Although from a user’s perspective, ads can be really frustrating since they pop up during browsing, PPC ads prove this wrong.

That’s because these aren’t the ones that interrupt users to offer something they don’t need.

In fact, these only appear to someone who is searching for them.

It means that when anyone searches for a specific product or browses through relevant sites, PPC ads appear.

PPC stands for Pay Per Click and is an advertising model where an advertiser pays a specific service provider like Facebook or Google when anyone clicks the ad.

As the name suggests, you only need to pay the service provider when users click on it.

This model is one of the most effective marketing methods since businesses are able to reach their targeted audiences without wasting any money.

Moreover, PPC ads are on the rise since both businesses and service providers are benefiting.

However, unless you know the latest trends in PPC, you’ll find it harder to implement the strategy for growing your business.

And that’s exactly where we drive in. In this article, we’ll show you some of the major PPC statistics for 2024. Let’s dive in!

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Key PPC Statistics

  • 96% of advertisers use search ads to boost their businesses.
  • Digital ads can grow your brand awareness by a whopping 80%.
  • PPC is better than SEO, generating twice the number of visitors.
  • Paid ads deliver an impressive 200% ROI.
  • Online advertising accounted for 54% of ad expenditures in 2022.
  • Google dominates the global search market with 92% of the share.
  • More than 93% of US residents use the Internet to discover local businesses.
  • 65% of individuals click on ads while making online purchases.

PPC Statistics: Usage and Performance


1. 96% of Advertisers Use Search Ads to Boost Their Businesses.

In a recent survey, businesses were asked whether they use search ads to boost their business. Surprisingly, a whopping 96% of them said they did.

These stats reveal that 9 out of 10 advertisers ran ads on Google to boost their brand awareness and get sales.

Moreover, social media ads are also on the rise, with 88% of marketers running ads on social media.

However, around 89% believe that remarketing is the best way to reach their customers.

(Hanapin Marketing) 

2. Over Half of The Ad Clicks Take Place on Mobile Devices.

PPC ads tell a different story when it comes to mobile marketing.

With over 40% of online transactions happening on the phone, over 50% of PPC happens on mobile devices.

So, advertisers need to optimize their ads for mobile and avoid missing out on 53% of the leads.

Still, only a few businesses pay attention to PPC strategies and mobile optimization.

In fact, the site needs to be fast and functional on desktop and mobile to maximize the ROI for the effectiveness of PPC campaigns.

(Invesp CRO) 

3. Digital Ads Can Grow Your Brand Awareness by A Whopping 80%.

Since the release of the first banner ad, digital ads have been working well.

Today, digital ads can grow your brand awareness by 80% because consumers are most likely to search for a brand/business after they see a display ad.

That said, PPC links help you “buy” your way into the top search results.

It gives you a significant advantage in visibility, as more people are likely to come across your brand.

The more exposure a brand receives, the higher the chances of people interacting with it, ultimately leading to increased engagement and conversions.


4. Around 62% of Ad Marketers Increased Their PPC Budgets in 2022.

Approximately 62% of marketers reported increasing their PPC budget last year, showing a growing trend toward investing in this powerful marketing tool.

These 2022 stats suggest that businesses recognize PPC’s value and ability to drive growth, engagement, and conversions, ultimately leading to increased revenue and success.

(Acquisio Blog) 

5. 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

As per the latest PPC stats, more than half (to be precise, 65%) of small and mid-sized organizations have their own PPC campaigns running.

This means six out of ten businesses use PPC to gain new customers.

Having said that, businesses that haven’t already started using PPC campaigns are getting beaten out by their competitors.

That’s because these businesses aren’t setting themselves out in front of potential buyers like the ones running PPC campaigns.


6. PPC Is Better than SEO, Generating Twice the Number of Visitors.

PPC and SEO are the two most popular methods of driving traffic to a site.

While PPC involves paying for ads that appear at the top of search engine results pages, SEO aims to organically improve a website’s ranking on search engines.

In terms of generating website traffic, PPC has been found to outperform SEO by generating twice the number of visitors.

This is because PPC allows for greater control over the targeting of ads, ensuring that they reach the right audience.

Moreover, PPC offers quicker results than SEO, which may take several months to see significant improvements.

However, PPC isn’t a cheaper option, so make sure to keep that in mind.


Financial PPC Stats

7. PPC Ad Spending Is Expected to Surpass $701 Billion in 2023.

Digital advertising is expected to witness one of the biggest booms this year.

In fact, experts predict that PPC ads will smash through the 701 billion US dollar ceiling and reach new heights in 2023.

That’s because, with the increasing popularity of mobile usage and e-commerce, online advertising is evolving rapidly, and PPC ads are leading the charge.

So, if you’re an entrepreneur, it’s time to take advantage of PPC ads.

(Your Marketing People) 

8. Paid Ads Deliver an Impressive 200% ROI.

Paid (PPC) ads are the unsung heroes of the advertising world, delivering an amazing 200% return on investment (ROI).

It means that for every dollar you spend on paid ads, you get back two! As a result, more and more businesses are turning to paid ads to boost their bottom line.


9. Online Advertising Accounted for 54% of Ad Expenditures in 2022.

The digital revolution is in full swing, and online ads are leading the charge! In 2022, a whopping 54% of all ad expenditures were online, and that number will only climb.

According to the experts, 2023 will see online advertising account for almost 60.5% of all ad expenditures.

However, when we see the percentage country-wise, the dynamics are somewhat different.

While in countries like the US, UK, and Russia, online ads account for over 50% of total ad expenditure, and the same is not true for underdeveloped countries like those in Latin America.

(Insider Intelligence) 

10. The Cost per Click on An Average Ranges Between $1 and $2.

The average cost for PPC ads ranges between $1 and $2 depending on your industry; on the other hand, the ads on websites cost even less than $1.

Yes, you read that right; you can drive targeted traffic to your site and generate leads for your business for less than the cost of a fancy latte.

Moreover, with PPC ads, you only pay when someone clicks on your ad, making it an incredibly cost-effective way to advertise.

Now, imagine you’re running a PPC ad for your business whose average CPC (cost per click) is $0.45.

So, Google will only charge you $0.42 when someone visits your website, which can generate leads, helping you earn more than you pay.

Whether you’re looking to target a specific audience or promote a new product or service, PPC ads offer unparalleled flexibility and value for your marketing budget.


11. Around 49% of Marketers Spend Less than $50,000 a Month on PPC Ads.

While most ad marketers agree with the fact that PPC helps them in increasing their sales, only half of the businesses spend more than $50,000 a month on these ads.

These stats prove that you don’t always need big marketing budgets to get big marketing results.

Moreover, only a quarter of the businesses spend nearly $50,000 to $250,000, while 3% of them spend more than $5 million on their PPC ads campaigns every month.

The good thing is that you’ve complete control over your PPC spending, making it easy to stick to your budget and still achieve your advertising goals.

(Search Engine Journal) 

PPC Stats: Google Ads

12. Google Dominates the Global Search Market with 92% of Its Share.

When it comes to online search, there’s one undisputed champion: Google.

No doubt, it’s the king of all search engines out there.

As per the statistics, Google will own more than 92% of the market share in 2021, followed by Bing and Yahoo, with 2.61% and 1.85% of the market share, respectively.

But that’s not all! Fast forward to 2022, and Google’s share of the market has surged even higher, reaching a whopping 93.37%.

This reveals that Google is the most popular search engine for PPC ads.

So, if you’re looking to get your business noticed online, it’s time to tap into the power of Google.


13. 8 out Of 10 Businesses Focus on Google Ads for PPC Ad Campaigns.

According to recent data, 80% of businesses choose Google ads as their go-to platform for PPC ad campaigns.

With its unparalleled reach, powerful targeting capabilities, and proven results, it’s no wonder that Google Ads is the top choice for businesses of all sizes looking to drive traffic, generate leads, and boost sales.

So, if your competitor businesses use Google PPC ads, it’s time you should too.

So, don’t let your competitors steal the show – leverage the power of Google ads and take your marketing strategy to the next level!


PPC Stats: Social Media

14. Social Media Ad Market Is Estimated to Reach $207.10 Billion in 2023.

From Instagram to Facebook, social media platforms provide unparalleled opportunities to connect with your target audience, drive engagement, and generate leads, ultimately producing more sales.

In fact, with their massive user base and popular targeting capabilities, social media ads are a must-have tool for businesses of all niches and sizes looking to stay ahead of the curve and tap into the full potential of their online marketing strategy.

According to the latest stats, the social media ad market is set to explode in the upcoming years, with estimates projecting a whopping 207.10 billion dollars in revenue by 2023.


15. The Average Cost per Click (CPC) of Facebook Ads Is $0.94.

Today, the average cost per click (CPC) of Facebook ads is $0.94, which makes it cheaper than running ads on other social media platforms like Instagram, LinkedIn, or YouTube.

However, the prices can increase or decrease, depending on your industry.

For example, the average CPC for finance and insurance industries is $3.77, which is probably one of the highest on Facebook.

Moreover, you can adjust all sorts of details in your ad campaign, such as target audience and ad bids.

In this respect, Facebook PPC ads are similar to Google ads.

So, you can expect to pay 12.07 US dollars to reach an audience base of 1,000 via the Facebook app.


Other PPC Statistics

16. More than 93% of US Residents Use the Internet to Discover Local Businesses.

The Internet is the best place for finding businesses since most of them are registered on the web.

That’s not all, and it also includes reviews that can help users to make an informed decision.

An impressive 97% of Americans will search the web for local businesses in 2022.

Moreover, 54% of internet users search the web to locate businesses every month, while 12% use it daily.

So, whether it’s a well-established or a small and newly-formed startup, having a strong online presence is essential to staying competitive in today’s digital age.

(Safari Digital) 

17. 65% of Individuals Click on Ads While Making Online Purchases.

Placing your ads on Google can be a game-changer if you want to stay ahead of the competition and win over more customers.

That’s because recent data shows that 65% of people click on these ads when searching for a product or service to purchase.

This indicates that if your PPC ad appears at the top of the search results and accurately showcases what the customer is looking for, you’re more likely to secure the coveted click-through and ultimately make the sale.

(The Search Equation) 

18. Around 33% of All Mobile Advertising Spending Goes to Google.

Nowadays, most of the purchases are made via mobile devices.

That’s because it’s one of the quickest and easiest ways of shopping.

Moreover, Google being the most used search engine, businesses keep on investing most of their mobile ads in the tech giant.

In fact, 33% of all mobile ad spending goes directly to Google.

This means that one out of every three mobile ad dollars is being pumped into the platform, cementing its dominance in the space.

Investing in Google mobile ads is smart for businesses looking to connect with customers on the go.

(Media Post) 

19. PPC Ads Have a 50% Better Conversion Rate.


One of the advantages of PPC ads is their ability to target your market and audience better.

In fact, compared to visitors from organic links, PPC ads have a 50% better conversion rate.

This reveals that when you invest in PPC, you’re not only driving more traffic to your site but also significantly increasing your chances of turning that traffic into paying and regular customers.



What Is PPC in Marketing?

PPC, short for Pay Per Click, is an online ad marketing model where an individual (generally, an advertiser) pays a certain service provider every time a user clicks their ad.

Some of the most popular service providers are Google, Yahoo, Bing, and Facebook. Moreover, the rate of PPC ads varies between these providers.

How Many PPC Advertisers Are There?

Although the exact number is impossible to guess, as per some recent studies, there were over 7 million PPC advertisers in 2017.

However, we can expect this number to have increased now.

Moreover, there was an investment of $10.1 billion in PPC ads in 2017.

Also, the ads revenue on social media was $153 billion in 2021 and is expected to reach $252 billion by 2026.

Is PPC Faster than SEO?

PPC is way faster when compared to SEO. While SEO needs months to start working, PPC will help you get leads immediately.

So, if anyone is looking for faster results, go for PPC ads.


PPC advertising remains one of the most powerful tools for businesses to drive targeted website traffic, generate leads, and increase sales.

Based on the PPC statistics mentioned in this article, PPC isn’t just a mere profitable industry; it’s continuously growing.


Hanapin MarketingInvesp CROValve+Meter
Acquisio BlogMediumQUICKSPROUT
Your Marketing PeopleWordLeadInsider Intelligence
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Safari DigitalThe Search EquationMedia Post