Everyone likes to be at the cutting edge of technology.
It feels great when you’re learning to use new tools and apps, and are ready to share them with others.
However, with so many technological advancements happening at the same time, it can be hard to keep up with everything.
That’s why you may not have heard of Midjourney or may not know how many people use Midjourney already.
Fortunately, we’re going to take you through the essential statistics regarding Midjourney.
- 1 Key Statistics
- 2 What Is Midjourney?
- 3 Midjourney Users: How Many People Use Midjourney in 2024?
- 3.1 1. There are Over 16 Million Registered Midjourney Users
- 3.2 2. 66% Of Users Are Male
- 3.3 3. 70% Of Midjourney Accounts Are Created For Fun
- 3.4 4. 83% Of Users See It As Art Therapy
- 3.5 5. 70% Of Images Created With Midjourney Are not Shared
- 3.6 6. In March 2023 Midjourney Had 41.4 Million Visitors
- 3.7 7. The Biggest Share Of Midjourney Visitors Come From The US
- 3.8 8. Most Of Midjourney’s Traffic Is Direct
- 3.9 9. Midjourney Has A 21.5% Conversion Rate
- 3.10 10. Midjourney Users Prefer To Access Via Desktop
- 4 Summing Up
- There are over 16 million registered Midjourney users
- 66% of users are male
- 70% of Midjourney accounts are created for fun
- 83% of users see it as art therapy
- 70% of images created with Midjourney are not shared
- In March 2023 Midjourney had 41.4 million visitors
- The biggest share of midjourney visitors come from the US
- Most of Midjourney’s traffic is direct
- Midjourney has a 21.5% conversion rate
- Midjourney users prefer to access via desktop
What Is Midjourney?
Midjourney describes itself as “An independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species”.
That’s an impressive and ambitious-sounding description of what they offer.
But, what does it actually mean?
In reality, they are a small company with an 11-person team.
The business is dedicated to advancing the use of AI in daily life in practical and helpful ways.
Midjourney, in its present form, focuses on taking text and transforming it into art using a generative Artificial Intelligence tool.
The tool is designed to use machine learning, allowing its interpretation of text to become more effective every time it’s used.
In short, it’s becoming very good at creating images from just a few words of text.
It’s not the only option available, however, it is generally regarded as the most user-friendly.
However, at present, it operates inside the Discord chatting app.
That means you need a Discord account to use Midjourney.
There are several different versions of Midjourney, each one offers better image quality and a more evolved understanding of inputted text.
Midjourney came into existence in 2022, that’s one of the reasons why you may not have heard of it yet.
There’s a good chance you will hear a lot more about this program in the future.
The following facts and statistics will help you discover everything you need to know about Midjourney.
Midjourney Users: How Many People Use Midjourney in 2024?
1. There are Over 16 Million Registered Midjourney Users
As mentioned, to use Midjourney you first need an account on Discord.
For those who don’t know, Discord was originally OpenFeint, a social gaming platform aimed at people playing mobile games.
Long story short, the developers ended up creating an app to improve communication.
It was named Discord and has gradually evolved since its release in 2015.
As of 2021, Discord is believed to have 140 million active monthly users.
Approximately one-eighth of Discord users have already signed up for Midjourney, that’s a total of 16,680,000 users.
The number is increasing daily and is likely to be significantly higher by the end of the year.
It’s worth noting that the Midjourney Subreddit has over half a million members.
As of December 2022, this number was 580,000 and is one of the reasons Midjourney has become so popular.
There are roughly 250 posts a day on Reddit about Midjourney and over 2,000 comments.
2. 66% Of Users Are Male
It’s always interesting to see who is using a specific app.
While you may think that a text-to-art app would appeal to all sexes, the current research shows that 66% of users are male and just 36% female.
There is no explanation as to why this is the case.
However, it is noteworthy that the largest percentage of users are aged between 25-34.
According to the survey, this accounts for 37.4% of Midjourney users.
It’s also popular with 18-24-year-olds, 26.43% of users fall into this category, while 18.61% are aged between 35-44.
Older generations are trying Midjourney. 9.58% of users are aged between 45-54 and 5.11% are between 55-64.
Impressively, 2.87% of users are over 65.
Showing that age isn’t always a barrier to new things.
3. 70% Of Midjourney Accounts Are Created For Fun
Discord monitors its users and the servers they create.
While each server is technically private and policing all of them is difficult, the content is monitored and blocked if necessary.
There have been many examples of servers being closed due to inappropriate content.
This isn’t generally an issue which affects Midjourney.
However, it is capable of producing virtually any image.
That could allow it to breach Discord rules.
This seems relatively unlikely as, according to the latest review by Discord, 70% of Midjourney accounts created are established for fun.
People simply enjoy challenging AI.
However, that does mean 32% of accounts are created for other reasons, generally described as utility.
In other words, these users are looking to use Midjourney to improve their own prospects in one form or another.
What’s particularly interesting about this is that users are creating accounts for fun, despite it costing to subscribe to Midjourney.
There are four subscription plans, ranging from basic to Mega.
It’s possible to pay annually and get a discount compared to a month-by-month payment system.
4. 83% Of Users See It As Art Therapy
Art therapy is the term when art is used to help people deal with everyday issues.
Therapists often use art therapy to help patients express their emotions and resolve issues.
Whilst AI tools aren’t usually associated with therapy, Midjourney on Discord is used by approximately 83% of its users as a form of art therapy.
In essence, the creative process of writing text and assessing the resulting image encourages people to forget about the stresses of life.
That’s beneficial to your mind and body and is the reason why art therapy can be very helpful.
Discord tracks how its different features are used.
This allows the app to adjust its approach and offer the best possible service.
Monitoring usage data illuminated an interesting fact, that 70% of Midjourney users never share the images they’ve created.
This helps to confirm how effective Midjourney is as art therapy.
It also shows that Midjourney is mainly used for personal satisfaction.
According to the statistics, just 16% of users share their images, and that’s generally only half the images they produce.
As few as 9% share one in ten images they create.
Images which are shared and generally shared on Instagram first.
Statistics show that 45% of respondents use Instagram to share their images.
A further 21% use Facebook and 15% opt for Twitter.
Surprisingly Reddit takes the fourth spot with 6%, the same amount of people watch via YouTube.
TikTok manages just 5% and Pinterest is the first choice in just 3% of cases.
6. In March 2023 Midjourney Had 41.4 Million Visitors
As a sign of how well Midjourney is doing, recent statistics show the app had over 41 million visitors during March 2023.
This figure increased to 42.7 million in April and dropped to 35.5 million in May.
The statistics don’t look at why visitor numbers have reduced.
However, they do show the bounce rate for the business. It’s currently 33%.
The online analysis tool also reveals how long the average visitor spends online.
According to the latest figures, the average visitor spends six minutes and thirty seconds on Midjourney.
During that time the average visitor will look at 6.5 pages.
It’s probably not surprising that more Midjourney users come from the US than any other country.
The US has over 330 million inhabitants and the majority of them are online.
While the US dominates the user list, it isn’t a huge figure.
Just 17.24% of Midjourney’s users are based in America.
The second place goes to Brazil with 4.98% of Midjourney users.
India manages 4.94% and Germany 1.30%.
Surprisingly, the UK takes the fifth spot with 4.16% of Midjourney’s user list.
Interestingly, Midjourney is most popular between 6 pm and 10 pm.
That’s when the biggest number of users are online and users may experience a slowdown in service.
If you log on during this time it’s recommended you have a good internet connection and clear your cache/cookies regularly.
8. Most Of Midjourney’s Traffic Is Direct
Midjourney lives on a social media site, which would make it reasonable to assume the majority of traffic arrives simply because it’s already on the social media site.
However, statistics tell a different story.
Just 6.2% of the traffic arriving at Midjourney comes from social media websites.
A whopping 55% of site visitors find the site by typing its webpage into the internet.
A further 36% of visitors find Midjourney through an organic search.
That means they are looking for AI tools and help with creativity.
That leaves very little room for visitors from referrals, mail, and even paid searches.
Of all the social media sites, YouTube and Discord generate the majority of visitors.
Understandably Discord takes the line share with an impressive 60% of social media visitors coming through Discord.
The second best option is YouTube, which accounts for 25% of the social media traffic.
Twitter, Facebook, and Reddit also introduce visitors to Midjourney.
However, their individual rates of introduction are low, between 2-3%.
9. Midjourney Has A 21.5% Conversion Rate
The success of any business relies on how effectively you can reach people and convert them into customers.
By piggybacking on Discord, Midjourney has made itself available to a large audience.
More impressively, the app enjoys a 21.5% conversion rate.
That means, one in five people who visit the site will register and become users.
In most eCommerce businesses a conversion rate of 1% is acceptable, with 10% indicating a successful marketing campaign.
The statistics don’t disclose why Midjourney has such a good conversion rate.
However, it is easy to use, offers a selection of modes, and is incredibly fun and relaxing.
That’s likely to help the conversion statistic.
10. Midjourney Users Prefer To Access Via Desktop
Since 2016 internet access via mobile devices has overtaken desktop usage.
The figure grows a little every year.
However, Midjourney bucks this trend.
According to the latest figures, approximately 60% of visitors are using desktops to access the site, the other 40% are accessing via mobile.
It’s worth noting that mobile access is predominantly done through Android phones, despite Apple being the predominant smartphone in the US market.
Of course, Windows on a desktop is an easier way to appreciate the image after creation.
This may explain why this approach has become so popular.
According to Midjourney, the most active users on the site are programmers, developers, and even graphic designers.
These professionals value the AI tool incorporated into Midjourney as it provides control and quick image generation.
Midjourney is gaining users daily and you’re likely to hear a lot more about this program.
How many people use Midjourney at the moment? As the above statistics show, there are millions of users, many of whom use the site daily.
It’s proving to be a popular and effective tool.
Of course, Midjourney is still young.
As AI continues to develop it’s likely that this program will offer an array of additional services.
It will be interesting to review these statistics again to see just how quickly this app is developing.
One thing is certain, it’s exploded onto the market and doesn’t appear to be disappearing anytime soon.
Getting started with it now makes sense if you want to keep up with the latest tech.