As well as the lack of features, Simply Gram is falling short with the name, too. Instagram has copyright laws around the phrase ‘gram,' which means that other companies can't use it. It would appear, then, that Simply Gram is in violation of this.
While they have a lovely website that certainly covers the bases, it’s not enough for us to believe that they aren’t just another generic bot.
We like that they aren’t trying to hide this fact, but what we don’t like is that they’re going to get shut down by Instagram soon. You don’t want to be affiliated with a company that’s got a good chance of being shut down by Instagram – you’re much better looking for your engagement elsewhere.