Reddit describes itself as “a network of communities where people can dive into their interested, hobbies, and passions.”
You can join and create endless communities and enjoy like-minded conversations across thousands of topics.
In this article, we will be discussing Reddit users by country as of 2024.
This information will be helpful to brands, businesses, organizations, influencers, and marketers looking to up their game for audience engagement and/or sales.
It’s also interesting for those who are naturally curious about such things.
We like to give our readers engaging, interesting, unique, and informative articles to read.
That said, let’s discuss Reddit, where it’s used the most, how many users it has, and other demographics you may find surprising or at least interesting.
Post Contents
- 1 Key Statistics
- 2 Reddit Users by Country 2024
- 2.1 1. 52 million daily users are active on Reddit.
- 2.2 2. Reddit has 430 million-plus monthly active users (MAUs)
- 2.3 3. 48% of Reddit’s users come from desktop traffic in the United States.
- 2.4 4. 7.14% of Reddit’s desktop traffic comes from the United Kingdom
- 2.5 5. 6.95% of Reddit’s desktop traffic comes from Canada.
- 2.6 6. Australia accounts for 3.99% of Reddit desktop traffic.
- 2.7 7. Germany has a 3.25% share of Reddit’s desktop traffic.
- 2.8 8. 72% of Reddit users from the United States use it for the entertainment.
- 2.9 9. Only 5% of Reddit users in America are there to connect with family and friends.
- 2.10 10. 47% of Reddit users are passionate about buying technology.
- 2.11 11. The average Reddit user spends 10 minutes and 23 seconds on the platform.
- 2.12 12. 82% of U.S. Reddit users are active weekly and 95% monthly.
- 2.13 13. Each month, Reddit receives an average of 1 billion native video views.
- 2.14 14. Reddit is used by 25.8% of women and 74% of men.
- 2.15 15. 70% of videos watched on Reddit are from mobile.
- 2.16 16. 63% of Reddit users have at least a bachelor’s degree.
- 2.17 17. In 2021, Reddit generated $350 million (USD).
- 2.18 18. Reddit has over 2.2 million subreddits, but few are active.
- 2.19 19. Reddit’s largest age demographic consists of those aged 20 to 29
- 2.20 20. Roughly 47% of users never vote on Reddit content.
- 3 FAQs
- 4 Conclusion
Key Statistics
- 52 million daily users are active on Reddit.
- Reddit has 430 million-plus monthly active users (MAUs)
- 48% of Reddit’s users come from desktop traffic in the United States.
- 7.14% of Reddit’s desktop traffic comes from the United Kingdom
- 6.95% of Reddit’s desktop traffic comes from Canada.
- Australia accounts for 3.99% of Reddit desktop traffic.
- Germany has a 3.25% share of Reddit’s desktop traffic.
- 72% of Reddit users from the United States use it for the entertainment.
- Only 5% of Reddit users in America are there to connect with family and friends.
- 82% of U.S. Reddit users are active weekly and 95% monthly.
Reddit Users by Country 2024
1. 52 million daily users are active on Reddit.
Estimates for the end of 2023 show that Reddit will be used by 55.79 million people and will see a 24.46% growth by 2025.
Since 2020, Reddit’s daily active users (DAUs) have grown by 44% when there were only 36 million DAUs.
(Backlinko)
2. Reddit has 430 million-plus monthly active users (MAUs)
Recent data suggests that Reddit has over 430 million MAUs on its platform (2019).
In 2012, there were 46 million MAUs on Reddit.
Reddit showed a 30% year-over-year increase between 2018 and 2019 in their 2019 Year In Review.
They reported 430 million monthly active users, 1999 million posts (and counting), 32 billion upvotes, and 1.7 billing comments.
(Backlinko, Reddit 2019, TNW)
3. 48% of Reddit’s users come from desktop traffic in the United States.
Backlinko reported 48% of desktop traffic to Reddit as coming from the United States.
As of this writing, Similarweb show that 47.77% of all desktop traffic comes from the United States, making it the highest users of the platform.
This percentage represents an uptake of over 8.24% since last year.
(Backlinko, Similarweb)
4. 7.14% of Reddit’s desktop traffic comes from the United Kingdom
The United States brings the highest share of traffic to Reddit via desktop, the United Kingdom is second at 7.14%, which is a significant difference between number one and number two in this ranking.
This figure is up by 9.33% over a year.
(Backlinko, Similarweb)
5. 6.95% of Reddit’s desktop traffic comes from Canada.
Canada ranks third in desktop traffic coming into Reddit with 6.95% of the share, according to Backlinko and Statista.
As of today, Similarweb shows 7.02% coming from Canada, a 10.67% rise over last year.
(Backlinko, Similarweb, Statista)
6. Australia accounts for 3.99% of Reddit desktop traffic.
Backlinko and Statista reveal that desktop traffic to Reddit coming from Australia accounts for 3.99%.
However, as of this writing, Similarweb shows that it’s 3.83% at a rise of 5.22% over the year.
Keep in mind that these kinds of statistics fluctuate and will likely differ from what you will find when you look on Similarweb.
(Backlinko, Similarweb, Statista)
Finally, we see that Germany’s desktop traffic generation to Reddit accounts for 3.25% according to Backlinko and Statista.
Similarweb shows that currently that percentage is 3.34% and is up by 12.36% over the past 12 months.
(Backlinko, Similarweb, Statista)
8. 72% of Reddit users from the United States use it for the entertainment.
A large amount of United States Reddit users (72%) access Reddit for the pure entertainment value that it offers.
Another 42% said they access the platform to get news.
Moreover, 17% said they use it to follow brands and companies.
(Backlinko, Demand Sage, Increditools, ThriveMyWay)
9. Only 5% of Reddit users in America are there to connect with family and friends.
Only 5% of Reddit users in the United States are using it to stay connected to family and friends.
This is not surprising since statistics show that Facebook, Instagram, and TikTok are used more for staying connected than on Reddit.
Only 8% claim to use Reddit to network in the professional realm.
(Backlinko, Demand Sage, Increditools, ThriveMyWay)
10. 47% of Reddit users are passionate about buying technology.
One study revealed that 47%, almost half of Reddit users love to buy technology.
In fact, of those who have bought some kind of technology, 98% of them are apt to be big spenders in this realm.
For example, they have spent over $1,000 over six months on tech.
(Foundation Inc, Reddit Blog Technology)
11. The average Reddit user spends 10 minutes and 23 seconds on the platform.
On average Reddit users are known to spend about 10 minutes and 23 seconds engaging, reading, or watching, on the platform.
This figure represents how long users access the platform each time.
(BusinessofApps, Gitnux)
12. 82% of U.S. Reddit users are active weekly and 95% monthly.
Backlinko and Increditools revealed that 82% of Reddit users are active each week.
Another 52% are active daily and 95% said they are active monthly.
This data is also reported on Statista from the Q3 of 2020.
(Backlinko, Increditools, Statista 2)
13. Each month, Reddit receives an average of 1 billion native video views.
In 2018, Reddit revealed that they were averaging 1 billion native video views each month.
This data came soon after the platform’s launch of video content.
Furthermore, almost one-quarter (25%) of all the posts on Reddit were through the native player.
(Foundation Inc, Reddit Upvoted)
14. Reddit is used by 25.8% of women and 74% of men.
Gitnux reported that Reddit consists of 25.8% women and 74% men.
Further data from this writing date, Similarweb reveals that 26.70% of Reddit users identify as female and 73.30% identify as male.
(Gitnux, Similarweb)
15. 70% of videos watched on Reddit are from mobile.
We have seen the significance of desktop users and traffic, but 70% of videos being watched on Reddit are coming from mobile phones and tablets.
Let’s face it, video has become king since this kind of visual content made its splash on the internet and on social media outlets.
(Foundation Inc, Variety)
16. 63% of Reddit users have at least a bachelor’s degree.
A sizable percentage of Reddit users have their bachelor’s degrees.
At least 63% of Reddit’s users have their bachelor’s degree or higher-level college degree (Master’s, PhD, etc.).
You might expect that the conversations are riveting and intelligent.
Let’s hope so.
After all, intellect isn’t based solely on education.
(Gitnux)
17. In 2021, Reddit generated $350 million (USD).
Reddit is a company that generates revenue like all social media platforms do.
Most of it comes from advertisers.
In 2021, Reddit reported that they generated $350 million (USD).
Likewise, Reddit’s valuation was at $10 billion as of August 2021.
For reference, that’s close to double from February 2021 when this company was valued at $6 billion (USD).
(BusinessofApps)
18. Reddit has over 2.2 million subreddits, but few are active.
Reddit has more than 2.2 million subreddits, but only about 130,000 are regularly active.
In terms of what it means to be an active community on Reddit, your subreddit much get over five comments on it per day.
(BusinessofApps, WebTribunal)
19. Reddit’s largest age demographic consists of those aged 20 to 29
BusinessofApps cited that about one quarter of Reddit users are between 20 and 29 years old.
When we checked Similarweb, we saw that the 18 to 34 age crowds accounted for over 60% of all Reddit users.
Those between 18 and 24 account for 31.17%.
(BusinessofApps)
20. Roughly 47% of users never vote on Reddit content.
Gitnux says that about 47% of all Reddit users never vote on any kind of content.
So, nearly half of Reddit’s users don’t vote on content?
This could reveal that users have a lack of real interest in the platform and its content.
It may suggest that the content needs to be more engaging for its users to vote on it.
According to WebTribunal, the most upvoted content contains only 60 to 80 characters.
(Gitnux, WebTribunal)
FAQs
What is Reddit’s largest subreddit?
Out of the over 130,000 subreddits on the Reddit platform, r/announcements (subreddit) has the most subscribers at over 1.53 million.
Second to r/accouncements is r/funny with over 40 million subscribers.
Other big subreddits include, r/AskReddit, r/gaming, r/aww, r/ Music, r/pics, r/science, r/worldnews, and /videos.
What’s the order for most users by country?
This is what Bank My Cell (August 2023) revealed as the countries with the top shares of Reddit users via desktop traffic:
1. The United States: 47.13%
2. The United Kingdom: 7.48
3. Canada: 7.36%
4. Australia: 4.15%
5. Germany: 3.4%
Statista’s June 2023 chart reports these figures:
1. The United States: 47.89%
2. The United Kingdom: 7.13%
3. Canada: 6.98%
4. Australia: 4.14%
5. Germany: 3.19%
The reason these percentages may be slightly different could be due to when the data was collected.
Each is from 2023.
What’s Reddit Gold?
Reddit’s paid membership is called Reddit Gold.
This paid subscription gives you an ad-free experience on the platform.
Other Reddit Gold exclusive features include a personalized Snoovatar and comment highlighting.
What’s a Reddit mod?
In short, a Reddit mod is a moderator.
Reddit moderators are volunteers that assist various subreddit communities.
Their role is to remove members or posts that go against the community rules and guidelines.
When you create your own subreddit you will find that you can create your own rules and guidelines for members and either have a mod, moderate it yourself, or leave it unmoderated.
Who can post on Reddit?
Anyone who creates an account on Reddit can engage.
This is an open platform that allows the exchange of conversation within its guidelines and the guidelines set by each subreddit community.
Creating an account is free unless you decide to go gold.
Who is Reddit’s real target audience?
As we saw in the statistics, Reddit users are mostly made up of Millennials and some Gen Z users.
That means that most of its audience is between 20 something and 30 something years old.
That percentage is over 60%. Only 25% of Reddit’s users are over 40 and 21% are under 20.
Is Reddit a good platform for marketing?
The answer to this question is mostly yes.
Reddit can certainly be an effective place to advertise your business through their advertising space when you are diligent about what you market and to whom.
Remember, you are mostly among Millennials, so they are your target demographic along with a few Gen Z users.
However, you may also find people over 35, 40, and 50 in various subreddits to target your marketing efforts.
Yes.
Reddit allows advertisers to target their ads according to specific subreddit communities.
Conclusion
So, now we can see how Reddit is different from other social platforms like Facebook, Instagram, Twitter, YouTube, etc.
We also see how many people use it, what country uses the most (the United States), and other demographics marketers, brands, and businesses can use to create or update their marketing strategies.
Reddit is a large platform of a wide range of communities that engage and connect in their own special way.
It was never intended to operate like other social media platforms.
It’s more of a forum-style news aggregate site where users come together to converse about things that interest them.
Every year, Reddit continues to grow with new unique users from all over the world.
While its user database and statistics may fluctuate, most social media sites experience the same.
We hope you have gotten value from this article about Reddit users by country and more today.
