Many companies that ship products approach packaging as an afterthought. After all, they had already purchased the merchandise. There’s no need to add any more frills now that the deal is over.
However, this overlooks the importance of customized packaging boxes for small businesses to drive repeat purchases and consumer loyalty.
According to a study, 72% of individuals believe the design of a product’s packaging impacts their shopping patterns frequently, while 67% say the materials also influence their purchases.
Custom packaging boxes for your small business can also help you create your brand more successfully. Here are some valid reasons for using printed custom packaging to create the best experience:
1. Loyalty And Memorable Experience
Customers will notice the additional effort when they receive personalized packaging boxes with your brand on them.
Instead of some unmarked cardboard like every other e-commerce supplier, your company will stand out and be remembered.
Instead of viewing your company as a faceless, nameless provider of some kind of product, the buyer connects your brand to the thing they’re holding in their hands.
As you might expect, this is excellent for fostering loyalty and driving repeat purchases.
2. Brand Recognition
Increasing brand exposure is another advantage of unique packaging, in addition to increasing brand loyalty.
Not only are your present clients reminded of your brand, but every friend or stranger who sees your small business’s bespoke packaging will leave an impact as well.
In some ways, it acts as a secondary promotion since your clients’ friends and relatives will see custom packing boxes with your brand, hear about your outstanding service, and be persuaded to make a purchase themselves.
This is also true when attempting to market your brand on social media or profiting from organic social media traffic.
Let’s suppose you are in the candle production business. You can use packaging like a custom candle box with logo of your business to increase brand awareness and create a great packaging experience.
3. Increase Value
It just feels more pleasant as a consumer to have unique packaging.
It seems professional, gives the impression that the product is of higher quality, and gives the impression that buyers are receiving more bang for their buck. And this contributes significantly to repeat purchases.
Custom printed boxes play a crucial role in shaping a product’s success by attracting attention, reinforcing brand identity, enhancing the unboxing experience, and contributing to a positive brand image.
4. Protect Products During Shipping
Numerous companies that ship goods suffer large annual losses as a result of product damage in transit. Custom printed boxes are more durable than generic, mass-produced boxes.
Custom printed boxes reduce the need for one-size-fits-all packaging, which raises delivery expenses. They provide boxing solutions that are custom-made to meet the dimensions of your goods.
This helps your organization save money on transportation and materials. You won’t have to spend extra money on filler and dividers to protect your product from moving while it travels to its receiver when you use bespoke shipping boxes.
What To Consider For Small Business Custom Packaging
You don’t want just cheap custom packaging for your small business—you also want quality and simplicity.
Let’s take a look at some often-overlooked things when it comes to custom packaging boxes for small businesses.
There are many, many options out there when it comes to custom boxes. From different packaging materials to colors to sizes, there are many different configurations.
What you need to keep in mind is that these options can, at times, grow expensive (especially when working with an inefficient custom packaging provider).
That said, it’s best to decide what you want before just adding features left and right. This can go a long way toward saving time and money while still getting highly effective custom packaging.
Fragility Of The Product
While custom packaging can be a great boon to your business, it is, of course, secondary to the actual product. It doesn’t matter how great your boxes look if the product inside is damaged.
To that end, you always want to matchboxes with products based on the safety of delivery and ease of use, with aesthetic concerns coming next.
You’ll almost always be able to achieve both striking custom packaging and safe packaging, but that doesn’t mean you can treat the protective qualities of the packaging material as an afterthought.
Finally, we have demonstrated how exclusive packaging may be an important part of your small company strategy.
Spend time researching and designing packaging that will help you stand out on shop shelves, boost consumer happiness, and establish brand awareness.