Starting your own ad agency can be fun, challenging, and lucrative. But in this competitive industry, it helps to have a few pointers.
So before you take the leap, look at our top 5 tips for running a successful advertising agency.
Do Your Homework
Google Ads has proven to be a very popular tool for placing small ads online, and when starting your business, you may want to use this as a springboard.
Courses online can teach you exactly how to use Google Ads to their full potential.
There’s nothing inherently wrong with some of these courses, as you’ll learn in the Modern Millionaires review.
But you could spend a lot of money on them, and only learn about lead generation.
Do your research and if you need some guidance, find an accredited course that is more comprehensive.
You’ll find it difficult enough to make your mark in the advertising world as a beginner.
So, to increase your chances of success, get the knowledge and the credentials you’ll need to impress your clients.
And as you grow, grow your skills as well with further courses. Stay on top of trends, and adapt to new changes.
Be Prepared To Start Small
Advertising is an extremely competitive industry, so don’t expect to be playing in the big leagues overnight.
Your first few clients may be small businesses and sole proprietors. Be grateful for the valuable experience that these people are offering you by placing their trust in your skills.
Your clients will not only have different marketing needs. They’ll also have very different advertising budgets.
And you’ll have to adapt your services accordingly. However, there are several options available to clients on a budget.
Social media channels can be a great tool for advertising smaller businesses on a budget.
It is also useful as one of the multiple arrays of advertising channels for bigger clients.
Be humble, start small, and good things will come of it. And one of those good things is our next tip.
Be Your Own Best Client
You can’t ask others to trust you with their advertising needs if you don’t do a good job of advertising yourself.
Not only does it get you seen by potential clients, but it also gives them an idea of your creativity and skill.
An attractive webpage that is easy to navigate will make a fantastic first impression.
Create a website that sets you apart from the rest, but keep it simple and uncluttered, and above all, user-friendly.
Imagine that you are creating a site for a client, and let your creative juices flow.
But be clear about what services you offer and make it simple for potential clients to engage with you.
Don’t overlook the importance of SEO either. Correct application of optimization tools will get you to where you want to be – at the top of the results pages in online searches.
Without good SEO, you won’t be seen widely enough or often enough.
Satisfied Clients Are Your Best Marketing Tool
The biggest advantage any up-and-coming advertising agency can have is a list of satisfied clients. They are your key to bigger and better projects.
Don’t be afraid to ask for referrals or reviews, or (with permission) post the names of satisfied clients on your website.
Client referrals and reviews offer excellent marketing opportunities. And many businesses rely on them when choosing which agencies to work with.
But include a wide array of clients (unless you operate in a niche sector) in different industries and update your reviews page regularly.
It will ensure a comprehensive portfolio of work that is relevant to everyone. And lastly, don’t ever underestimate the power of word-of-mouth advertising.
Your clients will likely mention your agency to their peers. Always thank them when they do so. It’s a personal touch that’ll make you stand out from the rest.
Every Client Is Different – Get To Know Them
All marketing channels have their individual merits. You’ll soon see the benefits of online platforms for your advertising campaign.
But traditional offline methods still make an impact, too. Learn to know what methods best suit a client, and where multi-channel approaches can advertise their goods or services.
Communication is vital in the advertising sector. You need to learn to listen attentively, understand what the client needs, and clearly communicate what you think will work for them.
Sometimes, clients will dislike your ideas, and you’ll disagree with theirs. It is natural in any business.
Never forget that the client’s wishes count at the end of the day. So if you know that what they’re asking for won’t work well for their business, you’ll need diplomacy to explain why.
And remember that you will sometimes learn a few new things from clients too.