Your SEO strategy can be pivotal in helping your business to thrive well into the future. 

Potential customers hop on to search engines each day looking for roofing companies in your area. Many consumers look businesses up online before they decide to pick up the phone and call for assistance.

That’s why it’s more important than ever that your business is listed at the top of Google’s search engine results. This can help homeowners in your community to find your business and begin their roofing contracting process.

What is SEO?

SEO or Search Engine Optimization is the process of increasing the quality and quantity of your website traffic through organic search results. Many search engines offer the option for paid search results as well, but SEO deals specifically with organic outreach through specific and engaging content. 

Search engines like Google, Bing, and Yahoo provide results for roofing keywords when users search them. Web crawlers then peruse all of the information available, then rank the most relevant results based on what they feel is the most useful information for users.

This is why it can be worthwhile to be ranked at the top of the first page of Google for roofing search queries like “roofing companies”, etc. For more information on how to choose the right SEO strategy for your roofing and contracting business, keep reading and then click here: (onthemapmarketing.com/industries/roofing-seo/)

How Exactly Can SEO Help a Roofing Business?

SEO for roofing companies helps you become more competitive online for customer search terms. Using relevant and strategically researched keywords in your content can help you rank higher in search engine results pages (SERP) for search queries. 

Your business could be the first to pop up when someone searches  “best roofing contractors” and “roofers near me”. This makes searchers more likely to click on your listing, resulting in more leads.

According to research data gathered by Google, four of five consumers use search engines to find local information. This means, now more than ever, is imperative for you to invest in SEO for your roofing business. Being listed at the top of the search makes you more visible and makes your business appear more professional and trustworthy. 

SEO Roofing Results

Good SEO does not happen overnight. It often takes a few months before you start to show definitive improvements. However, the results you get will depend on your competition and your starting point. 

With a consistent, sustained promotional effort, you’ll begin to see results after six to eight months. First, you’ll need to complete all of the initial work. Search engine crawlers need time to gather information about your website, crawl your new links, and get a feel for the authoritative nature of your content.

Longer campaigns typically yield better results because the more information search engines gather, the more they can use to put you in front of the right searches. It’s important to remember that roofing SEO is only one piece of your online marketing strategy. Roofers can use other methods like PPC and social media to show faster results in the meantime. 

The return of investment on a long-term roofing SEO strategy can be profound. Roofing SEO can help your business get new leads and put money back into your business. 

Measuring Roofing SEO Results 

When you are looking to optimize search results for your roofing business, it can be equally important to successfully measure how your SEO roofing campaign is doing. KPIs or Key Performance Indicators can help your roofing business determine the effectiveness of your marketing strategy. 

The KPIs for your roofing business should align with your business goals, budget, and timeline. 

KPIs give us an idea of what’s effective in your SEO campaign and what is not. This information helps you adjust your strategy over time to take advantage of trends, save money, and forge while the iron is hot.   

Finding The Right Roofing SEO Strategy

While SEO is about increasing your rankings and visibility, the goal is to use that exposure to generate more leads, work, and essentially revenue. A strategic SEO campaign takes time and patience, but the result is always worth it. 

Nowadays, not only do roofers have to understand their craft, but they also need to know how to effectively market their services to individuals in need of roofing services. Finding the right company to pioneer your SEO strategy can help your business grow, spread more awareness about your roofing company, and help more clients find your business in their community.