Facebook has become synonymous with social media, connecting people worldwide through its vast platform.

While the platform’s primary purpose is to facilitate social interactions, it has also evolved into a hub for entertaining and engaging video content.

From captivating short clips to longer-form videos, Facebook’s video feature has transformed the way users consume and share content.

Read on to learn more about video statistics from Facebook!

Post Contents

1 Key Statistics
2 Top Facebook Video Statistics in 2024
- 2.1 1. Daily Video Consumption on Facebook Exceeds 100 Million Hours
- 2.2 2. 60% of Video Views in Facebook Come from Influencers’ Videos
3 Brand and Aggrerator Content
4 The Secret Behind Impactful Facebook Videos
- 4.1 9. Square Videos on Facebook Require 7.5% Less Investment for Engagement than Landscape Videos
- 4.2 10. More than 75% of Videos Worldwide are Viewed with Mobile Devices
5 Conclusion
6 Sources

Key Statistics

More than 100 million hours of videos are consumed on Facebook every day
On average, Facebook users spend 26 minutes in video consumption
Influencers’ videos make up 60% of the total video views on Facebook
Facebook Watch has a monthly viewership of 1.25 billion people
With 188 million engagements, The Dodo claimed the title of Facebook’s most popular video page in 2020
LADBible secures the title of the most viewed video publisher on Facebook, accumulating 1.6 billion video views
The viral video “Rings Prank” by Paramount Pictures achieved a record-breaking feat on Facebook, amassing 200 million views within 24 hours
Compared to other types of posts, video content on Facebook receives 59% higher engagement rates
Choosing square video format on Facebook results in 7.5% lower investment requirements for engagement compared to landscape videos
Mobile devices account for more than 75% of video views globally

Brand and Aggrerator Content

While influencers and media companies dominated the video landscape, brand and aggregator content found themselves trailing behind with a mere 10% of the total video views.

This lower percentage suggests that brands and aggregators are still finding their footing when it comes to creating compelling video content that resonates with Facebook’s vast user base.

(Statista)

3. Facebook Watch Attracts 1.25 Billion Monthly Viewers

Facebook Watch, introduced to the world in 2018, has quickly solidified its position as the ultimate hub for video discovery on the social media giant.

Watch has successfully transformed into a global phenomenon, allowing users to explore and engage with an expansive library of content curated from millions of talented creators and reputable publishers.

With an array of options spanning live events, captivating shows, thrilling sports coverage, latest news, and mesmerizing music videos, Facebook Watch has something to offer for every individual’s unique interests.

The platform has truly revolutionized the way we consume and share videos, attracting a monthly audience of over 1.25 billion people.

(Facebook)

4. In 2020, The Dodo Emerged as the Most Popular Video Page on Facebook with 188 Million Engagements

During the initial six months of 2020, Facebook had a tremendous surge in the popularity of video content, and one page in particular stood out among the rest.

The Dodo, a platform dedicated to heartwarming and inspiring animal stories, captured the hearts of millions and emerged as the undisputed champion of engagement.

With 188 million interactions, The Dodo reigned supreme as the most popular video page on Facebook during this period.

While The Dodo took the lead by a significant margin, it was closely followed by Funniest Family Moments’ video page, which garnered an impressive 119 million engagements.

The comedic charm and relatability of funny family moments struck a chord with Facebook users, propelling the page to a well-deserved second place on the list.

(Statista)

5. LADbible Has Garnered 1.6 Billion Video Views, Making It the Most Viewed Video Publisher on Facebook

Video publishers on Facebook have emerged as powerful creators, pushing the boundaries of what is possible in the digital content landscape.

These publishers craft engaging narratives, produce informative tutorials, share entertaining skits, and document captivating real-life moments, thus providing a broad range of content that appeals to diverse audiences.

The following statistics are a list of video publishers on Facebook with the most views as of 2019:

LADbible is the most watched video publisher with 1.6 billion video views
UNILAD is the 2nd most watched video publisher with 1.5 billion video views
Viral TRND is the 3rd most watched video publisher with 1.5 billion video views
5-Minute Crafts is the 4th most watched video publisher with 1.4 billion video views
Tasty is the most watched video publisher with 961 million video views
VT is the most watched video publisher with 901 billion video views
Beauty Studio is the most watched video publisher with 695 billion video views
NTD Television is the most watched video publisher with 692 billion video views
Taste Life is the most watched video publisher with 641 billion video views

(Statista)

6. The Average Facebook User Spends 26 Minutes Watching Videos

One of the key features that keeps users engaged in Facebook is its video content.

It’s fascinating to discover that the average Facebook user dedicates approximately 26 minutes of their precious time each day to watching videos on this platform.

The 26-minute average may seem like a considerable chunk of time, but it’s a testament to the captivating power of video content in the digital realm.

As users immerse themselves in the Facebook video experience, they find themselves engrossed in a virtual journey, exploring new ideas, connecting with others, and discovering media that entertains them.

(Variety)

7. “Rings Prank” by Paramount Pictures is the Fastest Viral Video on Facebook, Reaching 200 Million Views within 24 Hours

Paramount Pictures has successfully captured the attention of millions with their video release titled “Rings Prank.”

The video, which features a chilling prank inspired by the iconic horror film franchise, has achieved an unprecedented feat by becoming the fastest viral video on Facebook, accumulating 200 million views within just 24 hours of its upload.

Paramount Pictures, known for its captivating cinematic experiences, has once again demonstrated its ability to engage and captivate online audiences.

“The Rings Prank” video showcases a carefully orchestrated prank, designed to evoke the terror associated with the beloved “Rings” series.

The video taps into the fascination that fans of the franchise have with its suspense and unexpected scares.

(Statista)

8. Video Posts on Facebook Receive 59% More Engagement Than Other Types of Posts

It may surprise you to learn that video posts on Facebook receive 59% more engagement than other types of posts.

This means that by incorporating videos into your Facebook marketing strategy, you can effectively capture the attention and interest of your target audience.

Whether you are a business looking to promote your products or services, a content creator aiming to share your creative endeavors, or simply an individual seeking to connect with friends and family, leveraging the power of video on Facebook can elevate your online presence.

The Secret Behind Impactful Facebook Videos

So, what makes videos so impactful on Facebook?

The answer lies in the nature of visual content itself.

Videos have a unique ability to convey information, emotions, and stories in a captivating and immersive way.

They are highly shareable, drawing users in and encouraging them to interact with the content.

Whether it’s a tutorial, a behind-the-scenes glimpse, or a compelling narrative, videos have a special thing for captivating audiences and keeping them engaged.

(Buffer)

9. Square Videos on Facebook Require 7.5% Less Investment for Engagement than Landscape Videos

When it comes to grabbing attention on social media platforms like Facebook, the format of your video can play a crucial role in determining its effectiveness.

According to recent studies, square videos have emerged as a more cost-effective option for engaging audiences compared to landscape videos.

One interesting finding suggests that it costs approximately 7.5% less to capture viewer engagement with square videos compared to landscape videos on Facebook.

This statistic highlights the importance of selecting the right format to optimize your content’s impact and return on investment.

(Buffer)

10. More than 75% of Videos Worldwide are Viewed with Mobile Devices

Today, it comes as no surprise that the way we consume video content has drastically evolved.

Gone are the days when television sets were the primary source of entertainment.

Instead, an overwhelming shift towards mobile devices has taken place.

Recent statistics reveal that mobile devices have become the go-to platform for viewing videos, with more than 75% of video content worldwide being accessed through smartphones and tablets.

The convenience and portability offered by these devices have propelled them to the forefront of our video-watching habits.

Whether it’s streaming movies, binge-watching TV series, or catching up on the latest viral videos, mobile devices have become the preferred choice for a majority of viewers.

(Meta)

Conclusion

In conclusion, Facebook has solidified its position as a dominant force in the digital era, particularly in the realm of online video consumption.

The platform’s video feature has revolutionized how users interact with and share content, offering a wide range of captivating videos that cater to diverse interests.

The high statistic of over 100 million hours of video being viewed daily is a testament to Facebook’s popularity and the growing demand for video content among its vast user base.

With such an immense volume of video consumption, Facebook has firmly established itself as a prominent destination for video entertainment and engagement.