You don’t have to be someone who uses social media a lot to have heard of Reddit. It’s known as a social media site for the most part, but it’s a little bit different to Instagram and Facebook.

It’s mainly a forum that has a specialized focus on communities. This means that reposting isn’t all that common.

However, this makes Reddit different, and an opportunity when it comes to marketing. However, if you want to do well on Reddit, you will need to get to know the company a bit beforehand.

Let’s dive into what we think are the most relevant Reddit statistics right now.

Quick Reddit Statistics

  • 430 million people use Reddit every month
  • It is the sixth most popular social site
  • Half of Reddit users access it through their desktop
  • Reddit’s audience is mostly millennials
  • There are 130,000 active communities on Reddit
  • The weekends are the best time to upload on Reddit
  • Videos are now popular on Reddit

Reddit Statistics for Business

How Many People Are on Reddit?

There are currently 430 million people around the world that use Reddit. Since there were 330 million users in 2018, this means that it has increased 30% year after year. Activity on the social media site has also increased.

This stat proves that Reddit is here to stay, and we can’t see it going anywhere anytime soon.

The thing about Reddit is that it brings enough uniqueness to the table to always have a place in the world of social media, so it’s no surprise that they have been able to experience this kind of growth in a certain amount of time.

We are also impressed at how quickly they have grown – they have only been around since 2012, meaning that they have only been around for nine years. This isn’t a long time to have accumulated 430 million users and more.

YearNumber of monthly active users (MAUs)
201246 million
201390 million
2014174 million
2015199 million
2017250 million
2018330 million
2019430 million

Reddit’s Popularity

Of course, with such a huge user base, it’s no surprise that Reddit is really popular. In fact, it is considered the sixth most popular social media networking website in America.

This means that it is more popular than WhatsApp and Snapchat. Again, this stat proves that it is all thanks to the fact that Reddit has something unique to bring to the table.

Yes, there are other forums out there, but most of the time they are centred around a particular topic, making them very exclusive and niche-based.

The thing about Reddit is that they are plenty of forums and sub-forums out there, which means that you can find a thread to be part of in any category or topic that you can think of.

We also think that timing has a big part to play in this. If it hadn’t gotten off its feet in 2012, we think that someone else probably would have come up with the idea and beaten them to the punch.

Nevertheless, Reddit is now the name that you associate with the world’s most popular forums.

Reddit Users Desktop Traffic

More than half of the people that currently use Reddit use it through their computer. It is currently the tenth most popular website in the world, which is saying something.

Of course, you will want to optimize your brand for mobile, and you will want to make sure that your audience can see your brand on mobile on all of the different platforms that you are trying to currently grow it on.

However, this stat shows that Reddit is unique in that it is still one of those websites/apps that is slightly more effective through desktop, and we don’t see this changing anytime soon.

So, if you want to try and showcase your brand on Reddit or you just want to get big in your own right on Reddit, you need to make sure that you are thinking about the fact that people are selling your content through desktop mostly, and not mobile.

Reddit Statistics - Users Desktop Traffic

How Long Do People Spend on the Site?

From commenting and posting to simply reading and upvoting, there is a lot that you can do on Reddit, so it’s no surprise that people often end up spending hours of their time on the social media website.

However, the average is 10 minutes and 23 seconds.

There is a lot to do on Reddit, and it’s one of those places where you can end up spending hours. Of course, when it comes to Instagram and Facebook, you can end up spending the same amount of time, but we think that the time isn’t quality time.

With Reddit, you have to slow down a bit and spend long periods of time reading something or upvoting, so we think that it is a good space to connect with people that aren’t just flicking through a feed and going onto the next piece of content that they’re interested in.

If you have the right content, you’ve got every chance of being upvoted and your audience spending a lot of time with your Reddit output.

Reddit Demographics by Age

So, now that we know how much time people are spending on Reddit, let’s take a look at who is spending the most time on Reddit.

The most popular demographic for Reddit users is between the ages of 25 and 29. In fact, 23% of American adults in this age range use Reddit on a regular basis.

This stat means that Reddit is mostly visited and used by Millennials, which is great if this is the target demographic of your profile or your brand.

It is also worth knowing that there are a lot of people in America that are using Reddit as well, which also might fit in nicely with your brand.

Numbers of Subreddits

Understanding the size of Reddit’s network is easier when you work out what a subreddit is. A subreddit is a community within a bigger community, where users get together to talk about different trends and topics.

They are the foundation of Reddit as a whole, and they are one of the reasons why Reddit has become so successful.

The thing about this is that Reddit has brought something unique to the table that helps it stand out against other forums out there, and that is the wonder of the subreddit.

The thing about forums in general is that they can get quite confusing if they aren’t organised nicely, so we think that this is one of the reasons that Reddit has ended up doing so well.

Active Communities

What’s interesting is that despite the fact that there is a huge number of subreddits these days, a lot of them don’t actually get a lot of action, especially if the topic is somewhat outdated.

For a subreddit to be considered active, it needs to get more than five comments a day. There are currently more than 130,000 active communities on Reddit, according to this statistic.

Subreddits are definitely an aspect of the website that you need to think about with your brand, or even if you are someone who is just trying to make a name for themselves as an individual.

However, as a brand, this stat proves that you want to think about what subreddits your audience are looking at interacting within, because you don’t get a lot of time with them at the best of times, so you’ve got to use the platform wisely and optimize it for your success.

Best Time to Post on Reddit

Best Time to Upload

To make sure that your Reddit profile is getting the exposure that it needs, you need to be strategic about your approach.

In general, the consensus is that Mondays and the weekends are the best times to post on Reddit.

You will also need to keep in mind that the majority of Reddit users are based in America, so you will need to align your time zone to fit this.

When it comes to the weekends, the best times to post on Reddit is in the mornings.

The more you know about who is using Reddit and what times they are using Reddit, the better you can optimize the site for your brand.

There is absolutely no point in putting up a post on your Reddit page if none of your community is online and going to see it.

You might not be a technical person that likes poring over analytics, but the more effort you can put into this, the more successful you are going to end up being.

Optimal Post Length

So, if you want to get more upvotes on your content, then you need to think about the optimal post length. The experts say that under 120 characters is ideal.

To get even more specific, if you keep your posts between 60 and 80 characters, you will be doing really well.

However, in saying this, you also want to try and avoid your posts being too short, too. Make sure that they aren’t any shorter than 20 characters.

Also, keep your titles short, otherwise people will quickly lose interest.

There is always a perfect balance when you are posting content to any platform out there, including Instagram and Facebook.

As you can see from this stat, the answer is to find a sweet spot in the middle – don’t make your posts too long, but don’t let them be too short, either.

It’s also worth playing around a little bit in the beginning and getting a good idea of what your community likes, too.

See which posts they spend the most time on and which ones they upvote the most, and get a good idea of how many characters are ideal for your specific community.

There are always going to be general guidelines, but if you can cater specifically to your community, this is going to work in your favor.

Videos on Reddit

Reddit users are now consuming more than 1.4 billion videos on the platform per month. This indicates that video as a medium has exploded in popularity.

You might be used to posting the old-school way with Reddit and staying away from video content, but trust us when we say that if you can branch out a bit, you can end up doing really well with your Reddit content.

You don’t have to jump at the opportunity and only post up video content from now on, but we think that it’s going to be smart to integrate a bit more of it in the future.

Again, get a gauge on what your community wants to see, and based your content output on this.

Final Thoughts

We hope that you now have a much better understanding of Reddit as a platform, and what its users look like.

Now, you’ve got some basic information that you can take with you when trying to come up with an ideal Reddit marketing strategy.

As long as you keep this kind of information in mind, you’ll be able to master the art of Reddit. Good luck!