You don’t have to be someone who uses social media a lot to have heard of Reddit. It’s known as a social media site for the most part, but it’s a little bit different to Instagram and Facebook.
It’s mainly a forum that has a specialized focus on communities. This means that reposting isn’t all that common.
However, this makes Reddit different, and an opportunity when it comes to marketing. However, if you want to do well on Reddit, you will need to get to know the company a bit beforehand.
Let’s dive into what we think are the most relevant Reddit statistics for 2023.
- 1 Key Reddit Statistics 2023
- 2 In-depth Reddit Statistics for 2023
- 2.1 How Many Reddit Users Are There?
- 2.2 Reddit Popularity Stats
- 2.3 Reddit Desktop Traffic Stats
- 2.4 How Long Do People Spend on Reddit?
- 2.5 Reddit Demographics
- 2.6 Numbers of Subreddits
- 2.7 Active Communities
- 2.8 Best Time to Post on Reddit
- 2.9 Optimal Post Length
- 2.10 Videos on Reddit
- 2.11 The most popular Reddit posts are less than 120 characters
- 2.12 A question with a post gets more comments
- 2.13 A post without a question gets more upvotes
- 2.14 Content with external links is the most popular
- 2.15 Videos are the most upvoted outside links
- 2.16 Science subreddits are super popular
- 2.17 “If You Have” is the most popular title phrase on specific subreddits
- 2.18 “What is The” is the most popular term with /r/BigSEO subreddit
- 2.19 70% of Reddit video views are through a phone
- 2.20 50% of subreddit content are links
- 2.21 21 billion screen views every month
- 2.22 Reddit has one billion video views a month
- 2.23 Reddit’s video rate has grown 38%
- 2.24 Health and fitness content has increased by 43%
- 2.25 Health and fitness subreddits are all about the community
- 2.26 Technology communities get 27 million visitors
- 2.27 38% of Reddit users love technology
- 2.28 Tech Reddit communities saw a year-over-year growth of 24%
- 2.29 47% of Reddit users enjoy buying technology
- 2.30 More than 26 million Americans use Reddit every month
- 2.31 Reddit statistics show that it has 430 million active users every month
- 2.32 Between February 2018 and March 2019, Reddit had 1.6 billion visits
- 2.33 42% of people on the internet between 18 and 24 use Reddit
- 2.34 The average Reddit visit is 10 minutes long
- 2.35 15% of American Reddit users are male
- 2.36 168 billion Reddit pages were viewed in 2018
- 2.37 1.7 billion comments were added to Reddit in 2019
- 2.38 Reddit recorded 32 billion upvotes in 2019
- 2.39 Reddit is the sixth most popular site in America
- 2.40 There are more than 46 million daily searches on Reddit
- 2.41 Reddit’s users grew by 30% in 2019
- 2.42 51% of Generation Z love to use Reddit
- 2.43 More than 199 million posts were uploaded to Reddit in 2019
- 3 Conclusion
- 4 Sources
Key Reddit Statistics 2023
- 430 million people use Reddit every month
- It is the sixth most popular social site
- Half of Reddit users access it through their desktop
- Reddit’s audience is mostly millennials, but Gen Z also use it
- There are 130,000 active communities on Reddit
- The weekends are the best time to upload on Reddit
- Videos are now popular on Reddit
In-depth Reddit Statistics for 2023
How Many Reddit Users Are There?
There are currently 430 million people around the world that use Reddit. Since there were 330 million users in 2018, this means that it has increased 30% year after year. Activity on the social media site has also increased.
These Reddit statistics prove that Reddit is here to stay, and we can’t see it going anywhere anytime soon.
The thing about Reddit is that it brings enough uniqueness to the table to always have a place in the world of social media, so it’s no surprise that they have been able to experience this kind of growth in a certain amount of time.
We are also impressed at how quickly they have grown – they have only been around since 2012, meaning that they have only been around for nine years. This isn’t a long time to have accumulated 430 million users and more.
|Year||Number of monthly active users (MAUs)|
Reddit Popularity Stats
Of course, with such a huge user base, it’s no surprise that Reddit is really popular. In fact, stats show that it is the sixth most popular social media networking website in America.
This means that it is more popular than WhatsApp and Snapchat. Again, these Reddit statistics prove that it is all thanks to the fact that Reddit has something unique to bring to the table.
Yes, there are other forums out there, but most of the time they are centered around a particular topic, making them very exclusive and niche-based.
The thing about Reddit is that they are plenty of forums and subforums (called subreddits) out there, which means that you can find a thread to be part of in any category or topic that you can think of.
We also think that timing has a big part to play in this. If it hadn’t gotten off its feet in 2012, we think that someone else probably would have come up with the idea and beaten them to the punch.
Nevertheless, Reddit is now the name that you associate with the world’s most popular forums.
Reddit Desktop Traffic Stats
More than half of the people that currently use Reddit use it through their computer. It is currently the tenth most popular website in the world, which is saying something.
Of course, you will want to optimize your brand for mobile, and you will want to make sure that your audience can see your brand on mobile on all of the different platforms that you are trying to currently grow it on.
However, this stat shows that Reddit is unique in that it is still one of those websites/apps that is slightly more effective through desktop, and we don’t see this changing anytime soon.
So, if you want to try and showcase your brand on Reddit or you just want to get big in your own right on Reddit, you need to make sure that you are thinking about the fact that people are selling your content through desktop mostly, and not mobile.
How Long Do People Spend on Reddit?
From commenting and posting to simply reading and upvoting, there is a lot that you can do on Reddit, so it’s no surprise that people often end up spending hours of their time on the social media website.
However, according to Reddit statistics, the average is 10 minutes and 23 seconds.
There is a lot to do on Reddit, and it’s one of those places where you can end up spending hours. Of course, when it comes to Instagram and Facebook, you can end up spending the same amount of time, but we think that the time isn’t quality time.
With Reddit, you have to slow down a bit and spend long periods of time reading something or upvoting, so we think that it is a good space to connect with people that aren’t just flicking through a feed and going onto the next piece of content that they’re interested in.
If you have the right content, you’ve got every chance of being upvoted and your audience spending a lot of time with your Reddit output.
So, now that we know how much time people are spending on Reddit, let’s take a look at who is spending the most time on Reddit.
Recent Reddit statistics show that the most popular demographic for Reddit users are the ages of 25 to 29. In fact, 23% of American adults in this age range use Reddit on a regular basis.
This stat means that Reddit is mostly visited and used by Millennials, which is great if this is the target demographic of your profile or your brand.
It is also worth knowing that there are a lot of people in America that are using Reddit as well, which also might fit in nicely with your brand.
Numbers of Subreddits
Understanding the size of Reddit’s network is easier when you work out what a subreddit is. A subreddit is a community within a bigger community, where users get together to talk about different trends and topics.
They are the foundation of Reddit as a whole, and they are one of the reasons why Reddit has become so successful.
The thing about this is that Reddit has brought something unique to the table that helps it stand out against other forums out there, and that is the wonder of the subreddit.
The thing about forums, in general, is that they can get quite confusing if they aren’t organized nicely, so we think that this is one of the reasons that Reddit has ended up doing so well.
What’s interesting is that despite the fact that there is a huge number of subreddits these days, a lot of them don’t actually get a lot of action, especially if the topic is somewhat outdated.
For a subreddit to be considered active, it needs to get more than five comments a day. There are currently more than 130,000 active communities on Reddit, according to the most recent Reddit statistics we were able to find.
Subreddits are definitely an aspect of the website that you need to think about with your brand, or even if you are someone who is just trying to make a name for themselves as an individual.
However, as a brand, this stat proves that you want to think about what subreddits your audience is looking at interacting within, because you don’t get a lot of time with them at the best of times, so you’ve got to use the platform wisely and optimize it for your success.
Best Time to Post on Reddit
To make sure that your Reddit profile is getting the exposure that it needs, you need to be strategic about your approach.
In general, the consensus is that Mondays and the weekends are the best times to post on Reddit.
You will also need to keep in mind that the majority of Reddit users are based in America, so you will need to align your time zone to fit this.
When it comes to the weekends, the best times to post on Reddit is in the mornings.
The more you know about who is using Reddit and what times they are using Reddit, the better you can optimize the site for your brand.
There is absolutely no point in putting up a post on your Reddit page if none of your community is online and going to see it.
You might not be a technical person that likes poring over analytics, but the more effort you can put into this, the more successful you are going to end up being.
Optimal Post Length
So, if you want to get more upvotes on your content, then you need to think about the optimal post length. The experts say that under 120 characters is ideal.
To get even more specific, if you keep your posts between 60 and 80 characters, you will be doing really well.
However, in saying this, you also want to try and avoid your posts being too short, too. Make sure that they aren’t any shorter than 20 characters.
Also, keep your titles short, otherwise, people will quickly lose interest.
There is always a perfect balance when you are posting content to any platform out there, including Instagram and Facebook.
As you can see from this stat, the answer is to find a sweet spot in the middle – don’t make your posts too long, but don’t let them be too short, either.
It’s also worth playing around a little bit in the beginning and getting a good idea of what your community likes, too.
See which posts they spend the most time on and which ones they upvote the most, and get a good idea of how many characters are ideal for your specific community.
There are always going to be general guidelines, but if you can cater specifically to your community, this is going to work in your favor.
Videos on Reddit
Reddit users are now consuming more than 1.4 billion videos on the platform per month. This indicates that video as a medium has exploded in popularity.
You might be used to posting the old-school way with Reddit and staying away from video content, but trust us when we say that if you can branch out a bit, you can end up doing really well with your Reddit content.
You don’t have to jump at the opportunity and only post up video content from now on, but we think that it’s going to be smart to integrate a bit more of it in the future.
Again, get a gauge on what your community wants to see, and base your content output on this.
The most popular Reddit posts are less than 120 characters
Believe it or not, posts that are between 60 and 80 characters get more upvotes. This is in keeping with the fact that other popular social platforms, like Twitter, keep their character count pretty short as well. However, it is still a surprising Reddit statistic.
A question with a post gets more comments
If you want to leave a call to action for your audience, it’s going to help you increase those comments. If you are someone who is pretty familiar with the world of social media marketing, then you will be very familiar with the idea of leaving a call-to-action for your audience.
Of course, the Reddit community is all about being able to share your thoughts and feelings, but if you want to be able to expand on that community, and invite people to respond to what you’re saying, it is strongly suggested that you include a question.
A post without a question gets more upvotes
Similarly, if you want to leave a call to action or a question out of the post, this can help you get shared more, because people are going to upvote instead of commenting.
What’s really interesting about the question theory is that while a post with a question is going to get more comments, a post without a question is going to get more upvotes.
This is probably due to the fact that if you post something, but you don’t include a question, the only action that a member of the Reddit community believes that they need to take is to upvote your comment if they like it.
Content with external links is the most popular
This is because links drive the most engagement when it comes to Reddit. Everybody these days is interconnected on social media, so it makes sense that content that external links are going to be the most popular.
Videos are the most upvoted outside links
If you are going to share an external link, make it a video. Of course, links an important part of doing well with your content on Reddit, but videos are as well. We can only imagine that this is going to increase as time goes on.
Science subreddits are super popular
If you are someone who is curious about science, you’re not the only one. As you will know, Reddit is home to many different communities and all kinds of different industries and niches.
Therefore, it might come as a surprise to find out that science subreddits are actually some of the most popular. Who knew that the Reddit community was so into science?
“If You Have” is the most popular title phrase on specific subreddits
Particular with /r/LifeHacks. Another title that is really popular in subreddits is ‘if you have’ because at the end of the day, people love learning about other people’s experiences, and love being able to share stories with one another.
Reddit is a strong community-based platform, so it makes sense that this is one of the most popular title phrases especially when it comes to subreddits.
“What is The” is the most popular term with /r/BigSEO subreddit
This is the term that gets the most engagement. As far as SEO subreddits go, ‘what is the’ is the term that gets the most engagement.
Of course, this is the beginning of what is potentially an answer to most things, so it makes sense that this phrase is really popular among subreddits like this.
70% of Reddit video views are through a phone
This is because people are taking Reddit on the go with them. Back in the day, Reddit was a desktop-based community comprised of Reddits and subreddits and forums where you could interact with like-minded members of your community.
However, these days, people are preferring to take this community on the go with them, which is why more than 70% of video views on Reddit are done through mobile.
50% of subreddit content are links
Lots of people are increasing their subreddit engagement through links. Again, we will reiterate that when it comes to subreddit communities, they are all about engagement beyond that subreddit.
You would think that people within a subreddit would be pretty cliquey, but the opposite is true, the majority of people want to be able to connect their subreddit community with other aspects of them online.
21 billion screen views every month
This is a lot of screen time for Reddit users every month. Reddit statistics like these will come as no surprise, considering how many people use Reddit on a daily basis.
Still, it is a significant number, and shows how popular the community-minded forum has gotten over the last few years.
Reddit has one billion video views a month
This means that people are posting and watching videos on Reddit like never before. Typically, when thinking about Reddit statistics, you don’t usually go straight to this one. Statistics like these are usually reserved for the likes of Instagram and Facebook.
However, Reddit has been growing exponentially in the background over the last couple years, and as a result, there are more than 1 billion video views per month on the platform.
Reddit’s video rate has grown 38%
This is since 2018, which is quite a jump. As we have talked about already, there are many different ways that you can connect with your community on Reddit, and one of these ways is through video.
Video has taken off exponentially within the Reddit community, which is why you get Reddit statistics like these.
Health and fitness content has increased by 43%
This is also quite a jump and shows that Reddit users are quite a diverse group. Jumping back from science and going all the way to the other end of the spectrum, you might be surprised to learn that there is a lot of content around health and fitness on Reddit these days.
Back in the day, Reddit could be seen primarily as a gaming forum, but these days, people are using all kinds of different platforms to showcase their inner talents and skills.
Health and fitness subreddits are all about the community
And spend 15 times more time in the community. What’s interesting about the health and fitness sector of Reddit is that it isn’t all about making money or trying to build a following around your personal training skills.
In fact, when it comes to health and fitness subreddits, the majority of these people are all about building a community around what they are passionate about.
Technology communities get 27 million visitors
And according to recent Reddit statistics, this is every month, which is pretty impressive.
We have talked about science, and we have talked about health and fitness, but another community that gets a lot of visitors is the technology community. This is probably less surprising than other niches out there, seen as Reddit has always been somewhat technology-minded.
38% of Reddit users love technology
The most recent Reddit statistics show that it has and always has been a place where you can get together with other tech hobbyists.
Again, Reddit statistics like these will come as no surprise, considering Reddit has always been a gaming and technology forum where people who are passionate about these topics can share information with one another.
Tech Reddit communities saw a year-over-year growth of 24%
This shows that Reddit tech communities are growing in popularity. You might be surprised to learn that there are a number of different tech Reddit communities on the forum and a lot of them saw a growth of 24% consistently over the last couple of years.
47% of Reddit users enjoy buying technology
And bought consumer goods related to technology recently. Not only do Reddit users come to the forum to talk about how much they love technology but they also enjoy buying technology as well. They love to compare products and services with one another, and even recommend some as well.
More than 26 million Americans use Reddit every month
26.4 million, to be exact. As far as Reddit in the United States goes, it is pretty popular. As you can see from Reddit statistics like these, a big portion of the population get on Reddit every month and interact with a community of like-minded people.
Reddit statistics show that it has 430 million active users every month
This shows that it has grown quite a lot since 2017 when it had 250 million. Reddit statistics indicate that while they might not receive as many active users every month as Instagram and Facebook, this number has still grown exponentially since 2017.
Between February 2018 and March 2019, Reddit had 1.6 billion visits
This is inclusive of both mobile and desktop. These kinds of Reddit statistics shine a light on how popular Reddit was between 2018 and 2019, and how much growth it experienced in such a short amount of time.
42% of people on the internet between 18 and 24 use Reddit
This is based in America.
There are a lot of people on the Internet that use it for all kinds of different things, and it is of course expected that the younger generation tend to gravitate towards more social media platforms than others. This is why 42% of people that are on the Internet between the ages of 18 and 24 use Reddit.
The average Reddit visit is 10 minutes long
This shows that Reddit is quite an engaging platform.
This might not seem like a long time, especially considering once you get into a discussion with someone on Reddit, it is probably going to take up more than 10 minutes of your time, but considering that this is the average, it is still pretty significant.
15% of American Reddit users are male
This is compared to only 8% of females who say they use the site.
This kind of statistic makes complete sense, again considering back just a couple of years ago, Reddit was a forum and community that was primarily made up of gamers, and people that were passionate about technology.
168 billion Reddit pages were viewed in 2018
This type of traffic is difficult to wrap your head around.
It is difficult to comprehend just how many Reddit pages there are out there, but to get an idea of the expanse of this social media platform, over 168 billion pages on Reddit were viewed in 2018. We are sure that this number has increased significantly since then.
1.7 billion comments were added to Reddit in 2019
This shows that Reddit has some pretty active communities. Speaking of increasing significantly since then, 1.7 billion comments were added to the Reddit sphere in 2019.
Reddit recorded 32 billion upvotes in 2019
Again, this is an impressive stat.
People are not only love commenting on other people’s posts on Reddit, but they also love upvoting them, which is why Reddit saw 32 billion upvotes in 2019 alone.
Reddit is the sixth most popular site in America
Meaning that it has steadily grown in popularity since 2005.
We all know that Americans love social media, and as a result, Instagram and Facebook sit at the top of this list.
However, it might surprise you to know that Reddit is actually the sixth most popular site in the United States. We only imagine that this is going to increase even more in the future.
There are more than 46 million daily searches on Reddit
This is a lot of searches, and they fall into a lot of different categories. Not only do people love interacting with their like-minded community on Reddit, but they also love doing searches for more content and information that they are going to enjoy.
What’s really interesting about Reddit statistics like these is that they indicate that people don’t just find a community and stick with it, they tend to branch out a little bit, and find new content to interact with.
Reddit’s users grew by 30% in 2019
This is a big jump since 2 million users back in 2008.
All the way back in the day when Reddit was only two million strong in 2008, you can see from this Reddit statistic that it has grown massively since then, and we think that this number is slated to get even bigger in the future.
51% of Generation Z love to use Reddit
Reddit statistics show that Gen Z loves the authenticity of Reddit.
When you think of Reddit users, you might automatically go to millennials. However, what’s pretty surprising is that a big portion of Generation Z also loves the idea of Reddit and love to connect with like-minded communities.
More than 199 million posts were uploaded to Reddit in 2019
Again, this is a lot of content and shows how big Reddit really is.
It is clear to see that since Reddit first started back in the late 2000s, it has garnered a lot of attention around the world, and as a result, over 199 million posts were uploaded to Reddit in 2019 alone. Again, we imagine that this number has grown exponentially since then, which is difficult to wrap your head around.
We hope that you now have a much better understanding of Reddit as a platform, how many people use Reddit, and what those users look like.
Now, you’ve got some key Reddit statistics for 2023 that you can take with you when trying to come up with an ideal Reddit marketing strategy.
As long as you keep this kind of information in mind, you’ll be able to master the art of Reddit. Good luck!