In the robust and dynamic world of business, branding is the foundation of success.
Branding is the “invisible” force that helps guide choices for consumers and shape the destinies of corporate business.
So, what is the power of branding, and how does it convert to tangible results?
We will answer these questions with the following branding statistics that show the significance and dynamic power of branding and its impact on the business world.
We will be delving into some interesting, if not surprising statistics that show the influence that branding can have on consumer behavior, revenue generation, and brand loyalty.
Let’s explore the world of branding and its impact on businesses and consumers.
- 1 Key Statistics
- 2 Top Branding Statistics in 2024
- 2.1 1. 88% of consumers say brand authenticity is important.
- 2.2 2. It takes between five and seven brand impressions for people to remember a brand.
- 2.3 3. 66% of consumers feel transparency is an attractive aspect of a brand.
- 2.4 4. Consistent brand performance will boost revenues by 33%.
- 2.5 5. You get 10 seconds to capture the attention of your audience.
- 2.6 6. Brand recognition can be increased by the colors used.
- 2.7 7. 82% of consumers prefer to shop with brands that share the same values.
- 2.8 8. 81% of consumers say trust is essential before making a purchase from a brand.
- 2.9 9. 80% of men and 76% of women buy from brands they know.
- 2.10 10. 89% of consumers buy from brands they follow on social media.
- 2.11 11. 64% of consumers want brands to take a stand on social issues.
- 2.12 12. Consistent brands get 3.5 times higher visibility than inconsistent brands.
- 2.13 13. 90% of customers say they will pay more when buying from a trusted brand.
- 2.14 14. 80% of consumers will make buying decisions based on customer service reviews.
- 2.15 15. 94% of professional marketers think personalized marketing has a favorable impact on building your brand.
- 2.16 16. 70% of internet users favor getting information from blogs versus advertisements.
- 2.17 17. 55% of consumers are more apt to purchase a product if they like the brand’s back story.
- 2.18 18. 75% of people visit a brand’s website to learn more about it.
- 2.19 19. 72% of customers say they’ll share a good brand experience with others.
- 2.20 20. 94% of consumers say that customer service is key to standing out from the crowd.
- 3 FAQs
- 4 Conclusion
- 88% of consumers say brand authenticity is important.
- It takes between five and seven brand impressions for people to remember a brand.
- 66% of consumers feel transparency is an attractive aspect of a brand.
- Consistent brand performance will boost revenues by 33%.
- You get 10 seconds to capture the attention of your audience.
- Brand recognition can be increased by the colors used.
- 82% of consumers prefer to shop with brands that share the same values.
- 81% of consumers say trust is essential before making a purchase from a brand.
- 80% of men and 76% of women buy from brands they know.
- 89% of consumers buy from brands they follow on social media.
Top Branding Statistics in 2024
1. 88% of consumers say brand authenticity is important.
Data shows that a whopping 88% of modern consumers say that authenticity in a brand is a major factor when they are choosing a brand they want to buy from and support.
If brands today want to be successful nowadays, they will be authentic and bring that authenticity to their brand.
2. It takes between five and seven brand impressions for people to remember a brand.
Our sources revealed that it takes five to seven brand impressions before people will remember the brand.
Moreover, it takes a mere 50 milliseconds for website visitors to form an opinion about your website.
This is why it’s vital for your business and brand to be consistent across all channels in regard to your branding.
(Fit Small Business, Oberlo, Zippia)
3. 66% of consumers feel transparency is an attractive aspect of a brand.
Brand transparency is so important to consumers that 66% of them said that this is one of the most attractive aspects of a brand.
Moreover, 74% of consumers say that transparent communication from brands is vital since the global pandemic.
That translates to three in four consumers.
Therefore, you can see the importance of brand transparency.
4. Consistent brand performance will boost revenues by 33%.
In 2019, a study showed that brand consistency boosts revenues by up to 33%.
Therefore, we can garner from this data that brand consistency has a major impact on business revenue.
This figure from 2019 is an increase over the 2016 report.
These results were gathered by Lucidpress among more than 200 organizations across multiple industries.
5. You get 10 seconds to capture the attention of your audience.
Brand logo statistics reveal that you only get 10 seconds to capture the attention of your audience.
This means your brand needs to have something special and unique about this image or color blend to make it memorable.
It requires 10 seconds for the human brain to memorize something and then to form an opinion of it.
6. Brand recognition can be increased by the colors used.
According to brand statistics, colors matter in terms of brand recognition.
In fact, using a signature color can boost brand recognition by 80%, according to our source.
Consider taking advantage of color psychology when creating your brand.
Data shows that 82% of consumers say they “feel” better about a brand after viewing/reading customized content.
Therefore, when you share customized content, you are sharing your core values which connect with your audience.
It’s common for consumers to feel more positive about a brand/company after viewing customized content.
8. 81% of consumers say trust is essential before making a purchase from a brand.
A massive 81% of consumers from an Edelman survey reported that having trust in a brand is a vital element in their purchasing decisions.
In 2019, the percentage was 74%. Therefore, this element of trust is a growing trend among consumers.
Brands need to recognize this factor and make the appropriate adjustments.
9. 80% of men and 76% of women buy from brands they know.
The general consensus is that most people buy from brands they know.
In fact, one survey showed that 80% of men and 76% of women buy from brands they know.
This is one reason to make sure you’re regularly and consistently working to increase your brand’s presence.
As a result, you will get more brand recognition.
Social media has a big influence on modern consumers.
According to brand statistics, 89% of consumers will buy from a brand that they are following on a social media platform.
They often follow their favorite brands across multiple social channels.
This is a huge benefit and opportunity for getting brand awareness and recognition up.
(Influencer Marketing Hub)
A large percentage of consumers desire for brands to vocalize their standings on social issues, including politics.
The truth is that a rousing 64% of consumers say they want to know what brands think about social issues and political positions.
It’s important to note that brands need to proceed with caution before being too vocal or adamant about their opinions.
12. Consistent brands get 3.5 times higher visibility than inconsistent brands.
Branding statistics like this one tell you just how crucial being consistent is when creating and promoting a brand.
Studies have shown that brand visibility is 3.5 times higher among consistent brands than among inconsistent brands in terms of presence and presentation.
13. 90% of customers say they will pay more when buying from a trusted brand.
One good reason to become a trusted brand among your target audience is because 90% of customers say they will pay more when they are making purchases from a brand they personally trust.
You also need to know that 85% of customers consider quality to be a major factor in their buying decisions.
14. 80% of consumers will make buying decisions based on customer service reviews.
Why is getting customer feedback so important to your brand?
Because 80% of consumers make buying decisions based on your customer reviews for one thing.
There are other factors at play for getting feedback from your customers, but this one is a big factor.
(Fit Small Business)
15. 94% of professional marketers think personalized marketing has a favorable impact on building your brand.
Something every business owner should know when trying to build their brand is that personalized marketing has a favorable impact on brand-building.
This is according to 94% of marketing professionals from a Salesforce study.
Let’s face it, personalization is a huge deal nowadays.
16. 70% of internet users favor getting information from blogs versus advertisements.
If you’re a business with a brand, but without a blog on your website, you need to know this data.
You need to know that 70% of internet users (consumers) prefer to get their information from blogs versus seeing advertisements.
This doesn’t mean that you should forgo advertising.
It does mean that you should have a blog on your website.
17. 55% of consumers are more apt to purchase a product if they like the brand’s back story.
How and why a brand started is part of the brand’s story.
There is more to being a brand than just promoting products or services.
The brand’s story tells consumers who they are, where they come from, and why they do what they do.
When you know that 55% of consumers are more apt to make a future purchase from brands when they like their story, you are more likely to pay closer attention when you are creating your brand.
(Influencer Marketing Hub)
18. 75% of people visit a brand’s website to learn more about it.
Speaking of the appeal of a brand’s story, 75% of people go to a brand’s website to learn more about the brand and its offerings.
Consider what your website visitors are reading in regard to your website content.
What’s your story?
What does your about page say about your brand?
Do you have a backstory on your site?
These are elements to think about.
(Social Media Today)
If you have ever bought something that was so great that you had to share it with others, you know what this can mean to brand recognition and awareness.
A research study by Salesforce reported that 72% of customers will share a good experience with others.
Also, 62% will share a bad experience.
20. 94% of consumers say that customer service is key to standing out from the crowd.
Customer service is a crucial element that sets brands apart.
In fact, 94% of consumers said that how they are treated by a brand has a major influence on their buying decisions.
For instance, if a customer has a positive experience with your brand, they are likely to come back for more and eventually may become a loyal customer.
On the other hand, if they are treated poorly (even if it’s in their own perception), they will never return.
Is there a difference between branding and marketing?
The short answer is yes, there is a difference between branding and marketing, but they do work together in many instances.
Let’s break this down.
Branding is the process of creating a unique/distinct name and image (logo) for your company or product that establishes your unique identity to your audience/consumers.
Think about logos you see on fast food restaurants, department stores, etc.
Marketing is the process of promoting with the intention of selling your products or services to your audience.
Branding is a long-term strategy that focuses on building a solid reputation in your industry and a strong emotional connection with your customers.
Marketing is more short-term in that it mostly focuses on short-term goals such as lead generation and boosting sales.
Why is branding important to a business?
Branding isn’t just important to your business.
It’s essential to your business success.
Branding is what helps your business stand out from the competition and attract customers.
Having a strong brand can boost brand awareness, customer loyalty, and perceived value.
It can also command premium pricing, which makes it easier to launch new services or products.
What are the key aspects of establishing a strong brand?
A strong brand has a consistent and clear message, a memorable and unique identity, and a strong emotional connection with its customers.
Strong brands are known to have a well-defined target audience and consistent brand experience across all touchpoints.
How can you build a strong brand for your business?
Creating a strong brand requires a comprehensive business strategy that involves defining the brand’s core values, developing a unique brand identity, and generating consistent brand experience across all touchpoints.
What are some common branding errors made by businesses?
Some of the branding errors made by businesses relate to failing to create a clear brand identity, being inconsistent with their branding message, and not engaging with customers at the emotional level.
Businesses should avoid making these mistakes and avoid frequently changing your brand like the image or the motto, or its value statement.
Doing so will only confuse your potential audience and your customers, which results in weakening your brand recognition.
Branding is a big deal when you want to attract your target audience.
These statistics have shown you how consumers and customers perceive the various elements that make a brand special.
For instance, most say brand authenticity is crucial.
Others think brand transparency is attractive in a brand.
Moreover, brand consistency results in being noticed and enjoying a high-level presence.
Consumers show brands they trust, brands that treat them well, brands that share their interests, etc.
You know to pay attention to the colors you use in your brand logo, images, and websites, and that it takes only a few seconds to make a first impression that will produce an opinion about your brand.
We have shared professional marketer perceptions and studies that show the importance of building a trustworthy, strong brand.
After reading these branding statistics, we hope you have a better grasp on building a strong brand, building brand awareness, and the importance of having a strong brand.