Video-on-demand has become more popular since people love watching movies, series, and TV shows, especially Millennials and Gen X.

Amazon Prime Video is one of the most downloaded and most-used subscription video-on-demand services worldwide.

Over 175 million Amazon Prime users worldwide watched and streamed movies and TV shows on Amazon Prime Video in April 2021.

This means that nearly 90% of Prime members used their subscription benefits on Prime Video.

But do you know how many subscribers does Amazon Prime Video have in 2023? Let’s find out.

Post Contents

1 Key Amazon Prime Video Statistics
2 How Many Subscribers Does Amazon Prime Video Have in 2024?
3 Amazon Prime Video Subscriber Count Worldwide
4 Forecasted Amazon Prime Video Subscribers by Country
5 How Many Amazon Prime Video Subscribers in the US?
6 Age Distribution of Amazon Prime Video Subscribers in the US
7 Reasons Why People Subscribe to Amazon Prime
8 Most Downloaded Video Streaming Mobile Apps
9 Conclusion
10 Sources

Key Amazon Prime Video Statistics

Amazon Prime Video has 117 million subscribers worldwide in 2023 and is expected to surpass 250 million in 2027.
Amazon Prime Video subscribers count in Eastern European countries was at 1.3 million in 2021 and will potentially reach 4 million in 2027.
The US has the most Amazon Prime Video subscribers, followed by the UK and Japan.
Amazon will have 101.4 million Prime Video subscribers in the United States by 2026, up from 50 million in 2018.
Amazon Prime Video is the most popular among subscribers aged between 35 to 44. About 67% subscribed to this service.
11% want access to Amazon Prime Video, that’s why they subscribe to Amazon Prime.
In July 2022, Amazon Prime Video was the third leading video streaming mobile app by downloads, accounting for 12.45 million downloads worldwide.

How Many Subscribers Does Amazon Prime Video Have in 2024?

Amazon Prime provides its members unlimited access to award-winning movies, originals, and shows on Amazon Prime Video as part of their Prime benefits.

But some people prefer subscribing directly to Amazon Prime Video to focus on video-on-demand services and pay a lower price.

Based on recent reports, Amazon Prime Video has approximately 117 million subscribers worldwide.

This figure is forecasted to grow significantly in the next few years and can reach 252 million by the end of 2027.

As people become more interested in streaming movies using their smartphones, tablets, PCs, and smart TVs, streaming services like Amazon Prime Video are expected to have more subscribers and users.

In Eastern European countries, Amazon Prime Video subscribers count in 2021 was only 1.3 million.

It is expected to skyrocket to over 4 million by 2027.

Amazon Prime Video Subscriber Count Worldwide

In September 2020, Amazon Prime Video was the second most popular subscription video-on-demand service by subscriber count, next to Netflix.

It had 116.86 million subscribers, while Netflix had 201.18 million.

However, their subscribers are expected to be in a close race in September 2027.

Let’s take a look at the estimated numbers of Amazon Prime Video subscribers worldwide:

In 2020, there were an estimated 116.86 million Amazon Prime Video subscribers worldwide
In 2025, there will be an estimated 167.07 million Amazon Prime Video subscribers worldwide
In 2026, there will be an estimated 243.4 million Amazon Prime Video subscribers worldwide
In 2027, there will be an estimated 252 million Amazon Prime Video subscribers worldwide

Forecasted Amazon Prime Video Subscribers by Country

According to the forecast, the United States has the most Amazon Prime Video subscribers. The United Kingdom and Japan follow.

Here is a list of the forecasted Amazon Prime Video subscribers count by country in 2022, based on Statista’s report:

Amazon Prime Video subscribers in the US reached 56 million
Amazon Prime Video subscribers in the UK reached 7 million
Amazon Prime Video subscribers in Japan reached 6 million
Amazon Prime Video subscribers in India reached 5 million
Amazon Prime Video subscribers in Germany reached 4 million
Amazon Prime Video subscribers in Canada reached 2 million
Amazon Prime Video subscribers in other countries reached 35 million

How Many Amazon Prime Video Subscribers in the US?

In 2019, the United States had 53.3 million Amazon Prime Video subscribers, up from around 50 million the prior year.

Projections show that subscribers could exceed 100 million in the next few years since watching movies using smartphones is easy and convenient.

Below are the numbers of Amazon Prime Video subscribers, based on Digital TV Research and Amazon Press Center:

In 2017, Amazon had 44.99 million Prime Video subscribers in the US
In 2018, Amazon had 50.23 million Prime Video subscribers in the US
In 2019, Amazon had 53.30 million Prime Video subscribers in the US
In 2020, Amazon had 60.17 million Prime Video subscribers in the US
In 2021, Amazon had 67.04 million Prime Video subscribers in the US
In 2022, Amazon had 73.91 million Prime Video subscribers in the US
In 2026, Amazon will have 101.4 million Prime Video subscribers in the US

Age Distribution of Amazon Prime Video Subscribers in the US

Millennials and Generation X, aged 18 to 44, lead the age groups of Amazon Prime Video Subscribers in the US.

This service is most popular among subscribers aged between 35 to 44. About 67% subscribed to Amazon Prime Video.

It is followed by ages 18 to 34, with a 56% subscription rate, and ages 45 to 64, with 51%.

It is quite surprising that 47% who subscribed to Amazon Prime Video are aged 65 and above.

Reasons Why People Subscribe to Amazon Prime

People subscribe to Amazon Prime mainly because of the fast and free delivery, exclusive deals, and access to Prime Video, Prime Music, Prime Reading, and Twitch.

A 2018 survey reveals that fast and free shipping was the primary reason why they subscribed to Amazon Prime.

Here are the reasons why people get an Amazon Prime subscription: