Tinder is a famous dating platform that started in September 2012.
It served and is still continuing to serve as a great way for individuals to meet new people by only swiping profiles of different Tinder users.
As years passed by since its first launch, the number of users on Tinder is also growing and changing in numbers.
Currently, the numbers are showing millions and millions of users and subscribers.
In this article, we will dive into how many people use Tinder and other interesting facts about this popular dating app.
Post Contents
- 1 Key Statistics
- 1.1 1. How many people use Tinder?
- 1.2 2. What is Tinder?
- 1.3 3. In the first quarter of 2023, Tinder generated $441 million revenue
- 1.4 4. Paying subscribers of Tinder have increased by 2% during the pandemic
- 1.5 5. There were 8 million users who were paid users of Tinder in 2022
- 1.6 6. What are the Features of Tinder Subscription?
- 1.7 7. 56% of Tinder users actively participate in the platform daily.
- 1.8 8. Since Tinder’s launch, it has been downloaded over 6 million times.
- 1.9 9. In 2022, Tinder earned about $1.79 billion of revenue.
- 1.10 10. The United States is recorded as the highest Tinder user in 2023.
- 1.11 11. Male Tinder users are greater than 50%.
- 1.12 12. One out of 10 married or living with a partner or in a committed romantic relationship said they met their current partner through a dating app
- 2 Conclusion
Key Statistics
- Tinder boasts over 75 million monthly active users.
- During the first quarter of 2023, Tinder’s earnings reached $441 million in revenue.
- Since the onset of the COVID-19 pandemic, Tinder has seen a 2% increase in its paying subscriber base.
- The year 2022 saw 8 million individuals opting for Tinder’s paid subscription.
- In 2022, Tinder’s revenue amounted to approximately $1.79 billion, inching closer to pre-pandemic levels.
- In 2023, the United States stands out as the leading market for Tinder users.
- Male users on Tinder surpass the 50% mark, constituting the majority of the user base.
1. How many people use Tinder?
In 2022, approximately 75 million users were active on Tinder on a monthly basis.
Moreover, it amassed 10.9 million subscribers within the same year, with a staggering 64 million downloads worldwide.
Consequently, Tinder emerged as the leading and most favored dating platform in 2022.
On the other hand, according to Match Group’s analysis for the first quarter of 2023, the current number of subscribers on the Tinder application stands at 10.7 million.
(Business of Apps and Match Group)
2. What is Tinder?
Tinder, a widely-known dating platform, is primarily recognized as a dating application but can also be accessed through its website on a browser.
Its establishment dates back to 2012, and it is currently available in over 190 countries.
Extensive research has revealed that Tinder is currently the most frequently downloaded app in the United States.
Tinder is utilized by individuals who have an interest in dating, meeting new people, and engaging in online socialization.
Users navigate the platform by swiping right to express interest in a profile or left to reject it.
To embark on the Tinder experience, individuals who are interested must create a profile and provide personal details such as gender, date of birth, and sexual preferences.
(Tinder)
3. In the first quarter of 2023, Tinder generated $441 million revenue
Despite experiencing growth in both its user base and revenue in recent years, Tinder has encountered a decline in these aspects during the first quarter of 2023.
Based on the First Quarter of 2023 Financial Highlights released by Match Group, Tinder’s direct revenue amounted to $441 million.
This figure represents a decrease compared to the $1.65 billion revenue generated in 2021 and the $1.794 billion generated in 2022.
(Match Group, and Statista)
4. Paying subscribers of Tinder have increased by 2% during the pandemic
Amid the peak of the pandemic in 2020, Tinder achieved a remarkable milestone with an astounding three billion swipes in a single day.
This represented the highest number of swipes recorded by the popular dating platform throughout the entire year.
There was a notable increase of 2% in the number of paying subscribers on Tinder.
This surge in subscriptions was also observed on Hinge, another well-known dating platform.
During the unprecedented circumstances brought about by the pandemic, people turned to online dating as a means of connecting with others while adhering to social distancing measures.
(CNBC)
5. There were 8 million users who were paid users of Tinder in 2022
Tinder Plus and Tinder Gold subscribers, who are users that pay for the app’s services, demonstrate high levels of activity on the platform.
According to Statista’s data, there were approximately 8 million individuals who were paying for Tinder as of 2022.
In 2019, the number of paid Tinder users is significantly lower at only 5 million.
However, by 2022, this figure had increased to 8 million, indicating a significant growth in the number of people opting for paid features on the app.
(Statista)
6. What are the Features of Tinder Subscription?
Tinder Plus subscribers have the ability to enjoy the following features:
– Endless likes
– Unlimited Rewinds
– The option to use Passport and swipe in any location
– Ad-free browsing
Tinder gold subscribers have access to additional perks, including:
– The ability to see who has liked them
– New top picks every day
– Five super likes per week
– One free boost per month
– Plus all the features available to Tinder plus subscribers
For those who opt for Tinder platinum subscription, they can benefit from:
– The option to message someone before liking them
– Prioritized likes, ensuring their profile is seen first by potential matches
– The ability to view the likes sent in the last seven days
– Plus all the features available to Tinder gold subscribers
(Tinder)
7. 56% of Tinder users actively participate in the platform daily.
According to Roast dating, a significant proportion of Tinder users, amounting to 56%, engage with the platform on a daily basis.
Out of the total user base of 75 million individuals, approximately 42 million users are active daily participants on Tinder.
Moreover, it is noteworthy that 58% of these users return to the platform every hour, demonstrating a high level of engagement and frequent usage.
(Roast Dating)
8. Since Tinder’s launch, it has been downloaded over 6 million times.
Tinder was established in 2012, and since then, its user base has continued to expand.
As of the most recent update in 2021, there were approximately 75 million active users on Tinder, with 9.6 million of them being subscribers.
According to the latest data from July 2023, Tinder has now been downloaded a staggering six million times.
(Business of Apps)
9. In 2022, Tinder earned about $1.79 billion of revenue.
In 2022, Tinder generated a total revenue of $1.79 billion, marking a growth of approximately 9% compared to its earnings of $1.64 billion in 2021.
Here is a breakdown of Tinder’s revenue over the past six years:
– 2017: $403,000 million
– 2018: $805,000 million
– 2019: $1.152 million
– 2020: $1.355 million
– 2021: $1.649 million
– 2022: $1.794 million
Tinder’s direct revenue has been consistently increasing year after year, reaching its peak in 2022 with an impressive $1.79 billion.
This growth demonstrates the popularity and success of the platform in the online dating market.
From 2017 to 2022, Tinder experienced substantial financial growth, more than quadrupling its revenue.
This significant increase highlights the app’s ability to attract and retain a large user base, leading to higher revenue generation.
With its continuous success and steady revenue growth, Tinder has firmly established itself as a leading player in the online dating industry.
The platform’s innovative features and user-friendly interface have contributed financial growth.
(Statista)
10. The United States is recorded as the highest Tinder user in 2023.
The United States boasts the highest number of Tinder users in the world, with approximately 7.8 million individuals utilizing the popular dating app.
Following closely behind is the United Kingdom, which has a user base of around 5 million.
Tinder has gained popularity in over 190 countries worldwide, attracting users from various parts of the globe.
Some of these countries, listed in alphabetical order, include Argentina, Australia, Belgium, Brazil, Chile, Denmark, Finland, France, Germany, India, Italy, Mexico, Netherlands, New Zealand, Norway, and Spain.
To provide a clearer picture of the user distribution across different countries, the following statistics present the order of countries based on the number of Tinder users from least to greatest:
20. India
19. New Zealand
18. Chile
17. Finland
16. Denmark
15. Norway
14. Ireland
13. Italy
12. Belgium
11. Argentina
10. Spain
9. Mexico
8. Netherlands
7. Germany
6. Australia
5. France
4. Canada
3. Brazil
2. United Kingdom
1. United States
Note that these rankings are based on current data and may be subject to change as Tinder continues to gain popularity globally.
(World Population Review)
11. Male Tinder users are greater than 50%.
According to the Priori Data website, the Tinder platform has an average of 75% male users, and this percentage may be even higher in countries like India.
Conversely, in countries like Europe, the number of male and female users is equal, with both genders comprising 50% of the user base.
If we consider the gender distribution of Tinder users on a global scale, we find that only 24% are female, while the remaining 75% are male.
(Priori Data)
12. One out of 10 married or living with a partner or in a committed romantic relationship said they met their current partner through a dating app
Several adults who had previously used various dating applications, such as Tinder, have expressed their agreement that online dating is an effective method for connecting individuals.
According to a study conducted by Pew Research, approximately one in five partnered adults reported meeting their significant other through a dating website or app.
This sentiment is echoed among the LGB community, where 24% of individuals believe that dating apps have proven successful.
(Pew Research)
Conclusion
Tinder, a dating platform that not only revolutionized contemporary dating norms but also made a significant cultural impact, has had a profound effect on the digital dating landscape.
Despite numerous success stories associated with Tinder, the company faces intense competition in a rapidly changing market, particularly from rivals such as Bumble.
Emerging players are striving to carve out their own piece of the market by offering specialized focuses and innovative features.
Together, these platforms are reshaping not just how we find love, but also how we perceive and engage in relationships in the digital era.
As these platforms continue to evolve, they mirror the shifting societal conventions and demands, effectively turning online dating into a reflection of modern society.
