Social media has been around since the early 2000s when MySpace made an appearance.

Facebook came along in 2006, and now it’s part of Meta.

While there have been some changes and upgrades, the platform is still used the way it was intended.

First, let’s briefly look at social media history.

Back in the 2000s, MySpace reached one million monthly active users by 2004, just a couple of years before Facebook went public.

While people may not realize it, MySpace is still out there, though its glory days were between 2005 and 2008. Also, the platform’s focus has changed a bit.

Now, we have Facebook, Instagram, and other social accounts to engage, play games, watch videos, create Reels and videos, etc.

Facebook, Instagram, WhatsApp, and Messenger are assets of the holding company Meta Platforms Inc. 

The following will address how many users Meta has across the globe and its penetration in various regions.

Meta Users: How Many Users Does Meta Have in 2024?


Meta reported that they have 3.74 billion global monthly active users (MAUs).

This data comes from Statista 2023.

Looking back to Q4 of 2021, when META Platforms Inc became a holding company, there were 3.59 billion global MAUs. 

The 3.59 billion represent 77% of global Internet users who are active on at least one of Meta’s social media platforms. 

These users include regular users, content creators, and professional and business users. 

Meta Users by Platform

When discussing Meta users, we can’t neglect to mention its social platforms and their numbers.

We will provide the figures for users on Facebook, Instagram, WhatsApp, and Messenger respectively.



Facebook is first because it has the most monthly active users of all of Meta’s holdings.

The most current data from January 2023 shows that Facebook alone has 2.963 billion monthly active users (MAUs) worldwide.

Its daily active users come to 2 billion worldwide. Overall, the share of MAUs who log in daily accounts for 67%.


Data from 2020 into 2023 shows that there are at least 1.318 billion Instagram users across the globe.

This data tells us that Instagram is one of the planet’s top social media platforms.

Additionally, Instagram users account for over 500 million daily active users (DAUs).

Instagram is second only to Facebook as the most popular social media network. 


WhatsApp is one of the world’s most popular messenger mobile apps with more than 2.24 billion monthly active users (MAUs).

WhatsApp’s daily active user (DAU) count is one billion.

WhatsApp is also the eighth most downloaded Android app in the Google Play Store on the globe. 


Facebook Messenger ranks in fourth place as the most-used social media platform on the globe with 1.3 billion active monthly users.

Its daily active users (DAUs) come to 931 million users worldwide.

Facebook Messenger is shared to Instagram to avoid switching back and forth between messaging apps.

Where Is Meta Used the Most?

We can’t address the topic of how many Meta users there are without mentioning where it’s used the most.

Remember that Meta is the overarching holding company, so the countries with the most users encompass Facebook, Instagram, and WhatsApp. 

  1. India is the country that uses Meta the most. India leads in Facebook users with 416.6 million users. India also makes up the largest Instagram audience (230 million users) and WhatsApp (487.5 million users) users. 
  2. The United States is second to India with 240 million Facebook users and 159 million Instagram users. However, the United States ranks fourth among WhatsApp users at 75.1 million users.
  3. Indonesia takes third place in the highest number of Facebook users with 176.5 million users. Indonesia has nearly 100 million Instagram users. Indonesia ranks third in WhatsApp users. 
  4. Brazil ranks fourth regarding the highest number of Facebook users with 139 million users. However, this country ranks third in Instagram users with 119 million users. It also ranks third among WhatsApp users with 84.8 million users. 
  5. The fifth country is the Philippines with 91 million Facebook users. Instagram users in the Philippines account for about 19.5 million users. WhatsApp ranks only fourth as the app of choice in the Philippines. 

We shared the top five ranking Meta active users by country. 

Meta Demographics by Age and Gender


Here, we will breakdown Meta’s holdings, Facebook, Instagram, and WhatsApp usage by age and gender.

We will be solely focused on the age group using these platforms the most, then by gender.


As of January 2023, the age group using Facebook the most is within the 25 to 35 age group.

Statistics show that 17.6% of men aged 25 to 34 use Facebook, compared to 12.3% of women in the same age group. 


Instagram is also used the most by the 25 to 34 age group. Of this age demographic, 14.8% are women and only 4% are men.


WhatsApp has the most users in the 26 to 35 age group. Of all age groups, WhatsApp is made up of 53.9% men and 43.1% women.



The largest age group that uses Facebook Messenger is the 25 to 34 age demographics.

Across all age groups, 44.8% of Messenger users are women and 55.2% are men.


Meta Platforms Inc is the holding company and Facebook, Instagram, WhatsApp, and Messenger are four of its holdings.

Therefore, when discussing the number of Meta users, we must cover users among its holdings. 

After reading this article, you should know how many users Meta has across Facebook, Instagram, WhatsApp, and Messenger.

We also shared where they are most used, where the most users live, and what age group and gender uses each holding the most. 

You should have gathered from this information that Meta Platforms Inc is the holding company for hundreds of companies all over the world.

Were you surprised at any of the holdings mentioned in this article, or were you familiar with them already?

The overarching number of Meta users across all its social media holdings accounts for 3.74 billion global monthly users, which translates to 2.96 daily active users.