Medical Advertisements 101: How To Market Your Medical Business

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Did you have a hard time between studying business and medicine? Both can be fulfilling careers, but you can also combine your two passions by starting a small practice. However, you may need to use medical advertisements to help market the business.

Then, you can get new patients and save time and money so that you can focus on providing care. But you can still enjoy the business side of working for yourself.

Read on for some medical marketing tips.

Focus on Your Specialization

When figuring out how to market a medical clinic, use your specialization to guide you. Of course, this will be easier for some medical practices than others. A dermatologist can focus their medical ads on skin conditions.

However, if you’re a general practitioner, you can still focus on something more specific. Perhaps you work really well with shy patients, so you can include that in your medical advertisements.

Whether you’re a general family doctor or specialize in one area of medicine, focus on that. Then, you can sell yourself and your expertise in that area.

You can think about how you can help patients and what problems they may have. That way, you can talk about those issues when marketing your business.

Set a Budget

It can be easy to spend a ton of money on medical advertisements, especially in the beginning. You want to get your name out there and show how you can make an impact.

However, you may not have a ton of money to spend on healthcare marketing. When you start marketing your business, stick to a budget that you can afford.

As you bring in more patients, you may be able to increase your marketing budget. But for now, be realistic with how much you can afford to put toward ads.

Use Local Targeting

Along with setting a budget, you should target your medical advertisements to the right people. If you have a practice in Dallas, it doesn’t make sense to market yourself to someone in Chicago.

When using online ads, you can usually target them based on location. That way, you can make sure the ads only show up for people who may actually visit your business.

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You can use tools such as Google My Business, Facebook Ads, and other advertising networks to create campaigns. Not only can you target the location, but you can also target age, gender, and other demographics.

Then, your medical advertisements can show up in front of potential patients. You can also retarget ads to the same people if they express interest but don’t book an appointment.

Share the Benefits

In your medical ads, focus on the benefits. As a medical provider, your main goal is to help people, and you may feel awkward if you try to sell yourself.

If you can make your ads helpful, you may not feel as sleazy, and you can book more patients. So focus on what makes you unique, such as using nitinol wire or another unique tool to provide medical services.

Share what makes your practice better than your competition. Perhaps you don’t have long wait times, or you offer same-day appointments.

Consider what would interest you in a new doctor. Then, you can include those things in your medical ads as long as you do offer them.

Ask for Testimonials

Another great option for your medical advertisements is to include testimonials from current and former patients. If you have reviews from clients, you can add those to your ads.

When you’re just out of medical school, you may not have patient testimonials, but you can still include some social proof. You can ask for testimonials from your professors or the doctors you worked with during your residency.

Sometimes, a patient needs to hear from an outside source that you’re a good doctor. If you can share testimonials, you may be able to book more patients without as much work.

Offer a New Patient Discount or Referral

When building up your medical practice, you may want to offer a discount to new patients. This can help you attract patients who may not have insurance that you accept. It can also help if patients want to lower their co-pays.

You can also offer a new patient discount even when you have a thriving practice. Or you can implement a patient referral program. Then, your current patients can refer their family and friends.

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Just like with testimonials, referrals can be a great marketing tool. You can include the program in your medical ads, and you can have marketing help from your patients.

Set Up a Website

If you haven’t already, you should create a website for your medical business. Include your location, office hours, services, and other contact information.

Your website doesn’t have to have a ton of pages, and simplicity can be better. But having a website will give you a place to direct people who view or click on your medical advertisements.

You can set up an appointments page where patients can book a visit. Then, you don’t have to have someone manage the phones all day just to schedule appointments.

You can also use your website to list the services you offer and show off your expertise. That way, people can learn more about you before they meet you in person.

Get on Social Media

If you want to run online medical advertisements, you should do so on social media. Many people use social media to discover new businesses, and that can include doctors.

You don’t have to post all of the time, but you can post updates, share the link to your appointment page, and more. Social media can be a great place to share health tips, and you can interact with current and potential patients.

Just make sure that you don’t offer specific advice online. Keep your tips general and always tell people to book an appointment with you for more specific advice so that you don’t violate HIPAA.

Using Medical Advertisements

Whether you just finished residency or have had your own practice for years, medical advertisements can be a crucial part of your marketing strategy. You can create ads that attract people to you and make them want to book an appointment.

Then, you can grow your practice more easily, so you can focus on working with patients.

Did you enjoy this article? Check out our business section for more content.

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Stefan Campbell
The Small Business Blog was started in 2009. Aiming to start, help, and grow small and medium sized businesses.

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