In today’s digitally connected world, Amazon has emerged as a dominant force in the area of e-commerce.

With its vast array of products, convenient shopping experience, and swift delivery services, it has revolutionized the way people buy goods online. 

Continue reading as we discover the answer to the intriguing question: just how many people use Amazon?

Key Statistics

  • It is estimated that 310 million people use Amazon all over the world
  • 80% of the total active users of Amazon are from the United States
  • In 2021, it was reported that Amazon accumulated 2.45 billion unique monthly visitors
  • Jeff Bezos started Amazon as an online bookstore in 1994
  • In searching for new products, 66% of consumers search through Amazon first
  • Amazon Prime is a subscription that provides members with fast shipping, exclusive deals, and a wide range of digital and entertainment perks
  • There were 220 million Amazon Prime subscribers in the year 2022
  • 1.6 million orders are shipped out by Amazon each day

Amazon Users: How Many People Use Amazon in 2024?

Determining the exact number of people using Amazon at any given moment is a challenge since the company keeps such information tightly under wraps.

However, estimates suggest that Amazon boasts a colossal user base, with over 310 million active users across the globe.

The United States accounts for a substantial portion of Amazon’s user base, with approximately 230 million customers representing about 80% of the total active users.

This overwhelming popularity within the US highlights the significant presence and influence of Amazon in the domestic market.

Number of Site Visitors


As of 2021, Amazon presents an astounding 2.45 billion unique monthly visitors.

This huge figure represents a testament to the unwavering popularity and widespread appeal of the e-commerce pioneer.

The unmatched scale of Amazon’s user base sets it apart from the competition, establishing the company as the go-to destination for millions of online shoppers worldwide.

The second most popular e-commerce platform, eBay, trails far behind with 885 million visits per month.

While eBay remains a formidable player in the online marketplace, it pales in comparison to the immense reach and influence of Amazon.

Origins of Amazon

Amazon’s journey from a humble online bookstore in a garage to a global powerhouse is a testament to the transformative power of entrepreneurship.

Founded by Jeff Bezos in 1994, with a modest investment, Amazon started with the audacious vision of revolutionizing retail in the digital age. 

Despite initial skepticism, Bezos remained unwavering in his commitment to customer-centricity and innovation.

Through strategic acquisitions and groundbreaking features like “1-Click” ordering, Amazon rapidly expanded its offerings and solidified its position as a trusted e-commerce leader. 

Amazon Today

Today, Amazon is an enormous online marketplace that offers an unparalleled selection of products, ranging from electronics and household goods to fashion, beauty, and beyond.

Its vast inventory caters to the diverse needs and interests of millions of customers worldwide, providing convenience, choice, and competitive pricing.

Through the years, Amazon’s influence extended far beyond e-commerce.

The company has diversified its offerings, introducing a multitude of innovative services and products that have touched numerous industries.

Amazon has revolutionized the way consumers shop, consume media, and enjoy digital experiences.

Where Do Consumers Start Searching for New Products?

When it comes to finding new products, consumers turn to a variety of sources to kickstart their search. Amazon easily tops this list as shown below:

  • 66% of consumers start searching for new products through Amazon
  • 20% of consumers start searching for new products through search engines
  • 4% of consumers start searching for new products through brand websites
  • 4% of consumers start searching for new products through retailer websites
  • 3% of consumers start searching for new products through other marketplaces
  • 1% of consumers start searching for new products through social media platforms

What is Amazon Prime?

At its core, Amazon Prime is a premium subscription service offered by the e-commerce giant, Amazon.

With a single subscription, Prime members gain access to a comprehensive package of benefits that cater to diverse needs and interests.

A Prime membership is $14.99 per month, or $139 per year if paid annually.

Beyond fast and reliable delivery, Prime offers free two-day or even same-day shipping on eligible products, ensuring prompt doorstep delivery.

Members also enjoy exclusive access to lightning deals, early sales access, and unlimited photo storage, creating a seamless and efficient shopping experience.

Amazon Prime Perks Outside of Shopping

Amazon Prime extends beyond e-commerce, offering subscribers a multitude of entertainment options through Prime Video.

With an extensive library of movies, TV shows, and Amazon Originals, users can indulge in binge-worthy series and critically acclaimed films, all conveniently accessible on their screens.

Additionally, Amazon Prime provides a collection of digital benefits.

Prime Music offers ad-free music streaming, Prime Reading grants access to a vast selection of e-books and magazines, while Prime Gaming offers exclusive in-game content and discounts.

These extras enhance the overall membership experience, catering to the diverse digital lifestyle of subscribers.

List of Annual Prime Subscribers

The growth of Amazon Prime has been nothing short of extraordinary – let’s dive into the eye-opening statistics of its subscriber numbers.

  • In 2016, there were 46 million Amazon Prime subscribers
  • In 2017, there were 66 million Amazon Prime subscribers
  • In 2018, there were 100 million Amazon Prime subscribers
  • In 2019, there were 120 million Amazon Prime subscribers
  • In 2020, there were 150 million Amazon Prime subscribers
  • In 2021, there were 200 million Amazon Prime subscribers
  • In 2022, there were 220 million Amazon Prime subscribers

How Many Orders Are Processed Every Day?


The scale of Amazon’s operations is nothing short of surprising.

With a non-stop stream of orders pouring in, the e-commerce frontrunner showcases its exceptional efficiency and capacity to handle immense volumes.

Every passing second, Amazon is busy processing and shipping an incredible number of orders.

To put it into perspective, a staggering average of 18.5 orders are processed per second.

This translates to a whopping 1.6 million orders shipped every single day showcasing the relentless pace at which Amazon fulfills customer demands.

Such remarkable speed ensures that products swiftly make their way from Amazon’s vast inventory to customers’ doorsteps.


Undisputedly, Amazon stands as an unrivaled force, commanding a massive user base and redefining the way people shop online.

With over 310 million people who use Amazon all over the world and an estimated 230 million customers in the United States alone, Amazon’s popularity and influence are undeniable. 

From its humble beginnings as an online bookstore in 1994, the company has grown into a global powerhouse, offering an unparalleled selection of products and services.


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