Google Trends is not your typical SEO tool; it’s more than that. For business owners, it is useful in gauging the seasonal shifts of specific products or within your niche.

It doesn’t stop there; you can gain a competitive edge by closely monitoring your rivals’ positions.

Competitor/rival analysis is a common trend, and sites like Bodog use this analysis to improve their gameplay, offers, and benefits for players, and user experience.

This explains why Bodog has attractive bonus offers and impressive customer support. 

Now, let’s go through everything you need to know about how Google Trends can improve your businesses in 2024. 

What Is Google Trend?

Google Trends is a tool from Google that offers a glimpse into the ebb and flow of search term popularity over time.

What Is Google Trend

This tool serves as a compass, guiding you to decipher if a term’s interest is on the upswing, holding steady, or taking a dip. 

Its benefits don’t end there; you get a geographical and demographic breakdown and insights into related topics and queries.

Google Trends emerges as an invaluable resource for marketers, researchers, or anyone delving into consumer preferences.

Google Trends Use Cases for Businesses

Finding Niches

Digging into niches with Google Trends is a savvy move for businesses. When hunting for a fresh niche, switch your range from “2004-present” to “Past 12 months.”

This shift isn’t just about tracking search volume trends; it’s your ticket to spotting the highs and lows. 

Plus, it unveils seasonal patterns in one fell swoop, painting a comprehensive picture. It’s your shortcut to niche discovery.

Finding Product Categories In A ‘Related Niche.’

Imagine you’ve built a niche store specializing in fake eyelashes. Now that you’ve conquered that niche, the thought of broadening your horizons enters the scene.

It’s not just about being the go-to for eyelashes; you’re eyeing other product categories with potential.

To find related products, type “fake eyelashes” into Google Trends and go to “Related Topics” at the bottom of the page.

You will see things like “Eyeshadow” and “Nail.” They may seem different, but people who like fake eyelashes might also like these things. It’s like discovering more products your customers could be interested in.

Checking these related topics can give you excellent ideas if you plan to add more things to your store. And don’t forget about eyelash glue – that’s a must for most fake eyelashes.

For Keyword Research

Let’s say your store is all about selling women’s blouses. Checking Google Trends, you see the keyword’s popularity is on the rise, a positive indicator.

Now, you want to go deeper – figuring out the best keywords, naming your product categories, and optimizing blog posts about women’s blouses. 

A good move is to shift your gaze to the “Related queries” section, sitting adjacent to the “Related topics” we discussed earlier. As you sift through those 25 queries, a pattern emerges – a consistent nod to colors. 

Some pages may reveal black; others show pink, blue, white, and green. Here’s where you can get creative. Y

ou might choose a product category like “black blouses” based on color. But don’t stop there; weave these color keywords into your product pages and names. 

To Identify Seasonal Trends

To Identify Seasonal Trends

The success of your business hinges on navigating seasonal trends. Throughout the year, expect highs and lows that sway your monthly sales.

Peak seasons bring fierce competition and booming sales, while dips might lead you to explore seasonal products. Consider the scenario of padded bikinis, often associated with summer vibes.

Surprisingly, data reveals that padded bikinis don’t just shine in summer but also find popularity in winter.

The annual peak kicks off in January, reaching its peak by June, followed by a notable dip in September. 

If you start a swimwear store in September, this is quite discouraging, but it’s a hidden opportunity.

Utilize these months to build your swimwear business, ensuring you’re ready to ride the wave when January arrives.

Now, pondering over what to sell during the off-season? Think of products that naturally complement your main offerings but suit the off-season vibe.

Given the association of swimwear with lingerie brands, consider focusing on pajamas during winter. 

Analyzing Google Trends between September and December, you’ll notice that pajamas hit their peak, making them an ideal product to fill the seasonal gaps during the bikini off-season.

For Content Freshness

Top online retailers leverage content marketing to seize more traffic, boost brand awareness, and attract a growing customer base. Crafting blog content proves instrumental in business expansion. 

One potent technique to spur sudden spikes in search traffic is “content freshness.” What does that entail? It involves removing outdated content, infusing it with new details, and republishing it on your blog.

Leveraging Google Trends research is crucial for strategic content updates. Analyzing the keywords on Google Trends reveals peak search activity. Proactively aligning content updates with these peak seasons provides a competitive advantage. 

Finding Niche Topics By Region

Google Trends offers a fascinating insight: it helps identify niche topics based on region. In advertising, targeting an audience often involves considering their country.

With the vast differences in web search habits and interests across states in the United States, understanding regional nuances becomes crucial. 

Cross-referencing states allows you to pinpoint those witnessing an upward trend, maximizing your chances of successful sales without wasting resources on areas with lagging interest.

Monitor Competitors Positions Through Google Trends Compare

Monitor Competitors’ Positions Through Google Trends Compare

Explore the competitive landscape on Google Trends, assessing how well your rivals stack up against your brand. 

This tool lets you compare up to five search terms or competitors. As your brand’s search audience expands, Google Trends Compare ensures you stay a step ahead. 

If you spot competitors growing faster, it signals the need to analyze their marketing channels for insights on improvement. Stay vigilant, stay competitive.

Optimizing Shopping ads Through Google Trends data

Leveraging Google Trends extends beyond website performance; it aids in optimizing the timing of your Google Shopping ads.

Imagine you’re a fashion retailer launching a new white dress on your platform. A glance at Google Trends’ Google Shopping feature unveils the prime months for your ads:

Between February and June, Google Shopping witnesses a surge in searches for white dresses.

Despite a slight dip in August, the subsequent months, September and October, experienced an increase in searches. 

For retailers, the optimal strategy is to showcase and promote white dresses from February to June and then again during September and October.

It’s essential to note that this advice applies to targeting an American audience; exploring data for specific countries is vital for global targeting.