Are you a small manufacturer looking to upgrade your ability to sell products in the highly competitive world of e-commerce? Whether you’re just getting started or you’ve been at it for a while but haven’t seen the results you want, these four online selling tricks can help increase your sales and give you an edge over the competition.
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1. Use TikTok And Reddit To Reach New Audiences
TikTok and Reddit may not be the first places you think of when trying to sell products online, but they can be incredibly effective. TikTok, in particular, is great for reaching a young audience, and if your product aims for that sweet 18-29 demographic, it’s worth creating some videos.
You might think that making videos consumes a lot of time and resources, especially on a platform where every second video is about 10-15 seconds long. However, you don’t need to go all out with production values – a simple phone video made with a gimbal can be just as effective.
If you’re unsure how to reach your audience on TikTok, try using relevant hashtags, or even better, collaborate with a TikTok influencer who already has a following in your target demographic.
As for Reddit, there are several subreddits (sections of the site) where you can promote your products, as long as you do it in a way that’s not spammy or intrusive. Do some research to find the most relevant subreddits to your product, and then start posting.
When it comes to making the perfect Reddit ad, there are a few things you should keep in mind. First, create a compelling image that will grab people’s attention – a golden rule on almost any social media channel. Second, make sure your ad copy is clear and to the point, as Reddit is a headline-focused platform for forums.
If you want to micro-target your audience on Reddit, you can also create a “subreddit” of your own which is like a mini-forum for a specific topic, and start building an informed audience with posts that aren’t too sales-y.
2. Think Outside The Amazon Box
When it comes to selling online, most people think of Amazon as the be-all and end-all. However, there are other platforms out there that can be just as effective – if not more so.
For example, Shopify is a great e-commerce platform for small businesses and is easy to set up and use. You can also create a Shopify store directly linked to your website, which can be a great way to drive traffic to your site. Another option is Etsy, which is perfect for selling handmade goods, vintage items, and craft supplies. Setting up an Etsy shop could significantly increase your sales if your product falls into one of those categories.
If you want to connect online sales stats with your manufacturing data, look at ERPs that offer integrations. ERP systems for manufacturing can help you keep track of your sales data and connect it to other essential aspects of your business, such as inventory levels and production data.
Shopify, for example, has certified ERP partners like Katana ERP and Infor that offer integrations. Certification means that the integration has been tested and approved by Shopify, so you can be sure it will work well.
3. Get In Touch With Niche Influencers
Another great way to increase sales is to get in touch with niche influencers and see if they’d be interested in promoting your product.
Let’s say you make eco-friendly cleaning products. You could reach out to a sustainable living blogger or YouTuber and see if they’d be interested in reviewing your products. If they give you a positive review, that could lead to a significant increase in sales. The key here is to find influencers with a relevant audience for your product, which you deem trustworthy based on their previous work.
Remember that niche influencers should still have about 2000 up to 10 000 followers – any less than that and they might not have enough of an audience to impact your sales significantly. Of course, it depends on the country and region where you live.
4. Keep Investing In Mobile Shopping As Much As Possible
According to BigCommerce, 67% of millennials and 56% of Gen Xers are more likely to buy from a mobile-friendly site. Furthermore, 78% of people say they’ve abandoned a purchase because the website wasn’t mobile-friendly.
This data shows just how important it is to have a mobile-friendly website and shopping experience. To increase online sales, you must ensure your site is as mobile-friendly as possible. You can make your site more mobile-friendly by using a responsive design, simplifying the checkout process, and using large, easy-to-read fonts.
There you have it – four tips on how to increase online sales as a small manufacturer. By following these, you’ll be well on your way to boosting sales and growing your business.
