No matter what kind of insurance business you run, getting leads is absolutely vital to the growth of your business. There are many ways you can go about this that will generate your future clients.
It is well worth trying out a variety of different methods, or a combination of a few all at once in order to find out which technique works best for you.
Whether you are seeking out new leads for life insurance, small business insurance, home insurance or whatever, and however you go about doing it, it is totally vital that you have a process set up to quickly follow up on any prospects you get as well.
The method of getting your leads is half your battle, following up in a timely and efficient manner is the other half.
- 1 Growing Your Network.
- 2 Our 10 Strategies
- 2.1 #1. Customer Referrals
- 2.2 #2. Social Media: A Golden Opportunity
- 2.3 #3. Use Google Search Advertising
- 2.4 #4. Marketing Through Email
- 2.5 #5. Blogging: A Lighthearted Approach
- 2.6 #6. Get Your Hands On Some Lead Lists
- 2.7 #7. SEO
- 2.8 #8. Less Preferable: Cold Calling
- 2.9 #9. A Solid Website Works Wonders
- 2.10 #10. Listings On A Reputable Review Site
Growing Your Network.
Growing your network is important to success as a business in whatever business you are in, but in insurance it can be tricky, there is a lot of competition, so you need to get your head in the game.
Our 10 Strategies
This is why we have supplied 10 strategies to get you ahead and start you off on your journey to picking up some new clients.
#1. Customer Referrals
One of the first and easiest ways to get a lead on insurance is by customer referrals. In order to do this all you need to do is to figure out who your target customer’s contacts are, this can be friends, family or colleagues.
Then you reach out to these people via email or other means, introduce yourself and your audience and what you can do for them.
#2. Social Media: A Golden Opportunity
Social media is a gateway for many of us. You have so many more people you can access than with any other traditional marketing methods. Twitter, Facebook and so on are all free for business use.
However, the downside with social media is that it is heavily competitive as well.
#3. Use Google Search Advertising
We cannot deny the usefulness of Google. You can use Google for PPC (pay per click), as it is a great way for you to get some good leads, it is quite cheap to do, and it doesn’t require a massive up front investment.
Google advertising is a great way to start off with PPC advertising, and it can yield some great results, getting you well on your way pretty quickly as you grow your audience.
#4. Marketing Through Email
Email marketing might seem like an old hack, but it does still have its charm. All it involves is sending email newsletters to your customer base frequently.
You are keeping them informed about new products, deals and services you might offer, as well as important information. Sure, it can take some time to reel them in, but it can work.
If you do this right, it can actually result in more leads as those who are receptive will likely share with others as well.
#5. Blogging: A Lighthearted Approach
Blogging is not just for fun or for influencers, it often gets misinterpreted these days, but blogging is actually a king in marketing techniques.
It provides your business with publicity, but it also leads your customers through sales and marketing processes by giving them relevant and valuable information specifically for them.
Blogging also feels a bit more casual and friendly and so it can help you reach a lot of younger audiences because it feels less formal. Do not forget to always start posts with something bold and captivating to capture your viewers’ attention.
#6. Get Your Hands On Some Lead Lists
On the opposite end of things you could also buy an email list of potential leads from another company. This is one of the more expensive ways to go about things, but it also allows you the opportunity to get new clients who haven’t been contacted by you before.
You are basically getting access to fresh potential who are more likely to purchase from you or take up an offer.
SEO is a god in the marketing world. You simply optimize your website so that it ranks higher up in the search engine results such as Bing or Google.
Not only does this bring people to your website, it also helps you to convert these people into customers as it gives you high quality content that is tailored for what they want!
#8. Less Preferable: Cold Calling
Okay, no one is the biggest fan of this, as it can have some really sour results sometimes, but it is also very effective.
You need to be ready with a list of prospective targets who are interested in your service. You should know how many potential customers live in a particular area where you will target.
You should also be aware of what they need, and what you will offer them.
It can be complicated and sometimes a bit unpleasant, however, this method is notorious for yielding results, otherwise cold calls would have stopped years ago!
#9. A Solid Website Works Wonders
To be fair, with all the above, you should already ensure that you implement a good website, it’s useless having good SEO, and PPC advertising or a blog if your website is drivel.
Your website should be the backbone of your advertising, once you have a prospective client , and they notice you, this is usually where they will go before they contact you, so make it good.
Include all relevant information, make it pop, simple, but also interesting.
If your website looks good, so do you.
#10. Listings On A Reputable Review Site
Finally, you can also get leads by getting yourself listed on a good and reliable review site. You can pay a fee or fill out a form with your information on it and what you are offering your customers.
You will then be automatically listed as an option for people looking for your service.