Augmented Reality is fast becoming part of our conventional lives.
It’s a rapidly growing technology that is experiencing high levels of adoption all over the world.
AR, short for Augmented Reality, is being used in almost every industry and across all demographics.
In the following Augmented Reality statistics, you will see more about AR and its growth and usage.
Post Contents
- 1 Key AR Statistics
- 2 Top Augmented Reality Statistics in 2024
- 2.1 1. The global Augmented Reality (AR) market size is valued at $31.97 billion as of 2022.
- 2.2 2. The number of Augmented Reality mobile users is expected to reach 1.4 billion by 2023.
- 2.3 3. 10% of businesses in India have invested heavily in AR technology.
- 2.4 4. Across both AR and VR, user penetration is expected to rise by 104.9% by 2028.
- 2.5 5. Only 4% of Americans engage with AR technology daily as of 2022.
- 2.6 6. The market size in AR for agriculture is the largest in North America at 33.3%.
- 2.7 7. Europe has the second largest share of AR in agriculture at 28
- 2.8 8. By 2027, AR headworn gear is expected to reach $35.26 billion in revenue.
- 2.9 9. By 2025, it’s believed that 75% of the world’s population will be using AR.
- 2.10 10. AR experiences result in a 94% higher conversion rate.
- 2.11 11. 70% of AR users are between 16 and 34 years old.
- 2.12 12. 46% of Americans have access to Augmented Reality technology but they don’t know it.
- 2.13 13. The AR market in Asia-Pacific is expected to see the fastest growth.
- 2.14 14. The Product and Service Development sector will improve GDP the most in the AR and VR markets by 2030.
- 2.15 15. The AR global gaming market is a rapidly growing industry.
- 2.16 16. 65% of Augmented Reality is being used for industrial applications.
- 2.17 17. 52% of retailers say they aren’t ready to engage in AR integration.
- 2.18 18. So far, Facebook (Meta) has acquired 11 AR and VR firms.
- 2.19 19. AR helps to generate 45% higher engagement rates than TV or internet browsing.
- 2.20 20. The automotive AR market is expected to rise by $14.44 billion by 2028.
- 3 FAQs
- 4 Conclusion
- 5 Bonus AR Statistics
Key AR Statistics
- The global Augmented Reality (AR) market size is valued at $31.97 billion as of 2022.
- The number of Augmented Reality mobile users is expected to reach 1.4 billion by 2023.
- 10% of businesses in India have invested heavily in AR technology.
- Across both AR and VR, user penetration is expected to rise by 104.9% by 2028.
- Only 4% of Americans engage with AR technology as of 2022.
- The market size in AR for agriculture is the largest in North America at 33.3%.
- By 2027, AR headworn gear is expected to reach $35.26 billion in revenue.
- By 2025, it’s believed that 75% of the world’s population will be using AR.
- AR experiences result in a 94% higher conversion rate.
Top Augmented Reality Statistics in 2024
1. The global Augmented Reality (AR) market size is valued at $31.97 billion as of 2022.
In 2022, the global Augmented Reality (AR) market size was valued at $31.97 billion (USD).
It’s expected to reach $88.4 billion (USD) by 2026 while growing at a CAGR of 31.5% between the forecast period of 2023 to 2026.
(MarketsandMarkets)
2. The number of Augmented Reality mobile users is expected to reach 1.4 billion by 2023.
As 2023 comes to an end, it’s expected that before we enter 2024 that there will be 1.4 billion AR mobile users across the globe.
Mobile AR includes smartphones, tablets, and other AR enabled mobile devices.
This growth is expected to expand across consumer and enterprise segments, which includes Augmented Reality experiences.
(Statista)
3. 10% of businesses in India have invested heavily in AR technology.
As of 2023, reports show that 10% of businesses across India have heavily invested in AR technology compared to 7% of VR investments.
This report revealed that investments in AR will continue to grow in the coming years.
In fact, the data revealed that 24% of businesses in India intend to invest more in AR over the next three years compared to 15% saying they will invest in VR over the next three years.
(Digital Journal)
4. Across both AR and VR, user penetration is expected to rise by 104.9% by 2028.
Data shows that across both AR and VR technologies, user penetration will experience a rise of 104.9% by 2028. As of 2023, user penetration is around 92.2%.
Moreover, these market segments are expected to see the most growth in the United States and China.
(Statista²)
5. Only 4% of Americans engage with AR technology daily as of 2022.
Data from 2022 revealed that only 4% of Americans were engaging with AR technology daily.
A whopping 78% of respondents said they don’t use AR at all.
Weekly and monthly AR users also account for 4% user share and 3% said they use AR monthly.
Further data shows that 7% use AR less often than once per month.
(Statista³)
6. The market size in AR for agriculture is the largest in North America at 33.3%.
Augmented Reality is being used in the agricultural industry and North America has the largest share at 33.3% in this market.
The market size is valued at $220,000 in this region.
(Exploding Topics)
After North America, Europe has an AR agriculture market size of $190,000, which makes it second to North America with a 28.8% share of this market.
Therefore, North American and Europe account for the two biggest contributors in this market.
(Exploding Topics)
8. By 2027, AR headworn gear is expected to reach $35.26 billion in revenue.
AR headworn gear is expected to generate $35.26 billion (USD) by 2027.
This will make up part of the AR market, but also the “wearables” market which includes AR glasses and the smart glasses currently in development by Apple.
(TechJury)
9. By 2025, it’s believed that 75% of the world’s population will be using AR.
How fast is the AR market expected to grow? If the data is accurate, very fast.
If 75% of the world’s population is expected to be using AR by 2025, you can expect super fast growth in its usage.
(Artlabs)
10. AR experiences result in a 94% higher conversion rate.
According to data, when businesses and brands use AR experiences in their marketing and promotions they can enjoy 94% higher conversion rates.
The conversion rate metric is one of the most significant in terms of gaining new customers.
(Queppelin)
11. 70% of AR users are between 16 and 34 years old.
Recent data shows that 70% of AR users are aged 16 to 34 years old.
The breakdown is 35% for those between 16 and 24 and 35% for those between 25 and 34.
Furthermore, 27% of those between 35 and 44 use Augmented Reality technology, 11% of users are between 45 and 54, and 3% are between 55 and 64 years old.
(EnterpriseAppsToday)
12. 46% of Americans have access to Augmented Reality technology but they don’t know it.
Almost half of Ameicans who have access to Augmented Reality tech don’t realize it.
In terms of AR adoption, this represents 46% of those who have access to AR tech without being aware of it.
(FinancesOnline)
13. The AR market in Asia-Pacific is expected to see the fastest growth.
North America may be have the largest share of the AR market, but this market is expected to see the fastest growth in the Asia Pacific region between 2023 and 2032.
This is due to the rapidly increasing adoption in China and India in AR adoption and usage.
(Market Research Future)
14. The Product and Service Development sector will improve GDP the most in the AR and VR markets by 2030.
The industry with the most potential to increase the GDP in terms of the AR and VR markets is the Product and Service Development arena.
In fact, this market is expected to boost the GDP by $359.4 billion (USD) by 2030.
(Digital Tripathi)
15. The AR global gaming market is a rapidly growing industry.
In terms of how AR is used, the global gaming industry is the fastest growing in the world.
In 2022, the global gaming market was worth $8.4 million (USD) and is expected to achieve $431.1 billin (USD) by 2028.
(MeetAnshi)
16. 65% of Augmented Reality is being used for industrial applications.
While the gaming AR market is the fastest growing and the most well-known market, industrial applications account for 65% of AR usage.
For instance, it’s now being used for employee training, product tours, property tours, dynamic and immersive sales presentations, and other industrial applications.
(TechJury)
17. 52% of retailers say they aren’t ready to engage in AR integration.
As AR adoption rates grow and more consumers prefer it for product and brand engagement, retailers say they aren’t ready to integrate it yet.
One survey revealed that 52% of retailers admit they aren’t ready to integrate AR technology into their companies.
(Artlabs)
18. So far, Facebook (Meta) has acquired 11 AR and VR firms.
If you wonder how popular AR and/or VR is expected to become, Facebook (Meta) has acquired 11 firms in the AR/VR sector.
Tech firms are all scrambling to invest in AR and VR technology these days, but Facebook (Meta) is leading the way.
(EnterpriseAppsToday)
19. AR helps to generate 45% higher engagement rates than TV or internet browsing.
One of the leading AR companies, Blippar reported data from an eMarketer report that revealed AR generates 45% higher engagement rates than television viewing or internet browsing.
Consumers say that AR is a more engaging and immersive experience that helps them feel more connected to a brand.
(Blippar)
20. The automotive AR market is expected to rise by $14.44 billion by 2028.
AR in the automotive market for in-car technology became big in 2019.
However, this “trend” is expected to achieve substantial growth.
In fact, by 2028, AR technology in the automotive industry is expected to see growth of $14.4 billion (USD) by 2028.
(TechJury)
FAQs
Who created Augmented Reality?
Ivan Sutherland, a computer graphics scientist in the 1960s is attributed with creating AR.
He is considered to be the inventor of Augmented Reality.
What is Augmented Reality?
Augmented Reality is how technology enhances real-world objects via visual, audio, and/or other stimuli.
It creates an immersive experience in whatever realm you use it.
What are some uses for Augmented Reality?
The best-known use of AR is in gaming, but it far more useful than that in today’s world,
In fact, AR is being used in the mental health field to help people with social and anxiety disorders by allowing them experience certain situations in a safe space.
It’s used in photo filters on Instagram, TikTok, Facebook, etc. It’s also being used in education, medical, automotive, and other industries.
What’s the difference between AR and VR?
AR can be used through a mobile device whereas VR requires special VR equipment to be experienced.
However, there are developments in more immersive technologies as AR and VR are being merged as well as being used as separate technologies.
Conclusion
The above statistics show us that the AR market is growing quickly.
In fact, it’s believed to outpace VR in just a matter of a couple of years.
Global adoption rates of AR are rapidly increasing across multiple industries including retail, automotive, education, healthcare, real estate, etc.
There are currently no signs of any decline in Augmented Reality in the coming years.
We hope you have learned a lot from these Augmented Reality statistics.
Anyone interested in this technology can benefit from this data, especially brands and businesses that need to update their marketing strategies.
Bonus AR Statistics
- AR’s history goes back to 1968.
- Google Maps is one of the most significant AR technologies.
- Pokemon Go made good use of AR technology.
- Apple product users have downloaded 13 million AR apps.
- By 2025, Video gaming will generate $11.6 billion.
- AR and VR is expected to generate 25 million jobs globally by 2030.
- Gen Z are the consumers most interested in AR shopping experiences.
