To increase their performance, many companies need to not just stay competitive but implement various technologies, the indoor positioning system being one of them.
The system ensures simple navigation in buildings, increases employees’ and visitors’ safety and helps to optimize business processes. The quality of service can be significantly improved after implementing indoor localization technologies, which leads to increased profits.
- 1 What Is Indoor Localization and How the System Works
- 2 5 Reasons for Implementing Indoor Positioning
What Is Indoor Localization and How the System Works
The indoor position system (IPS) is a new technology aimed at defining the location of assets inside buildings. It is based on a number of software products and equipment that allow tracking and monitoring objects on a given territory.
Indoor localization is able to solve many important tasks – from searching for places of interest (POI) to detailed analytics of visits. The technology functions via special beacons or tags installed inside the premises.
Sensors regularly emit signals which are detected by readers and sent to the server for processing. Then, the information with the coordinates of some definite object is directed to the user’s smartphone.
Many technologies are used for organizing navigation systems. The following ones are the most common:
- Bluetooth® LE uses energy-efficient beacons that emit their identifiers at the preset intervals. As soon as a person enters their effective range, the information on the person’s location appears in the mobile application on the smartphone. The positioning accuracy of beacons is up to 1 m.
- Wi-Fi uses tags that function together with the points of access. The technology defines the location of objects with an accuracy of up to 2-3 m and allows deploying IPS systems based on the existing infrastructure.
- UWB belongs to the most accurate technologies detecting objects with an accuracy of up to 10 sm. The system uses costly equipment but is indispensable in enterprises where assets tracking is essential.
The navigation system is easily integrated into a company’s infrastructure and can be applied in various business areas. Indoor localization is used in shopping centers, transport hubs, airports, industry, healthcare institutions, exhibitions, and museums.
5 Reasons for Implementing Indoor Positioning
According to the statistics, as of the year 2021, the indoor positioning market in the world amounted to 7 bln US dollars. MarketsandMarkets predicts that by the year of 2026 it will reach 19.7 bln US dollars, which means an annual increase of 22.9%.
These numbers indicate that location-based technology implementation can become a profitable investment. Let’s consider 5 main reasons why companies should use indoor localization tracking technologies in their work.
1. Reduction of Time Spent on Searching for Items and Equipment in Buildings
Managing assets, especially in large companies (warehouses, logistics centers), is not an easy task. If the equipment is used for solving extremely important questions, its loss or theft can lead to the shutdown of the company’s performance, so the employers have to apply modern navigation systems for tracking assets.
Installing beacons or tags is enough for regular equipment tracking. The positioning system ensures the localization of equipment and vehicles in real-time, monitoring their traffic around the premises, and tracking in case they leave the territory. It greatly simplifiesthe process of managing assets and helps to avoid unexpected surprises.
2. Reduction of Emergency Cases
Using indoor localization can lead to increasing considerably staff safety and minimizing the number of emergencies. The technology successfully solves a wide range of other tasks:
- Development of optimal routes for vehicle movements around the territory;
- Prevention of onsite accidents, such as collisions of mobile equipment etc.;
- Emergency-related notifications;
- Timely response to any working processes, including violations of safety rules;
- Assistance in evacuation and searching for nearest exits from the building in case of fire and other emergencies.
3. Working Process Optimization
Implementation of the indoor positioning system provides companies with detailed analytics, which greatly optimizes business processes. Deployment of tags and beacons makes it possible for the management to obtain a large volume of information necessary for optimizing the company’s performance.
The platform provides the analysis of foot traffic, builds heat maps, defines the frequency of visits, and performs segmentation on one-time and regular visitors. As a whole, all this information allows the management to understand clients’ behavior, and define their needs and preferences.
The given analytics can be used not only for optimization but also for creating an efficient marketing campaign with customized offers for each client.
4. Direct Channel of Communication With Employees
While using the technology, the staff gets a direct channel of communication that increases their involvement in the company’s performance.
Thanks to this positioning system, employees can always be in the right place and at the right time, which enhances efficiency and productivity. The platform is able to perform many functions:
- Processing everyday tasks in real-time;
- Making decisions in case of emergencies;
- Organizing effective communication between employees;
- Monitoring the access to restricted zones.
5. Space Optimization Based on the Data on Visitors’ Traffic
The system can be successfully used in stores or shopping centers for optimizing the arrangements of stalls or shelves with goods. It can define where visitors spend most of the time and apply this knowledge for creating more effective flows of buyers.
Thanks to this approach, visits to shops become more convenient for buyers. Space optimization reduces the time for visits and increases client loyalty, which ensures profit growth.