Instagram may not be number one of all social media platforms, but it is the most popular among photo-sharing apps.
At last count, Instagram had over 2 billion monthly active users (MAUs) worldwide.
This resource will discuss Instagram users by country, according to the most recent statistical data we could find.
So, today, we will learn the share of Instagram users across several countries and regions.
Furthermore, we will learn about some other demographics and how they compare across countries like usage by age, gender, etc.
Post Contents
- 1 Instagram Users By Country 2024
- 1.1 1. There are more than 2 billion monthly users on Instagram.
- 1.2 2. India has the most Instagram users in the world with over 326 million users.
- 1.3 3. The United States is second to India with 168.6 million Instagram users.
- 1.4 4. Brazil is third in line among the most Instagram users in the world.
- 1.5 5. Indonesian Instagram users account for 106 million active users in the world.
- 1.6 6. As of May 2023, Turkey accounts for 56.4 million Instagram global users.
- 1.7 7. Japan has 54.7 million Instagram users as of May 2023.
- 1.8 8. Mexico has seen growth of 7.1 million Instagram users from January 2023 to May 2023.
- 1.9 9. German Instagram users account for 33.8 million users on the social platform.
- 1.10 10. The United Kingdom is 9th among global Instagram users with 33.5 million users in the country.
- 1.11 11. Italy has the number 10 spot in global Instagram users with 30.3 million users at least.
- 2 Highest Audience Reach on Instagram for 2023
- 3 FAQs
- 4 Conclusion
Key Statistics
- There are more than 2 billion monthly users on Instagram.
- India has the most Instagram users in the world with over 326 million users.
- The United States is second to India with 168.6 million Instagram users.
- Brazil is third in line among the most Instagram users in the world.
- Indonesian Instagram users account for 106 million active users in the world.
- As of May 2023, Turkey accounts for 56.4 million Instagram global users.
- Japan has 54.7 million Instagram users as of May 2023.
- Mexico has seen growth of 7.1 million Instagram users from January 2023 to May 2023.
- German Instagram users account for 33.8 million users on the social platform.
- The United Kingdom is 10th among global Instagram users with 33.5 million users in the country.
Instagram Users By Country 2024
We will get right into learning who’s using Instagram all over the globe in this section.
1. There are more than 2 billion monthly users on Instagram.
Let’s start by revealing that all over the world, there are over 2 billion users on Instagram who use the platform/app at least monthly.
In 2013, there were 150 million monthly users on Instagram which is a far cry from the over 2 billion on the platform today.
By the end of 2023, it’s been predicted that there will be at least 2.5 billion Instagram users.
(BusinessofApps, Increditools)
2. India has the most Instagram users in the world with over 326 million users.
Data from May 2023 reveals that India is has the highest monthly users of Instagram with around 326.6 million users.
Additionally, Instagram has the most new users on the platform.
Back in January 2023, Statista reported that India had 229.55 million Instagram users, which shows a lot of grow in just a few months.
All this makes sense because India is one of the world’s most highly population countries.
(DataReportal, Oberlo, Statista)
3. The United States is second to India with 168.6 million Instagram users.
Of the estimated 4.6 billion active monthly social media users on the planet, people in the United States account for 168.6 million Instagram users.
The United States is second only to India (326.6 million Instagram users), but it dominates the platform in content.
Looking back to January 2023, there were 143.35 million Instagram users in the United States which shows us that there are over 25 million new users as of May 2023.
(DataReportal, Increditools, Statista, University of Washington Engagement Report April 2023)
4. Brazil is third in line among the most Instagram users in the world.
Brazil ranks third in Instagram global users with 132.6 million users in the country.
We also looked back to January 2023 when Brazil had 113.5 million Instagram users, so there’s also significant new user growth in this country.
Remember, these numbers only address active Instagram users and not just registered users in general.
(DataReportal, Oberlo, Omnicore, Statista)
5. Indonesian Instagram users account for 106 million active users in the world.
Indonesia is geographically in the Asia Pacific region as it sits between the Pacific and Indian oceans.
In this country there are 106 million Instagram users, making it fourth in the world as of May 2023.
We see there is growth since in January 2023 when this country accounted for 89.15 million Instagram users.
(DataReportal, Oberlo, Omnicore, Statista)
6. As of May 2023, Turkey accounts for 56.4 million Instagram global users.
DataReportal revealed that as of May 2023, there are 56.4 million Instagram users in Turkey giving this country fifth place in Instagram user ranking.
Turkey has experienced a growth of 7.75 million new Instagram users since January 2023 when there were 48.65 million Instagram users in the country.
(DataReportal, Earthweb, Increditools, Omnicore, Statista)
7. Japan has 54.7 million Instagram users as of May 2023.
In May 2023, we found data that shows Japan has 54.7 million Instagram users.
This puts this country in 6th place among Instagram’s global users.
Growth is also seen in this region among Instagram users from January 2023 when there were 45.7 million users.
That’s nearly 10 million new users for the country (9 million).
As you’re reading this, that could have happened.
(DataReportal, Oberlo, Omnicore, Statista)
8. Mexico has seen growth of 7.1 million Instagram users from January 2023 to May 2023.
In Mexico we’ve seen 7.1 million new users on the Instagram platform from January to May 2023.
As of May 2023, there are 43.8 million compared to the January figure of 36.7 million.
(DataReportal, Oberlo, Increditools, Statista)
Germany has 33.8 million Instagram users according to May 2023 data.
This is a growth of over 6 million new users since January 2023 and it’s probably still growing as you read this.
In January, Germany had 27.45 million users.
(DataReportal, Earthweb, Omnicore, Statista)
10. The United Kingdom is 9th among global Instagram users with 33.5 million users in the country.
The United Kingdom had 28.75 million Instagram users in the region in January 2023.
As of May 2023, this figure has increased to 33.5 million which is an increase of around 5 million users in a few short months.
(DataReportal, Earthweb, Oberlo, Statista)
11. Italy has the number 10 spot in global Instagram users with 30.3 million users at least.
Italy made the top 10 list of the most Instagram users in the world with at least 30.3 million users as reported in May 2023.
Taking a peek back to January 2023, we see that there were 26.2 million Instagram users from this country.
(DataReportal, Oberlo, Omnicore, Statista)
Highest Audience Reach on Instagram for 2023
Now that we know the top ten countries that use Instagram the most, we will address how this impacts audience reach on the platform.
This will discuss the territories and regions where there is the highest audience reach on Instagram.
This data is brought to you from Statista as of February 2023, the most recent data available.
We will include the top 5 and the bottom 5 of this demographic set.
Highest Instagram Audience Reach Top 5
- The State of Brunei is in Borneo located in Southeast Asia. This little nation on Borneo’s island has the highest Instagram audience reach at 74.1%. That means advertisers can reach 74% of the tiny nation’s population
- The Republic of Kazakhstan is a country in Central Asia where the Instagram audience reach is 72.5%, the second highest in the world.
- The Kingdom of Bahrain is an island located in Western Asia along the Persian Gulf. It’s considered to be a Middle East nation. This tiny nation is only 290 square miles in size and boasts an Instagram audience reach of 72% of the whole island.
- Turkey is in the Middle East and is home to an Instagram audience reach of 71.1% of the whole country.
- The Republic of Cyprus has an Instagram audience reach of 66.8% giving it fifth place in this category in the world. This is an island found in the eastern portion of the Mediterranean Sea and is in West Asia, but its culture is more like Southeast Europe.
Highest Instagram Audience Reach Bottom 5
- Barbados, a Caribbean Island nation has an Instagram audience reach of 61.3%, making it first from the bottom up of the list.
- The United Arab Emirates (UAE) has an audience reach of 60.3% on Instagram. This region includes 7 states which are Abu Dhabi (its capital), Ajman, Dubai, Fujairah, Sharjah, Ras Al Khaimah, and Umm Al Quwain.
- Norway is a Nordic/Scandinavian country in Northern Europe with an Instagram audience reach of 58.7% of its population. This country has many mountains, green spaces, and historic sites.
- The Portuguese Republic, Portugal is found in Southwestern Europe in the Iberian Peninsula. It has an Instagram audience reach of 57.1%, which is over half of its population
- Kuwait is one of the worlds developing countries where there is a high-income economy. It has a 58% Instagram audience reach, which is at the low end of the highest global audience reach and is of significant importance.
For reference, we have added the audience reach among the countries with the highest Instagram users in the world.
- The United States has an Instagram user penetration rate of 46.2, which is also related to its Instagram audience reach.
- India’s audience reach is 12.1% of its Instagram user population.
- Brazil has an Instagram audience reach of 65.9%.
- Indonesia has an Instagram audience of 32.3% of the country’s population among its 89.15 million Instagram users.
- Turkey, shown in the highest Instagram audience reach list above has a 71.1% audience reach on Instagram.
(Backlinko, DataReportal Indonesia, Hootsuite, Statista 2)
FAQs
How do Instagram users in India use the platform?
Instagram is the fourth most popular social media platform used all over the globe.
India is the platform’s biggest user.
How do people in India use Instagram?
Here is how they use the platform by rank:
1. Watching Instagram Stories: 90% of Instagram users in India say they use Instagram for watching Stories every day.
2. Following Influencers and Celebrities: 70% of Instagram users in India say they follow at least one influencer or celebrity.
3. Shopping: 60% of Indian Instagram users said they bought something from the Instagram app in 2022.
4. Learning New Things: 50% of Instagram users in India said they used the app to learn about new things like fashion, cooking, travel, etc.
5. Connecting with Family and Friends: As of 2022, 40% of India’s Instagram users said they use the app to stay connected with their family and friends at home and abroad.
How do Instagram users in America use Instagram?
Let’s find out if Instagram usage is any different in the United States than it is in India.
Here are the top five ways American Instagram users engage on the app/platform.
1. Connecting with Friends and Family: This is the number one way that American users engage on Instagram. They connect and stay connected with their friends and family at home and across the globe. This is number five on how users in India use it.
2. Following Influencers and Celebrities: The second most used way Americans engage on Instagram is by following influencers and celebrities, which is the same as the usage ranking in India.
3. Discovering New Services and Products: The population of Instagram users in the United States engages by exploring new products and services on the app. This is similar to India’s third king of Instagram engagement; shopping.
4. Getting Inspired: American Instagram users explore Instagram to get inspiration for new ideas in the food, fashion, travel, and other industries.
5. Entertaining Themselves: The number five way that Americans use Instagram is to entertain themselves. They watch videos, check out Instagram photos, and scroll through their Instagram feed for hours at a time. This is like India’s first usage of Instagram where they watch Stories.
So, while there are some similarities there are also some differences between Indian and American Instagram users.
How do global Instagram users compare to the United States in how Instagram is used?
We have noticed a few differences in how other users in the world engage on Instagram compared to American users.
1. The influencer culture is more dominant among American Instagram users. While other world cultures engage with influencers some, it’s not as prevalent as it is in America. Other countries are prone to stick with conventional advertising solutions.
2. American Instagram users are more apt to look for products and services for buying decisions than other countries’ users. Shopify’s study revealed that 60% of American Instagram users have bought something after seeing an ad on Instagram. The overall global average is 30%.
3. American users are most apt to use Instagram for business reasons. Hootsuite revealed that 70% of businesses in the United States use Instagram to market and promote themselves. For perspective, the global average is 50% in business use in other countries.
These are simply a few comparisons and there are also some exceptions to Instagram usage around the world.
We wanted to show that there are some differences in usage.
Conclusion
We have seen a common theme among the top 10 countries that use Instagram which is significant growth in just three to four months’ time.
We now know that India and the United States dominate the Instagram platform in users and usage over all other countries in the world.
We see that only the top four Instagram user global contenders have over 100 million users.
We hope these statistics about Instagram users by country will help you with your marketing strategy no matter where you live.
