22+ Key Facebook Messenger Statistics for 2024

We all know that Facebook Messenger is one of the most widely used messaging apps in the world.

Interestingly, Facebook Messenger statistics reveal a lot of things about this app and platform that may surprise you.

We have researched and gathered some significant statistics about Facebook Messenger we felt our readers should know.

In terms of purposes for Facebook Messenger, it’s more than just a friends and family messaging solution. 

We will look at this messaging app/platform as a standard messaging app, but we will discuss more about its opportunity for customer interaction, advertising, lead generation, and other marketing options.

Today, we will learn how many people use Facebook Messenger, how they use it, trending things about it, and how it can be an essential business tool.

Let’s take an up close and personal look at Facebook Messenger.

Key Statistics

• As of April 2023, there are 1.036 billion Facebook Messenger users.
• Facebook Messenger is considered the second most downloaded app over the past 10 years.
• 55% of women and 45% of men are Facebook Messenger users.
• Most Facebook Messenger users are aged 18 to 34 years old.
• Facebook Messenger experienced a 31% decrease in revenues in 2022 compared to 2021.
• The market share in mobile users of Facebook Messenger in the United States accounts for 57%. 
• More than 260 million conversations occur on Facebook Messenger every day.
• There are roughly 40 million businesses that use Facebook Messenger.
• In 2019, more than 20 billion messages were exchanged between Messenger users and businesses.
• 70% of consumers say they prefer messaging over calls for customer service. 

Top Facebook Messenger Statistics in 2024

1. As of April 2023, there are 1.036 billion Facebook Messenger users.

Facebook Messenger ranks 7th among the globe’s most active social media platforms/apps, according to DataReportal.

Gitnux revealed that Facebook Messenger has more than 1.3 billion active global users as of 2022.

From this data, we can gather that there are between 1.036 billion and 1.3 billion Facebook Messenger users.

(DataReportal, Gitnux, Oberlo)

2. Facebook Messenger is considered the second most downloaded app over the past 10 years.

Between 2010 and 2019, Facebook Messenger achieved the honor of being the second most downloaded app.

Facebook itself was named the first most downloaded app.

After Facebook Messenger, WhatsApp Messenger was the third most downloaded app.

Interestingly, all these apps are owned by Meta (Facebook). 

(StartupBonsai)

3. 55% of women and 45% of men are Facebook Messenger users.

In August 2023, it was found that 55% of women and 45% of men were Facebook Messenger users.

While usually those who identify as male dominate social platforms with a significant gender gap, Facebook Messenger has more female users than male users. 

(Statista)

4. Most Facebook Messenger users are aged 18 to 34 years old.

A whopping 57.7% of those in the 18-to-34-year age demographic use Facebook Messenger.

This accounts for the most users of the messaging app.

Moreover, 32.1% of these users are between 25 and 34 years old, according to our sources.

(Oberlo)

5. Facebook Messenger experienced a 31% decrease in revenues in 2022 compared to 2021.

Since 2017 Facebook Messenger implemented monetization.

During that time, the app generated hundreds of thousands of dollars in revenue.

In 2022, Facebook Messenger experienced a decrease of 31% in revenues over 2021.

Its overall revenue for 2022 was reported to be around $124 billion.

(Statista²)

6. The market share in mobile users of Facebook Messenger in the United States accounts for 57%. 

Mobile users in the United States makes up 57% in the user market share with over 106 million users.

Snapchat is second at 45.98 million users and WhatsApp has a mobile user share of 25.58 million users. 

(Statista³)

7. More than 260 million conversations occur on Facebook Messenger every day.

Data reveals that there are over 260 million conversations occur on Facebook Messenger each day.

This kind of data tells us just the massive number of communications are happening through this app.

Imagine how a business can take advantage of this app.

(FinancesOnline)

8. There are roughly 40 million businesses that use Facebook Messenger.

Out of the over 200 million businesses on Facebook, 40 million are using Facebook Messenger.

What are these businesses using Facebook Messenger for?

LinkedIn reveals that businesses are using Facebook Messenger for customer support, customer sales, customer service, and marketing and promotions.

(BusinessDIT, LinkedIn)

9. In 2019, more than 20 billion messages were exchanged between Messenger users and businesses.

According to 2019 data revealed by Facebook Messenger News, more than 20 billion messages were exchanged between potential customers or customers and businesses via Facebook Messenger.

Moreover, the article says that they had made it easier for advertisers to run lead generation campaigns via Messenger and that they had a Beta calendar feature in development.

(Facebook Messenger News)

10. 70% of consumers say they prefer messaging over calls for customer service. 

Something every business that has a Facebook page should know is that 70% of people say they prefer messaging for customer service over phone calls.

While this isn’t solely related to Facebook Messenger, it’s certainly significant.

That said, only 30% of businesses manage customer service via messaging.

In light of the data, should this percentage not be higher?

(iAdvize)

11. 85% of brands said they regularly use Facebook Messenger.

MobileMonkey revealed that 85% of brands are regularly using Facebook Messenger to communicate with their customers.

In fact, it’s the most popular messaging app/platform among businesses that use it.

In the United States and Canada Facebook Messenger is wildly popular for business messaging.

(BusinessDIT, TrueList)

12. 68% of Facebook Messenger users say they are more apt to make larger purchases from companies who use messaging.

Forbes revealed that 68% of consumers say that they are more apt to make larger purchases from companies that use messaging for customer service and communications.

This is a significant statistic that every business should consider before ignoring messaging as a business tool. 

(Forbes)

13. The third largest age demographic using Facebook Messenger is the 35 to 44 group. 

People of virtually all ages above 13 use Messenger.

The penetration of these users differs, but there is still a significant audience across all adult ages.

The third largest age demographic using Messenger is the 35-to-44-year-old group with a 19.3% share.

(Oberlo)

14. 73% of Messenger users live in urban areas of the United States.

If you’re a brand or business, it’s important to know the kind of areas in which your audience lives.

MarketSplash revealed that in terms of geographical location, 73% of Messenger users in the United States live in urban areas.

Another 71% live in rural areas of the United States.

(FinancesOnline, MarketSplash)

15. 78% of consumers already message with brands.

Consumers and customers are eager and willing to engage in messaging with brands.

This is especially true among consumers who already use the apps for messaging anyway.

This data should prompt any business to start using Facebook messaging with their customers who follow them and contact them.

Messaging obviously holds a high impact and value for business to consumer communications.

(Forbes)

16. Facebook Messenger users aged 45 to 54 account for 11.2% of users.

The fourth largest group of Messenger users are aged 45 to 54 with a user share of 11.2%.

When you consider how many total Facebook users there are (over 3 billion) and how many Messenger users there are (over 1.036 billion), 11.2% isn’t such a small number (116,032,000).

That’s not exactly a small audience.

(Oberlo)

17. 6.5% of Facebook Messenger users are aged 55 to 64.

The older the age of the Messenger user, the lower the percentage of users.

Among Messenger users between 55 and 64 years old, only 6.5% use the app/platform.

Furthermore, only 4.1% of those aged 65 and older use Messenger.

This still relates to tens of millions of opportunities no matter the percentage of users in these age groups.

For instance, 4.1% is over 42 million and 6.5% is over 67 million.

Would you want to miss out on that?

(Oberlo)

18. 86% of customers who have messaged with brands said they feel more positive about the brand.

Messaging in general is known to boost positive brand perception, according to Forbes.

In fact, one survey showed that 86% of consumers said they felt more positive about a brand after a messaging experience.

It’s believed to be because of the individualized, personalized customer experience through messaging.

(Forbes)

19. 82% of survey respondents claimed they bought something after messaging with a brand.

Messaging not only makes it easier to find the products and services customers are looking for, but they are also more likely to make a purchase.

In fact, 82% of people surveyed admitted that they made a purchase as communicating with a brand. 

(Forbes)

20. Facebook Messenger Marketing is known to produce as much as an 80% open rate.

The open rate on Facebook Messenger relates to people opening their messages.

Therefore, an 80% open rate for Facebook Messenger Marketing is significant in the business realm.

It means that your messages are 80% likely to be opened and read by Messenger users.

(EasySendy)

21. The Facebook Messenger app surpassed the 5 billion download mark on Google Play.

Between 2019 and 2020, Facebook Messenger surpassed the 5 billion download mark on the Google Play Store.

The numbers on Google Play still read 5B+.

This figure is one that resulted in its ranking of downloaded apps.

This doesn’t count for other app store downloads where this app is available.

(Google Play Store)

22.  In 2019 alone, Facebook Messenger was downloaded more than 221.5 million times in Latin and North America.

Data on Statista revealed that Facebook Messenger was downloaded in excess of 221.5 million times in North American and Latin America regions in 2019.

In 2023 alone so far, it’s been downloaded another 47.17 million times in Latin America and North America.

In 2015 it was downloaded 302 million times in these regions.

In 2022, Messenger was downloaded over 93 million times in North and Latin America.

(Statista⁴)

FAQs

Conclusion

Based on the statistics that show us that Facebook has over 3 million users and that Facebook Messenger has over 1.036 users, businesses, brands, and marketers could be missing a terrific opportunity for growth. 

Only 30% of the 70 million businesses on Facebook Messenger are using Messenger for their business.

How they are all using it may vary, but they are using it for customer care of some kind.

We know some use it for lead generation, customer service/support, marketing, and other business dealings. 

Are you a business or brand that uses Facebook Messenger to interact with your customers? If not, it’s recommended that you try it.

With 70% of consumers that say they prefer to be contacted and to contact businesses via messaging, it’s wise to see how it might work for you.

After reading these Facebook Messenger statistics you should have a better idea about how many people use it, how they use it, and the impact of marketing and retail sales it has on its users.

Sources

DataReportal	Gitnux	StartupBonsai	Statista
Oberlo	Statista 2	Statista 3	LinkedIn
BusinessDIT	TrueList	Forbes	EasySendy
MarketSplash	FinancesOnline	Google Play Store	Statista 4