You have got your SaaS product ready for launch. 

But, how do you want to promote your website and get it in front of prospects if you haven’t yet developed a Search Engine Optimization strategy?

SEO for SaaS website(s) is as essential as funds for business. If you keep pumping money into your product but do not emphasize its SEO strategy, you cannot attain success in (at least) the online world. 

But, before we delve into what you should do to improve your SEO, it would be best to look at why your SaaS website needs SEO in the first place? 

Why Does Your SaaS Website Need SEO?

SEO aims to get as many eyeballs on your website as possible. SEO strategies help you target the right audience. 

It helps Google identify your product and rank you accordingly.

A good SEO plan comprises keyword integration, image alt text integration, content optimization, appropriate layout, website loading speed, and much more. 

Search engines like Google rank you in the SERP based on these parameters. 

Thus, to grow your SaaS website, you must comply with all these parameters of a good SEO. 

Now that you know the importance of SEO for your SaaS product, here are nine tips that will help you attain that:

9 SEO Tips for a Recently Launched SaaS Website

1. Integrate the Right Keywords

Every SEO tactic ensures that you are inching closer to your target base. Keyword integration is one such tactic. 

Keywords help search engines identify the kind of content your website stands for. Keyword integration must be done with utmost precision so that every page on your website can play a role in the ranking factor. 

While creating content, integrate primary keywords in the first half of the content and use secondary keywords elsewhere. 

2. Install SSL Certificate for Your SaaSS Website Security

Cybercrimes have increased manifold, and without appropriate security, you cannot run your SaaS website well. 

Your website will forever be at the risk of a data breach. So, what is the solution to that? 

Well, you must install an SSL or Secure Socket Layer certificate. 

An SSL certificate is a security protocol used to protect a website’s connection from outside threats and creates a secure passage for data communication between the web server and the browser. With many SSL certificates available in the market, choosing the right SSL cert for your SaaS website can seem like a tough task. But not anymore!

If the website is running on subdomains related to primary domain, then, we recommend to go with a wildcard certificate you may find popular wildcard certificates from CAs in the market like RapidSSL Wildcard, Comodo PositiveSSL Wildcard, GlobalSign Wildcard, Thawte wildcard, etc. Wildcard can protect your existing and future level-one subdomains under the chosen primary domain.

austin distel VvAcrVa56fc unsplash

3. Consider Your Competitors

These days keyword research tools can show you what keywords they are ranking for. 

Just by entering their URL in the search bar, you can get insights into your competitor’s website. 

By looking at the insights, you can get extensive keyword ideas too. Integrating your keywords into your system will help you rank above your competition. 

But, choosing who your competitor is may be challenging in itself. 

Someone selling the same product as yours does not make them your online competitor. Every brand ranking for the keywords that you want to rank for is your competitor.

So, choose competitors wisely. 

4. Create High-Quality Content

The quality of content can be the make-or-break factor for your SaaS SEO strategy. Users like to engage with people, not robots. 

They like to read and take some information home while leaving the site. So, instead of blatantly promoting your product, focus on creating high-quality content that entices the user with your website. 

The content should be educational, informative and include visually appealing images.

5. Ensure that Your Pages Are Getting Indexed Properly

Technical glitches can happen with any page without you even knowing about it. But there is no need to panic as professional site auditors can do the job for you. 

They will scan your site completely and figure out the potential loopholes. 

Often, they send you a detailed report about your website that contains the content quality, ranking capability, page speed, and more. 

Once a user signs up for your SaaS product, you must be proactive in resolving issues that arise with it. 

People rely on SaaS websites to get their professional work done with ease. That is why you must ensure that your website is smooth and running.

6. Use Google Search Console

If you do not have the budget to hire an auditor then, you can use Google’s very own search console that allows you to see how your website appears in the search results of Google. 

The good part is that it can send you a report based on your page’s performance to know what needs working on. 

While using it, do cater to all its recommendations and notifications. Often, they are found to help improve your SEO rankings on Google. 


7. Structure Your Content

To improve SaaS SEO, you need to structure your data according to Google’s preferences. 

Google-like snippets and schema markups can only display more data about a website on the search results page. 

Structured data also means integrating an FAQ section, writing content in points instead of long paragraphs, and integrating keywords wisely. 

According to a report, 59.8% of websites use Open Graph format, while 40.9% of people use JSON-LD format to structure their data

Google prefers JSON-LD format more than any other. If you are looking to structure your data, we recommend using this format for this purpose. 

8. Get Reviews and Ratings

Like we mentioned earlier, users like to trust people. When they see that people have written highly of your website, they are bound to connect with you. 

Reviews and ratings validate a user’s perception of a website. More reviews mean a better online presence. 

But don’t try to sugarcoat your website to get attention. Too much positivity can be potentially dangerous as criticizing is a human instinct. 

Some website owners tend to remove the negative comments from the reviews and rating section, and it is best not to do that. 

People like to see a balanced view of products and services they are about to buy, and your SaaS product website is no exception. 

9. Build Your Social Media Presence

More than half of the world is on social media. Suppose you are not promoting your SaaS product on channels like Facebook. Instagram and Twitter, you are missing out on much money.

Social media presence can help intensify your traffic as more people are likely to visit your website through your social media page. 

You can inform people about the importance of your product to a specific audience. Ad campaigns are cheap in general on most social platforms. 

A single ad can help you reach many potential customers in a few hours. 

Final Thoughts

Software-as-a-service websites can help serve businesses by providing robust solutions fairly quickly. 

But they need to maintain security to venture online. Cybercriminals are always on the go to find websites vulnerable to interception. 

Security protocols like SSL certificates, firewalls, and password managers can certainly help secure your website against various types of cyberattacks. 

Moreover, a strong social media presence, optimized website layout, good page loading speed, and regular audits can help you succeed. 

So, follow these nine tips given above to maintain robust security and a stronghold over the online market in terms of search rankings.