There a few things you must know to have a successful website, and one of them is building backlinks, which is related to SEO.
Those three initials stand for Search Engine Optimization, and it means strategically using keywords in your articles so that they will place high on the search engine results when someone searches a term via search engine.
In the world of online marketing, it’s common knowledge that getting links to your site is a key factor in ranking high in the search engines. Google has altered the way sites are ranked, which means your site needs credibility in order to rank high.
If you want target traffic to come to your site, you must rank high in Google search results. You will be competing against everyone else wanting to do the same thing.
Here are some tips to make this task a little easier:
- Keep track of your results and traffic. This way you will know what works and what needs tweaking. It’s a good way to save time and work.
You can do this with a traffic analyzer. It will monitor who visits your site, how often, and their location.
Traffic translates into sales, so don’t underestimate the importance of tracking your traffic.
You can download free software to do this for you. Google has Google Analytics, which, when combined with Adwords, gives you instant information about your traffic and sales.
- Be patient. It takes time for search engines to give you the full picture of your link and site statistics.
- Place your links on sites that are highly visible, receive a lot of traffic, and are fairly permanent, like university websites and government websites.
- Place links on your site that are hand-picked and relevant to your subject or content. Adding irrelevant links to your links page looks unprofessional.
- Avoid using outbound links where possible. Use sites that have a small number of links on the page, so that yours will be more easily seen. You don’t want your link getting lost in a sea of other links.
The best scenario is for your link to be the only one on a relevant page that ranks high in the search engines. This doesn’t happen often, and if it occurs, congratulations.
The closest you can reasonably come to this is by writing good articles and post them on reputable websites. On these sites there will be a few internal links, but yours might be the only outbound link.
There’s also the matter of getting your backlinks indexed after you create them, so consider using a reputable service.
This means that writing articles with good content is paramount in today’s world of search engine ranking. Even if you don’t trust your writing skills, you can hire a freelancer to do the job for you, and it will be money well spent.
Doing the above will aid tremendously in your market strategy.
If you don’t already have a website, you should build one right away, or have someone build it for you.
In a lot of cases, you can get a free one with pre-made templates and have one up and running with a few simple clicks and about five minutes of your time. You can go with one page that holds all your basic information, or an elaborate one that virtually takes care of your business for you, from taking orders to chatting with customer support online. The kind you should have depends on your needs.
If you don’t have time or aren’t into building websites, you can always hire someone to do it for you. Be sure to add catchy content, pics, videos, and above all, contact information concerning your business, product, or service.