As more attention shifts towards developments in artificial intelligence, Midjourney statistics continue to come to light.
Seen as one of the leaders in AI-art generation, Midjourney has rapidly grown in popularity within the last year.
The most recent statistics show that Midjourney boasts 16+ million registered users on Discord.
You’ll find competing services, some of which are pretty unique, but Midjoruney continues to stand tall among others.
Midjourney has sparked a massive wave of creativity between personal and business use from users exploring a never-ending list of prompts.
In this article, you’ll get a look at interesting statistics regarding Midjourney and various aspects of the AI industry.
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Key Statistics
- Around two-thirds of Midjourney’s user base is male
- 83% of users spend time on Midjourney as a form of art therapy
- About 70% of Midjourney users are purely there for the fun
- Most of Midjourney’s user base is Android users
- Midjourney.com has been visited over 21 million times
- The Midjourney website receives 6.92 page visits from each user on average
- Midjourney has over 1 million active users at any given time
- The service sees over 41.4 million visitors every month
- Midjourney executes 20 to 40 tasks every second
Midjourney Statistics: The Need to Know
Whether you’ve heard of Midjourney or not, there’s a good chance you’ve seen discussions online about AI-generated art.
There are two sides to the coin, with one being in support of the technology and the other being entirely against it.
Nevertheless, AI is on the rise in many different ways, and Midjourney is just one piece of the puzzle.
Even if Midjourney is relatively new to the market, it has quickly garnered the interest of millions of users.
Not to mention the long list of headlines that focus on Midjourney and AI.
To really understand Midjourney’s impact on the AI market and the users, you can start with statistics on the topic.
1. The User Base is Growing Rapidly
As mentioned at the beginning of this article, Midjourney has over 16 million users, and this number is climbing faster than you might expect.
There’s a significant amount of interest in Midjourney’s services, and people spend a lot of time testing the tool’s parameters.
Interestingly, out of those 16 million users, about two-thirds of them are male.
Aside from that, a majority of the user base spends time on Midjourney purely for fun.
While 83% of respondents admit they use Midjourney as a form of art therapy.
Many people argue about there being no creative process involved with AI-generated art, when that’s actually not the case.
If you consider the level of imagination people are using to craft certain prompts that generate some amazing images, it’s hard to say there’s no creativity involved.
Overall, a majority of people who test out services like Midjourney for themselves tend to be supporters after the fact.
(ColorLib)
2. Device Usage
This is likely to change over time due to varying trends in smartphone OS tech, but a majority of people using Midjourney have an Android device.
There isn’t any real concrete evidence that explains why this is, but more so that it likely lands on coincidence.
You can get a look at the percentages between Android and iOS users down below.
- Android = 54%
- iOS = 46%
All of the actions that Midjourney offers take place in the Discord app, meaning you can access Midjourney’s services from a desktop or mobile device.
Thankfully, most people haven’t reported experiencing issues when it comes to different devices or operating systems.
While most people understand how to use the tech, a majority of them don’t really understand what the company is or who is behind the operation.
Even with its global reach, Midjourney isn’t a massive company by any means, but their success is still impressive nonetheless.
(ApproachableAI)
3. Stats on Company Overview
The company was founded on July 12 of 2022, so it has only been up and running for a little over a year.
With the rapid growth the company is experiencing, the service is seeing roughly 90,000 new users sign up on a daily basis.
Estimated revenue is about $250 million, but this could change quite a bit before the year ends.
It’s also estimated that Midjourney has executed over 300 million tasks since it went live.
There may be quite a few competitors on the market, but many of them don’t come close to what Midjourney is capable of.
When it comes to Midjourney’s discord server, this brings in around 150,000 new members every day.
Midjourney is only becoming more popular as time goes on. Not to mention the product, which is achieving amazing feats at every turn.
(Photutorial)
4. The Midjourney Community
As mentioned briefly above, the Midjourney Discord server has hundreds of thousands of members, but that isn’t the only accessible online community for Midjourney.
If you take a look at the official subreddit for Midjourney, it’s extremely active as well, with over 580,000 members.
Reddit is a big driving force for the Midjourney and AI-generated art community as a whole.
Although many people post their AI art online for others to see, a majority of Midjourney users keep it to themselves.
72% of users never post their art online, and this is likely correlated to the fact that 68% of users primarily use Midjourney just for fun.
You can break this down a little further by looking at other groups:
- Never posts images = 72%
- Posts half of their images = 16%
- Posts only one in 10 of their images = 9%
The community is also a driving force for education among other users.
Sharing prompts, tips, and tricks has helped people create some stunning AI art over the last year.
Take a look at the list below to see where people like to get their education on Midjourney.
- Looking at other users’ prompts = 45%
- Official documentation = 29%
- Videos = 19%
- Chat = 4%
- Social media posts = 3%
Regardless of where you get your Mdjourney material, there’s more than enough free information available.
Midjourney does offer a free trial, but once that’s over, you’ll have to sign up for a paid plan if you want to keep using it.
There are multiple options for you to choose from that suit a variety of creative needs.
(ApproachableAI)
5. What’s the Cost?
For starters, you’ll need a Discord account if you don’t already have one.
After that, you can join the official Midjourney Discord and start testing out its features for free.
It’ll keep you updated on your limitations so you’ll have an idea of when the free trial will come to an end.
While the basic plan is only $10 per month, you can’t make use of stealth mode, and you’re limited to three maximum concurrent jobs.
You also only get 3.3 hours per month of fast GPU time.
This works just fine for many people, but others are looking to churn out a lot more art than that.
The other plans are the standard, pro, and mega plans, each of which costs $30, $60, and $120, respectively.
It comes down to how and what you want to use it for.
That’ll be the biggest determining factor in which subscription plan might be best for you.
(Midjourney)
Midjourney Web Traffic
It’s no secret that thousands of people are making use of Midjourney’s services, but what kind of numbers is the company pulling in regarding web traffic?
As with most other statistics on this list, they’re doing quite well on this front as well.
Boasting tens of millions of visits and many dedicated users that return on a consistent basis, Midjourney has done a great job of marketing itself over the past year.
It’s one of those services that makes people talk, which has inherently led to rapid growth in user numbers and many other stats related to visitor and customer web traffic.
6. Visitors are in the Millions
March of this year was one of the best months for Midjourney’s visitor numbers on the web.
They raked in 41.4 million visits that month, but this number has been slowly dropping throughout the year.
For example, in May, they only brought in 35.5 million visits in comparison.
The company is clearly doing just fine, but with so many other AI services popping up all the time, people are moving from one service to the next quite a bit.
People spend a decent amount of time on the Midjourney website too.
The average visitor spends roughly six minutes and thirty seconds browsing the site.
Other notable stats for this topic include a 33% bounce rate and the average number of page visits for each user is 6.5.
As you may have already guessed, there’s a primary region that drives most of the traffic to the website.
Of course, plenty of other countries are contributing to the user count, as Midjourney has been globally recognized for a while now.
(Colorlib)
7. Traffic Sources and Audience Interest
The most recent statistics show that the biggest traffic source for Midjourney.com comes from “direct” sources.
Driving around 55% of the website’s traffic directly seems to be a crucial component.
Next in line is organic search at 36%, and social traffic sits at third with 6.2% of traffic.
Regarding the largest social traffic sources, Discord and YouTube are leading the way here.
Discord accounts for 60% of it, while YouTube makes up about 25%.
There are other social channels that play a part, but they only contribute a small percentage in comparison.
When it comes to Twitter, Facebook, and Reddit, they account for 3%, 2.7%, and 2.4% of Midjourney’s web traffic.
The company has a diverse audience, but stats show some pretty consistent trends in user interests.
Most Midjourney users have an interest in one or more of the following:
- Computers
- Electronics
- Programming
- Graphics
Within the last month, Midjourney has only brought in a little over 21 million visits.
This is nearly 50% less than earlier this year.
There are a few factors for this, but it’s no cause for concern as Midjourney won’t be gone anytime soon.
(Colorlib)
8. Age Distribution of Visitors
You might expect that Midjourney would draw a younger crowd, and you’d be right, but the company has actually drawn the interest of all age groups.
25 to 34-year-olds make up the largest demographic, accounting for 37.37% of Midjourney’s user base.
For a full scope of age distribution in their users, take a glance at the chart below.
Although the younger generation dominates the chart, essentially all age groups have explored Midjourney to some degree.
This shows just how influential Midjourney has become in the AI space as more of the general public is starting to test it out for themselves.
(SimilarWeb)
9. Gender Distribution
This is a pretty simple statistic, but Midjourney is a male-dominated community, with 59.81% of the users being men.
On the other side, women account for the remaining 40.19%.
This figure fluctuates on a consistent basis, but it isn’t too far off from being even.
Both men and women are testing their creative chops with endless prompts on Discord.
Midjourney has also been releasing new features throughout the past year, which has something to do with its spikes in user interest at random times.
While some users are just curious about what the tool can do, many others are dedicated creatives who are learning how to incorporate AI into their work.
It’s evident that Midjourney and AI as a whole is something that’ll draw interest from anyone across the globe.
(SimilarWeb)
10. Web Rankings
While Midjourney is undoubtedly popular, it’s far from the top of the list when it comes to national and international web rankings.
At this time, Midjourney sits at number 2,029 in global rank and 2,368 in national rank in the U.S.
However, when it comes to the computers, electronics, technology, graphics, multimedia, and web design categories, Midjourney is much further up the list at number seven.
Web rankings are a tricky topic to navigate, but Midjourney has proven it doesn’t need stellar SEO to get noticed.
The natural talk surrounding artificial intelligence and AI-generated creative projects generally ties Midjourney to the conversation at some point.
There’s a never-ending amount of competition in regards to ranking on Google, and I’d say this isn’t a focal point for the folks at Midjourney.
Nevertheless, it’s still a driving factor for their web traffic, and it should only improve with time as their user base and public interest grow.
(SimilarWeb)
Other Notable Statistics On Midjourney’s User Base
Considering the technical nature surrounding artificial intelligence and Midjourney’s services, a lot of their user base are people who follow tech closely.
Aside from that, many of them have technical skills ranging from computer programming to digital art and a slew of other talents.
This has generated some interesting statistics about the habits, interests, and skillsets of different Midjourney users.
It seems most users access Midjourney via a Windows device, and 23% of them even use it for something in their professional lives.
The final statistics to close out this article will focus on more niche data points regarding the company’s user base.
11. Users with a Knowledge of Coding
You’d be surprised at how many Midjourney users are technically proficient on various levels.
43% of respondents mention having some level of coding knowledge.
However, this isn’t the majority, as the remaining 57% have no coding knowledge whatsoever.
Overall, there are a few statistics that provide some pretty good insight into the technical knowledge of Midjourney users.
| Coding Knowledge | Respondents | Percentage |
| Yes | 1,521 | 43% |
| No | 2,009 | 57% |
| Proficiency Level | Respondents | Percentage |
| High | 590 | 26% |
| Medium | 653 | 28% |
| Low | 1,052 | 46% |
Although this information isn’t necessarily relevant to Midjourney’s services, it goes to show the type of people the company attracts.
Those who are curious about artificial intelligence, machine learning, and their many other subsets are generally drawn to companies like Midjourney.
Statistics also provide some insight into users’ interactions with AI across other mediums outside of Midjourney and AI art.
One simple AI niche you can look at in this context is AI chatbots.
This is something that many of us come across on a consistent basis, and the tech is only becoming more common on websites.
(ApproachableAI)
12. Midjourney Users’ Relationship with Chatbots
To get a better idea of users’ relationship with artificial intelligence, statistics also provide a look at whether any users have experience with any other kind of AI.
Chatbots tend to be pretty common nowadays, so it’s an easy focal point to start with.
The following data highlights how often users interact with AI-driven chatbots:
- All the time = 11%
- Consistently = 24%
- Sometimes = 37%
- Rarely = 15%
- Never = 13%
It makes sense that “sometimes” holds the majority, as most of Midjourney’s user base participates recreationally.
Most people are just on the platform to have fun, so they’ll come and go at varying intervals.
The users that are on the platform all the time are either obsessed with AI art or are using the tool for some kind of project or business purpose.
Considering the varying sentiments on artificial intelligence as a whole, Midjourney has received a lot of flack regarding its ability to generate art.
Some call it revolutionary, while others call it stealing.
This leads to questions about mental health and AI and how the technology may affect people in positive or negative ways.
(ApproachableAI)
13. How Does Midjourney Affect Mental Health?
You’ll find a lot of hate aimed toward AI and the rapid developments that the industry is churning out.
A lot of this comes down to confusion and a lack of understanding of the technology.
Regardless, it has led to some mental health concerns, and quite a few Midjourney users happily weighed in on the topic.
The following statistics feature how users feel Midjourney impacts their mental health:
- I’m not sure = 11%
- Very negative = 4%
- Negative = 1%
- Neutral = 55%
- Positive = 1%
- Very positive = 28%
It’s pretty easy to understand how AI art could have a positive impact on someone.
In regard to the negativity, this stems from an entirely different outlook on the topic.
This is the group that’s having a hard time seeing the positive side of artificial intelligence and its role in the art world.
Understandably so to some degree, but they’re still the minority in this circumstance.
This discussion around AI and mental health has also drummed up conversation about Midjourney’s effect on art therapy.
An extremely interesting idea, the near-limitless nature of Midjourney could make for some memorable and extravagant therapeutic experiences.
(ApproachableAI)
14. Who are Midjourney’s Prime Competitors?
With so many different AI services popping up on the market every week, it’s making for a competitive market in a very short amount of time.
Midjourney has luckily found natural fame in the mix, which has made their marketing efforts a lot easier.
Currently, the primary competitors for Midjourney in the AI art space are Stable Diffusion and DALL-E.
All of these organizations bring something unique to the AI-art space.
Although some would argue that these competitors are better than Midjourney in some ways, Midjourney is still seen as the leader in this particular niche.
The company’s competitors have found their own level of success so far and are by no means dwarfed by what Midjourney has accomplished.
It’s clear that they’re each battling for the end users’ attention.
In many cases, it isn’t uncommon for some users to spend time on all of these platforms just to test what they’re capable of.
(ApproachableAI)
The Bottom Line
Midjourney is clearly finding success at a rapid rate, but its evolution is far from over.
Those behind the innovative project have plenty in store for their roadmap, and it’ll be interesting to see what new features and capabilities unfold.
Amidst the pros and cons of AI, Midjourney receives a lot of praise and just as much backlash.
Midjourney statistics show exactly how the public feels about the service, and it also dives into the everyday user’s underlying sentiments towards artificial intelligence.
