Apple was first started in 1976 by Steve Jobs, Steve Wozniak, and Ron Wayne.

While the first Apple computer wasn’t a success, the second one, launched in 1977, was.

In just three years it earned more than $100 million and the rest is history. 

Naturally, like any company, Apple has faced challenges over the years.

It has to adapt to survive. Apple Pay is an example of such an adaption. 

Apple Pay was launched in 2014. It’s designed as a mobile payment solution.

The app can be used on the internet or, it can be downloaded to your phone and used in stores.

It effectively replaces a debit or credit card. 

As the following Apple Pay usage statistics show, it’s proven to be a very popular option. 

Key Statistics

  • There are over 10 million Apple Pay terminals in the world
  • Apple Pay gained 14.4 million new users in 2022
  • Apple Pay has 536 million users worldwide
  • 27% of US & UK citizens use Apple Pay
  • 51% of iPhonee users have activated Apple Pay
  • 73.1% of gen z use Apple Pay at least once a week
  • Nearly 60 million americans use Apple Pay
  • The UK is the only country that beats the US at adopting Apple Pay
  • 43% of america’s top-rated retailers offer Apple Pay on apps
  • Apple Pay dominates the US mobile payment market with 43.9% of it
  • 39% of americans have never heard of Apple Pay

Top Apple Pay Usage Statistics in 2024

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1. There Are Over 10 Million Apple Pay Terminals In The World

One big sign of success is how many people and businesses are using or offering Apple Pay.

Currently, there are more than 10 million Apple Pay terminals in the world. 

These are contactless terminals which allow users to simply hold their phone to the terminal and pay instantly. 

All the Apple Pay terminals use near-field communication (NFC), ensuring a secure link between the terminal and the Apple Pay app on your phone. 

Any business accepting Apple Pay will show the Apple Pay logo.

It’s worth noting that Apple Pay isn’t limited to physical stores, you can also use it at over 40,000 Coca-Cola vending machines.

That number is increasing fast.

(Business Insider)

2. Apple Pay Gained 14.4 Million New Users In 2022

Apple Pay currently has approximately 536 million users.

In 2022 this number increased by 14 million, at the end of 2021 it was 522 million users. 

While this is impressive growth, it’s not the strongest increase in users the company has seen. 

In 2019 there were 441 million users.

Thanks to the pandemic and lockdowns, by the end of 2020 there were 507 million. 

That’s an increase of 66 million users in one year! Which is still nothing compared to the 108 million additional users in 2019!

In short, Apple Pay user numbers are increasing, but the trend is slowing, suggesting more marketing is needed. 


3. 27% Of US & UK Citizens Use Apple Pay

A recent survey showed that 27% of the people surveyed in both the US and the UK currently make payments using Apple Pay. 

The survey didn’t identify exactly how many of the respondents had Apple phones as opposed to Androids.

However, it certainly shows that Apple Pay and digital transactions in general are becoming increasingly popular. 

The Uk has become particularly keen on contactless payments, 25% of all transactions in the country are done via mobile payment apps such as Apple Pay. 

In other words, you no longer need a credit card or cash to pay for items as you shop.

(UK Finance & Gitnux)

4. 51% Of iPhone Users Have Activated Apple Pay

There are approximately 124.7 million iPhone users in the US and potentially 1 billion users worldwide. 

At the moment, it’s estimated that 51% of iPhone users have activated Apple Pay.

That’s an increase of 3% from last year.

However, it should be noted that activating Apple Pay is not the same as using it. 

Statistics show that those who are most likely to use Apple Pay are aged between 18 and 44 years old.

There is a roughly even split between male and female users. 

The statistics illustrate the market possibilities available to Apple, provided they can convince all Apple phone users to start using Apple Pay.


5. 73.1% Of Gen Z Use Apple Pay At Least Once A Week

Generation Z, sometimes referred to as ‘zoomers’, are people born between the mid-1990s and early 2010s.

This is the generation that succeeds Millennials and comes before Generation Alpha. 

It’s also the generation that is accustomed to the internet and digital technology since they were young, making them ‘digital natives’. 

With that in mind, it’s not surprising that 73.1% of Generation Z digital wallet users use Apple Pay to complete purchases in physical stores at least once a week. 

In contrast, 51% of Millennials use Apple Pay in-store and just 43.9% of Baby Boomers.


6. Nearly 60 Million Americans Use Apple Pay

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Apple Pay is extremely popular in the US.

A recent survey by Statista showed that, within the last year, approximately half of Americans have used a digital wallet to make a payment in a physical store or restaurant.

By the end of 2023 it’s estimated there will be 60 million Americans using Apple Pay.

That’s roughly one in every five Americans, or 20% of the population. 

This number is likely to increase dramatically in the next few years as digital payments become increasingly popular. 

Current estimates suggest that over 100 million Americans could be using Apple Pay by the end of 2028.


7. The UK Is The Only Country That Beats The US At Adopting Apple Pay

Apple Pay isn’t just popular in the US. Europe is also embracing the digital wallet.

In fact, six out of ten French survey respondents reported using Apple Pay at least once in a physical store within the last 12 months. 

However, out of 17 countries ranked by Pmnts, the US came a surprising second.

First place was taken by the UK, where the digital wallet, and Apple Pay, has become a common method of payment. 

Of course, there are far fewer citizens in the UK than in the US. 


8. 43% Of America’s Top-Rated Retailers Offer Apple Pay On Apps

As of 2022 over 200,000 US websites were accepting Apple Pay and over 40,000 physical businesses using the service.

The payment app is also supported by nearly 5,500 banks across the globe. 

It’s not surprising that 43% of the top 100 retailers in the US offer Apple Pay.

It’s not just about making sure people can pay with any option they wish. Apple Pay has 507 million registered mobile wallets.

That’s a large percentage of all the registered wallets on the planet. There are currently 2.3 billion.

The largest number of retailers offering Apple Pay is in the retail sector.

This is followed by fashion and clothing.

However, there are still thousands of wholesale and manufacturing businesses offering Apple Pay, confirming its growing popularity.


9. Apple Pay Dominates The US Mobile Payment Market With 43.9% Of It

The US mobile payments market was worth $42 billion in 2021 and is expected to be worth $365 billion by 2029!

Apple Pay currently dominates the market with a 43.9% share of all mobile payment transactions. 

This statistic isn’t that surprising, iPhone is currently the third most popular Smartphone manufacturer in the world.

Samsung and Xiaomi are the only phones which have outsold Apple.

It’s estimated there are 1 billion Apple iPhone users in the world and approximately 125 million of them are in the US. 

In short, if the popularity of the digital wallet continues as expected and Apple remains the dominant player, it will be earning billions just from the payments market.

(Business Of Apps)

10. 39% Of Americans Have Never Heard Of Apple Pay

This is perhaps the most surprising statistic on the list.

According to the Statista survey 39% of those that responded had never heard of Apple Pay. 

That’s not all! The same survey found that 46% of US citizens had no interest in using Apple Pay. 

Of course, this figure is likely to change as digital wallets become the norm and people are effectively forced to choose a payment service.

Those with iPhones are most likely to choose Apple Pay. 

It’s interesting to note that just 1% of respondents admitted to having tried Apple Pay and reported not liking it.


Using Apple Pay

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If you haven’t already started using Apple Pay then it’s time to try the service out.

You may be surprised at how much easier your life instantly becomes. 

Of course, you’ll need an iPhone to get started!

Open Wallet

On your iPhone you’ll find an app called Wallet. It should be already installed.

If it isn’t you can download it from the Apple store. 

Once you’ve opened your wallet you may be asked to sign in with your Apple ID.

This will be because you are opening your wallet for the first time or because you have no other security on your phone. 

Add A Card

Once you’re in your wallet you’ll find it’s empty. There will either be an option ‘add card’ or simply tap the plus sign. 

You’ll need to choose between a debit or credit card, then simply add the card details and save.

You can repeat this process for as many cards as you like, as long as they are all yours!

Position Cards

It’s possible to drag the cards around, effectively moving their position.

The one at the top will be your default card. That’s the one which appears by default, allowing you to make a payment. 

Of course, you don’t have to use the default card, you can select your preferred option when making payment. 

Test It Out

Now all you have to do is go to a local store which accepts Apple Pay and test it out.

You will need to unlock your phone and open the wallet app.

You’ll be asked to pass an additional security test.

This may be a passcode or biometric information, depending on what you have set up.

Your wallet will then open, you can select the card you wish to use and hold the phone close to the reader.

It connects via NFC and the transaction should be completed in seconds. 

It really is that simple!

Summing Up

Digital wallets have rapidly become popular, particularly in the US and UK.

While there are some small downsides, the experience is generally favorable. 

This trend is highly likely to continue and an increasing number of people will pay electronically in future.

It’s convenient and fast. 

That means, as these Apple Pay Usage Statistics show, user numbers will continue to increase and Apple Pay will continue to make a healthy profit from its mobile payments investment. 

The digital revolution is here! If you have an iPhone it’s time you created your Apple Pay account.

It’s safe and you never know when you’re going to need it. 


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