Are you curious about what is ASUS?
ASUS, also known as ASUSTek Computer Inc., is a multinational electronics manufacturer headquartered in Taipei, Taiwan.
The company was established in 1989 and has been recognized as one of Fortune magazine’s World’s Most Admired Companies.
ASUS is dedicated to creating products that enhance your digital life, including smartphones, laptops, motherboards, graphics cards, and networking devices.
The company is passionate about technology and is constantly in search of incredible ideas and experiences to deliver to its customers.
With a commitment to innovation and quality, ASUS has been ranked among BusinessWeek’s InfoTech 100 for 12 consecutive years.
Whether you’re in need of a new laptop for work or a smartphone for personal use, ASUS has a comprehensive portfolio of products to choose from.
Keep reading to learn more about the history of ASUS and its mission to provide incredible technology solutions for people everywhere.
- 1 What is Asus?
- 2 Business and Revenue
- 3 Gaming and Entertainment
- 4 Innovation and Quality
- 5 Support and Assistance
- 6 Networking and IoT
- 7 Operating Systems
- 8 Asus Zenfone and Zenbo
- 9 Upgrade and Cooling
- 10 For Home and For Gaming
- 11 Sound Cards and Displays
- 12 Employees and Experiences
- 13 Key Takeaways
What is Asus?
Asus is a Taiwan-based multinational computer hardware and electronics manufacturer that was established in 1989.
Asus is dedicated to creating products for today’s and tomorrow’s smart life.
Asus is a brand that is known for its quality products and innovative designs.
Asus has a wide range of products, including computers, laptops, mobile devices, monitors, projectors, components, and accessories.
Computers and Laptops
Asus has a wide range of computers and laptops for every need.
Asus laptops are known for their quality, performance, and design.
Asus has a range of laptops that cater to different needs, including gaming, business, and personal use.
Asus laptops are available in different sizes and configurations, including all-in-one PCs, tower PCs, mini PCs, and more.
Asus has a range of mobile devices, including smartphones and tablets.
Asus smartphones are known for their quality and performance.
Asus smartphones are available in different sizes and configurations, including OLED screens, long battery life, and more.
Monitors and Projectors
Asus has a range of monitors and projectors for every need.
Asus monitors are known for their quality, performance, and design.
Asus monitors are available in different sizes and configurations, including gaming monitors, professional monitors, and more.
Asus projectors are also known for their quality and performance.
Components and Accessories
Asus has a range of components and accessories for every need.
Asus components include motherboards, graphics cards, workstations, desktops, and more.
Asus accessories include keyboards, mice, headsets, and more.
Asus components and accessories are known for their quality and performance.
Business and Revenue
Asus is a Taiwanese multinational computer, phone hardware, and electronics manufacturer.
The company has a diverse portfolio of products, including laptops, motherboards, graphics cards, and servers.
Asus has a strong presence in the global market and operates in various regions, including the United States, China, and Singapore.
Asus’s primary revenue source is from its PC products, which generated approximately 67% of the firm’s revenue in 2022.
The company earned 493.5 billion New Taiwan dollars in revenue in 2022, a reduction relative to the previous year.
Despite the decrease in revenue, Asus remains a major player in the computer hardware industry.
In addition to PCs, Asus also generates revenue from its phone hardware and electronics products.
The company’s phone hardware segment includes smartphones, tablets, and wearable devices.
Asus’s electronics segment includes products such as routers, monitors, and projectors.
Asus’s success in the computer hardware industry can be attributed to its commitment to innovation and quality.
The company invests heavily in research and development to create cutting-edge products that meet the needs of its customers.
Asus has also established partnerships with other companies to expand its product offerings and increase its revenue.
Gaming and Entertainment
If you’re a gamer or entertainment enthusiast, ASUS has a lot to offer.
From high-performance gaming laptops to powerful desktops and peripherals, ASUS has built a reputation for delivering top-notch products that meet the needs of gamers and entertainment enthusiasts alike.
Here are a few things you should know about ASUS when it comes to gaming and entertainment.
ASUS has a long history in the gaming industry, and its gaming brand, ROG (Republic of Gamers), is known for delivering high-performance gaming hardware.
With a range of products that includes gaming laptops, desktops, motherboards, graphics cards, and peripherals, ROG is a one-stop-shop for gamers who want the best hardware for their gaming needs.
ROG Strix is another gaming brand from ASUS that is geared towards high-performance gaming.
ROG Strix products are designed for gamers who demand the best performance and features, and they offer a range of products that include gaming laptops, desktops, motherboards, graphics cards, and peripherals.
ASUS is also a major player in the esports industry, and its ROG brand is a sponsor of some of the biggest esports events in the world.
ASUS has a dedicated esports team that works closely with professional gamers to develop hardware that meets their needs, and its products are used by some of the best esports teams in the world.
If you’re an esports enthusiast, ASUS has a range of products that are designed to meet the needs of competitive gamers.
From high-performance gaming laptops to gaming peripherals that offer the precision and accuracy needed to compete at the highest level, ASUS has everything you need to take your gaming to the next level.
Innovation and Quality
When it comes to innovation and quality, ASUS is a brand that consistently delivers.
From its corporate slogan, “Inspiring Innovation • Persistent Perfection,” to the numerous media, industry, and governmental accolades it receives every year, ASUS has an unyielding commitment to excellence.
ASUS has won over 3,000 awards, receiving more than eight awards on average every day.
Some of the most notable awards include the 2020 Brand Report Card by Laptop Mag, where ASUS received an A- rating and was recognized for its innovation and design.
Additionally, ASUS has won the prestigious Red Dot Design Award, the iF Design Award, and the Good Design Award, among others.
ASUS is dedicated to creating products that are both innovative and aesthetically pleasing.
The brand strives for technological and aesthetic perfection in everything it does.
ASUS products are known for their sleek designs, powerful performance, and cutting-edge technology.
One of the most notable examples of ASUS’s commitment to technology is its ROG (Republic of Gamers) line of gaming laptops and desktops.
These devices are built with the latest hardware and software to provide gamers with the best possible gaming experience.
ASUS also offers a wide range of products for everyday use, including laptops, desktops, tablets, and smartphones.
These products are designed to be both functional and stylish, with features that cater to the needs of modern consumers.
Support and Assistance
As an ASUS user, you can expect top-notch support and assistance from the company.
The ASUS Support Center is your go-to destination for all your needs.
You can access it by visiting the ASUS website and clicking on the “Support” tab.
Once you’re on the Support page, you can find a wide range of resources to help you with your ASUS product.
You can download drivers, manuals, firmware, and software, as well as find answers to frequently asked questions and troubleshooting guides.
If you’re having trouble finding what you need, ASUS offers chat support, email support, and phone support.
You can find the contact information for ASUS support on the Support page.
ASUS also offers a self-service app called MyASUS.
This app allows you to check your warranty status, get product information, and contact customer support directly from your device.
You can download the MyASUS app from the ASUS website or your device’s app store.
In addition to these resources, ASUS also offers repair and warranty services.
If your ASUS product needs repair, you can submit a repair request online or by phone.
ASUS offers a limited warranty on all its products, so be sure to check your warranty status before submitting a repair request.
Networking and IoT
ASUS is dedicated to providing the best networking and IoT solutions for its customers.
With a wide range of products, ASUS has something for everyone, from high-end routers to affordable IoT devices.
ASUS has a wide range of networking products, including routers, switches, and network adapters.
Their routers are some of the best on the market, with features like WiFi 6, which provides faster speeds and better coverage than previous generations of WiFi.
ASUS routers also have advanced security features to keep your network safe from hackers and other threats.
ASUS also offers a range of switches, which are essential for businesses and other organizations that need to connect multiple devices to their network.
These switches are designed to be easy to use and manage, with features like VLAN support and QoS to ensure that your network runs smoothly.
ASUS is also a leader in the IoT space, with a wide range of devices that can help you automate your home or business.
These devices include smart plugs, smart locks, and even smart lighting systems.
With these devices, you can control your home or business from anywhere, using your smartphone or tablet.
ASUS also offers a range of docks that can help you connect your laptop to multiple displays and other peripherals.
These docks are perfect for people who need to work on multiple screens or who need to connect to a range of different devices.
When it comes to operating systems, ASUS laptops and devices run on a variety of options.
The most common operating system is Windows, which comes pre-installed on most ASUS laptops.
ASUS laptops are compatible with the latest Windows operating systems, including Windows 11 and Windows 10.
If you are unsure which version of Windows you are running, you can check by going to Settings and selecting About.
In addition to the standard Windows operating system, ASUS also offers a special mode called S mode.
This mode is designed to provide enhanced security and performance by only allowing apps from the Microsoft Store to be installed.
If you prefer a different operating system, ASUS devices are also compatible with Linux and other open-source operating systems.
This gives you the flexibility to choose an operating system that best meets your needs.
Asus Zenfone and Zenbo
If you’re looking for a smartphone that packs a punch, the Asus Zenfone is definitely worth considering.
With multiple models to choose from, there’s something for everyone.
The Zenfone boasts impressive features such as a high-quality camera, long battery life, and a sleek design.
Plus, it’s affordable compared to other high-end smartphones on the market.
But Asus isn’t just about smartphones.
They’ve also entered the world of robotics with Zenbo.
This cute little robot is designed to be your smart companion, providing assistance and entertainment whenever you need it.
Zenbo can control various internet of things devices, from televisions to thermostats.
It’s like having a moving Amazon Echo or Google Home.
Plus, Zenbo is great with kids and can even tell stories and play games with them.
Upgrade and Cooling
When it comes to upgrading your ASUS device, you have plenty of options to choose from.
Whether you’re looking to upgrade your CPU, RAM, or storage, ASUS offers a range of compatible components to help you get the most out of your device.
One of the best ways to upgrade your ASUS device is by installing a new CPU.
ASUS offers a range of compatible CPUs, including the latest Intel and AMD processors.
Upgrading your CPU can significantly improve your device’s performance, making it faster and more responsive.
Another way to upgrade your ASUS device is by adding more RAM.
This can help improve multitasking and overall system performance.
ASUS offers a range of compatible RAM modules, including DDR3, DDR4, and DDR5.
In addition to upgrading your device, it’s also important to keep it cool.
ASUS offers a range of cooling solutions to help keep your device running smoothly.
From air coolers to liquid cooling systems, ASUS has a range of options to choose from.
One of the standout cooling solutions from ASUS is their Intelligent Cooling technology.
This technology helps keep your device cool by adjusting fan speeds and power consumption based on the device’s workload.
This can help improve performance and extend the lifespan of your device.
For Home and For Gaming
Asus laptops are available for both home and gaming purposes.
Whether you need a laptop for work, entertainment, or gaming, Asus has a wide range of options to choose from.
Asus laptops for home use are designed to meet the needs of everyday users.
They come with features that are suitable for browsing the web, streaming videos, and working on documents.
Here are some of the features that make Asus laptops ideal for home use:
- Lightweight and portable design
- Long battery life for extended use
- High-quality display for clear visuals
- Ergonomic keyboard for comfortable typing
- Built-in speakers for great audio quality
Asus laptops for home use are available in a variety of models and sizes, ranging from 11.6-inch to 17.3-inch displays.
They also come with different processors, ranging from Intel Celeron to Intel Core i7, to meet the performance needs of different users.
Asus gaming laptops are designed to provide the best gaming experience for gamers.
They come with powerful hardware and features that are specifically tailored for gaming.
Here are some of the features that make Asus gaming laptops ideal for gaming:
- High-performance graphics card for smooth gameplay
- Fast refresh rate for reduced motion blur
- Large and high-quality display for immersive gaming experience
- Customizable RGB lighting for a personalized look
- Enhanced cooling system for optimal performance
Asus gaming laptops are available in different series, including the Republic of Gamers (ROG) series and the TUF Gaming series.
The ROG series is designed for hardcore gamers who demand the best performance, while the TUF Gaming series is designed for gamers who want a balance between performance and affordability.
Sound Cards and Displays
ASUS is known for producing high-quality sound cards and displays.
If you’re a gamer or an audiophile, you’ll appreciate the attention to detail that ASUS puts into their sound cards.
Here are some of the features that you can expect from ASUS sound cards:
- PCIe interface for faster data transfer
- High-quality components for exceptional sound quality
- Compatibility with Windows 10
- 5.1 or 7.1 channel support
- 192kHz/24-bit Hi-Res audio playback
- Low latency microphone loop
ASUS sound cards are perfect for gamers who demand exceptional sound quality for the best gaming and multimedia experiences.
The Xonar AE and Xonar SE are two popular models that offer excellent performance at an affordable price.
ASUS also produces high-quality displays that are perfect for gamers and professionals alike.
Here are some of the features that you can expect from ASUS displays:
- High refresh rates for smoother gameplay
- Low response times for reduced motion blur
- Adaptive-Sync technology for tear-free gaming
- High color accuracy for professional work
- HDR support for a wider range of colors and brightness levels
ASUS displays come in a variety of sizes and resolutions, so you can find the perfect monitor for your needs.
The ROG Swift and TUF Gaming lines are two popular choices for gamers who demand the best performance from their displays.
Employees and Experiences
As an employee of ASUS, you can expect to work for a company that values innovation and creativity.
The company culture is friendly and collaborative, with a focus on teamwork and supporting each other.
ASUS employees have rated the company 3.3 out of 5 for culture and values, indicating that the company’s values are important to its employees.
ASUS has over 10,000 employees worldwide, with headquarters in Taipei, Taiwan.
The company was founded in 1989 and has since become a major player in the computer hardware development industry, with over $10 billion in revenue.
ASUS’s competitors include Acer Group, Lenovo, and GBT (Gigabyte Technology).
Working at ASUS can provide you with career opportunities that allow you to reach your full potential.
The company’s mission is to provide innovative IT solutions that empower people and businesses, and this is reflected in the work that employees do.
ASUS is committed to investing in its employees’ professional development, offering training and development programs to help them grow and succeed in their careers.
ASUS employees have reported a work-life balance rating of 3.1 out of 5, indicating that the company values its employees’ well-being outside of work.
This is important, as a healthy work-life balance can help employees feel more productive and engaged at work.
If you’re looking for a reliable and high-quality computer brand, ASUS is definitely worth considering.
Here are some key takeaways to keep in mind when considering ASUS:
- ASUS is a well-known and respected computer brand that has been around since 1989.
- ASUS offers a wide range of products, including laptops, desktops, tablets, and more.
- ASUS laptops are known for their high-quality components, sleek designs, and innovative features.
- ASUS customer support is generally well-regarded, with fast response times and helpful representatives.
- ASUS laptops are generally priced competitively, making them a great value for the money.
- ASUS offers a range of customization options for their laptops, allowing you to choose the components and features that are most important to you.
Overall, if you’re looking for a reliable and high-quality computer brand, ASUS is definitely worth considering.
With a wide range of products, innovative features, and competitive pricing, ASUS is a great choice for anyone looking for a new laptop or desktop computer.