December, the month of festivities, joy, and gift-giving, is also a crucial time for businesses aiming to end the year on a high note.

As the holiday spirit engulfs consumers, businesses are presented with a golden opportunity to maximize their sales.

But how can one stand out in this competitive landscape, especially when every brand is vying for the consumer’s attention?

How to increase sales in December is not just a question but a challenge that every business faces.

This article dives deep into strategies sourced from leading industry experts and platforms, ensuring that by the time Santa’s sleigh takes off, your sales graph is soaring high too.

How To Increase Sales in December

Whether you’re a seasoned business or a startup, these strategies are tailored to ensure that your cash registers keep ringing.

So, buckle up and get ready to embark on a journey that promises not just insights but actionable steps to transform your December sales narrative.

1. Offer Exclusive Holiday Discounts

How To Increase Sales in December

December is synonymous with holiday shopping, and consumers are always on the lookout for deals.

Offering exclusive holiday discounts can entice shoppers to choose your brand over competitors.

These discounts can be in the form of percentage reductions, buy-one-get-one offers, or bundled deals.

Flash sales or limited-time offers can create a sense of urgency, prompting quicker purchase decisions.

Ensure that your discounts are prominently displayed on your website and marketing materials.

Collaborate with influencers or bloggers to promote these deals, reaching a wider audience.

Remember, the key is to offer genuine value to the customer while maintaining profitability.

2. Optimize for Mobile Shopping

The rise of smartphones has revolutionized shopping habits.

More consumers are now browsing and purchasing products via mobile devices.

Ensure that your website is mobile-responsive, offering a seamless shopping experience.

Optimize images, ensure quick load times, and simplify the checkout process.

Integrate secure payment gateways that are mobile-friendly.

Consider developing a mobile app with exclusive app-only deals.

Push notifications can be used to alert users about ongoing sales or new product launches.

A smooth mobile shopping experience can significantly boost December sales.

3. Enhance Customer Service

The holiday season can be overwhelming for shoppers.

By offering exceptional customer service, you can stand out.

Ensure that customer queries are addressed promptly.

Offer extended support hours or hire seasonal staff to manage the influx.

Live chat options can provide instant solutions, enhancing user experience.

Consider offering gift-wrapping services or personalized notes for holiday purchases.

Remember, a satisfied customer is more likely to return and recommend your brand to others.

Word-of-mouth, especially during the festive season, can significantly boost sales.

4. Utilize Social Media Marketing

Social media platforms are buzzing during December.

Utilize platforms like Instagram, Facebook, and Pinterest to showcase your products.

Create engaging holiday-themed content, from gift guides to festive DIYs.

Collaborate with influencers for giveaways or takeovers, reaching a wider audience.

Use targeted ads to reach potential customers based on their interests and browsing habits.

Engaging stories, countdowns, or behind-the-scenes content can make your brand more relatable.

Remember, the key is to be authentic and engage with your audience genuinely.

5. Offer Free Shipping

Offer Free Shipping

Shipping costs can often deter potential buyers.

By offering free shipping, even if it’s for a limited period or above a certain purchase amount, you can attract more customers.

Clearly display the free shipping offer on your website’s homepage and product pages.

Consider offering expedited shipping options for last-minute shoppers willing to pay a premium.

Ensure that your delivery timelines are met, as delays during the holiday season can lead to customer dissatisfaction.

A smooth shipping and delivery experience can enhance brand loyalty.

6. Implement a Loyalty Program

Rewarding your loyal customers can boost repeat purchases.

Implement a loyalty program where customers earn points for every purchase.

These points can be redeemed for discounts, exclusive products, or early access to sales.

Offer bonus points for referrals, encouraging customers to spread the word.

Personalized offers or birthday discounts can make customers feel valued.

A well-structured loyalty program can not only boost December sales but ensure sustained growth throughout the year.

7. Optimize Email Marketing Campaigns

Email marketing remains a powerful tool, especially during the festive season.

Segment your email list based on purchase history, interests, or browsing behavior.

Tailor your email campaigns to suit each segment, offering personalized recommendations.

Use catchy subject lines to increase open rates. Incorporate compelling visuals and clear call-to-action buttons.

Consider sending abandoned cart reminders with special discounts to nudge customers towards completing the purchase.

A well-executed email campaign can significantly boost conversions.

8. Enhance In-Store Experience

For brick-and-mortar stores, the in-store experience is crucial.

Decorate your store with festive themes, creating a welcoming atmosphere.

Offer in-store exclusive deals or early-bird discounts.

Organize events or workshops, attracting footfall.

Ensure that staff is well-trained to assist customers, offering personalized recommendations.

Consider offering complimentary gift-wrapping stations or festive treats for shoppers.

An unforgettable in-store experience can lead to increased sales and brand loyalty.

9. Stock Up on Bestsellers

Identifying and stocking up on your best-selling products is crucial for the holiday rush.

Analyze your sales data from previous years to predict which items will be in high demand.

Ensure that your inventory is well-stocked to avoid disappointing customers.

Highlight these bestsellers on your website’s homepage or create dedicated marketing campaigns around them.

Offering bundled deals with bestsellers can also attract more customers.

Remember, running out of stock during peak shopping days can lead to lost sales and unhappy customers.

10. Create Gift Guides

Create Gift Guides

Gift guides are a fantastic way to showcase your products and make shopping easier for customers.

Curate lists based on different categories, such as “Gifts for Him,” “Gifts under $50,” or “Eco-friendly Gifts.”

These guides can be promoted on your website, social media, and email campaigns.

By simplifying the decision-making process for shoppers, you increase the chances of sales.

Incorporate high-quality images and detailed product descriptions in these guides.

Collaborate with influencers or bloggers to create and promote these guides, reaching a wider audience.

11. Offer Gift Cards

Gift cards are a popular choice for many shoppers, especially those unsure about specific gift preferences.

Offering gift cards gives customers a convenient option, ensuring that the recipient gets exactly what they want.

Promote gift cards on your website and in-store.

Consider offering a discount on future purchases when a certain amount is spent on gift cards.

This not only boosts December sales but also encourages future transactions.

12. Use Retargeting Strategies

Retargeting is a powerful tool to re-engage customers who’ve shown interest in your products but haven’t made a purchase.

Utilize retargeting ads to showcase products that potential customers have viewed or added to their cart.

Offering special discounts or incentives through these ads can nudge them towards completing the purchase.

Ensure that your retargeting ads are visually appealing and have a clear call-to-action.

This strategy can significantly boost conversions and sales.

13. Collaborate with Other Brands

Collaborations can introduce your brand to a new audience.

Partner with complementary brands for joint promotions or bundled deals.

For instance, a coffee brand can collaborate with a mug company for a festive bundle.

These collaborations can be promoted through social media, email campaigns, or in-store displays.

Joint giveaways or contests can also generate buzz and attract more customers.

Collaborative efforts can lead to increased brand visibility and sales.

14. Focus on Customer Reviews and Testimonials

Positive reviews and testimonials can significantly influence purchasing decisions.

Encourage satisfied customers to leave reviews on your website or social media platforms.

Highlight these reviews in your marketing campaigns or product pages.

Consider offering incentives or discounts for customers who leave reviews.

Incorporate user-generated content, such as photos of customers using your products, in your campaigns.

Authentic reviews and testimonials can build trust and boost sales.

15. Plan Post-Holiday Sales

Plan Post-Holiday Sales

While December is a peak sales month, planning for post-holiday sales can ensure sustained revenue.

Many customers look for deals after the holiday rush.

Offer discounts on leftover holiday inventory or introduce new products.

Promote these sales through email campaigns or social media.

A well-planned post-holiday sale can attract customers looking for bargains and clear out old inventory, making way for new stock.


How early should businesses start planning their December sales strategies?

It’s advisable for businesses to start planning their December sales strategies at least 3-4 months in advance.

This allows ample time for inventory management, marketing campaign development, and other preparations to cater to the holiday rush.

How can businesses handle the increased customer service demands in December?

Businesses can handle increased customer service demands by hiring seasonal staff, extending support hours, and utilizing chatbots for instant responses.

It’s also crucial to train the staff adequately to handle queries and provide a seamless shopping experience.

Are post-holiday sales really effective in boosting revenue?

Yes, post-holiday sales are effective in clearing out old inventory and attracting bargain hunters.

Many customers look for deals after the holiday season, making it an excellent opportunity for businesses to continue their sales momentum.


December is a month filled with opportunities for businesses to maximize their sales and end the year on a high note.

The strategies discussed this article are tailored to help businesses navigate the festive rush and stand out in the competitive landscape.

By implementing these tactics, businesses can not only boost their December sales but also lay the foundation for sustained growth in the upcoming year.