If you want to improve your business marketing efforts, then you need to understand the most prominent social media platforms of today.

Let’s take at some relevant Pinterest statistics for business that you can apply to your social media marketing strategy in general.

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Quick Pinterest Statistics

  • Pinterest has 450 users every month
  • Pinterest is 80% mobile
  • The majority of Pinterest users are women
  • Pinterest is loved by millennials in America
  • Pinterest is loved by mums
  • Half of Pinterest users in the U.S. use it to shop
  • Most Pinterest searches aren’t brand-related

Pinterest Statistics for Business

Pinterest Has More than 450 Million Monthly Users

Or 459 million to be exact. Pinterest has grown by more than 100 million users over the past year alone, which is pretty impressive. It now has more users than Snapchat and Twitter put together.

This is a pretty impressive number when you consider how many people use Twitter – and how many people use Snapchat.

Twitter is the OG of the social media industry, so it’s surprising that Pinterest has surpassed it in popularity.

monthly users
Image by Statista

More than 80% of Pinterest Users Use It on Mobile

85% of people using Pinterest right now access it through the mobile app. This means that you need to optimize your brand’s reach for mobile.

The thing about having your brand online is that you’ve got to optimize it for many different platforms these days, not just your website.

Your website is one thing, but considering a stat like this shows us that there are a lot of people looking at your brand through their phone, we think that being able to find people to help make your website mobile-friendly is essential.

If they view your brand on their phone on Pinterest, and then they click through to your website, it needs to look just as good as your Pinterest page.

Half of Pinterest Users Live Beyond America

50% of people on Pinterest are actually located outside of the states, which means that you have a chance of reaching a more international audience with your Pinterest content, whether you are based in the states or not.

Everyone assumes that America is the place to be for most social networks out there right now, and it is true for Instagram and Facebook.

This stat might surprise you, but it also means that you have a chance to take your brand all the way and go international with your product or service.

While the majority of your target market might be in the states, this stat might push you to expand your reach and go global with it.

User Have Saved 240 Billion Pins

Pinterest has been in business for more than 11 years, and in these 11 years its users have saved more than 240 billion pins.

Women 

60% of people currently using Pinterest are women.

This stat might make you think a little bit about your target market.

While there could be every chance that you have a product or service directed more towards men, if you have something that is primarily based on women, then Pinterest is going to be a great place to showcase it.

You can use other social media sites out there to pique the interest of men if you have a unisex product, while using Pinterest to encourage women to check it out at the same time.

It’s good to know statistics like this, because it allows you to be more specific in terms of your target demographic, and not waste your brand marketing somewhere where it’s going to fall on deaf ears.

Women Usage
Image by Statista

Pinterest Becoming More Popular with The Younger Crowd

The number of Pinterest users that are Gen Z and Millennials increases 50% and 35% year after year, respectively.

While you might associate Pinterest with middle-age moms and women in their thirties who are looking for interior design inspiration and how to make that birthday cake that their five-year-old has been asking for, you might be surprised to learn that Pinterest is actually really popular among the younger generations.

This means that younger and younger audiences are gravitating towards social media sites in general, which is helpful if your product or service is directed more towards this kind of crowd.

Millennials in America Love Pinterest

80% of Millennial women in America use Pinterest, which proves that they love the platform. Additionally, 40% of Millennial men are on Pinterest.

While you might see that most people using Pinterest aren’t actually located in the states, it’s clear from this stat that people within the states still love to use the app, which is good news if your brand is local within the states and that is your biggest target market.

It’s even better if your brand caters toward women in America.

Majority of Mums Are on Pinterest

80% of mums in the U.S. are making the most of Pinterest, which shows that if your product relates to parents at all, you need to be creating a Pinterest marketing strategy ASAP.

While it’s obvious that Pinterest is resonating with the younger crowd and drawing people in who fall into the younger generation, this doesn’t mean that it’s still not being dominated by moms everywhere.

Again, if you want to target people in America, this statistic shows that if your aim is to get moms on board with your product, then you are in luck.

Pinterest Boards Increased in Popularity Last Year

An increase of 35% in Pinterest boards was seen in 2020, which is a 35% increase year after year.

Maybe it’s because of the pandemic and more people are spending their time inside, or maybe it’s something else altogether, but this stat shows that now is the time to be growing your Pinterest following and making a scene on the popular social media sharing app.

It’s also a sign that Pinterest is only getting bigger, so if you can have your brand on there and in front of the right audience, you’ve got a pretty good thing going.

Half of American Pinterest Users Use It to Shop

50% of people in the U.S. on Pinterest use the platform to make buying decisions.

This is an excellent stat to remember when thinking about how you can tie your Pinterest boards into your brand, and encourage people to interact with your Pinterest content and click through to your website to see your product or service.

There is no doubt in our minds that Pinterest is a gateway to helping someone come closer to making a decision on a product, so if you have your Pinterest profile synced up to your products and you are working on growing it every day, there’s no way that you can go wrong with it.

Just make sure that your content is relevant to your brand and really showcases your products, so that people get a clear idea of what to expect when they visit your site.

People Shopping on Pinterest Has Increased

The number of Pinterest users using the platform to shop increased 50% in the first half of 2020. This is potentially thanks to COVID and the subsequent lockdowns.

There have been some good things that have come out of the pandemic, as you can see from this stat.

Again, you need to be looking at your Pinterest profile with your brand in mind, because it’s a perfect place to bridge the gap between your target market and your products.

The Majority of Pinterest Users Are on It for Buyer Inspiration

89% of people using Pinterest are using it to get inspired when it comes to what they should purchase next.

People Spend 25% of Their Time on Pinterest Shopping

More than a quarter of Pinterest user’s time is spent on the app shopping or looking up products that they are interested in buying.

The good news here is that you cannot just showcase your brand on Pinterest – you can turn your Pinterest profile into your brand. If you want to find a way to incorporate your product or service into your Pinterest profile, this is now possible.

Yes, a website is always going to be relevant and important, but if your product caters closely to the average Pinterest user, why not spend a bit more of your time on the app?

Pinterest shopping
Image by eMarketer

85% of Pinterest Users Have Bought Something Based on Pins They Have Seen

If you can get your product in front of a Pinterest user, then you are going to increase your product’s reach exponentially.

Pinterest Users Spend 80% in Retail than People Not Using Pinterest

This is why it’s important to pay attention to Pinterest’s demographics, so that you know what your target audience is interested in seeing from you.

Two Thirds of Pinterest Users Say that They Use Pinterest to Find New Products or Ideas

More than 66% of users on Pinterest are actively using the platform to find a service or product they are interested in purchasing, based on what everyone else is saying.

If you are producing amazing content every day on your Pinterest boards, then you’re going to have a whole lot of people wanting to spend more time on your Pinterest profile.

This stat proves that people take inspiration from other people’s Pinterest boards, and if you want to bring a whole new audience to the table that is out there looking for products like the ones that you are selling, there is no better way to do this than to use your Pinterest boards.

Instead of just trying to sell your audience your product, be the inspiration that they are looking for – your content will sell itself.

98% of Users on Pinterest Have Tried Something They’ve Seen on The App

The vast majority of Pinterest users have taken inspiration from the boards they have seen on the app and have tried to replicate it.

Most Searches on Pinterest Don’t Relate to Brands

98% of searches on Pinterest don’t actually relate to a specific brand.

Trends in Terms of Searches Include ‘cottagecore Fashion’ and ‘fun Couple Activities’

It’s always a wise move to keep up with what’s trending when it comes to Pinterest.

Pinterest Made $1.4 Billion in Marketing in 2020

This was from brands marketing their product or service on the app.

As you can see from this stat, Pinterest is going nowhere fast, and we expect it is only going to continue to grow exponentially.

Pinterest Users Are Three Times More Likely to Click onto A Brand’s Website Through Pinterest than With Another Platform

This is why Pinterest is such an ideal platform to expand your brand’s reach, no matter what industry you’re in.

Pinterest Ads Are Cheaper than Other Social Platforms

Pinterest ads up to 2.3 times cheaper than other platforms out there.

Vast Majority of People Think Pinterest Is a Place that Is Positive

91% of people believe that Pinterest fosters a positive environment.

Conclusion on Pinterest Statistics

We think at this point it’s time to start investing in your Pinterest business strategy.

With Pinterest statistics like these, you can tweak your content and marketing strategies to fit in with your target audience, so that your brand can do really well online this year through platforms like Pinterest.

Good luck!