A few years ago, there were only a few social media platforms where people engaged. Even then, only some businesses used them to market their brand. Today, the evolution of social media has turned into a wildly popular way to engage and target users with different interests across various social networks.

The biggest issue for using social media marketing lies within the platform’s focus and effectiveness. The following will give you the basics about four of these platforms to help you find a good fit for you.


Starting with the most obvious and still popular social media channel; Facebook. Most Facebook users are between 25 and 54 years old, with a few users between 18 and 24 years old.

Therefore, if your market audience is under 24 years old, Facebook won’t be as effective as it is if you’re targeting people who are 25 and older.

Regardless of your target audience, it’s still wise to create a page for your business just to have a presence and to use Facebook Ads without investing time and effort into regular posts. Most marketers find Facebook to be more effective than some reported numbers lead you to believe.


Instagram is a visually based social media platform with over 600 million users across the globe. If you can build a good following on this platform, it can be used to build your brand, but it’s difficult to measure how many users will be exposed to your posts.

You cannot use clickable links on your posts on Instagram, but you can in your page/profile. It’s a challenge to get results from Instagram for some businesses, but when used properly, it can be a strategic way to market your brand and capitalize on those over 600 million users.

Facebook Ads includes options for advertising across Instagram, which is another benefit of using this social media channel.  Using an Instagram bot, as well as beautiful and engaging images will boost your marketing efforts on this platform.


Snapchat, a newer social media platform on the scene is being used by those under 24 years old. While that number isn’t exclusive, it is over 60 percent. Over 100 million said users stay on for 30 minutes for longer every day, making this a virtual goldmine for targeting millennials.

Behind-the-scenes footage, video content, interviews with celebrities, and other like content is how you capitalize on this platform.


Pinterest is a female-centric social media platform with 62 percent of users being female. This social network offers a broad demographic of users, categorized as between the ages of 18 to 29 (34 percent) and between 30 to 49 (28 percent).

The best industries for Pinterest include home décor, food, fashion, art, crafts, or anything where appealing, aesthetic images can be created. This is an extremely targeted audience that drives targeted traffic to your website and offers.

Using the Pinterest buy button makes it easier for users, which boosts your opportunities and conversions for this platform.

Before you choose your social media channels to market your business and brand, do your research. The demographics are prone to change quickly across some of these platforms. Don’t forget to research Google+, YouTube, Tumblr, and other social media platforms.