Marketing is fundamental for any business selling products or services to function correctly.

Marketing strategies outline the path that must be followed to achieve companies’ commercial objectives.

In this way, companies must identify profitable products, identify potential customers, define how the brand is positioned through communication, ensure customer loyalty, and carry out strategies to increase sales and maintain or increase success.

Marketing strategies are systems used to generate sales possibilities. These serve to communicate and position the companies’ products and reach customers through the optimal channels.

These steps are necessary to achieve a goal, such as improving sales or promoting a brand.

Currently, many marketing strategies are used around the world. The complexity is based on the fact that there is a lot of competition, and companies must find the tools or techniques that work best.

Unlock Latam is one of the marketing methods and is recognized for its good results in Latin America, as this region is suitable for international companies to advance due to the workforce’s potential.

Working with marketing strategies has some advantages, such as a predictable and constant increase in sales, the ability to listen to and understand user needs, and a better response of products or services to customer needs.

consultancy specializing in outbound marketing

What Is Unlock LatAm?

Latin America is an economic region, but, on some occasions, it can present different challenges, such as cultural and operational, for those international companies that wish to establish or grow there.

Unlock Latam is a consultancy specializing in outbound marketing, lead creation, and new business prospecting in Latin America.

This platform is dedicated to promoting the growth of international B2B companies that operate on said site.

This company is made up of people specialized in business and marketing, so it was created to overcome any significant challenge that may arise.

The company perfectly combines technology, data-based methods, and experience in the local environment and culture related to companies and, in this way, acquires new clients.

Understanding The Concept Of Marketing Qualified Leads (MQLs)

A marketing-qualified lead is a potential customer who, based on marketing reviews, could become a potential customer.

Each company has its criteria to establish the characteristics of a potential client. Sometimes, the client may be considered possible because he downloaded an e-book or consulted by phone.

No matter what the case is, the corresponding area will be the one that determines when a client is potential and when it can be a definitive client, following patterns that indicate this and based on an interesting scoring system.

For example, a person searches the Internet for a product and chooses a well-rated result. When the person enters the website, they are invited to answer a questionnaire, and they leave their email.

In this case, the company will communicate through the chosen channel with that potential customer to guide them in the purchasing process and ensure their needs and demands are met.

Some Ways To Convert Prospects Into Marketing-qualified Leads

If companies want to grow, they must focus on the quality of leads, not rather thany.

MQL Criteria

For this to happen, it is necessary to make some recommendations.

Definition Of MQL Criteria

To improve MQLs, the company must define the brand’s criteria for data measurement. When the marketing area knows how to measure potential customers, procedures can be developed and tools adopted so that these potential customers become permanent customers.

Segmentation of potential customers

Potential customers are sometimes different; if companies treat them as identical, this can have a negative impact. The company must determine the interests and needs of each group of clients.

Personalized Content At The Different Stages Of The Process

Companies must define the stages and assign content and measurement guidelines to understand the moment at which a potential customer will become a definitive customer.

Companies cannot expect a potential client to contract with the brand in the first contact, as this rarely happens.

Communication Channels

Companies must offer different communication channels to interact with potential customers.

Blog posts, tutorials, emails, surveys, messages, giveaways, and posts on social networks, among other options, are generally used.

What Does It Mean To Generate Leads?

People interested in what companies sell are called potential customers. However, many people know about the existence of the company or brand but are not interested in what it offers.

People not interested in products or services do not help the business grow because they are indifferent.

To reverse the situation, companies must capture the attention and interest of these people to sell them their products or services in the future.

Capturing people’s attention and converting them into potential customers is called “lead generation.”

The Importance Of Lead Generation

If companies want sales to increase, companies must reach a greater number of people.

People can be potential buyers, but with proper management and marketing strategies, people can become loyal customers.

We live in a wholly digital era with many distractions and competition. Therefore, it is difficult to capture the attention of all the people that companies want.

Although this seems simple, this is a challenge. Companies invest time and dedication so that customer acquisition yields a positive result.

Lead generation is essential because it naturally develops customer relationships and generates trust.

Thanks to lead generation, people feel invited to initiate the first contact with the company because they have a genuine interest in what the company offers, and this is a non-invasive process.

Lead generation is essential in all companies’ marketing strategies. No matter what size companies are, they can increase their sales and gain more customers if they choose the right strategy.