PR, public relations, you may have heard the term before.  Through TV, movies and social knowledge you may actually have an idea of what “PR people” do.  But have you ever thought of hiring one for you or your business?  The fact is that like most professionals, PR has...
Social media marketing is all the rage nowadays. Businesses have realized that they cannot afford to avoid social media for boosting their brand and business revenue. Twitter is one of the oldest and most popular social media venues for engaging users/customers, generating quality leads, growing your brand, and enhancing your...
Before today’s modern technology, advertisers used completely different metrics to analyze their marketing efforts and seldom did businesses combine marketing and public relations (PR). Maybe they could have done better by doing so, but that’s the past and this is the present. Now you know better and can use...
The current role of cybersecurity in today’s companies is often shrouded by talks of cyberattacks, breaches, hackers, loss of funds and loss of trust.  And there is definitely truth in this.  However, this also presents a company with a rare gift, and that is to have two of its...
About a year or so, I was asked to verify my Twitter profile.   Given Twitter’s stance that accounts should be of the public interest and that the program is theoretically restricted to “highly sought users in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key...
Shirts, mugs, stubbies, magnets and pens. These may seem like a list of seemingly random household items. On the surface this may be true. You see them around your kitchen, your desk and even your closet. But used properly, these benign and common products can actually be transformed into...

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