Twitch isn’t just another social media network. It’s a specialized social option where gamers can engage, learn, and stream games.
The following Twitch statistics will show you how popular it is and how it’s doing in 2024.
Twitch’s popularity got the attention of Amazon as it bought the platform in 2014.
Twitch was almost in its third year when Amazon bought the asset.
Now, Twitch is more popular than ever as the following statistics will show.
In this article, we will address not only the popularity of the Twitch platform, but how well it performs by demographics, and we’ll cover its revenues, growth, and its future.
Let’s get into Twitch.
Post Contents
- 1 Key Twitch Statistics
- 2 Tantalizing Twitch Statistics in 2024
- 2.1 1. Twitch Has 140 Million Active Monthly Users as Of 2023.
- 2.2 2. In the United States, Twitch Has 33.2 Million Users, Which Is the Highest Share of Its Traffic.
- 2.3 3. There Are 7.27 Million Active Monthly Twitch Streamers in August 2023.
- 2.4 4. Over the Past 7 Days, 113,567 Channels Have Gone Live.
- 2.5 5. Each Month 7 Million Twitch Streamers Go Live.
- 2.6 6. Over 69 Million Hours Were Streamed in January 2023.
- 2.7 7. On Average Each User Spends 106 Minutes on The Twitch Platform.
- 2.8 8. Just Chatting Ranked First as The Most Popular Category on Twitch.
- 2.9 9. In 2022, 1.3 Trillion Minutes of Video Was Watched on Twitch.
- 2.10 10. Twitch Generated an Estimated $2.8 Billion in Revenue in 2022.
- 2.11 11. In August 2023, The Most Popular Channel Is Ninja from Richard Blevins with 18.5 Million Followers.
- 2.12 12. League of Legends Is the Most Popular Game on Twitch with 55.28 Billion Watch Hours.
- 2.13 13. Twitch Users Between 25- and 34-Years Old Account for 49.70% of All Users.
- 2.14 14. Global Statistics Show that Twitch’s Users Are Mostly Male at 79.79%.
- 2.15 15. 41% of Twitch’s Users in The United States Are Aged 20 to 29.
- 2.16 16. In Terms of Gender, 67% of U.S. Twitch Users Are Male and 33% Are Female.
- 2.17 17. Desktop Twitch Users Account for 87.4% of Direct Users on The Platform.
- 2.18 18. The United States Has a Share of 20.46% of Twitch’s Traffic.
- 2.19 19. Twitch Employs 1,800 People.
- 2.20 20. Sunday Is the Most Popular Day Among Twitch Watchers.
- 3 FAQs
- 4 Conclusion
- 5 Sources
Key Twitch Statistics
- Twitch has 140 million active monthly users as of 2023.
- Twitch had 33.2 million users from the U.S. in 2022.
- There are 7.27 million active Twitch streamers in August 2023.
- Over the past 7 days, 113,567 channels have gone live.
- Each month 7 million Twitch streamers go live.
- Over 69 million hours were streamed in January 2023.
- On average each user spends 106 minutes on the Twitch platform.
- Just Chatting ranked first as the most popular category on Twitch.
- In 2022, 1.3 trillion minutes of video was watched on Twitch.
- Twitch generated an estimated $2.8 billion in revenue in 2022.
Tantalizing Twitch Statistics in 2024
1. Twitch Has 140 Million Active Monthly Users as Of 2023.
The popularity of Twitch is made evident by its 140 million MAUs (monthly active users).
This data relates to its unique users on the platform every month.
This figure represents 55 million more than in 2015.
(Backlinko, Bank My Cell)
Of the 140 million active monthly users on Twitch, over 33 million are from the United States.
This makes the United States the largest user of Twitch in the world.
According to Statista, Twitch’s American user base has seen massive growth in this social media video gaming community.
(Statista)
3. There Are 7.27 Million Active Monthly Twitch Streamers in August 2023.
Of Twitch’s 140 monthly active users, 7.27 million are active monthly streamers, according to August 2023 statistics. This is up from July’s figure of 7.12 million.
This shows significant growth of .46 million users.
(Demand Sage)
4. Over the Past 7 Days, 113,567 Channels Have Gone Live.
According to Twitch Tracker, over the past 7 days 113,567 channels have engaged in live broadcasts.
Keep in mind that this figure fluctuates daily, weekly, and monthly.
Likewise, the 7-day average for viewers accounted for 2,478,878 million users.
(Twitch Tracker)
5. Each Month 7 Million Twitch Streamers Go Live.
Twitch TV reveals that 7 million streamers go live on the platform per month on average.
With 2.5 million average viewers at any given moment on the platform, that’s a lot of viewers watching live streamers.
(Twitch TV)
6. Over 69 Million Hours Were Streamed in January 2023.
It’s been reported that nearly 70 million (39,358,878) hours were streamed on the Twitch platform in January 2023.
That is up from 63 million from December 2022. In May, 67.4 million hours were streamed on the platform.
7. On Average Each User Spends 106 Minutes on The Twitch Platform.
With so many active monthly users, it should not be surprising that Twitch spends an average of 106 minutes each day on the platform.
Not all these users play or watch gaming videos, but they do use the platform for the other types of content on the platform.
(Influencer Marketing Hub)
8. Just Chatting Ranked First as The Most Popular Category on Twitch.
On Twitch, the standard conversational category (chatting) experienced over 2.9 billion hours of watch time at the global level in 2022.
It outranked the game League of Legends that had 1.4 billion hours of watch time and ranked second.
(Statista 2)
9. In 2022, 1.3 Trillion Minutes of Video Was Watched on Twitch.
With over 140 million Twitch users, we should expect the watch minutes on Twitch to be massive.
In 2022, 1.3 minutes of Twitch video was watched by its users.
This is data for the full year according to Twitch TV.
(Twitch TV)
10. Twitch Generated an Estimated $2.8 Billion in Revenue in 2022.
Twitch was only launched in June 2011, so it’s still only 13 years old.
In 2016, the platform generated 275 million in revenue.
Today, it generates $2.8 billion in revenue according to 2022 data.
For more reference, in 2020, it generated over $1.8 billion and in 2021, $2.675 billion.
(BusinessofApps)
11. In August 2023, The Most Popular Channel Is Ninja from Richard Blevins with 18.5 Million Followers.
Of the top 10 most popular channels on Twitch, Ninja (Richard Blevins) is number one with 18.5 million followers.
After Ninja, Auronplay from Raúl Álvarez has the second most popular channel with 15.4 million followers.
Following close behind is Ibai from Ibai Llanos with 15 million followers.
(Demand Sage)
12. League of Legends Is the Most Popular Game on Twitch with 55.28 Billion Watch Hours.
As of 2023, League of Legends is the most-watched game on the Twitch platform.
It has reached 55.28 billion hours of watch time and counting.
In fact, this figure has probably increased since the time of this writing. Fortnite is second with 30.22 billion watch hours.
Third in line is Grand Theft Auto V with 29.03 billion watch hours.
(Demand Sage)
13. Twitch Users Between 25- and 34-Years Old Account for 49.70% of All Users.
Out of all Twitch’s users across the globe, those aged 25 to 34 use the platform the most as of 2022 (49.7%).
The second age demographic that uses Twitch the most accounts for the 16 to 24 crowd at 22.3% Among those aged 35 to 45, 17.5% of users are active and of the 45 to 54 age group, 7.4% of users are active on Twitch.
Only 3.2% of users are over 55.
(Bank My Cell, DataProt, Statista 3)
14. Global Statistics Show that Twitch’s Users Are Mostly Male at 79.79%.
Worldwide, Twitch has 79.79% male users and 20.21% female users.
This is a wide gender gap at the global level.
That said, many females’ gamers are content creators on Twitch.
(Bank My Cell)
15. 41% of Twitch’s Users in The United States Are Aged 20 to 29.
Age demographics from the country that uses Twitch the most, the United States, show that 41% of those aged 20 to 29 uses Twitch the most.
Not very close to behind is the 30 to 39 age group at 29%. After that, the 40 to 49 age group accounts for 15% of Twitch users.
The 18 to 19 age group accounts for only 9% of the United States users.
Finally, the 50 to 59 age group accounts for 5% and those between 60 and 64 years old make up only 1%.
(Bank My Cell, SignHouse)
16. In Terms of Gender, 67% of U.S. Twitch Users Are Male and 33% Are Female.
The statistics show that in the United States, there is a gender gap on Twitch.
In fact, 37% of users from the United States are male and 33% are female.
Other gender identities are not available at this time.
(SignHouse)
17. Desktop Twitch Users Account for 87.4% of Direct Users on The Platform.
In terms of device usage on Twitch, 87.4% comes from desktop/laptop users.
After that, 6.5% came from social media outlets like YouTube (47.4%), Twitter (26.7%), and Reddit (15.3%).
Also, 4.5% of Twitch’s users come from search engines and 1.2% are from referrals to the platform.
(DataProt)
We have learned that the United States has the most Twitch users over all other countries.
In fact, it has a share of 20.46% of Twitch’s users. Germany is second with a 6.07% share.
The Republic of Korea has a share of 5.32% in Twitch users and Russia has a share of 4.56%.
Finally, France accounts for 4.27% of Twitch users.
(Bank My Cell)
19. Twitch Employs 1,800 People.
Statistics show that Twitch has 1,800 employees. The average yearly income for these workers accounts for $124,380.
Update: Due to layoffs of 400 employees as of March 2023 and other Amazon layoffs, Twitch now has 1,146 employees making an average of $108,731 per year.
(Backlinko, Demand Sage, Twitch Blog, Zippia)
20. Sunday Is the Most Popular Day Among Twitch Watchers.
Data shows that Sunday is the viewers’ most popular day on Twitch.
Saturdays are second to Sundays and Mondays experience the fewest viewers on the platform.
For streamers, the best time to stream according to Hootsuite is between 11:00 in the morning and 2:00 in the afternoon in terms of Pacific Time (PST).
(Influencer Marketing Hub)
FAQs
What is Twitch?
If you’re not a gamer, you may not be familiar with Twitch because it’s primarily a live streaming platform where gamers stream gameplay, tutorials, etc.
The platform has a mix of viewers (watchers) and broadcasters (live streamers).
These users can also chat with each other as they watch streaming games.
It’s a wildly popular platform for esports tournaments and is used by several live streamers to build and grow their own personal brand.
What is a Twitch Partner?
Twitch Partners are similar to YouTube Partners in that they have met the requirements to be eligible to earn revenue through ads, bits, and subscriptions.
You do need to have at least 1,000 followers, 25 hours of broadcasts over 30 days, 12 unique broadcasts over 30 days, and 75 concurrent viewers in the past 30 days (on average).
How Do You Stream on Twitch?
You do need to register for your Twitch account, so you need a laptop or desktop, a reliable internet connection, a video capture card, and a quality streaming software application.
These are the things needed to start sharing your screen as you stream your gameplay.
What Kinds of Streams Are on Twitch?
Even though gaming is the main purpose for Twitch streaming, there are several types of streams.
These are the top four kinds of streams on this platform.
Gameplay: These are streams that feature gamers who play and stream their game playing.
Chat-Only: Sometimes streams feature streamers who are engaging with their chat followers.
Creative: Twitch is obviously a creative live streaming platform, so it’s not just gaming. It also features people who stream their music, art, and other forms of content.
IRL: I Real Life (IRL) streaming is another type of streaming that occurs on Twitch. Streamers share their real-life experiences.
What Are Twitch Bits?
Twitch bits are used to support streamers through the virtual currency called bits.
Bits are small amounts of money that viewers can send to streamers to show their appreciation.
They call this appreciation “cheers”, which can be bought from Twitch or earned by watching streams.
What is Twitch Prime?
Twitch is owned by Amazon, so it makes perfect sense that they would name the premium subscription service on the Twitch platform Twitch Prime.
It allows you to view videos ad-free. You also get free games and free exclusive emotes.
Twitch Prime is available to Amazon Prime subscription.
Conclusion
Now you know how many people stream and view Twitch, which tells us how popular it is.
Maybe you learned something new from this article about Twitch.
You also know that there is more than just gaming streams on the platform.
If you’re an Amazon Prime member, you have access to Twitch Prime, which creates a better user experience.
The future of Twitch is looking bright since the platform is currently performing very well.
Also, Twitch is constantly attracting new streamers and viewers to its platform.
While there will be challenges along the way, it’s almost a given that it will keep growing and evolving for years to come.
Whether you’re a curiosity seeker, a fan of Twitch, a streamer, or a marketer, these statistics will help you get the most from your Twitch experience.
We hope you have garnered enough data from this Twitch statistics article to help you with your marketing, gaming, or whatever you have gained from it.
