For small businesses with little to no digital marketing experience, the social media landscape is liable to seem daunting.

However, regardless of how intimidating you may find the prospect of promoting your brand on social media, it can’t be denied that social platforms have been a boon to small businesses.

Whether you’re trying to market your brand locally or reach a much broader audience, a solid social media strategy can help make this dream a reality.

So, if you’re ready to use the web’s most popular social platforms to your brand’s fullest advantage, put the following pointers to good use.

Post New Content on a Consistent Basis 

No one enjoys following accounts that rarely – if ever – post new content.

Posting new content on a consistent basis keeps followers – and prospective followers – engaged and interested in your brand. At the very least, consistent updates help ensure that people remain aware of your brand’s existence.

So, if updates on your brand’s various social media accounts are few and far between, you’d do well to increase the frequency of your posts.

At minimum, each of your accounts should have between one and four updates per day. If you’re unclear on the most opportune times to drop new posts, you can try updating your accounts at a wide assortment of times and taking note of which ones seem to be most successful.

When it comes to determining the best times to post new content, there are a lot of factors to consider – with tone, target audience and type of brand being chief among them. 

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At the same time, however, you should avoid posting new content too consistently. For example, if you’re dropping several new posts an hour, people are likely to mute you or simply unfollow altogether.

As such, take care to avoid posting more than eight new posts per account per day. 

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Create Engaging Content 

While posting new content on a regular basis is certainly a step in the right direction, it isn’t enough. Unless that content is informative, entertaining, engaging or any combination thereof, your followers are unlikely to pay much attention.

With this in mind, make an effort to create content that seeks to capture the interest of both followers and prospective followers.

Additionally, the posts you create should actively encourage follower feedback, as this will help people build a personal connection to your brand. 

By extension, take care to consistently engage with your followers. This means responding to comments and queries in a timely and personable manner. The longer someone has to wait for a response, the less heard they’re likely to feel.

So, if possible, make a point of providing responses as quickly as possible, especially during regular business hours. Furthermore, take care to show your followers appreciation at every available opportunity.

You should also avoid getting drawn into arguments with assorted trolls.

Some people regard starting arguments on social media as their primary hobby, and should you encounter such an individual, it’s in your best interest to avoid stooping to their level and giving them what they want.     

Work with Web Marketing Experts 

If your social media experience is sorely lacking, working with a seasoned web marketing company may be in your best interest.

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For example, if your business is centered around cannabis or cannabis-related products, consider reaching out to Marijuana Marketing Xperts.

In addition to helping you create engaging posts and craft a workable long-term social media strategy, knowledgeable web marketers will be able to give your other digital promotion efforts a real shot in the arm.   

Depending on the size of your business, hiring a dedicated social media manager may also prove beneficial.

As the title suggests, this person will be fully responsible for updating and managing your various accounts, as well as implementing and refining your brand’s long-term social media strategy. 

You’d be hard-pressed to find a successful small business that isn’t using social media to grow its influence.

Even businesses that used to regard digital marketing as an afterthought have come to realize the many benefits of the web’s most popular social platforms.

So, if your enterprise has yet to carve out a solid social media presence, there’s no time like the present to correct this. Utilizing the pointers discussed above can help virtually any brand step up its social media game.