When you’re ready to sell your home, hosting an open house can either scare or excite you. They can be a fantastic tool that ultimately connects you with your buyer.

So what’s the catch?

There is no catch as long as you put in some work to get the most out of the opportunity. Not all preparation is created equal. You must put your time and effort where it counts.

Continue reading for our guide to all you need to know to hold the perfect open house, landing you the buyer to your seller!

What Is an Open House?

Open houses are used when someone is selling a house to allow people to come and go as they please, providing the opportunity for more prospective buyers in one day than if there were only individual showings.

The open house is held by the realtor representing the seller and the seller or sellers themselves are not in attendance.

Spread the Word with Signage

How do you attract potential buyers? First and foremost, the tried and true open house sign. 

It may seem old-fashioned to some, but it works and when you think about it, it makes sense.

By having a sign, or multiple, in the area it provides both the knowledge to plan ahead to attend as well as the possibility of attracting people passing through.

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Socially and Virtually Advertise

Other than the physical sign, the open house news has to spread somehow. Your best avenues are word-of-mouth and social media. In recent years social media has been an essential marketing resource for real estate.

In the case of a virtual open house, social media is even more of a convenient mode of advertising because you can link to the open house from your post.

Cut the Clutter

When you think of open houses, think about what you would and wouldn’t want to see. What would be a deal breaker?

It’s simple.

Keeping your yard managed and free of debris and other controllable negatives will eliminate the risk of people leaving before even stepping foot into your home.

As far as the interior, eliminate as much extra clutter as you can and be sure everything is in clean, presentable condition. 

Once your extra belongings are out of sight, potential buyers can envision their lives unfolding in your space, tapping into their emotions and making a connection and a sale more likely. 

The Cozy Home Gets the Sale

Now obviously you don’t want your home to feel stale and vacant either. Just because it is staged doesn’t mean it can’t feel warm and inviting.

In fact, you want it to feel like coming home. How can you do that you ask?

You will still have decor and style, but you control the mood even more by channeling the senses.

Think not overly lit if in the evening, perhaps the table is set, blankets decoratively strewn on the sofa. Typically there are light hors devours as well.

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You have the taste, touch, and sight, what about smell? Fortunately, you don’t have to risk a major accident to have a pleasant aroma. One marketing trend on the rise has you covered, scent marketing for real estate.

Rock the Open House, Sell Your Home

Think about it. What if you could sell your home by having one open house instead of 10 or more individual showings?

That very well could be your reality if you hold the perfect open house by following those simple guidelines, and that’s pretty great.

Before you go, check out our blog for more on all things life and business!

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Stefan Campbell
The Small Business Blog was started in 2009. Aiming to start, help, and grow small and medium sized businesses.