Ask any business owner what their biggest challenge is today and the majority will come back to you with “lead generation”.
For many businesses, lead generation remains one of the trickiest and most expensive activities.
That being said, there are a number of tricks that you can try to not only attract more leads, but to attract leads that are of high-value.
Read on and we’ll share some of these insights with you…
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What Is The Key To Attracting High-value Leads In 2023?
Again, there are many methods you can try, but it all boils down to a few critical factors:
- Know your audience.
- Have a clear value proposition.
- Define your marketing message.
The more information you have on your ideal customer, the better positioned you will be to find them. Not only that, but you’ll better understand the problems they face and how you can provide them with viable solutions.
And with all that in mind, putting together a marketing message that will both resonate with them and communicate this value proposition well will be much, much easier.
So, what are the best lead-gen strategies to try?
1. Make SEO The Backbone Of Your Broader Digital Marketing Strategy
Search engine optimization should be the backbone of your digital marketing strategy. When you get this right, you will invariably start attracting the right people to your website.
Proper SEO is all about keyword research, understanding the intent behind those searches, and positioning your website and content in such a way that exceeds expectation when new website visitors arrive.
For example, if you are looking to attract clients that have a larger budget to invest, targeting keywords like “cheap” and “affordable” will send the wrong message.
Position yourself accordingly with proper SEO.
2. Add A Lead Magnet To Your Website
Another great lead-gen strategy is to create a lead magnet and upload it to your website. This is especially handy if you are working on your SEO and generating plenty of relevant traffic.
Following that, for those who do not automatically sign up to your services when they arrive on your site, they may opt to download your FREE eBook in exchange for handing over their email address and thus signing up to your Newsletter.
Then, you can continue to nurture these prospects through an email marketing campaign where you provide more industry-expert insights, offers, and entertaining titbits.
With a high-quality lead magnet, the purpose is to provide free value, while also demonstrating your authority.
As an example, a marketing agency in Singapore could offer an eBook that provides small businesses with actionable tips on mastering their local SEO.
Yes, some prospects may run off and put what they’ve learned into practice (or at least try), while the others will hopefully sign up and let the pros (aka, YOU) take care of the hard work for them.
Either way, they end up in your email marketing funnel for another shot at converting them into loyal, paying customers.
3. Take To Social Media
Social media is a great tool for lead generation, especially if you use platforms like LinkedIn. LinkedIn puts you and your business in front of millions and millions of professionals across the globe.
With the right strategy, you can start creating and sharing high-value information and demonstrate your authority to the most relevant prospects.
Couple that with regular engagement on the top accounts in your industry and you can start to build a following of your own…
If you treat your LinkedIn profile as a landing page of sorts, with a clear value proposition and a link to your website, it gives you yet even more opportunity to pick up potential, well-qualified leads.
Of course…we’ve made it sound incredibly easy. It is not. The process itself is straightforward, but there is a big time-commitment which can be off-putting to some business owners who have a big enough workload as it is.
In any case, it works.
4. Collaborate With Other Businesses
Mutually beneficial partnerships have the potential to be very profitable when you get them right.
Using the marketing agency in Singapore example above: they could partner with a web design agency and feed one another clients. For example:
- Every new web-build client the web designer gets can be referred to the marketing agency to promote their website upon completion.
- And vice versa; the marketing agency can send their clients over to the web designer for new builds, maintenance, and so on.
Whatever industry you are in, look for opportunities to find complementary businesses and join forces with them!
5. Attend Networking Events
There’s no school like the old-school and networking events take the crown.
There are few lead-gen strategies quite as effective as simply getting your face out there and being as active as you can be at industry-relevant networking events and expos.
People buy from people – so go out and find them!
Conclusion
Lead generation is difficult, but it’s not impossible! There are many things you can do to improve your chances at attracting high-value prospects:
- Know your audience.
- Have a clear value proposition.
- Define your marketing message.
- Work on your SEO with the appropriate focus keywords.
- Build an awesome free eBook / lead magnet for your website.
- Utilise email marketing.
- Get on LinkedIn and turn your profile into a landing page.
- Collaborate with other, complimentary businesses and feed each other clients.
- Attend regular networking events and get your face out there!
