You don’t have to be someone who uses social media a lot to have heard of Reddit. It’s known as a social media site for the most part, but it’s a little bit different to Instagram and Facebook.

It’s mainly a forum that has a specialized focus on communities. This means that reposting isn’t all that common.

However, this makes Reddit different, and an opportunity when it comes to marketing. However, if you want to do well on Reddit, you will need to get to know the company a bit beforehand.

Let’s dive into what we think are the most relevant Reddit statistics right now.

Reddit Statistics for Business

How Many People Are on Reddit?

There are currently 430 million people around the world that use Reddit. Since there were 330 million users in 2018, this means that it has increased 30% year after year. Activity on the social media site has also increased.

YearNumber of monthly active users (MAUs)
201246 million
201390 million
2014174 million
2015199 million
2017250 million
2018330 million
2019430 million

Reddit’s Popularity

Of course, with such a huge user base, it’s no surprise that Reddit is really popular. In fact, it is considered the sixth most popular social media networking website in America. This means that it is more popular than WhatsApp and Snapchat.

See also  Different Ways That You Can Make Money On Instagram

Reddit Users Desktop Traffic

More than half of the people that currently use Reddit use it through their computer. It is currently the tenth most popular website in the world, which is saying something.

Reddit Statistics - Users Desktop Traffic

How Long Do People Spend on the Site?

From commenting and posting to simply reading and upvoting, there is a lot that you can do on Reddit, so it’s no surprise that people often end up spending hours of their time on the social media website. However, the average is 10 minutes and 23 seconds.

Reddit Demographics by Age

So, now that we know how much time people are spending on Reddit, let’s take a look at who is spending the most time on Reddit. The most popular demographic for Reddit users is between the ages of 25 and 29. In fact, 23% of American adults in this age range use Reddit on a regular basis.

Numbers of Subreddits

Understanding the size of Reddit’s network is easier when you work out what a subreddit is. A subreddit is a community within a bigger community, where users get together to talk about different trends and topics. They are the foundation of Reddit as a whole, and they are one of the reasons why Reddit has become so successful.

Active Communities

What’s interesting is that despite the fact that there is a huge number of subreddits these days, a lot of them don’t actually get a lot of action, especially if the topic is somewhat outdated. For a subreddit to be considered active, it needs to get more than five comments a day. There are currently more than 130,000 active communities on Reddit, according to this statistic.

See also  17 Instagram Marketing Tips For Your Business

Best Time to Upload on Reddit

Best Time to Upload

To make sure that your Reddit profile is getting the exposure that it needs, you need to be strategic about your approach. In general, the consensus is that Mondays and the weekends are the best times to post on Reddit.

You will also need to keep in mind that the majority of Reddit users are based in America, so you will need to align your time zone to fit this. When it comes to the weekends, the best times to post on Reddit is in the mornings.

Optimal Post Length

So, if you want to get more upvotes on your content, then you need to think about the optimal post length. The experts say that under 120 characters is ideal. To get even more specific, if you keep your posts between 60 and 80 characters, you will be doing really well.

However, in saying this, you also want to try and avoid your posts being too short, too. Make sure that they aren’t any shorter than 20 characters. Also, keep your titles short, otherwise people will quickly lose interest.

Videos on Reddit

Reddit users are now consuming more than 1.4 billion videos on the platform per month. This indicates that video as a medium has exploded in popularity.

Final Thoughts

We hope that you now have a much better understanding of Reddit as a platform, and what its users look like. Now, you’ve got some basic information that you can take with you when trying to come up with an ideal Reddit marketing strategy.

As long as you keep this kind of information in mind, you’ll be able to master the art of Reddit. Good luck!