while those between $25,000 and $50,000 account for 25% of its user base.
The next income level is $50,000 to $75,000, which makes up 18% of Netflix’s users and the $75,000 to $100,000 income group accounts for only 15% of users.
Finally, users who make between $100,000 and $150,000 account for 15% of Netflix’s users (tied with the $75,000 to $100,000 group), and only 10% of users make above $150,000.
How many subscribers does Netflix have according to gender?
This section will be short and succinct with 52% of Netflix users being female and the other 48% are male.
This is very balanced between the genders when compared to CBS All Access (now Paramount), with 62% male users and 35% female users.
Also, HBO Max and Discovery+ both have similar gender imbalances in users. Discovery+ has 62% male users and only 38% female users. HBO Max has 61% male and 39% female users.
What Is Netflix’s Annual Revenue?
In 2020, Netflix had an upswing in revenue at almost $25 billion and then in 2021, another uptake that accounted for $30 billion in revenue.
In the first quarter of 2022, Netflix reported revenues of close to $8 billion.
Where revenues will go from here, since the loss of subscribers, we shall see. Also, to mitigate the loss of subscribers, Netflix made cuts in its marketing staff.
Now you know that the answer to “how many subscribers does Netflix have” is 221.8 million subscribers.
You also know that Netflix is struggling right now with the loss of 200,000 subscribers and another 2 million potentially leaving soon.
Netflix does have a plan, according to sources at TechCrunch, but we suppose that is something we will all have to wait to find out about.
As big as Netflix is, it should have a contingency plan or two up its sleeve to protect its interests and preserve its presence.
Do you use Netflix? Do you subscribe to Netflix? Are you sharing your Netflix with others?
What do you think about Netflix going into the gaming market? How many subscribers does Netflix have?