Long before the “swipe left or right” was a thing, people used to do matchmaking.

It all began as a sacred practice among Jewish communities in Russia and Eastern European countries during the Middle Ages.

In fact, the matchmakers acted as the go-between for individuals searching for their lovers and soulmates, with the end goal of holy matrimony.

Fast forward to 2024, dating platforms, websites, and apps serve as modern-day matchmakers connecting people looking for love, relationships, or even marriage.

It, in fact, has become a ubiquitous part of our social lives. So, it comes as no surprise that the industry is growing rapidly.

In this article, we’ll delve into a wealth of online dating statistics from America and worldwide.

Whether you’re a seasoned online dater or just curious about the phenomenon, these online dating stats of 2024 are sure to give you some valuable insights into the world of online dating.

So sit back, relax, and get ready to be blown away by some eye-opening statistics!

Post Contents

Key Online Dating Statistics

  • More than 366 million people use online dating services.
  • 40% of Americans have used online dating websites or apps.
  • Most online daters in America have a positive experience with online dating.
  • The online dating segment is projected to reach 1.35 billion US dollars in revenue in the US by the end of 2023.
  • Online dating is set to make a splash with projected worldwide revenue of US $3.01 billion by 2023.
  • The US dominates the global online dating revenue race with the most generated revenue.
  • Over half of the online daters admit to Lying on their dating profiles.

Global Online Dating Stats in 2024

Online Dating statistics

1. More than 366 Million People Use Online Dating Services.

Looking for love online has become increasingly popular, and the numbers speak for themselves.

As per recent online dating stats of 2022, more than 366 million people worldwide are using one or the other online dating services.

And so, it’s clear that the stigma surrounding online dating has all but disappeared.

There are numerous reasons why online dating has become so popular.

For one, it offers a convenient way to meet people you might not otherwise have the chance to encounter daily.

Additionally, online dating services allow you to filter potential matches based on factors such as location, age, and interests, which can help narrow your search and save time.

Of course, online dating has its share of challenges, like any form of dating.

It’s important to stay safe and cautious when meeting people online and to always trust your instincts.

But overall, online dating has proven to be an effective and enjoyable way for many people to find love and companionship.

With the growing number of users, the future of online dating looks bright.


2. The Global Penetration of Online Dating Services Has Reached 7.1% in 2022.

It is no surprise that online dating services have gained popularity worldwide in recent years.

According to the latest statistics, the global penetration of online dating services has reached 7.1% in 2022.

This figure indicates that around 366 million people worldwide are actively using online dating platforms to find potential partners.

Moreover, the global penetration of online dating services was 6.8% in 2021, which indicates that the usage of these types of services is on the rise.

In fact, as per the experts, it’s predicted to reach 8.5% by 2027.

This reveals that in 4 years, more than 708 million people worldwide will be using dating services.


3. There Are Over 8,000 Online Dating Sites Globally.

With the increasing popularity of online dating, more and more dating services are designed and developed for users’ convenience.

In fact, according to the latest statistics, there are more than 8000 dating sites worldwide, ranging from the pioneer “Match” to niche platforms like “Bristlr,” a dating site exclusively for those who adore beards, which was established in 2014.

The availability of such a wide range of dating sites is advantageous for singles who can select the one that best suits their preferences, whether it is a partner who shares their love for “Star Trek” or a tall suitor.

However, the rapid influx of numerous dating sites could also pose a problem of excessive options, resulting in decreased quality.


Online Dating Statistics by Country

Online Dating

4. 40% of Americans Have Used Online Dating Websites or Apps.

According to recent studies, a significant portion of the American population has turned to online dating sites and apps for romantic connections.

To be very specific, it has been reported that approximately 40% of Americans have utilized online dating platforms at least once, indicating a significant shift in how people meet and form relationships.

Interestingly, this online dating trend spans all age groups, suggesting that people of all ages are embracing the convenience and accessibility of online dating.

As a result, the online dating industry is experiencing a surge in growth, with more and more individuals turning to these platforms to connect with potential partners.

(Pew Research Center)

5. Most Online Daters in America Have a Positive Experience with Online Dating.

According to recent studies, a significant portion of individuals who engage in online dating have reported having a positive experience with the process.

Approximately 57% of online daters have stated that they liked using online dating platforms and have had an overall positive experience.

This statistic suggests that while there may be some challenges and concerns associated with online dating, many users (in fact, the majority of them) can still successfully connect with potential partners and form meaningful relationships through these platforms.

The reasons for this high rate of positive experiences are the ease of use, convenience, and a wider range of options offered by online dating websites and apps.

(Pew Research Center)

6. 54% of America’s Online Daters Believe that Online Dating Relationships Are Equally Successful as In-Person Ones.

A recent survey has shown that more than half of online daters in the United States (54%) believe that online dating relationships are equally successful as in-person ones.

And this online dating statistic suggests that many individuals who use online dating services see it as an effective and viable way of forming romantic connections.

The survey’s results also indicate that attitudes towards online dating have shifted, with more people now accepting it as a legitimate way of meeting potential partners.

As online dating grows in popularity, perceptions of it will continue to evolve.

(Pew Research Center)

7. One in Eight Adults in The US Reports Marrying or Committing to A Relationship with Someone They Met via An Online Dating Site or App.

Online dating has become a popular way for people to meet potential partners.

Around 12% of adults in the United States report finding a long-term relationship through online dating sites or apps.

This trend highlights the increasing use of digital technologies to initiate and maintain romantic connections.

Online dating allows users to create detailed profiles, search for compatible matches, and communicate with potential partners from the comfort of their homes.

The convenience and accessibility of online dating sites and apps have contributed to widespread adoption.

Busy schedules and limited social opportunities make it difficult for some people to meet others through traditional means.

(Pew Research Center)

Online Dating Revenue Statistics

Online Dating

8. Online Dating Is Set to Make a Splash with Projected Worldwide Revenue of US $3.01 Billion by 2023.

The online dating sector is poised to make a big impact in the coming years, with market research projecting worldwide revenue of approximately 3.01 billion US dollars by the end of this year.

This projection reflects the growing acceptance and popularity of online dating platforms to initiate and maintain romantic connections.

The convenience and accessibility of online dating and the increasing use of digital technologies have contributed to the industry’s growth and success.

As more and more people turn to online dating to find love, the industry will continue to thrive and generate significant revenue in the years to come.


9. The Online Dating Segment Is Projected to Reach 1.35 Billion US Dollars in Revenue in The US by The End of 2023.

According to recent market research, the online dating industry in the US is projected to generate about 1.35 billion dollars in revenue by the end of this year.

This projection suggests a continued growth trend in the industry in the US, which has been driven by the increasing acceptance and use of online dating platforms.

Factors contributing to the growth of the online dating industry include the convenience and accessibility of online dating and the growing popularity of using digital technologies to initiate and maintain romantic connections.

Moreover, as technology continues to evolve and shape our lives, this industry will remain an important player in modern romance.


10. America’s Average Revenue per User (ARPU) Is Expected to Reach 22.77 US Dollars.

Recent market research has projected that the average revenue per user (ARPU) for online dating in the US will amount to approximately 22.77 US dollars.

This metric reflects the expected revenue spent by each user on online dating platforms.

The average revenue per user (ARPU) figure is influenced by various factors, including the pricing models of dating apps and websites, the number of paying subscribers, and the frequency and duration of user engagement.

The projected growth in ARPU for online dating in the US suggests a continued trend toward using digital technologies to initiate and maintain romantic connections and the industry’s ability to monetize these connections.


11. The US Dominates the Global Online Dating Revenue Race with The Most Generated Revenue.

When it comes to online dating revenue, the United States is the clear leader in the global race, generating more revenue than any other country.

In fact, as per some latest studies on statistics on online dating, it’s found that around 45% of the total revenue generated by the global online dating industry comes from America only.

This is due in part to the widespread adoption of online dating platforms in the US, as well as the country’s large population and high level of technological development.

As the popularity of online dating continues to grow around the world, the US is likely to maintain its dominance in the industry, attracting more users and generating even greater revenue.

With the convenience and accessibility of online dating platforms, it’s no wonder that the industry is seeing such significant growth and success.


Other Online Dating Statistics

12. Men Outpace Women by 150% in Online Dating App Usage.

When it comes to using dating apps, men are taking the lead with a whopping 150% more usage than women.

The digital dating scene has become a hub for all the single individuals seeking companionship, but it seems that the gender gap is still very much prevalent in this arena.

While both men and women are exploring the world of online dating, men appear to be more enthusiastic in their search for love, connection, and meaningful relationships.

The data shows a stark contrast between the genders and highlights the need for further exploration and understanding of this phenomenon.


13. Tinder Reigns as The Most Downloaded Dating App in The US, Followed by Bumble and Hinge.

As of June 2022, the dating app industry in the United States has continued to flourish, with Tinder leading the charge.

The app has secured its position as the most downloaded dating app, with a staggering 957 thousand monthly downloads.

Following Tinder is Bumble, with over 786 thousand monthly downloads, known for its empowering approach to dating where women make the first move.

Rounding up the top three is Hinge, a long-term connection-oriented app with a monthly download rate of over 578 thousand.

These online dating stats not only demonstrate the popularity of online dating but also shed light on the diverse preferences of individuals seeking love and companionship in the digital world.


14. Over Half of The Online Daters Admit to Lying on Their Dating Profiles.

Online dating has become a common practice for individuals seeking love, but honesty may not always be the best policy.

In fact, approximately 53% of people have admitted to lying on their online dating profiles.

From embellishing their age to presenting a more attractive image of themselves, users resort to different tactics to stand out from the competition.

While the reasons behind the deception vary, it is clear that the desire to present oneself in the best light is a powerful motivator in the online dating world.

These findings emphasize the importance of taking caution when swiping left or right and getting to know someone beyond their profile picture and self-presentation.


15. Around 20% of Current Long-Term Relationships Started Online.

In the ever-evolving world of dating, online dating platforms have become increasingly popular, and they’re also shaping the course of long-term relationships.

Research suggests that approximately 20% of current long-term relationships start online.

The virtual world has enabled individuals to connect with others who share similar interests, values, and lifestyles, allowing them to form strong bonds that lead to committed relationships.

This phenomenon highlights the significant impact that online dating has on modern-day romance and emphasizes the potential of technology to bring people closer together in meaningful ways.

(Statistic Brain)


What Percentage of Couples Meet Online?

As per some studies, it is found that around 25% of couples meet online, i.e., through online dating sites or apps.

This reveals that three out of every five couples meet via other means, such as in school, through mutual friends, at bars and restaurants, and at weddings, to name a few.

Can Online Dating Lead to Marriage?

Absolutely! Online dating has become a popular and successful way for people to find love and form meaningful relationships that lead to marriage.

In fact, numerous studies have shown that couples who met via online dating platforms are more likely to get married and stay together than those who met via traditional means.

What Age Group Uses Online Dating the Most?

According to recent statistics, over half of individuals under 30 (53%) have tried online dating at least once, compared to 37% of those aged 30 to 49, 20% of those aged 50 to 64, and only 13% of those aged 65 and above.

So, it’s clear that the younger generation is more open to exploring new avenues of finding love and building relationships through online platforms.


After taking a deep dive into the world of online dating statistics, it’s clear that this phenomenon is not going anywhere anytime soon.

From the early days of computerized dating services to the present-day boom in online dating platforms, the industry has continued to evolve and grow.

More and more people are turning to these services to find love, companionship, and even just a casual hookup.

Who knows – with the right swipe, you could be one of the many success stories of online dating.


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