When thinking about how many people use Instagram Television in 2022, you might know it a little better as IGTV.

This is a kind of longform video channel, that you can access through Instagram, and you can also use it as a standalone app.

While it is related to Instagram, it can be accessed separately from the original app. Instagram decided to launch this feature back in June 2018.

It gives brands the opportunity to make their videos longer than they will be able to with typical Instagram posts and stories.

In fact, if you are verified to use Instagram Television on Instagram, you can post a video that is going to be as long as an hour.

If you are a regular user, you can upload an Instagram Television video that is up to 10 minutes long.

There’s a lot to think about with Instagram television, and as Instagram continues to expand, and expand on its features, we expect a lot more people to use this feature in the future.

Let’s take a look at how many people use Instagram Television in 2022.

How Many People Use Instagram Television in 2022?

1.393 billion people who use Instagram have access to Instagram Television by default as it comes integrated as standard with the app.

According to statistics around how many people use Instagram television, at least 77% of digital marketers have made the most of Instagram Television, for marketing reasons.

This is a pretty impressive statistic and shows that Instagram Television is a pretty popular feature on Instagram, even though it might have been slow to get off the ground in the beginning.

How to Use Instagram Television for Business

Considering how many people use Insta Television, you are going to want to incorporate this feature on Instagram into your brand strategy, so that you can do really well with your brand in general in the future, and give the audience what they are looking for.

Let’s take a look at how to use Instagram Television for business.

Create a Tutorial Video

One really good way to build up engagement around Instagram Television considering how many people use Insta television is through a handy tutorial video.

How-to videos can cover a number of different topics within your industry, so for example, if you produce content that is in the food industry, you can post a how-to tutorial for cooking spaghetti bolognese.

If you are a brand and you are trying to sell your product, then you could create a how-to tutorial on how to use that product. The possibilities are unlimited when it comes to creating a tutorial video for IGTV.

Host a Q and A

Hosting a question-and-answer session with your audience is a really good way to encourage the people who follow you on Instagram to speak up and ask you any burning questions that they might have.

This is also a really good opportunity to showcase your skills or expertise in your chosen industry.

If you plan on using Instagram Television to host a Q&A, then we definitely recommend that you promote it beforehand through your Instagram stories.

Otherwise, people won’t be prepared enough for it, and they won’t have time to prepare any questions that they might have.

Give a Behind-The-Scenes Look

Considering how many people use Insta television, another great way to bridge the gap between your content and your audience is to go behind the scenes with them.

When you give your audience a look at how your business or company works, whether you interview your coworker, or you just tour your workspace, this allows you to humanize your brand when it comes to your audience.

The result is more trust between your company and the audience, which as we all know, is really important when it comes to being successful with your brand in general.

Stream an Event

If you are hosting an event like a seminar or a convention in the future then there’s no reason why you can’t stream this on your Instagram Television channel.

This is a good chance to allow those who weren’t able to attend your seminar or convention in person to see it virtually.

Your audience is going to appreciate this, because they are seeing the kind of content they want to be able to engage with.

How to Promote Instagram Television

IGTV

Think about how many people use Instagram Television, one of the best things that you can do for your Instagram profile is to learn how to use IGTV to your advantage.

We think that one of the most important things to do when producing content for Instagram Television is to cross promote your content.

Whenever you begin posting to a new channel, it is really important to be able to inform existing followers on other channels that you are doing this, in case they want to see more content from you.

This is especially important when it comes to Instagram Television, because some people are going to have to download a brand-new app, in order to see your content.

We also think that it is really important to optimize your content for silent viewing, because there are a lot of people that are going to view your content on their mobile, and they are going to be in a space where they are able to have the sound down.

If you haven’t optimized your content for silent viewing, then they aren’t going to watch your IGTV video for very long.

Final Thoughts

As you can see from the article above about how many people use Instagram Television, this is a feature that has become extremely popular on Instagram, and it has shown no signs of slowing down.

With all the hype around, and the opportunity that it presents for brands and businesses alike to showcase behind-the-scenes videos, share how-to tutorials with their audience, and just connect with their audience on a more intimate level, it comes as no surprise that Instagram Television is really popular, and is only going to get more popular in the future.

If you are a brand and you’re trying to connect with your audience on Instagram, definitely make the most of this feature.

Sources

Medium