E-commerce became common in 2020 due to the COVID-19 pandemic. Since then, online shopping has kept growing as countless people surf the internet daily for products and services they need.
Thousands of businesses take advantage of the e-commerce market every year, which may make it difficult for your business to stand out as countless products compete for consumers’ attention.
The success of your e-commerce business greatly depends on its visibility in the vast online marketplace.
Most small e-commerce businesses need help appearing in search results and driving site traffic.
Marketing your growing business online can feel intimidating, especially if you’re on a tight budget.
Luckily, there are strategies you can implement without breaking the bank. This is where effective search marketing strategies come into play.
In this article, we’ll explore some of the search marketing strategies small businesses can implement to stand out and increase their online sales while marketing on a budget.
What Is Search Marketing?
Search marketing, or search engine marketing (SEM), is a digital marketing strategy to promote your website by increasing its rankings and visibility on search engines like Yahoo or Google.
It encompasses paid and unpaid (organic) methods to ensure internet users find the right website.
It’s every e-commerce business’ dream to appear in their search results to provide them with what they’re searching for.
Therefore, effective search marketing is essential for all small businesses that wish to capture the attention of their target customers.
Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, guest posting, E-mail, content, social media marketing, and many more are tactics used in SEM to guide potential customers to your online store.
With a mix of paid and unpaid search marketing tactics, your business and website can experience exponential growth.
3 Effective Search Marketing Strategies For Small E-commerce Businesses On A Budget
Now that you know search marketing is essential for business growth, let’s talk about strategies you can put in place to improve your presence on search engines, convert clicks into purchases, and satisfy your customers. Below are three effective strategies specifically for small e-commerce businesses:
1. Content Optimization
No matter how good or valuable your products or services are, your search engine rankings will be low if your content is not optimized.
Companies like Global Graphics specialize in ensuring that businesses optimize their content effectively.
Search Engine Optimization involves growing your web presence and blog content via organic efforts.
It entails including keywords people are likely to type when surfing the internet for your products or services.
SEO also involves creating unique and high-quality content, ensuring all your web pages load fast, and using your primary keyword as part of your title, subheadings, and page URL.
According to marketing statistics, 85% of marketers say implementing SEO is successful.
2. Improve Your Social Media Presence
Improving your social media presence is another affordable way to grow your small e-commerce business.
More than 3.48 billion people use social media, including TikTok, Twitter, Facebook, and Instagram, making it an eligible platform for marketing. You can work on your social media presence by creating profiles on these platforms.
Then, actively engage your followers by sharing relatable content, responding to comments to build relationships, and connecting with other businesses.
When making purchasing decisions, 74% of people use social media; hence, you need to study your audience to know which platforms your customer base will most likely use so your messages won’t fall on deaf ears.
Due to so much competition in the online market, you may need to pay to get your products and services in front of your potential prospects.
Hence, advertising is always an essential part of marketing strategies. Advertising helps to create awareness through creative ad campaigns and social media shares.
You can use Pay-Per-Click (PPC) advertising by paying search engines like Google, Bing, or Yahoo to display specific search terms or keywords in their ads boxes.
It contains an ad, offer, and landing page. When an individual clicks on one of your paid search ads, you pay a specific amount to the search engine.
Marketing statistics show that 75% of people claim paid ads made it easier to find what they need. You can supplement your SEO efforts with PPC strategies to get more products and offer visibility.
PPC is one of the most affordable search marketing strategies you can implement. You can decide the maximum amount you’ll pay for your ads.
The primary goal of a search marketing strategy is to attract prospects to your online store to buy your products or services.
You can achieve this goal and stand out among your competitors by implementing effective marketing strategies, some of which have been explained above.
Patience and consistency can drive traffic to your website and improve your digital sales. Also, remember to stay up-to-date with the latest trends in the e-commerce market.